YouTube Taps Machine Learning to Convert Landscape Videos to Square, Vertical Formats

Adweek

YouTube is experimenting with a new machine learning technology that reformats video shot in landscape mode into square or vertical formats, based on how the viewer is watching YouTube.

mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

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How machine learning frees up creativity and strategy for marketers

Venture Beat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning Isn’t Magic – It Needs Strategy And A Human Touch

AdExchanger

The term “machine learning” seems to have a magical effect as a sales buzzword. Continue reading » The post Machine Learning Isn’t Magic – It Needs Strategy And A Human Touch appeared first on AdExchanger.

Index Exchange Makes Its First Acquisition With Machine-Learning Firm Rivr

Adweek

The seven-year-old machine learning company is focused on better curating the traffic supply-side platforms that Index provides to its buyers. Ad tech firm Index Exchange is acquiring Berlin-based Rivr Technologies GmbH.

Index Exchange Acquires Machine Learning Company Rivr

Martech Series

Company continues machine learning investment and rapid expansion of its technical organization. Index and Rivr will integrate the team’s combined talents and technology, operating as a single machine learning and optimization team and platform.

Reddit Acquires Spell to Add Muscle to Its Machine Learning Technology

Adweek

Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform.

How machine learning frees up creativity and strategy for marketers

Venture Beat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More. AI Applied AI Automation Business Data DataDecisionMakers Enterprise Enterprise Analytics Marketing technology ad technology AI.

InRule Technology® Democratizes Machine Learning by Enhancing Platform with AutoML Capabilities

Martech Series

an intelligence automation company providing integrated decisioning, explainable AI and digital process automation software to the enterprise, today announced the addition of AutoML within xAI Workbench, the company’s suite of machine learning modeling engines.

Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT

Martech Series

The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on MarTech Series.

Machine Learning Pioneer Dynam.AI Hires AI Founder Craig Parfitt as Chief Technology Officer

Martech Series

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. The post Machine Learning Pioneer Dynam.AI

Appen’s Annual State of AI and Machine Learning Report Identifies a Gap in Ideal Versus Reality of Data Quality

Martech Series

Appen Limited , the global leader in data for the AI Lifecycle providing data sourcing, data preparation, and model evaluation by humans at scale, today released its eighth annual State of AI and Machine Learning report.

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. 68% of people say they’d prefer to learn about a new product or service by watching a short video.

Index Exchange Doubles Down on Machine Learning with Rivr Acquisition

VideoWeek

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition.

Index Exchange Acquires Machine Learning Company Rivr

Exchange Wire

Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities.

AI and machine learning in marketing: Are you deploying the right models? 

Martech

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping.

How do Advertisers Use Machine Learning to Buy Cheaper Impressions?

YieldBird

For example, at Yieldbird we have devised a complex machine-learning solution called Price Genius, which constantly tries to find the best unified pricing rules in order to sell the fewest impressions whilst generating the most revenue for a given inventory. Are the machines winning?

C3 AI Named a Leader in AI and Machine Learning Platforms

Martech Series

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We CEO Learning Platforms News Product Vision

Google Ads announces machine learning-based attribution models in new privacy landscape

Martech

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads.

12 Ways to Use Machine Learning in Digital Marketing

Single Grain

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. From digital advertising to email marketing, from social media marketing to content creation, machine learning is literally rewriting the rules of marketing success. And machine learning is helping marketers deliver a superior customer experience – at scale.

Meta’s Automated Shopping Campaigns Are Out Of Beta

AdExchanger

Platforms Advantage Solutions Advantage+ app campaigns ai artificial intelligence automation machine learning Meta Meta Advantage Nicola Mendelsohn Rothy's

How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes

AdExchanger

Mobile advertising and privacy app monetization Apple ATT David Mitby Google AdMob machine learning Pangle real-time bidding unified auction user acquisitionGoogle released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?)

