MNTN

NOVEMBER 27, 2023

Because of this drastic shift, agencies around the globe are looking for ways to stand out and drive higher value for their clients. With the performance capabilities of Connected TV , agencies can drive clear results and fight back against these changes.

Agency 52

Agency Impressions Conversion Marketing 52

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. It’s a similar story for IPG’s Mediahub.

Viewability 122

Viewability Agency Impressions Clickbait 122

MNTN

MARCH 19, 2024

Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency. Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Rob Campbell

FEBRUARY 2, 2023

OK, so it was only 3 days, but I’m still impressed. But seeing my cat in real time while being so far away, surrounded by nothingness is not even the most impressive bit. And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego. Or Birkenstocks.

Audience 81

Audience Impressions Food Marketing 81

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 66

Agency Header Bidding Ad Tech Demand Side Platform 66

Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.

Agency 275

Agency Public Relations Shipping Audience 275

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Martech

FEBRUARY 8, 2024

Including audio creative in an omnichannel delivery platform makes it easier for advertisers and agencies to capitalize on the channel with a more efficient workflow that can handle dynamic ads. Advertisers and agencies using Flight Control have two options for the creative used in audio ads. Serving to audio. How has it been for you?

Video Ads 112

Video Ads MarTech Audience Impressions 112

Fuel Lines

JANUARY 10, 2013

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. The Marketing Agency Blueprint is more about how to lay the foundation than actually building the house.

Agency 279

Agency Marketing Education SEO 279

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Digiday

APRIL 23, 2023

Agencies are moving beyond the generative artificial intelligence-produced text and art. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based initiatives both on the enterprise and client side.

Media 69

Media Agency Entertainment Audience 69

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia.

SEO 210

SEO Conversion Rate Brand Awareness Conversion 210

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. Audience pitch. The question is, when will it start?

Agency 82

Agency Media Demand Side Platform Ad Tech 82

Digiday

OCTOBER 16, 2023

More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020. Continue reading this article on digiday.com.

Impressions 83

Impressions Agency Media Audience 83

Basis

APRIL 25, 2024

And, as it turns out, these legacy strategies haven’t just been sitting in the corner gathering dust: They’ve grown more sophisticated to meet the needs of today’s agencies and brands. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift 64

Brand Lift Advertising Cookies Impressions 64

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Obviously advertisers need ways of measuring audience reach.

Media 128

Media Impressions Education Viewability 128

Ad Monsters

DECEMBER 13, 2022

The effect of ID changes on agencies vs. in-house agencies. . According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. Then those two events need to be matched to attribute the action to the ad impression.

Viewability 102

Viewability Advertising Impressions Cookies 102

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. “They then evaluate their ‘best guess’ of the shopper behind the impression, given their IDs are rooted in email addresses or other digital identifiers, not verified offline data.

Retail 52

Retail Media Ad Server Impressions 52

Ad Monsters

JUNE 3, 2022

Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in the campaign planning process. There’s another often overlooked pool of data: third-party data on engagement such as hover on ad rate and scroll impressions. This type of data goes way beyond CTR or video completion rates.

Agency 52

Agency Cookies Audience Impressions 52

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency. The stages are as follows: Brand recognition.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 84

Viewability Demand Side Platform Cookies Impressions 84

MNTN

MARCH 14, 2024

Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs).

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 66

Agency Media Retail Entertainment 66

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. Because reaching a niche audience often requires more effort and resources.

CPC 52

CPC CPA CPM Impressions 52

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Brands and agencies that excel at in-game advertising are going to be perfectly positioned to market in the metaverse. Why we care.

Viewability 94

Viewability Impressions Entertainment Audience 94

Digiday

APRIL 2, 2024

Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. For the new Best Emerging Technology Campaign category, specialty retailer Party City and agency partner 22squared are winners for their new PartyAI solution.

Click Through Rate 55

Click Through Rate Media Retail Impressions 55

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms.

Media 127

Media Pharmaceuticals Audience Impressions 127

Martech

SEPTEMBER 7, 2022

The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. Incorporating new advertising formats beyond two-dimensional and video as it relates to viewability within in-game environments.

Viewability 119

Viewability Impressions MarTech Advertising 119

AdvertiseMint

FEBRUARY 7, 2024

This process benefits businesses by allowing them to reach their ideal audience and enhances user experience by showing relevant content. So, carefully craft the text, headlines, and captions to resonate with your target audience. Targeting the Right Audience Imagine conversing in a room full of people who share your interests.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Let’s see how.

CPC 112

CPC Demand Side Platform CPM Media 112

AdvertiseMint

JANUARY 23, 2024

Facebook and Instagram offer unique opportunities and challenges for brands looking to connect with their audience. Audience Reach and Demographics With over 3.05 billion monthly active users , Facebook boasts a massive audience spanning various demographics. It remains a hub for connecting with friends, family, and businesses.

Marketing 52

Marketing Audience Impressions Video Ads 52

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. This extensive reach allows advertisers to connect with diverse audiences. Advertisers can tailor their audience based on demographics, interests, behaviors, and location. Detailed targeting options.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

MNTN

MARCH 14, 2024

When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 77

Impressions CPM Data Management Platform Communications 77