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Google Delays Cookie Deprecation For The Third Time

Adweek

Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,

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Some Cookieless Alternatives … Still Use Cookies

Adweek

Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled for the end of this year. The use.

Cookies 340
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The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans

Adweek

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing.

Cookies 322
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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Adweek

Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users.

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The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

Adweek

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

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In the W3C, the Post-Cookie Conversation Finds Consensus

Adweek

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

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How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual

Adweek

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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