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AdTheorent Is Using Machine Learning To Predict Effective Inventory

AdExchanger

AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger.

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Reddit Acqui-Hires Oterlu, Developer of Machine-Learning-Powered Moderation Tools

Adweek

Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee.

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How machine learning frees up creativity and strategy for marketers

Venture Beat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

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YouTube Taps Machine Learning to Convert Landscape Videos to Square, Vertical Formats

Adweek

YouTube is experimenting with a new machine learning technology that reformats video shot in landscape mode into square or vertical formats, based on how the viewer is watching YouTube.

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Index Exchange Acquires Machine Learning Company Rivr

Martech Series

Company continues machine learning investment and rapid expansion of its technical organization. Index and Rivr will integrate the team’s combined talents and technology, operating as a single machine learning and optimization team and platform.

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Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

Martech Series

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. To improve its demand projections, Danone built a machine learning system.

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Is Knowing Nothing Better Than (Machine) Learning A Little?; TikTok Time Bomb

AdExchanger

Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine The post Is Knowing Nothing Better Than (Machine) Learning A Little?; Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Index Exchange Makes Its First Acquisition With Machine-Learning Firm Rivr

Adweek

The seven-year-old machine learning company is focused on better curating the traffic supply-side platforms that Index provides to its buyers. Ad tech firm Index Exchange is acquiring Berlin-based Rivr Technologies GmbH.

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Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT

Ad Tech Daily

The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on Ad Tech Daily.

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Reddit Acquires Spell to Add Muscle to Its Machine Learning Technology

Adweek

Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform.

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mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

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How machine learning frees up creativity and strategy for marketers

Venture Beat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More. AI Applied AI Automation Business Data DataDecisionMakers Enterprise Enterprise Analytics Marketing technology ad technology AI.

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How to use AI and machine learning to personalize and optimize campaigns

Martech

Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. The second challenge is activating the outputs of machine learning,” said Holub. “So,

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Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia

Martech Series

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. million bid requests and make 4 million deep learning predictions per second.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. 68% of people say they’d prefer to learn about a new product or service by watching a short video.

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EXCEL USERS REJOICE: Akkio Launches Chat Data Prep, the First Machine Learning Platform to Transform Data Using Ordinary Conversational Language

Martech Series

Akkio , the no-code AI company, announced a new way to interact with data that brings the latest advances in machine learning (ML) to everyday Excel users. With the addition of Chat Data Prep, now machine learning does the data prep too.

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InRule Technology® Democratizes Machine Learning by Enhancing Platform with AutoML Capabilities

Martech Series

an intelligence automation company providing integrated decisioning, explainable AI and digital process automation software to the enterprise, today announced the addition of AutoML within xAI Workbench, the company’s suite of machine learning modeling engines.

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Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT

Martech Series

The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on MarTech Series.

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Index Exchange Doubles Down on Machine Learning with Rivr Acquisition

VideoWeek

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition.

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Index Exchange Acquires Machine Learning Company Rivr

Exchange Wire

Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities.

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Appen’s Annual State of AI and Machine Learning Report Identifies a Gap in Ideal Versus Reality of Data Quality

Martech Series

Appen Limited , the global leader in data for the AI Lifecycle providing data sourcing, data preparation, and model evaluation by humans at scale, today released its eighth annual State of AI and Machine Learning report.

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How to use AI and machine learning to boost marketing data management

Martech

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. The post How to use AI and machine learning to boost marketing data management appeared first on MarTech.

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Machine Learning Pioneer Dynam.AI Hires AI Founder Craig Parfitt as Chief Technology Officer

Martech Series

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. The post Machine Learning Pioneer Dynam.AI

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How do Advertisers Use Machine Learning to Buy Cheaper Impressions?

YieldBird

For example, at Yieldbird we have devised a complex machine-learning solution called Price Genius, which constantly tries to find the best unified pricing rules in order to sell the fewest impressions whilst generating the most revenue for a given inventory. Are the machines winning?

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AI and machine learning in marketing: Are you deploying the right models? 

Martech

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping.

