Chief Martech

SEPTEMBER 25, 2023

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. These are not exclusively martech tools.

MarTech 98

MarTech Marketing ROI Agency 98

Martech

AUGUST 11, 2023

You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. Some of these problems originate at program inception when vendors perpetrate, or enterprise martech leaders fall victim to pervasive myths about how martech really works.

MarTech 82

MarTech ROI Marketing eCommerce 82

Martech

SEPTEMBER 14, 2023

That’s just the top of this week’s roundup of AI-powered martech releases. Get MarTech! The post Adobe, Amazon and Salesforce in this week’s AI martech releases appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 94

MarTech SEO Marketing 94

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 90

MarTech ROI Marketing GDPR 90

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 84

MarTech Communications Marketing Conversion 84

Chief Martech

APRIL 28, 2023

Okay, so martech-tacular isn’t a word. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years. Check with iab.it

MarTech 87

MarTech Marketing Audience 87

Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note.

MarTech 124

MarTech GDPR Marketing Audience 124

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. Get MarTech! The post The latest AI-powered martech tools appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 94

MarTech Marketing 94

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Get MarTech! The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

MarTech 96

MarTech Marketing eCommerce 96

Martech

AUGUST 24, 2023

While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. Get MarTech! The post AI-powered martech: This week’s releases and research appeared first on MarTech. This is followed by the “Trough of Disillusionment” on the firm’s hype cycle matrix.

MarTech 77

MarTech SEO Marketing Advertising 77

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 24 categories and decreased from $13.2 AI dominates martech. Key findings. billion in Q1 2023 to $3.1 billion in Q2.

MarTech 81

MarTech Marketing 81

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. Dig deeper: 4 steps to take before hitting go on your new martech platform 2.

MarTech 103

MarTech Marketing Conversion Communications 103

Martech

AUGUST 31, 2023

Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! The post ChatGPT goes enterprise and other AI martech releases this week appeared first on MarTech. Businesses can connect Bloomreach Clarity directly to their product catalogs so shoppers can see relevant products and information in real-time.

MarTech 93

MarTech Advertising Finance Audience 93

Martech

MAY 31, 2023

Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. While it has a broader media focus, the history he chronicles directly affects martech. OpsCast” from MO Pros.

MarTech 87

MarTech Media Marketing Food 87

Martech

JUNE 12, 2023

I recently taught some martech workshops (in person!) Adtech-martech integration. But together, the answers reflect a broader reset occurring across enterprise martech stacks. That disgruntlement among martech leaders I mentioned earlier will lead to even more replacements over the next few years at the engagement tier.

MarTech 92

MarTech eCommerce Machine Learning Media 92

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 Get MarTech! Key findings. billion in Q1 2023. Why we care.

MarTech 86

MarTech Marketing 86

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

MarTech 78

MarTech Marketing Audience 78

Chief Martech

AUGUST 16, 2023

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. Every year they ask marketers: Did you replace any martech applications in your stack? 2020 was clearly a year of enormous disruption in martech — and everything else, for that matter.

MarTech 82

MarTech Marketing 82

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 103

MarTech Marketing Conversion Audience 103

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.” Primacy of customer data.

MarTech 107

MarTech Marketing ROI Agency 107

Martech

MAY 22, 2023

The state of martech spend. The bad news for the martech space is that no less than 75% of CMOs feel under pressure from other parts of the enterprise to cut their technology spending. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. Get MarTech!

MarTech 78

MarTech Marketing Search Advertising Social Advertising 78

Chief Martech

MARCH 15, 2022

But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. Frans Riemersma of MartechTribe and I propose that the first Tuesday in May — this year, May 3 — henceforth be known as International Martech Day. Bubble Wrap Appreciation Day.

MarTech 104

MarTech Marketing 104

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? Get MarTech! “No health check.

MarTech 79

MarTech Marketing 79

Chief Martech

AUGUST 28, 2023

Martech utilization sucks. As recently as last month, I questioned if martech underutilization is a myth. So I’ll set aside my beef about the methodology here and dive into some ideas about how to diagnose and remedy this martech utilization crisis. It’s not like there’s any physical waste there.

MarTech 66

MarTech Marketing ROI 66

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! The post AI-powered martech: This week’s new releases appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 92

MarTech eCommerce Media Marketing 92

Martech

AUGUST 4, 2023

There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. Get MarTech! The post The martech subway system now has an AI line appeared first on MarTech. That would be the light blue line with the terminus Typeface. In your inbox.

MarTech 70

MarTech Marketing 70

Martech

JULY 8, 2022

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Director of Product Management – Martech/ABM @ Databook (U.S. The post The latest jobs in martech appeared first on MarTech.

MarTech 97

MarTech Marketing Communications 97

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution. Some last thoughts on the future of digital marketing and MarTech?

MarTech 99

MarTech Brand Awareness Marketing Communications 99

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

MarTech 79

MarTech Conversion Marketing Advertising 79

Basis

AUGUST 14, 2023

Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that.

MarTech 93

MarTech Advertising Pop-Up Brand Awareness 93

Chief Martech

MAY 3, 2023

It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks.

MarTech 96

MarTech Non-Profit Marketing Entertainment 96

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! The post This week’s AI-powered martech features, products and platforms appeared first on MarTech. In your inbox.

MarTech 89

MarTech Healthcare Advertising Agency 89

Chief Martech

APRIL 12, 2022

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. This is a great way to examine your overall stack inventory and show the span of martech solutions. Customer Journey Map.

MarTech 116

MarTech Marketing Advertising Communications 116

Martech

JUNE 26, 2023

People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Here are tips we’re learning from Calian for successful tech and martech event marketing in today’s world: Develop your story What’s the goal for promoting this event in the first place?

MarTech 91

MarTech Marketing Audience Media 91

Martech

APRIL 7, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! The post This week’s new AI/ChatGPT-powered martech products appeared first on MarTech. In your inbox.

MarTech 89

MarTech Real Estate SEO Marketing 89

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 93

MarTech ROI Marketing Healthcare 93

Martech

JUNE 7, 2023

SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions. Get MarTech! Why we care.

MarTech 82

MarTech Marketing ROI 82