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Cookie-Alternative Fledge Testing Grows, But Not Among SSPs

Adweek

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

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Comic: Ignoring The Third-Party Cookie Deadline

AdExchanger

The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger. Comic Strip Chrome third-party cookies cookie deadlineA weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem….

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Google Pushes Third-Party Cookie Demise to 2024

Adweek

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise.

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Goodbye Cookies, Hello “Identity Walled Garden”

AdExchanger

Cookie deprecation is hanging over the media and advertising industry like a storm cloud. The post Goodbye Cookies, Hello “Identity Walled Garden” appeared first on AdExchanger.

Cookies 129
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Cookies Are Behind Us. Probabilistic Data Is Ahead

AdExchanger

The industry must break its addiction to The post Cookies Are Behind Us. Data-Driven Thinking advertising identity Audigent Data Privacy deterministic data Drew Stein probabilistic removing third-party cookies

Cookies 103
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Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024

AdExchanger

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. Privacy Chrome third-party cookies cookie deadline featured Privacy Sandbox third-party cookie deprecation

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TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences

Adweek

As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data.

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The Big Story: The Lingering Third-Party Cookie

AdExchanger

You could argue third-party cookies are already stale – but they just won’t go away. Trials with millions of browser users will start this year, Continue reading » The post The Big Story: The Lingering Third-Party Cookie appeared first on AdExchanger.

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5 Ways The Industry Can End Third-Party Cookies

AdExchanger

In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as The post 5 Ways The Industry Can End Third-Party Cookies appeared first on AdExchanger.

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SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

Adweek

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz.

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As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

Adweek

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

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Google’s cookie delay: obstruction or opportunity?

Exchange Wire

Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [.].

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Google Swears It’s Not Bluffing About Quitting Cookies

AdExchanger

Google isn’t bluffing about quitting its third-party cookie habit. Continue reading » The post Google Swears It’s Not Bluffing About Quitting Cookies appeared first on AdExchanger.

Cookies 104
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How UK Wine Brand Gusbourne Is Figuring Out Its Post-cookie Future

Adweek

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies.

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Advertisers’ Sweet Tooth Fades, With Many Unfazed by Google’s Latest Cookie Removal Delay

Adweek

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

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What is Cookie Stuffing?

AdPushup

Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers.

Cookies 98
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Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS. Marketing Life Beyond the Cookie

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CNAME Will Face The Same Fate As Third-Party Cookies. Then What?

AdExchanger

If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief. The post CNAME Will Face The Same Fate As Third-Party Cookies.

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Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years

AdExchanger

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.

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The Future of Ad Tech Is About Consent, Not Cookies

AdExchanger

Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Continue reading » The post The Future of Ad Tech Is About Consent, Not Cookies appeared first on AdExchanger.

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Cookie Syncing Is Growing, Posing Data Leakage and Revenue Threats to Publishers

Adweek

Cookie syncing is when ad tech companies map a. No one likes an uninvited guest showing up at a private party and snooping on every conversation.

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Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World

Adweek

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings.

Cookies 232
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Third-Party Cookies Alternatives: 7 Best Choices for Publishers

AdPushup

Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party).

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MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies

AdExchanger

Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger. Data-Driven Thinking ai Digital Markets Act first-party data gdpr google Google Chrome Google Topics Pega Tara DeZao third-party cookies User Privacy

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How Explore Georgia Finds Intrepid Travelers Without Using Cookies  

Adweek

When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state's Department of Economic Development.

Cookies 200
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Making sense of targeting without third-party cookies

Digiday

Third-party cookie alternatives is a crowded field -- and it's only getting more so. The post Making sense of targeting without third-party cookies appeared first on Digiday. Marketing Life Beyond the Cookie

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Without Cookies, Ad Tech Will Have To Learn To Collaborate

AdExchanger

The post Without Cookies, Ad Tech Will Have To Learn To Collaborate appeared first on AdExchanger. Data-Driven Thinking alternative identifiers bob walczak clean rooms first-party data MadTech Advisors third-party cookie deprecation

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LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’

AdExchanger

UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. The post LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’ appeared first on AdExchanger.

Cookies 103
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Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’

AdExchanger

Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry.

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A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum

Ad Monsters

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? .

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A Positive Guide to Advertising in the Post-Third-Party Cookie World

Exchange Wire

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [.].

Cookies 108
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European Data Protection Board Agrees Ground Rules for Cookie Banners

VideoWeek

Cookie banners were nothing new. Users were already very familiar with the phrase “By using this site you agree to use of cookies”, the go-to way of collecting consent. Except, specifications around what cookie banners should look like were vague.

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Personified Advertising Is The Post-Cookie Path For Publishers

AdExchanger

Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their.

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What’s happening with cookies?

Monetize More

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

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How Amazon’s Clean Room Is Becoming a Formidable Cookie Challenger

Adweek

Amazon's services are so popular it doesn't need to track users across the internet to provide utility to marketers; the Amazon proto-internet has more data than many marketers know what to do with. Such was the sentiment at Amazon unBoxed this week, the tech giant's advertiser showcase.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are.

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The Industry Reacts to Google’s Crumbling Cookie Timeline

VideoWeek

According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-party cookies in Chrome. Cookies vs Apples.

Cookies 130
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Google again delays third-party cookie deprecation

Martech

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Google delays move away from cookies in Chrome to 2024

TechCrunch Ads

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023.

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Unesco launches confuse-a-cookie kit with DDB Paris

More About Advertising

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. With The Cookie.

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75% of marketers still rely heavily on third-party cookies

Martech

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Surprisingly, 64% plan to increase their spending on cookie-based activations this year.

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LiveRamp Study Reveals 73% of UK Marketers Not Well Prepared for the Withdrawal of Third-Party Cookies

Exchange Wire

Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, finds a new study by leading data enablement platform, LiveRamp, in collaboration with research company, Censuswide. Addressability Marketing Measurement Post-Cookie

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