Expert insights. Personalized for you.
MarTech Related Topics 
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. New martech markets will evolve over the coming decade. The post 5 enduring trends in martech appeared first on MarTech.
Martech Series
SEPTEMBER 27, 2022
The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Director of Product Management – Martech/ABM @ Databook (U.S.
Martech
AUGUST 1, 2022
Procuring and renewing tech and services is a big part of martech management. At most companies, martech procurement goes through a formal request process involving reviews by legal, finance, procurement, other IT professionals and maybe information security.
Martech
AUGUST 2, 2022
At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. Read next: 5 steps to martech stack success.
Martech Series
SEPTEMBER 27, 2022
Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. Tweet.
Martech Series
SEPTEMBER 13, 2022
Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. The post Are you Making the Most of Both, your Marketing and MarTech Budget?
Martech
JUNE 17, 2022
The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. appeared first on MarTech.
Martech
SEPTEMBER 23, 2022
It’s not magic, it’s martech. The problems start when there’s no real plan to optimally select, implement and use a martech solution or integrate it into your existing ecosystem. B2B martech spending will reach $6.6 Get MarTech!
Chief Martech
APRIL 12, 2022
It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. Integration is crucial to an effective martech stack.
Martech
JUNE 22, 2022
In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes.
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?”
Martech
MARCH 1, 2022
Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive.
Chief Martech
SEPTEMBER 20, 2022
Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech.
Chief Martech
MARCH 15, 2022
But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. All of these will be completely free, our contribution to the martech community that we both love.
Martech
AUGUST 19, 2022
Yet for most organizations, martech integration is not a priority — and understandably so. On top of this, additional capabilities are required beyond technical readiness to successfully tackle the martech integration challenge. Get MarTech! Martech skills.
Martech Series
AUGUST 8, 2022
The fourth annual list of executives who are shaping the future of martech includes Leah Pope, the AIQ Chief Marketing Officer. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.
Martech Series
JULY 27, 2022
Empowers brands to keep their content organized, syncing assets and metadata across their martech stack. As a part of an ongoing commitment to expand the Acquia technology integration ecosystem, these new integrations empower customers to sync assets and metadata across their martech stack.
Martech
SEPTEMBER 16, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tuesday and Wednesday were taken up with the MarTech conference. MarTech keynote: The big shift to ops . MarTech Conference Operations
Martech Series
SEPTEMBER 12, 2022
Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Tweet.
Martech Series
AUGUST 11, 2022
In 2021, Infutor’s Total Consumer Insights was selected as “Best Contact Database Solution” in the MarTech Breakthrough Awards program. We’re thrilled to be among the winners in the MarTech Breakthrough Awards once again,” said Zora Senat, Chief Commercial Officer of Verisk’s Infutor. “As
Chief Martech
AUGUST 29, 2022
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app.
Martech
JANUARY 20, 2022
Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business : Attend MarTech , online March 29-30, 2022, for FREE. The post MarTech registration is open! appeared first on MarTech.
Chief Martech
JULY 30, 2022
Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech.
Martech
MARCH 2, 2022
Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. At both WGU and Zuora, I’ve had to originate my martech maestro/orchestrator role.
Martech Series
SEPTEMBER 13, 2022
Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. Marketing Technology News: MarTech Interview With Vijay Chittoor, Co-founder and CEO, of Blueshift. Tweet.
Martech Series
AUGUST 11, 2022
What an honor for both CM Group and Cheetah Digital to receive this recognition from MarTech Breakthrough,” said Wellford Dillard, CEO of CM Group. “We Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone.
Martech Series
JUNE 20, 2022
Nate Abbott, Head of Product at Front shares a few proven product marketing tips and best practices in this quick catch-up: Welcome to this MarTech Series chat, Nate, tell us about yourself and more about your role at Front. A few thoughts on the future of Product Marketing and Martech? .
Martech
DECEMBER 2, 2021
The value we try to deliver at each MarTech conference, in-person or virtual, is actionable insights into that intersection of marketing and technology we call MarTech. The post Good morning: Submit a session pitch for MarTech appeared first on MarTech.
Martech
AUGUST 10, 2022
That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. The above are just a few examples of martech contract gotchas martech practitioners encounter.
Chief Martech
APRIL 26, 2022
Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! They continue to fund new and growing martech ventures.
Martech Series
AUGUST 11, 2022
“We are honored to be chosen as the “Best Behavioral Targeting Platform” in the 2022 MarTech Breakthrough Awards,” said Aziz Rahimtoola, CEO of Sabio. We are thrilled to announce Sabio as a winners in the 2022 MarTech Breakthrough Awards program.”
Martech
MAY 4, 2022
Test your martech IQ with our fun and informative 10-question quiz! The post So you think you’re a martech genius? appeared first on MarTech. Marketing is more complex than ever. And its evolution is accelerating.
Martech Series
JULY 26, 2022
Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Enables Better MarTech Choices. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.
Exchange Wire
AUGUST 11, 2022
MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.
Martech
SEPTEMBER 14, 2021
On Monday at the MarTech Conference , Stackies creator Scott Brinker, program chair of MarTech, showed off the 2021 entries to the program and named this year’s winners: Juniper Networks, Philips, Itau, Betway and SAS. Data MarTech Conference
Martech Series
JUNE 10, 2022
Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.
Martech Series
AUGUST 11, 2022
“On behalf of the entire 33Across team, we thank MarTech Breakthrough for recognizing the value that Lexicon brings to publishers. ” Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.
Martech
JULY 13, 2022
Partnering with the right martech provider can support you on your journey. Register today for “ Four Elements of a Powerful, Data-Driven Martech Stack, ” presented by Zeta. The post Webinar: Four elements of a powerful, data-driven martech stack appeared first on MarTech.
Martech
JULY 6, 2022
We love martech, don’t we? We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Martech has a scaling problem .
Martech
SEPTEMBER 9, 2022
This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B martech spending will reach $6.6 Martech spending is still ahead of spending on marketing overall.
Martech
JULY 29, 2021
If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. That’s why we’re offering all MarTech sessions and keynotes to you for free.
101 
Let's personalize your content