Adweek

JULY 26, 2024

The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI.

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Cookies ROI Advertising Marketing 303

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 316

Cookies Conversion Ad Tech Advertising 316

Adweek

NOVEMBER 13, 2023

When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years.

Cookies 317

Cookies Marketing Ad Tech 317

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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Cookies Advertising Ad Tech Media 324

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

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Cookies Marketing Advertising Ad Tech 324

Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

Cookies 307

Cookies Advertising Marketing Media 307

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising.

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Cookies Advertising Marketing MarTech 129

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

Cookies 315

Cookies Marketing Retail Audience 315

Exchange Wire

OCTOBER 2, 2024

Recently recognised as Google’s Gold Partner, Cookie Information, a consent management platform (CMP) vendor, is growing in this space. Cookie Information’s research from [.] The post Cookie Information, Leading CMP Vendor, Partners with Google appeared first on ExchangeWire.com.

Cookies 101

Cookies 101

Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

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Cookies Marketing 246

Adweek

JANUARY 22, 2024

For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue.

Cookies 291

Cookies 291

AdExchanger

OCTOBER 8, 2024

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022.

Cookies 78

Cookies Audience Advertising 78

Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla.,

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Cookies Ad Tech Advertising Marketing 271

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will.

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Cookies Advertising Ad Tech 284

AdExchanger

JULY 25, 2024

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared first on AdExchanger.

Cookies 114

Cookies 114

Adweek

JANUARY 31, 2024

Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands. Oreo's Super Bowl spot, done in partnership with The Martin Agency, will air in the second quarter of the.

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Cookies Agency 300

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

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Cookies Ad Tech Audience Advertising 313

Martech

SEPTEMBER 3, 2024

It announced that it would not deprecate cookies on the Chrome browser but let individual users decide whether to permit them or not. It took years of debate between Google, regulators and the ad industry to arrive at the point where cookies will fade with a whimper rather than go out with a bang. Google finally broke the stalemate.

Cookies 114

Cookies Conversion Education Impressions 114

AdExchanger

JULY 22, 2024

But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […] The post Google Says It Might Not Deprecate Cookies In Chrome After All (?!) appeared first on AdExchanger.

Cookies 137

Cookies Marketing Advertising 137

Exchange Wire

JULY 24, 2024

On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com. Then, the abandonment.

Cookies 118

Cookies 118

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 116

Cookies Ad Tech Audience Advertising 116

Martech

AUGUST 30, 2024

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. What are cookies, and why do we have them? A cookie is a small text file that a website can write to your computer. That’s what the cookie does.

Cookies 123

Cookies First-Party Cookies Food MarTech 123

Adweek

MAY 4, 2023

But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends.

Cookies 348

Cookies Marketing 348

VideoWeek

SEPTEMBER 30, 2024

Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer.

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Cookies eCommerce Media Advertising 95

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 274

Cookies Demand Side Platform Ad Tech Media 274

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 140

Cookies Audience Marketing Advertising 140

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing.

Cookies 125

Cookies MarTech Advertising Marketing 125

Adweek

MARCH 8, 2023

As the industry scrambles to find replacements for cookies, a lack of scale has been a recurring issue for buyers transacting on publishers' first-party data. Among a litany of third-party cookie alternatives, seller-defined audiences (SDA) promise publishers control of what signals they put into the bidstream.

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Cookies Audience 246

Exchange Wire

JULY 26, 2024

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast The biggest industry news this week was, of course, Google’s cookie U-turn. The post The Stack: Google’s Cookie U-Turn; Latest Company Earnings appeared first on ExchangeWire.com.

Cookies 96

Cookies 96

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cookies 131

Cookies Marketing CPA GDPR 131

Exchange Wire

JULY 25, 2024

On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com. Then, the abandonment.

Cookies 98

Cookies 98

AdExchanger

AUGUST 2, 2024

Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. For the past week or so, we’ve been so […] The post The Looming Question Of Cookie Consent appeared first on AdExchanger. But will the opt-out rate be half? Two-thirds?

Cookies 97

Cookies 97

Exchange Wire

JULY 24, 2024

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. The post Cookie Deprecation is Dead: What Should the Industry Do Now? Surprising? We’ll let you be the judge [.]

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Cookies Ad Tech 105

AdExchanger

JULY 25, 2024

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so that users can opt into cookie tracking – or not.

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Cookies GDPR 134

AdExchanger

AUGUST 1, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Adventures Of Cookie Monster appeared first on AdExchanger.

Cookies 104

Cookies Advertising 104

AdExchanger

JULY 16, 2024

Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation. The post How Indeed Is Getting Ahead Of The Impending Cookie Collapse appeared first on AdExchanger.

Cookies 117

Cookies Audience 117

AdExchanger

JULY 29, 2024

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox. The post Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work appeared first on AdExchanger.

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Cookies Advertising 131