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Some Cookieless Alternatives … Still Use Cookies

Adweek

Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled for the end of this year. The use.

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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Adweek

Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users.

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How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual

Adweek

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024

Adweek

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

Cookies 300
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Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation

Adweek

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

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Marketers Eye Transaction Data in a World Without Cookies

Adweek

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is emerging as an alluring alternative.

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Why Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal

Adweek

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla.,

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