5 enduring trends in martech

Martech

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. New martech markets will evolve over the coming decade. The post 5 enduring trends in martech appeared first on MarTech.

The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms.

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The latest jobs in martech

Martech

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Director of Product Management – Martech/ABM @ Databook (U.S.

Winning the martech procurement process

Martech

Procuring and renewing tech and services is a big part of martech management. At most companies, martech procurement goes through a formal request process involving reviews by legal, finance, procurement, other IT professionals and maybe information security.

A look at martech investment and innovation

Martech

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. Read next: 5 steps to martech stack success.

MarTech Interview With Nick Ford, CMO at Mendix

Martech Series

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. Tweet.

Are you Making the Most of Both, your Marketing and MarTech Budget?

Martech Series

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. The post Are you Making the Most of Both, your Marketing and MarTech Budget?

Three ways to organize your martech stack

Martech

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

MarTech Replacement Survey: Who are the champions?

Martech

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. appeared first on MarTech.

The secret to building a useful martech stack

Martech

It’s not magic, it’s martech. The problems start when there’s no real plan to optimally select, implement and use a martech solution or integrate it into your existing ecosystem. B2B martech spending will reach $6.6 Get MarTech!

10+ ways to visualize your martech stack

Chief Martech

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. Integration is crucial to an effective martech stack.

5 steps to martech stack success

Martech

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes.

The formula for calculating martech ROI

Martech

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?”

ROI 93

Navigating the evolving martech landscape

Martech

Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive.

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martech

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech.

#MartechDay: The 2022 Martech Landscape, State of Martech Report, Stackies, and more

Chief Martech

But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. All of these will be completely free, our contribution to the martech community that we both love.

Why martech integration needs more than technical skills

Martech

Yet for most organizations, martech integration is not a priority — and understandably so. On top of this, additional capabilities are required beyond technical readiness to successfully tackle the martech integration challenge. Get MarTech! Martech skills.

ActionIQ and Its CMO Named One of Top Martech Companies in 2022 by Business Insider

Martech Series

The fourth annual list of executives who are shaping the future of martech includes Leah Pope, the AIQ Chief Marketing Officer. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

Widen, an Acquia Company, Bolsters Digital Asset Management (DAM) Ecosystem With New Martech Integrations

Martech Series

Empowers brands to keep their content organized, syncing assets and metadata across their martech stack. As a part of an ongoing commitment to expand the Acquia technology integration ecosystem, these new integrations empower customers to sync assets and metadata across their martech stack.

Two MarTech keynotes: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tuesday and Wednesday were taken up with the MarTech conference. MarTech keynote: The big shift to ops . MarTech Conference Operations

MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough

Martech Series

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Tweet.

Verisk’s Consumer Identity Management Business, Infutor, Named “Best Contact Database Company” in 2022 MarTech Breakthrough Awards Program

Martech Series

In 2021, Infutor’s Total Consumer Insights was selected as “Best Contact Database Solution” in the MarTech Breakthrough Awards program. We’re thrilled to be among the winners in the MarTech Breakthrough Awards once again,” said Zora Senat, Chief Commercial Officer of Verisk’s Infutor. “As

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martech

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app.

MarTech registration is open! Grab your free pass now.

Martech

Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business : Attend MarTech , online March 29-30, 2022, for FREE. The post MarTech registration is open! appeared first on MarTech.

Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech.

How to establish a new martech role

Martech

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. At both WGU and Zuora, I’ve had to originate my martech maestro/orchestrator role.

MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen

Martech Series

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. Marketing Technology News: MarTech Interview With Vijay Chittoor, Co-founder and CEO, of Blueshift. Tweet.

CM Group Takes Home Two Top Honors in 5th Annual MarTech Breakthrough Awards Program

Martech Series

What an honor for both CM Group and Cheetah Digital to receive this recognition from MarTech Breakthrough,” said Wellford Dillard, CEO of CM Group. “We Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone.

MarTech Interview with Nate Abbott, Head of Product at Front

Martech Series

Nate Abbott, Head of Product at Front shares a few proven product marketing tips and best practices in this quick catch-up: Welcome to this MarTech Series chat, Nate, tell us about yourself and more about your role at Front. A few thoughts on the future of Product Marketing and Martech? .

Good morning: Submit a session pitch for MarTech

Martech

The value we try to deliver at each MarTech conference, in-person or virtual, is actionable insights into that intersection of marketing and technology we call MarTech. The post Good morning: Submit a session pitch for MarTech appeared first on MarTech.

6 martech contract gotchas to be aware of

Martech

That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. The above are just a few examples of martech contract gotchas martech practitioners encounter.

Martech is consolidating, but what will the 2022 landscape reveal?

Chief Martech

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! They continue to fund new and growing martech ventures.

Sabio Recognized for AdTech Innovation in 2022 MarTech Breakthrough Awards

Martech Series

“We are honored to be chosen as the “Best Behavioral Targeting Platform” in the 2022 MarTech Breakthrough Awards,” said Aziz Rahimtoola, CEO of Sabio. We are thrilled to announce Sabio as a winners in the 2022 MarTech Breakthrough Awards program.”

So you think you’re a martech genius?

Martech

Test your martech IQ with our fun and informative 10-question quiz! The post So you think you’re a martech genius? appeared first on MarTech. Marketing is more complex than ever. And its evolution is accelerating.

How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

Martech Series

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Enables Better MarTech Choices. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

ROI 87

MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards

Exchange Wire

MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.

2021 Stackie Awards announced at MarTech: See the winners

Martech

On Monday at the MarTech Conference , Stackies creator Scott Brinker, program chair of MarTech, showed off the 2021 entries to the program and named this year’s winners: Juniper Networks, Philips, Itau, Betway and SAS. Data MarTech Conference

The Future Of CPG Brands, Why They Need More Martech

Martech Series

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

33Across Named ‘Best Display Advertising Platform’ in 2022 MarTech Breakthrough Awards

Martech Series

“On behalf of the entire 33Across team, we thank MarTech Breakthrough for recognizing the value that Lexicon brings to publishers. ” Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Webinar: Four elements of a powerful, data-driven martech stack

Martech

Partnering with the right martech provider can support you on your journey. Register today for “ Four Elements of a Powerful, Data-Driven Martech Stack, ” presented by Zeta. The post Webinar: Four elements of a powerful, data-driven martech stack appeared first on MarTech.

6 things martech vendors don’t want you to know

Martech

We love martech, don’t we? We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Martech has a scaling problem .

US martech spending set to break $20 billion this year; growth slowing

Martech

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B martech spending will reach $6.6 Martech spending is still ahead of spending on marketing overall.

10 awesome reasons to attend MarTech

Martech

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. That’s why we’re offering all MarTech sessions and keynotes to you for free.