AdExplainer: How To Use Attention Metrics

AdExchanger

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging.

AppLovin Reveals Why Its Lovin’ Unity

AdExchanger

Mobile Adam Foroughi AppLovin Axon Herald Chen ironSource John Riccitiello machine learning merger Tomer Bar-Zeev UnityAppLovin wants to marry Unity. Unity just got engaged to ironSource. IronSource is still waiting at the restaurant with flowers.

AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022

Venture Beat

Business Business intelligence Data DataDecisionMakers Enterprise Enterprise analytics Marketing artificial intelligence category-/Business & Industrial customer data customer relationship management hybrid events hybrid work machine learning marketing marketing technology

AI-Powered Fundraising Company, Wisely, Have Joined Frontier Marketing to Bring Further Depth and Nuance to Donor Management

Martech Series

The AI machine learning power of Wisely will be joining forces with Frontier Marketing. Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today.

iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution

Martech Series

Neustar marketing attribution solutions leverage more comprehensive identity and machine learning capabilities available, which power advanced identity resolution and marketing analytics for 70% of Fortune 100 brands.

How Web Analytics Can Enhance the Customer Experiences of Today and Beyond

Martech Series

Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate.

Levi’s AI Chief Katia Walsh On Lifting Up Women And Fighting Algorithmic Bias

AdExchanger

Advertiser ai algorithmic destruction algorithms artificial intelligence featured Katia Walsh Levi Strauss levi's machine learningAn interview withKatia WalshSVP, Chief Strategy & AI OfficerWhen Katia Walsh, SVP and chief strategy and AI officer at Levi Strauss & Co.,

How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Hammerspace Named a 2022 Sample Vendor by Gartner

Martech Series

Hammerspace recognized as a Sample Vendor in the 2022 Gartner Hype Cycle for Storage and Data Protection Technologies Report.

Marketing Technology Highlights of The Week: Featuring Salesloft, Quantcast, Rollworks, Folloze and More!

Martech Series

With AI and machine learning, marketers can gain insights in real time and at scale, providing them with the ability to better understand their audience, what they need and where they’re looking for it. Do QR codes play a key role in enhancing the end to end customer experience?

Guide to Navigating the Future of Healthcare With Conversational AI

Martech Series

Download the guide to learn: – How AI powers the new generation of conversational chatbots, – The use cases of conversational AI in healthcare and, – The four steps to develop a multilingual chatbot.

Edison Interactive Partners With Harperdb to Deliver Premier Digital Out-Of-Home Content With Zero Latency

Martech Series

“Modern digital media requires dynamic content optimized by machine learning, intuitive interfaces driven by user behavior, and powerful networks delivering near-zero latency.

Klevu’s Leading AI Powered Product Discovery Platform Has Achieved MACH Alliance Certification

Martech Series

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities.

KeyedIn Releases Latest Version of KeyedIn Enterprise Software

Martech Series

also features additional agile-focused features to drive sales to SAFe-focused businesses; enhanced team management for agile resourcing; and additional data points to drive AI-based machine learning. KeyedIn Enterprise 7.5

Ada Announces New Office in Israel and the Appointment of Chief Product Officer

Martech Series

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team.

ZineOne announces $28M in Series C Funding led by SignalFire for its In-Session Marketing Capabilities

Martech Series

The $28M series C investment will support ZineOne’s vision of building out the in-session marketing category – a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML).

TrueFort Platform Achieves SOC 2 Type II Certification

Martech Series

TrueFort Cloud leverages patented behavioral analysis and machine learning to help organizations better understand their applications’ trusted behaviors to ensure only these activities occur.

Spotme Partners With AI-Media, a Leader in Technology-Driven Live Captioning, Transcription, and Translation Services

Martech Series

Providing our captioning and translation services to SpotMe will allow more people to participate, learn and connect through the platform’s events so it is mutually beneficial and is just another way we can add value with our offerings to the growing live-streaming sector.”.