Comic: Ignoring The Third-Party Cookie Deadline

AdExchanger

The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger. Comic Strip Chrome third-party cookies cookie deadlineA weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem….

Google Pushes Third-Party Cookie Demise to 2024

Adweek

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise.

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Goodbye Cookies, Hello “Identity Walled Garden”

AdExchanger

Cookie deprecation is hanging over the media and advertising industry like a storm cloud. The post Goodbye Cookies, Hello “Identity Walled Garden” appeared first on AdExchanger.

SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

Adweek

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz.

Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024

AdExchanger

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. Privacy Chrome third-party cookies cookie deadline featured Privacy Sandbox third-party cookie deprecation

The Big Story: The Lingering Third-Party Cookie

AdExchanger

You could argue third-party cookies are already stale – but they just won’t go away. Trials with millions of browser users will start this year, Continue reading » The post The Big Story: The Lingering Third-Party Cookie appeared first on AdExchanger.

How UK Wine Brand Gusbourne Is Figuring Out Its Post-cookie Future

Adweek

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies.

What is Cookie Stuffing?

AdPushup

Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers.

Advertisers’ Sweet Tooth Fades, With Many Unfazed by Google’s Latest Cookie Removal Delay

Adweek

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

How Explore Georgia Finds Intrepid Travelers Without Using Cookies  

Adweek

When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state's Department of Economic Development.

Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World

Adweek

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings.

The Future of Ad Tech Is About Consent, Not Cookies

AdExchanger

Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Continue reading » The post The Future of Ad Tech Is About Consent, Not Cookies appeared first on AdExchanger.

Making sense of targeting without third-party cookies

Digiday

Third-party cookie alternatives is a crowded field -- and it's only getting more so. The post Making sense of targeting without third-party cookies appeared first on Digiday. Marketing Life Beyond the Cookie

Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’

AdExchanger

Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry.

A Positive Guide to Advertising in the Post-Third-Party Cookie World

Exchange Wire

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [.].

What’s happening with cookies?

Monetize More

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Google’s Cookie Deprecation Update & What It Means For You

Advendio

In July 2022, Google announced that they will be delaying the deprecation of third-party cookies in Chrome for another year and intend to discontinue them in Q3 2024 instead. The Impact of the Cookie Deprecation Delay on Ad Tech. Cookie Deprecation

Google again delays third-party cookie deprecation

Martech

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago.

Google delays move away from cookies in Chrome to 2024

TechCrunch Ads

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023.

O que está acontecendo com os cookies de terceiros?

Monetize More

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023.

How Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies

Adweek

Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.

The Industry Reacts to Google’s Crumbling Cookie Timeline

VideoWeek

According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-party cookies in Chrome. Cookies vs Apples.

As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens

Digiday

Seller-defined audiences are one of a cacophony of alternatives to third-party cookies that have the potential to make headway after Google delayed the death of the cookie again. Marketing Life Beyond the Cookie

Why The Death Of Cookies Could Thwart Diversity Efforts

AdExchanger

Continue reading » The post Why The Death Of Cookies Could Thwart Diversity Efforts appeared first on AdExchanger. Lashawnda GoffinCEO??“The “The Sell Sider” is a column written by the sell side of the digital media community.

‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators

Digiday

Barely a week has passed since the announcement that the third-party cookie's execution has been stayed further and there's already evidence that ad execs are using it as an excuse to slow down preparation plans. . Marketing Life Beyond the Cookie

Unesco launches confuse-a-cookie kit with DDB Paris

More About Advertising

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. With The Cookie.

8 Ad Tech Execs Weigh In On Google Pushing Back the Third-Party Cookie Cutoff

Ad Monsters

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall.

Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints

VideoWeek

The alleged offenders are accused of using dark patterns – techniques in user interface design which attempt to trick, or at least nudge, users into taking actions which they wouldn’t otherwise choose – within their cookie banners.

CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting

AdExchanger

Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.

The solution to the new cookieless environment

AdGlow

cookies

Turning Cookie Panic into Positivity: Interview with John Stoneman – Triplelift

Exchange Wire

At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. Cookieless Cookies Data First-Party Data Post-Cookie Targeting

Eliminación De Las Cookies de Terceros – ¿Edad de Piedra o Nuevo Mundo?

Monetize More

En 2019, Google inicialmente anunció que las cookies de terceros quedarían obsoletas con el interés de proteger la privacidad del usuario. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. Qué es una cookie de terceros ?

Eliminación De Las Cookies de Terceros – ¿Edad de Piedra o Nuevo Mundo?

Monetize More

En 2019, Google inicialmente anunció que las cookies de terceros quedarían obsoletas con el interés de proteger la privacidad del usuario. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. Qué es una cookie de terceros ?

Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

More About Advertising

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences.

Making Sense of First-Party Data in a Post-Cookie World

Exchange Wire

Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Cookieless Data First-Party Data Post-Cookie

7 User Identity Alternatives to 3rd-Party Cookies

Admixer

Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […].

The Death of 3rd-Party Cookies: How Websites Can Adjust [Updated]

Admixer

Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. The post The Death of 3rd-Party Cookies: How Websites Can Adjust [Updated] appeared first on Admixer.Blog.

A Complete Guide to Cookie Deprecation

Advendio

Google hasn’t kept cookie deprecation a secret – the company made its big plans public in early 2021. This guide explores the future beyond third-party cookies, including what they are, why they’re going away, and what companies can do to best prepare. Cookie Deprecation

Google again delays third-party cookie deprecation. Now what?

Marketing Dive

Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future

Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?

More About Advertising

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies?

The post-cookie path to personalized advertising

Martech

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies.

Cookie Alternatives for Mobile Advertising [Updated]

Admixer

Why cookie files are an issue and what is the answer to it? The post Cookie Alternatives for Mobile Advertising [Updated] appeared first on Admixer.Blog. Adtech Insights Explained cookies cross-device mobile tracking

An internet without cookies: what will replace them?

YieldBird

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status.