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Developing Machine Learning (ML) & AI Models in AdTech [+Examples]

Clearcode

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. What Is Machine Learning (ML)?

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Reddit Acqui-Hires Oterlu, Developer of Machine-Learning-Powered Moderation Tools

Adweek

Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee.

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Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing

AdExchanger

There are many open questions for marketers who want to implement AI-driven ad tech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger. Or at least thats what it says on the box.

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The Evolution of AI in Advertising: Machine Learning vs. Generative AI

Digital Remedy

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). All machine learning is AI, but not all AI is machine learning.

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Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

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YouTube Taps Machine Learning to Convert Landscape Videos to Square, Vertical Formats

Adweek

YouTube is experimenting with a new machine learning technology that reformats video shot in landscape mode into square or vertical formats, based on how the viewer is watching YouTube.

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Index Exchange Makes Its First Acquisition With Machine-Learning Firm Rivr

Adweek

The seven-year-old machine learning company is focused on better curating the traffic supply-side platforms that Index provides to its buyers. Ad tech firm Index Exchange is acquiring Berlin-based Rivr Technologies GmbH. The companies would not share the terms of the deal.