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InRule Technology Enhances Bias Detection, Empowering Greater Explainability and Lower Risk for Enterprise Machine Learning

Martech Series

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. InRule Technology , an intelligence automation company providing integrated decisioning, machine learning and process automation software to the enterprise, today announced the release of a bias detection report, a best-in-class tool for evaluating machine learning models for harmful bias.

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Google Ads announces machine learning-based attribution models in new privacy landscape

Martech

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads.

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C3 AI Named a Leader in AI and Machine Learning Platforms

Martech Series

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We CEO Learning Platforms News Product Vision

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ChatGPT

The Ad Tech Blog

Machine LearningAll my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why.

Ad Tech 210
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How Ad Industry Experts Are Putting AI To Work

AdExchanger

machine learning marketing automation media campaigns natural language processing performance optimization personalization purchase intent robotic process automation RPA theorem Vijay Chittoor

CPA 133
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Meta Is Betting On Three Acronyms: AI, ML And PETs

AdExchanger

Platforms Advantage+ ai artificial intelligence featured machine learning Marne Levine Meta privacy-enhancing technologiesAdvantage+ didn’t come up during Meta’s Q4 earnings call on Wednesday, but it’s the ad product Chief Business Officer Marne Levine says she’s most excited about.

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Semantix Announces the Acquisition of Elemeno

Martech Series

Elemeno”), a US-based, cloud-managed, machine learning operations (MLOps) platform provider focused on helping businesses leverage the benefits of artificial intelligence.

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How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

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Meta’s Automated Shopping Campaigns Are Out Of Beta

AdExchanger

Platforms Advantage Solutions Advantage+ app campaigns ai artificial intelligence automation machine learning Meta Meta Advantage Nicola Mendelsohn Rothy's

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AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022

Venture Beat

Business Business intelligence Data DataDecisionMakers Enterprise Enterprise analytics Marketing artificial intelligence category-/Business & Industrial customer data customer relationship management hybrid events hybrid work machine learning marketing marketing technology

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Power Digital Scoops Up Marketing Consultancy Sproutward

AdExchanger

Agencies acquisition commerce Creative customer data data and analytics Jeff Mason Kevin Biondi machine learning marketing campaign performance marketing spend Nova Power Digital product data Sproutward strategyGrowth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

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Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes

AdExchanger

Mobile advertising and privacy app monetization Apple ATT David Mitby Google AdMob machine learning Pangle real-time bidding unified auction user acquisitionGoogle released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?)

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Meta Juggles Multiple Investment Priorities To Regain Its Post-ATT Footing

AdExchanger

Platforms Advantage+ Apple ATT artificial intelligence automation machine learning advertising Meta Nada Stirratt Nicola Mendelsohn Reels TikTokMeta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil.

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AdExplainer: How To Use Attention Metrics

AdExchanger

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging.

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AppLovin Reveals Why Its Lovin’ Unity

AdExchanger

Mobile Adam Foroughi AppLovin Axon Herald Chen ironSource John Riccitiello machine learning merger Tomer Bar-Zeev UnityAppLovin wants to marry Unity. Unity just got engaged to ironSource. IronSource is still waiting at the restaurant with flowers.

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Evocalize Introduces EVOLVE Artificial Intelligence, the Next Evolution in Digital Marketing

Martech Series

We’re excited to see how the EVOLVE suite of AI and machine learning powered capabilities will transform the digital marketing landscape, and fuel the evolution of how we approach local marketing.”

ROI 99
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Persado Reveals Top- and Least-Performing Words for Engaging Consumers

Martech Series

The AI content generator understands the intent of a message, optimizes what language will motivate and engage individuals, uses machine learning to generate unique narratives, refines that language for elevated performance, and then produces content that is hyper-personalized to inspire action.

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Shibanft.ai Launches Groundbreaking AI Technology Set to Revolutionize Industry Standards within the Blockchain Space

Martech Series

team has also developed a Telegram bot estate that includes an image generator, a TradingView-enabled advanced chat and technical indicator bot, a Binance recently added tokens bot, and a machine learning-enabled Binance divergence bot. Shibanft.ai

MarTech 83