illumin

JULY 30, 2024

Machine learning and artificial intelligence technologies have come a long way in the past few years. Learn more about how machine learning is bringing value to advertising. One particular advancement in modern advertising that’s taking the marketing world by storm is machine learning.

Machine Learning 52

Machine Learning Advertising Audience Media 52

Adweek

JUNE 16, 2022

Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform.

Machine Learning 264

Machine Learning 264

VideoWeek

JANUARY 7, 2025

Multichannel programmatic EX.CO’s solution seeks to address these inefficiencies using machine learning, the company said. “To solve this, our ad server leverages cutting-edge machine-learning algorithms that dynamically optimise auctions in real-time, reflecting a new generation of unified auction technology.

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Machine Learning Ad Server Media 64

Martech

DECEMBER 6, 2024

Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. 7:23: Why is there a lack of adoption of AI and machine learning at the enterprise level? 17:24: Is generative AI over-shadowing machine learning and other forms of AI. 12:29: AI features in martech applications.

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Machine Learning Marketing MarTech 131

The Ad Tech Blog

JUNE 4, 2024

Overview of AI and Machine Learning in Compliance Key Points AI can automate data rights management and surface potential regulatory risks. Introduction to AI and Machine Learning AI and ML are transforming various industries, including cybersecurity. Data mapping is crucial for regulatory compliance.

Machine Learning 130

Machine Learning GDPR Education 130

Adweek

AUGUST 1, 2022

The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results.

Machine Learning 364

Machine Learning Marketing 364

Martech

SEPTEMBER 9, 2024

However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. Google, round 2: Government targets digital ad business Options. Email: Business email address Sign me up! Processing.

CPC 114

CPC Machine Learning CPA Conversion 114

Adweek

APRIL 13, 2023

Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.

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Machine Learning Marketing Audience Agency 328

Adweek

MAY 2, 2024

Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Brands can search for creators.

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Machine Learning Audience 328

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. Here’s a closer look at why live sports events are crucial for better CTV yield and how the integration of machine learning can transform the advertising landscape.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Adweek

NOVEMBER 10, 2022

A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online. Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine.

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Machine Learning Media 321

Adweek

JANUARY 9, 2025

Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities.

Machine Learning 290

Machine Learning Advertising Audience 290

Adweek

JANUARY 5, 2023

The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment.

Machine Learning 317

Machine Learning 317

AdExchanger

DECEMBER 31, 2024

But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years. […] The post How AI Has (Already) Become The Foundation Of Digital Advertising appeared first on AdExchanger.

Machine Learning 113

Machine Learning Advertising 113

Adweek

FEBRUARY 29, 2024

While machine learning undeniably accelerates mechanical processes and provides quicker access to enhanced consumer data, marketers should pay equal attention to the.

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Machine Learning Conversion Marketing 312

Adweek

JANUARY 4, 2024

Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming.

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ROI Machine Learning Media 306

Martech

AUGUST 7, 2024

Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms. The big picture. Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.)

Machine Learning 127

Machine Learning MarTech Advertising Marketing 127

Adweek

OCTOBER 6, 2022

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID).

Machine Learning 246

Machine Learning Advertising 246

Adweek

FEBRUARY 23, 2023

As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence.

Machine Learning 290

Machine Learning 290

illumin

JULY 18, 2024

The Machine Learning used in predictive AI speeds up decision-making by providing marketers with accurate and informed predictions. It lets them leverage data and the power of machine learning for pattern recognition. It does this by analyzing patterns in data and identifying anomalies.

Machine Learning 110

Machine Learning Audience Advertising Marketing 110

Adweek

FEBRUARY 20, 2024

For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. That's in part because it's stuck.

Machine Learning 279

Machine Learning Agency Media Marketing 279

Adweek

FEBRUARY 27, 2023

The unnamed tool uses machine-learning technology to assess the brand safety.

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Machine Learning 278

Adweek

NOVEMBER 21, 2022

The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and. Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na'vi.

Machine Learning 264

Machine Learning 264

Adweek

JANUARY 31, 2023

Storied, along with agency 2Player, used the buzzy machine learning tool to produce a set of character backstories for a fictional family that would serve as the.

Machine Learning 264

Machine Learning Agency Video Ads 264

Martech

OCTOBER 28, 2024

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. Leveraging the power of AI and machine learning is crucial for thriving in the era of hyper-personalization.

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Marketing Machine Learning Conversion SEO 129

Adweek

APRIL 5, 2023

GoFundMe showed that artificial intelligence can be used to tell very human stories with a recent campaign that broke new ground on the use of machine learning in creative work.

Machine Learning 264

Machine Learning 264

Martech

OCTOBER 2, 2024

These features provide branded shopping recommendations powered by machine learning based on what users search and pin. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. Why we care.

Machine Learning 121

Machine Learning Conversion MarTech Marketing 121

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St. Charles and Brandon Reiss.

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Conversion Machine Learning Communications MarTech 117

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Predictive AI and machine learning will help identify the best audiences and optimize your segmentation.

MarTech 125

MarTech Machine Learning CPA ROI 125

Adweek

SEPTEMBER 19, 2022

The new feature, Be Your Own Model, offers shoppers the option of fitting an item of clothing onto an existing photo of themselves using machine learning image recognition. Walmart is offering its customers more ways to try on clothes virtually with a new tool that superimposes products on photos.

Machine Learning 246

Machine Learning Fashion eCommerce 246

Adweek

SEPTEMBER 21, 2022

Earlier this year, Heinz made waves when it used research group OpenAI's machine learning algorithm, Dall-E 2, in a marketing stunt. The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers.

Machine Learning 246

Machine Learning Advertising Marketing Food 246

Adweek

JUNE 9, 2022

The new tool, Togetherr, will make use of the freelance platform's Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs.

Machine Learning 246

Machine Learning Agency Marketing 246

Adweek

AUGUST 7, 2023

The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Zoom has made changes to its AI strategy--twice.

Machine Learning 246

Machine Learning 246

Martech

JULY 18, 2024

It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. It uses machine learning algorithms to automate the entire TV media buying process, from planning to execution.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

Adweek

JUNE 30, 2022

TRFilter syncs with a journalist's Twitter account and uses machine learning technology to automatically recognize and flag harmful comments, and it offers users the options to.

Machine Learning 237

Machine Learning Media 237

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up!

Marketing 122

Marketing Machine Learning Retail ROI 122

The Ad Tech Blog

APRIL 8, 2025

A Much Older Trend Back in 1936, Alan Turing asked the question: “ Can a machine think? “ Since then, we’ve seen IBM’s Deep Blue beat Kasparov – then Big Data/Machine Learning, and now LLMs. Before that, I worked with a few startups implementing Big Data and Machine Learning data pipelines.

Machine Learning 130

Machine Learning Agency Media Marketing 130