Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

Cookies 339

Cookies Ad Tech Marketing 339

AdExchanger

JULY 25, 2024

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared first on AdExchanger.

Cookies 86

Cookies 86

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 302

Cookies Conversion Ad Tech Advertising 302

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

Cookies 312

Cookies Advertising Ad Tech Media 312

AdExchanger

JULY 22, 2024

But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […] The post Google Says It Might Not Deprecate Cookies In Chrome After All (?!) appeared first on AdExchanger.

Cookies 129

Cookies Marketing Advertising 129

Adweek

NOVEMBER 13, 2023

When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years.

Cookies 302

Cookies Marketing Ad Tech 302

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

Cookies 306

Cookies Marketing Retail Audience 306

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

Cookies 312

Cookies Marketing Advertising Ad Tech 312

Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

Cookies 291

Cookies Advertising Marketing Media 291

Exchange Wire

JULY 26, 2024

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast The biggest industry news this week was, of course, Google’s cookie U-turn. The post The Stack: Google’s Cookie U-Turn; Latest Company Earnings appeared first on ExchangeWire.com.

Cookies 84

Cookies 84

AdExchanger

JULY 23, 2024

Google has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way.

Cookies 95

Cookies Advertising 95

Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla.,

Cookies 262

Cookies Ad Tech Advertising Marketing 262

Adweek

JANUARY 22, 2024

For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue.

Cookies 277

Cookies 277

Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

Cookies 246

Cookies Marketing 246

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing.

Cookies 98

Cookies MarTech Advertising Marketing 98

Exchange Wire

JULY 24, 2024

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. The post Cookie Deprecation is Dead: What Should the Industry Do Now? Surprising? We’ll let you be the judge [.]

Cookies 95

Cookies Ad Tech 95

Exchange Wire

JULY 25, 2024

On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com. Then, the abandonment.

Cookies 81

Cookies 81

AdExchanger

JULY 25, 2024

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so that users can opt into cookie tracking – or not.

Cookies 103

Cookies GDPR 103

AdExchanger

JULY 16, 2024

Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation. The post How Indeed Is Getting Ahead Of The Impending Cookie Collapse appeared first on AdExchanger.

Cookies 97

Cookies Audience 97

AdExchanger

JULY 23, 2024

Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome. The next […] The post What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators? appeared first on AdExchanger.

Cookies 106

Cookies Marketing Advertising 106

Adweek

JANUARY 31, 2024

Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands. Oreo's Super Bowl spot, done in partnership with The Martin Agency, will air in the second quarter of the.

Cookies 285

Cookies Agency 285

Exchange Wire

JULY 24, 2024

On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com. Then, the abandonment.

Cookies 78

Cookies 78

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies 189

Cookies Demand Side Platform Audience Ad Tech 189

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 297

Cookies Ad Tech Audience Advertising 297

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will.

Cookies 271

Cookies Advertising Ad Tech 271

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 130

Cookies Audience Marketing Advertising 130

Adweek

MARCH 8, 2023

As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data. Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream.

Cookies 246

Cookies Audience 246

Adweek

MAY 4, 2023

But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends.

Cookies 343

Cookies Marketing 343

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 263

Cookies Demand Side Platform Ad Tech Media 263

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cookies 125

Cookies Marketing CPA GDPR 125

Adweek

MAY 18, 2023

Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users early next year. The users will be chosen at random before fully removing cookies completely later next year.

Cookies 246

Cookies 246

AdExchanger

MAY 19, 2024

Google has once again delayed Chrome’s third-party cookie […] The post Don’t Be Distracted By Cookie Drama. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet.

Cookies 145

Cookies 145

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 78

Cookies Ad Tech Advertising Audience 78

Adweek

JANUARY 30, 2023

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

Retargeting 270

Retargeting Cookies Ad Tech 270

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Cookies 104

Cookies Retail MarTech Audience 104

AdExchanger

MAY 26, 2024

The post Comic: The Cookie Pool appeared first on AdExchanger. Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.

Cookies 80

Cookies First-Party Cookies 80

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 107

Cookies Ad Tech Audience Media 107