MarTech Related Topics 
Chief Martech
OCTOBER 31, 2022
At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. So is the answer for everyone to cut their martech stacks down by 58%?
Martech
MARCH 15, 2023
Website: JuliusSolaris.com LinkedIn: JuliusSolaris (27K followers) Twitter: ToJulius (19K followers) Marketing operations AI and marketing Email marketing B2B marketing Get MarTech! The post MarTech’s event marketing experts to follow appeared first on MarTech.
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Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. New martech markets will evolve over the coming decade. The post 5 enduring trends in martech appeared first on MarTech.
Martech
FEBRUARY 14, 2023
Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. followers) Podcast: Creative Disruption Podcast The post MarTech’s marketing AI experts to follow appeared first on MarTech.
Martech
JANUARY 26, 2023
These are the folks who see that your martech stack doesn’t get stuck. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect.
Martech
JANUARY 4, 2023
A long time MarTech contributor, Scott’s columns are consistently among the most read on the site. Dig deeper: MarTech’s email marketing experts to follow. Get MarTech! The post MarTech’s B2B marketing experts to follow appeared first on MarTech.
Martech
MARCH 13, 2023
Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. of these businesses say their martech stack is fully integrated and can pass data seamlessly between solutions. Get MarTech!
Chief Martech
APRIL 12, 2022
It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. Integration is crucial to an effective martech stack.
Martech
NOVEMBER 22, 2022
Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.”
Martech
MARCH 29, 2023
It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure. Making data-driven decisions on eliminating existing or implementing new martech solutions.
Martech
FEBRUARY 15, 2023
Were Facebook and its martech enabled advertisers out to get him and his marriage? When it comes to martech practitioners, we should ask ourselves what content and engagement strategies we employ to drive sales. The same goes for us in the martech space. Get MarTech!
Martech
MARCH 20, 2023
Looking at today’s B2C and B2B martech and adtech systems The B2C firm had understandably made heavy investments in adtech. Their systems — from content to data and decision logic — had predated their martech stack to some extent. Get MarTech!
Martech
JANUARY 19, 2023
Discover the tools, technologies, solutions, and strategies that can help you unlock this essential component of your customer’s expectations : Attend MarTech , online March 28-29, for FREE. The post MarTech registration is open! appeared first on MarTech.
Martech
JANUARY 20, 2023
It is important to point out that in the vast majority of cases, such instigators aren’t trying to foil the best intentions of the martech and MOps teams. As I mentioned, legal and IT security are two prominent players in martech plans. Get MarTech!
Martech Series
FEBRUARY 16, 2023
And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? As head of Marketing at Aspire: we’d love to hear about your core marketing processes/strategies and of course, the martech that helps drive all of it?
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Director of Product Management – Martech/ABM @ Databook (U.S.
Martech
MARCH 29, 2023
Those are among the findings from MarTech’s 2023 Salary and Career Survey. They’re a part of marketing — martech is marketing — but with their own identity and specialization.” Get MarTech! MarTech salary and career
Martech
MAY 13, 2022
Granted, one can certainly argue that most – if not all – professions are mainly about relationships, but I can certainly speak to martech. For instance, I’ve written about the value of change management and project management methodologies to martech practitioners.
Chief Martech
MARCH 15, 2022
But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. All of these will be completely free, our contribution to the martech community that we both love.
Chief Martech
MARCH 4, 2023
We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.
Martech
FEBRUARY 6, 2023
Since then, we’ve been publishing our MarTech Innovation Report every quarter. Investment In contrast, investment in martech companies dropped from $39.8B Martech in 2023 and beyond So where does this leave martech as we move into 2023? Get MarTech!
Martech
AUGUST 2, 2022
At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. Read next: 5 steps to martech stack success.
Martech
JUNE 17, 2022
The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Martech
AUGUST 1, 2022
Procuring and renewing tech and services is a big part of martech management. At most companies, martech procurement goes through a formal request process involving reviews by legal, finance, procurement, other IT professionals and maybe information security.
Martech
MARCH 20, 2023
Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. You must understand what you want to achieve with your martech.
Martech
MARCH 14, 2023
Marketers constantly seek new ways to unleash more power from their martech stack. Register today for “The Next Big Thing in Martech: The Data Warehouse,” presented by Hightouch. Click here to view more MarTech webinars.
Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. appeared first on MarTech.
Martech
JANUARY 10, 2023
Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. Creating a unified martech ecosystem.
Martech
JUNE 22, 2022
In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes.
Martech Series
DECEMBER 27, 2022
Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far, we’d love to hear more about your new CMO initiatives at Siren…. With Marketo I consulted for a lot of large and small companies on MarTech. Tweet.
Martech Series
DECEMBER 19, 2022
Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution. Tweet.
Martech
MARCH 7, 2023
Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. Get MarTech! The post Why understanding the product is a must in martech, MOps appeared first on MarTech.
Martech
MARCH 1, 2022
Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive.
Chief Martech
APRIL 26, 2022
Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! They continue to fund new and growing martech ventures.
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?”
Martech
SEPTEMBER 16, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tuesday and Wednesday were taken up with the MarTech conference. MarTech keynote: The big shift to ops . MarTech Conference Operations
Martech
DECEMBER 23, 2022
Because of this, some martech vendors are often relegated to (*shudder*) commodity status. Those flashy martech demos and smooth-talking salespeople can have you swooning in no time. Reject ‘martech promiscuity’ That’s right, I said it. Get MarTech!
Chief Martech
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Too Many Martech Startups?
Martech Series
FEBRUARY 7, 2023
Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers. Tweet How can enhanced ad intelligence be used to transform the digital advertising journey?
Chief Martech
JULY 30, 2022
Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech.
Martech
JANUARY 20, 2022
Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business : Attend MarTech , online March 29-30, 2022, for FREE. The post MarTech registration is open! appeared first on MarTech.
Martech
OCTOBER 4, 2022
Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. Dig deeper: The secret to building a useful martech stack. Get MarTech!
Martech
MARCH 8, 2023
Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. So, we thought we’d take Wetzel’s suggestion and look at the status of gender equality in martech.
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