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AI-powered martech news and releases: August 8

Martech

And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. The post AI-powered martech news and releases: August 8 appeared first on MarTech. Focus on describing the features or benefits and avoid the AI buzzwords.”

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Why you need to master martech tool management

Martech

Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge. Email: Business email address Sign me up! Processing.

MarTech 112
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7 strategies for getting the most from your martech stack

Martech

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here. Processing.

MarTech 115
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Why 2025 is the year for martech optimization, not expansion

Martech

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 112
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Enterprise ABM Marketing Tools: A Marketers Guide

This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?

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The no-code guide to integrating your martech stack

Martech

You’ve spent a lot of money on different martech tools. Dig deeper: The sticky problem of martech integration Step 2: Draw a data map If you want to know where you are, you need a map. We’ve identified several places where we could integrate our martech tools. They’re all great in their own way and save you time.

MarTech 119
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Where to deploy AI for maximum martech impact

Martech

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Or do you have valuable data in your martech tools that marketers can easily leverage?

MarTech 125
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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.