Martech

SEPTEMBER 3, 2024

It announced that it would not deprecate cookies on the Chrome browser but let individual users decide whether to permit them or not. It took years of debate between Google, regulators and the ad industry to arrive at the point where cookies will fade with a whimper rather than go out with a bang. Google finally broke the stalemate.

Cookies 116

Cookies Conversion Education Impressions 116

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S. This makes first-party data incredibly valuable.

Cookies 125

Cookies Data Management Platform Machine Learning Conversion 125

Adweek

JANUARY 9, 2024

Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users.

Cookies 351

Cookies Advertising Ad Tech 351

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing.

Cookies 127

Cookies MarTech Advertising Marketing 127

Adweek

JULY 24, 2024

Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting.

Cookies 321

Cookies Marketing Ad Tech 321

Martech

APRIL 24, 2025

Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. “Google hitting pause on third-party cookie deprecation doesn’t stop the shift,” said Matt Spiegel, EVP at TransUnion.

Cookies 123

Cookies Marketing Advertising MarTech 123

Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

Cookies 345

Cookies Ad Tech Marketing 345

Adweek

NOVEMBER 13, 2023

When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years.

Cookies 321

Cookies Marketing Ad Tech 321

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

Cookies 327

Cookies Marketing Retail Audience 327

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

Cookies 96

Cookies Ad Tech Marketing Advertising 96

Adweek

APRIL 26, 2024

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing.

Cookies 331

Cookies Marketing 331

illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. and they will not be rolling out a new standalone prompt for third-party cookies .

Cookies 105

Cookies Ad Tech Advertising Marketing 105

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 321

Cookies Conversion Ad Tech Advertising 321

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

Cookies 328

Cookies Advertising Ad Tech Media 328

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

Cookies 328

Cookies Marketing Advertising Ad Tech 328

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will.

Cookies 290

Cookies Advertising Ad Tech 290

Adweek

OCTOBER 15, 2024

When Google announced in July that it was not deprecating third-party cookies on the web, the industry breathed a sigh of relief. And a groan. For four years, the industry has been preparing for the cookieless future, including testing Google's suite of privacy-enhancing technologies, Privacy Sandbox.

Cookies 298

Cookies Advertising 298

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 317

Cookies Ad Tech Audience Advertising 317

Adweek

OCTOBER 29, 2024

When OpenFortune chief revenue officer Carlo Palomino cracked open a fortune cookie at age 14, he had just started his own landscaping business. Did he look at that cookie as dessert or a career opportunity?

Cookies 273

Cookies Entertainment Marketing 273

Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

Cookies 312

Cookies Advertising Marketing Media 312

Adweek

MAY 4, 2023

But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends.

Cookies 348

Cookies Marketing 348

Adweek

JANUARY 22, 2024

For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue.

Cookies 299

Cookies 299

Adweek

DECEMBER 19, 2024

Google shared a tad more about its post-cookie plans. The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought.

Cookies 290

Cookies Ad Tech 290

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 290

Cookies Audience Ad Tech Media 290

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 279

Cookies Demand Side Platform Ad Tech Media 279

Adweek

JANUARY 30, 2023

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

Retargeting 290

Retargeting Cookies Ad Tech 290

Adweek

JANUARY 31, 2024

Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands. Oreo's Super Bowl spot, done in partnership with The Martin Agency, will air in the second quarter of the.

Cookies 306

Cookies Agency 306

Adweek

DECEMBER 17, 2024

On one side of the room, there's a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there's an elaborate holiday display with Christmas trees, glowing candles, crystal goblets, and enough sweet treats to cause a diabetic coma. Which is more appealing?

Cookies 260

Cookies 260

Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla.,

Cookies 278

Cookies Ad Tech Advertising Marketing 278

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based

Cookies 290

Cookies Agency Media Marketing 290

Adweek

MARCH 5, 2025

Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash.

Cookies 249

Cookies Ad Targeting Advertising Ad Tech 249

Ad Monsters

JANUARY 13, 2025

Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. For the most part, cookies and IDs are based on binary signals and what someone has done in the past, but contextual is based on what someone is interested in at a current moment.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Adweek

MARCH 8, 2023

As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data. Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream.

Cookies 246

Cookies Audience 246

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

Cookies 246

Cookies Advertising Audience 246

Adweek

MAY 18, 2023

Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users early next year. The users will be chosen at random before fully removing cookies completely later next year.

Cookies 246

Cookies 246

Exchange Wire

APRIL 25, 2025

After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [.] The post Chromes Cookie Commotion: Is it Finally Over? Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts.

Cookies 72

Cookies Ad Tech 72

Adweek

JULY 12, 2022

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically.

Cookies 246

Cookies Advertising Ad Tech Audience 246