Martech

MAY 28, 2024

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications.

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MarTech ROI Marketing 106

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. They will tell you so themselves (just keep reading). Put the blame on interest rates.

MarTech 100

MarTech Marketing Agency ROI 100

Martech

MAY 7, 2024

The martech landscape continues to expand relentlessly, year after year. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?”

MarTech 121

MarTech Marketing 121

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. Martech promised: Scale. Part three: The crossroads In 2024, marketing and martech professionals are at a crossroads. Drive efficiency for the 5% We desperately need martech for the 5% of buyers already in-market. Click here for survey Get MarTech! Drive more.

MarTech 124

MarTech Marketing SEO CPC 124

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

MarTech 114

MarTech Communications Marketing Conversion 114

Martech

MAY 13, 2024

Martech is now getting 23.8% Dig deeper: Do CMOs really understand how their teams use martech? Given that AI-powered solutions would be paid for out of the declining martech budget, this seems counter-intuitive — unless CMOs are focused on cheap (or free) AI resources with outcomes that justify any investment. It went from 25.6%

MarTech 118

MarTech Display Advertising Social Advertising Media 118

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. Creating value from technology investments requires coordinating both martech and multichannel strategies. Dig deeper: Do CMOs really understand how their teams use martech? or “What is your current martech utilization?”

MarTech 120

MarTech Marketing ROI Media 120

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

MarTech 106

MarTech Marketing Communications Media 106

Chief Martech

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. The headline news is, yes, the martech landscape grew for the 13th year in a row. It makes the martech landscape seem kinda, well, small. Happy #MartechDay to you!

MarTech 130

MarTech Marketing Agency 130

Chief Martech

JANUARY 1, 2024

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

MarTech 104

MarTech SEO Marketing Social Advertising 104

Martech

MARCH 25, 2024

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Methodology The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. Get MarTech!

MarTech 125

MarTech Marketing Media 125

Martech

JUNE 6, 2024

Here are this week’s AI-powered martech releases, enhancements and upgrades. The post AI-powered martech news and releases: June 6 appeared first on MarTech. The result is AI commodification and barring a technological breakthrough that’s unlikely to change. Are you getting the most from your stack?

MarTech 107

MarTech Conversion Audience Media 107

Martech

JUNE 5, 2024

Dig deeper: AI transformation: How to prepare your marketing team Overcoming the limitations of out-of-the-box martech features While many martech platforms offer built-in AI features, they often fall short due to data silos. The post Unleashing AI in martech: A guide to cross-functional collaboration appeared first on MarTech.

MarTech 113

MarTech Communications Machine Learning Conversion Rate 113

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Get MarTech! The post Q&A with Alicia Arnold: The MarTech Conference appeared first on MarTech.

MarTech 106

MarTech Conversion Marketing 106

Martech

JUNE 20, 2024

Now, here’s this week’s AI-powered martech solutions, enhancements and releases. It combines gen AI-amplified content and creative services, intelligent recommendations from the martech stack, and marketing insights to deliver cost-effective campaigns. The post AI-powered martech news and releases: June 20 appeared first on MarTech.

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MarTech Marketing 93

Martech

AUGUST 11, 2023

The results of the 2023 MarTech Replacement survey are in. It’s striking that IT seems to have so little input — but it has to be said that this is a survey taken by MarTech readers and that might mean IT is under-represented in the survey sample. The martech space gets ever larger and more complex. Get MarTech!

MarTech 98

MarTech Marketing 98

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Once you determine what is most important about the work you do in your martech tool, make sure you have created a governance document that your IT department has signed.

MarTech 101

MarTech Affiliates Marketing Media 101

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 111

MarTech Conversion Rate eCommerce Conversion 111

Martech

JUNE 6, 2024

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. The way we are The martech stack has been failing marketers, whether it be (primarily) an integrated suite or a collection of point solutions circuiting a central hub. Are you getting the most from your stack?

MarTech 100

MarTech Cookies Marketing Audience 100

Martech

JUNE 10, 2024

Selecting the right martech vendor sounds far easier than it actually is as a process and practice. That is nice, but martech practitioners should continually assess whether their situation requires such resources. The post Big players vs. niche specialists: Choosing your martech vendors appeared first on MarTech.

MarTech 101

MarTech Marketing 101

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. The post AI-powered martech releases and news: July 11 appeared first on MarTech. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service.

MarTech 78

MarTech SEO Machine Learning Audience 78

Martech

APRIL 30, 2024

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 108

MarTech Marketing ROI Data Management Platform 108

Martech

MAY 17, 2024

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. Investment shifts. billion in Q1 2024. billion in Q1 2024.

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MarTech Marketing 100

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 116

MarTech eCommerce Retail Marketing 116

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. The post AI-powered martech news and releases: June 27 appeared first on MarTech. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools.

MarTech 83

MarTech eCommerce CPM Impressions 83

Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Kim Davis And now, here are this week’s AI-powered martech releases and news. The post AI-powered martech releases and news: May 9 appeared first on MarTech.

MarTech 100

MarTech Conversion Media Marketing 100

Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. The post AI-powered martech releases and news: May 16 appeared first on MarTech. When the regulation, therefore, is in favor of the workmen, it is always just and equitable; but it is sometimes otherwise when in favor of the masters.”

MarTech 111

MarTech Conversion Affiliates Audience 111

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. Many provisions can be negotiated (i.e., This is what we call emotional intelligence.

MarTech 110

MarTech Communications Impressions Conversion 110

Martech

APRIL 29, 2024

The marketers and marketing technologists who responded to MarTech’s 2024 Salary & Career Survey talked about proving ROI by demonstrating a positive impact on the business from martech, as well as higher levels of job dissatisfaction and turnover than in previous years. of purchased martech tools are being used.

MarTech 98

MarTech ROI Marketing 98

Martech

SEPTEMBER 8, 2023

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech.

MarTech 121

MarTech Audience Marketing Media 121

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years. B2C budgets.

MarTech 106

MarTech Marketing 106

Martech

MAY 23, 2024

The post AI-powered martech releases and news: May 23 appeared first on MarTech. The tool uses data on hundreds of millions of texts to proactively assess and score messages to avoid being flagged as spam by mobile carriers. Email: Business email address Sign up now Processing.

MarTech 108

MarTech Machine Learning SEO Conversion 108

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied. Get MarTech! In your inbox.

MarTech 107

MarTech Marketing 107

Martech

FEBRUARY 29, 2024

Dig deeper: How experimental marketers can drive martech utilization 2. I believe it’s because MOps teams are not given the direction, trust or time to learn the full power of their martech stack. Dig deeper: 4 ways to get more value from your martech investments Get MarTech! In your inbox.

MarTech 111

MarTech Marketing 111

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 119

MarTech Food ROI Marketing 119

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Get MarTech! The post Q&A with Justin Sharaf: The MarTech Conference appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 99

MarTech Marketing 99

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. The post AI-powered martech releases and news: May 2 appeared first on MarTech. The group very quickly defrocked Justin and put more guardrails in place. They are working on a new and improved version and I can’t wait.

MarTech 106

MarTech Retargeting Audience Impressions 106