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Martech disappointment grows despite increased usage

Martech

Instead, I will focus on the martech section of the survey and reference other sections to provide context and hypotheses about the findings. However, martech usage increased by 1.4% Only 50% of martech tools are used in operations, down from 56% in spring, despite martech’s close connection to marketing functions.

MarTech 120
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AI-powered martech news and releases: August 8

Martech

And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. The post AI-powered martech news and releases: August 8 appeared first on MarTech. Focus on describing the features or benefits and avoid the AI buzzwords.”

MarTech 118
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Relevancy Engines: The New Core of MarTech in the AI Age

Martech Series

This is a significant step away from the broad-stroke campaigns into the highly personalized conversations that mark a crucial evolution within modern MarTech. Where Relevancy Engines Operate in the MarTech Stack? Relevancy engines are not standalone tools; they integrate deeply within your existing MarTech infrastructure.

MarTech 103
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AI agents will infiltrate your martech stack

Martech

While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers. The organizations with the best data will be favored to win.

MarTech 119
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Enterprise ABM Marketing Tools: A Marketers Guide

This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?

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What’s the difference between AdTech and MarTech?

illumin

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech 103
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Why 2025 is the year for martech optimization, not expansion

Martech

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 111
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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.