Cookies Related Topics 
Adweek
FEBRUARY 27, 2023
Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.
AdExchanger
JUNE 30, 2022
The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger. Comic Strip Chrome third-party cookies cookie deadlineA weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem….
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Adweek
JULY 27, 2022
Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise.
AdExchanger
JUNE 8, 2022
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. The post Goodbye Cookies, Hello “Identity Walled Garden” appeared first on AdExchanger.
AdExchanger
FEBRUARY 26, 2023
The industry must break its addiction to The post Cookies Are Behind Us. Data-Driven Thinking advertising identity Audigent Data Privacy deterministic data Drew Stein probabilistic removing third-party cookies
AdExchanger
JULY 27, 2022
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. Privacy Chrome third-party cookies cookie deadline featured Privacy Sandbox third-party cookie deprecation
Adweek
MARCH 8, 2023
As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data.
AdExchanger
JULY 28, 2022
You could argue third-party cookies are already stale – but they just won’t go away. Trials with millions of browser users will start this year, Continue reading » The post The Big Story: The Lingering Third-Party Cookie appeared first on AdExchanger.
AdExchanger
JANUARY 19, 2023
In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as The post 5 Ways The Industry Can End Third-Party Cookies appeared first on AdExchanger.
Adweek
JULY 14, 2022
SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz.
Adweek
JANUARY 30, 2023
Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.
Exchange Wire
AUGUST 4, 2022
Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [.].
AdExchanger
OCTOBER 19, 2022
Google isn’t bluffing about quitting its third-party cookie habit. Continue reading » The post Google Swears It’s Not Bluffing About Quitting Cookies appeared first on AdExchanger.
Adweek
AUGUST 25, 2022
Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies.
Adweek
AUGUST 2, 2022
Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.
AdPushup
SEPTEMBER 12, 2022
Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers.
Digiday
FEBRUARY 28, 2023
The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS. Marketing Life Beyond the Cookie
AdExchanger
JANUARY 17, 2023
If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief. The post CNAME Will Face The Same Fate As Third-Party Cookies.
AdExchanger
JANUARY 20, 2023
Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.
AdExchanger
JUNE 15, 2022
Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Continue reading » The post The Future of Ad Tech Is About Consent, Not Cookies appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Cookie syncing is when ad tech companies map a. No one likes an uninvited guest showing up at a private party and snooping on every conversation.
Adweek
JULY 12, 2022
Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings.
AdPushup
JANUARY 22, 2023
Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party).
AdExchanger
OCTOBER 13, 2022
Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger. Data-Driven Thinking ai Digital Markets Act first-party data gdpr google Google Chrome Google Topics Pega Tara DeZao third-party cookies User Privacy
Adweek
AUGUST 9, 2022
When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state's Department of Economic Development.
Digiday
AUGUST 24, 2022
Third-party cookie alternatives is a crowded field -- and it's only getting more so. The post Making sense of targeting without third-party cookies appeared first on Digiday. Marketing Life Beyond the Cookie
AdExchanger
DECEMBER 22, 2022
The post Without Cookies, Ad Tech Will Have To Learn To Collaborate appeared first on AdExchanger. Data-Driven Thinking alternative identifiers bob walczak clean rooms first-party data MadTech Advisors third-party cookie deprecation
AdExchanger
DECEMBER 14, 2022
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. The post LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’ appeared first on AdExchanger.
AdExchanger
JULY 29, 2022
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry.
Ad Monsters
NOVEMBER 16, 2022
His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? .
Exchange Wire
AUGUST 1, 2022
In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [.].
VideoWeek
JANUARY 19, 2023
Cookie banners were nothing new. Users were already very familiar with the phrase “By using this site you agree to use of cookies”, the go-to way of collecting consent. Except, specifications around what cookie banners should look like were vague.
AdExchanger
NOVEMBER 17, 2022
Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their.
Monetize More
JUNE 7, 2022
In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?
Adweek
OCTOBER 28, 2022
Amazon's services are so popular it doesn't need to track users across the internet to provide utility to marketers; the Amazon proto-internet has more data than many marketers know what to do with. Such was the sentiment at Amazon unBoxed this week, the tech giant's advertiser showcase.
Clearcode
JANUARY 26, 2023
At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are.
VideoWeek
JULY 28, 2022
According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-party cookies in Chrome. Cookies vs Apples.
Martech
JULY 27, 2022
Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago.
Clearcode
JANUARY 22, 2023
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.
TechCrunch Ads
JULY 27, 2022
Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023.
More About Advertising
NOVEMBER 25, 2021
Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. With The Cookie.
Martech
MARCH 9, 2023
Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Surprisingly, 64% plan to increase their spending on cookie-based activations this year.
Exchange Wire
JANUARY 13, 2023
Three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies, finds a new study by leading data enablement platform, LiveRamp, in collaboration with research company, Censuswide. Addressability Marketing Measurement Post-Cookie
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