Adweek
JULY 3, 2024
In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural influence from the cosmos. In celebration of this momentous occasion, genre king Kyle MacLachlan stars in two comedic videos created by agency Fallon for.
Ad Rants
JULY 3, 2024
Maintaining an ethical approach to advertising is key if you work in marketing. Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Utilizing shady marketing techniques -- like manipulative pricing and false claims -- can land you in hot legal water and damage your reputation, too. This is a serious issue if you are marketing a growing brand and are trying to capture a share of the target market for yourself.
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The Ad Tech Blog
JULY 5, 2024
Asynchronous communication in remote teams is essential for maintaining productivity and fostering innovation. This article explores the key points, challenges, and solutions for implementing effective asynchronous communication strategies in remote development teams. Understanding Asynchronous Communication Key Points Flexibility: Allows team members to work at their own pace.
Seth Godin
JULY 5, 2024
The people most likely to sign up for coaching or additional learning are the folks who are already good at their craft. “I’m terrible at this,” can lead to, “and I don’t want to be reminded of it.” Or perhaps, “I don’t want to waste their time,” or, “I’m never going to get better.” When it’s possible to get better, embracing mediocrity isn’t a useful strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 3, 2024
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since the threat of a potential U.S. ban was announced in March. However, the platform's user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok's ad spend in March--the month the potential ban was announced--was up.
Ad Rants
JULY 3, 2024
Hey there! Navigating the digital landscape can feel overwhelming. What strategies do you use to make your brand stand out in a competitive market? There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 1, 2024
You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).
Adweek
JULY 3, 2024
At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the glittering trophies and celebrations, something else was on display that night: the industry's gender imbalance. Alltold, an artificial intelligence company with.
Seth Godin
JULY 1, 2024
The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more important than catches Devote a significant amount of time to honing your craft Consistently add incremental challenges Frantic leads to more frantic.
The Ad Tech Blog
JULY 3, 2024
In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. Understanding Personalization vs Privacy Key Points Personalization enhances customer experience but requires data collection.
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Martech
JULY 2, 2024
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.
Adweek
JULY 3, 2024
As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit nostalgic. I get to observe my LGBTQ+ friends and broader network be a bit more themselves and unabashedly queer. And they do this, consciously or unconsciously, because it's Pride Month and rainbows are popping up.
Ad Monsters
JULY 3, 2024
At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future.
Seth Godin
JUNE 29, 2024
Community requires individuals to have the option of speaking up. If we’re in this together, we ought to be able to chime in. But while every member of the community can speak out, the ones that are heard also have something useful to say. Being informed is a requirement to be heard. Sometimes, our insight can come from firsthand experience, but it’s most likely that we’ve learned about the issue and the alternatives we face.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 1, 2024
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […] The post How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales appeared first on AdExchanger.
Adweek
JULY 2, 2024
The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly changing how marketers do their jobs, improving systems and streamlining tedious processes. As the deadlines for corporate net zero targets inch nearer, the use.
Ad Monsters
JULY 2, 2024
With Yahoo Creative, advertisers can use real-time insights to hone in on their creativity and develop more relevant ads. The only thing consistent in advertising is change, and the keys to thriving amongst the recurring shifts are innovation, adaptability, and a deep understanding of client needs. Yahoo Creative, under the leadership of Tony Gemma, embodies these principles.
Seth Godin
JULY 2, 2024
It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The same is true for organizations. As the world changes faster and faster, it seems clear that organizations that prize plasticity will thrive.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 3, 2024
I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia
Adweek
JULY 3, 2024
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it's accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula E as its streaming partner. Already coupled with CBS for linear broadcasts, Formula E sought a place where fans could find not only.
Exchange Wire
JULY 3, 2024
The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [.] The post Only 48% of UK Publishers are Actively Preparing for the Cookieless Future – New Teads’ Study Finds appeared first on ExchangeWire.com.
Seth Godin
JUNE 30, 2024
That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t to steer the boat, trim the sails or do much of anything at all.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
Adweek
JULY 3, 2024
The success of English singer songwriter Charli XCX's sixth album, Brat, has led fans to declare that it's "Brat summer" and start dressing the part. Plant-based sausage brand Field Roast was quick to tap into the buzz, promoting its bratwurst with a campaign from creative and media agency No Fixed Address. The effort kicked off.
Exchange Wire
JULY 4, 2024
On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [.] The post Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs appeared first on ExchangeWire.com.
Seth Godin
JULY 3, 2024
There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and care. By using and paying for well crafted software, we often get far more than we pay for… Ecamm is the tool I use for all my online talks, recordings and meetings. It’s really powerful, so it’ll take some time to get good at it, but the responsiveness and support of the company is terrific.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JULY 3, 2024
Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).
Adweek
JULY 1, 2024
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce. Oracle faced.
Exchange Wire
JULY 4, 2024
Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), alongside advanced transformer techniques, to classify content [.] The post Azerion Launches Generative AI Contextual Solution in Marketplace appeared first on ExchangeWire.com.
Seth Godin
JULY 4, 2024
I hope that most of us would agree that driving 50 mph in a school zone where little kids cross the street is a significant safety problem. The speed limit is there for good reason, and if you selfishly and recklessly blow through the crosswalk, you ought to get a summons. Municipalities can now hire a service that uses an automated speed camera to find the scofflaws and issue summonses directly, without the random luck of getting away with it as a factor.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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