Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Get MarTech! The post Q&A with Alicia Arnold: The MarTech Conference appeared first on MarTech.

MarTech 107

MarTech Conversion Marketing 107

Chief Martech

JANUARY 1, 2024

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

MarTech 109

MarTech SEO Marketing Social Advertising 109

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 118

MarTech eCommerce Retail Marketing 118

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied. Get MarTech! In your inbox.

MarTech 109

MarTech Marketing 109

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 102

MarTech Conversion Rate Finance Conversion 102

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 113

MarTech Conversion Rate eCommerce Conversion 113

Martech

FEBRUARY 29, 2024

Dig deeper: How experimental marketers can drive martech utilization 2. I believe it’s because MOps teams are not given the direction, trust or time to learn the full power of their martech stack. Dig deeper: 4 ways to get more value from your martech investments Get MarTech! In your inbox.

MarTech 113

MarTech Marketing 113

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Get MarTech! The post Q&A with Justin Sharaf: The MarTech Conference appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 100

MarTech Marketing 100

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. A typical example of a program in project management is a martech stack optimization initiative. Fuel for your marketing strategy.

MarTech 111

MarTech ROI Marketing Media 111

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years. B2C budgets.

MarTech 108

MarTech Marketing 108

Martech

AUGUST 11, 2023

The results of the 2023 MarTech Replacement survey are in. It’s striking that IT seems to have so little input — but it has to be said that this is a survey taken by MarTech readers and that might mean IT is under-represented in the survey sample. The martech space gets ever larger and more complex. Get MarTech!

MarTech 98

MarTech Marketing 98

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. Many provisions can be negotiated (i.e., This is what we call emotional intelligence.

MarTech 111

MarTech Communications Impressions Conversion 111

Martech

FEBRUARY 22, 2024

Get MarTech! The post AI-powered martech releases: Feb 22 appeared first on MarTech. Eulerity’s updates and enhancements to its marketing automation platform include Custom Dynamic Variables which makes it possible to adjust messaging with data about local market nuances, customer preferences, and regional trends.

MarTech 101

MarTech Machine Learning SEO CPA 101

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Get MarTech! The post AI-powered martech releases and news: March 7 appeared first on MarTech. In your inbox.

MarTech 103

MarTech Conversion Communications Media 103

Martech

SEPTEMBER 8, 2023

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech.

MarTech 123

MarTech Audience Marketing Media 123

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 122

MarTech Food ROI Marketing 122

Chief Martech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. We’ll share: How much the martech landscape has grown — or shrunk? Thank you also to Clearbit and G2 for providing enrichment data on the martech landscape.

MarTech 110

MarTech Entertainment Marketing 110

Martech

OCTOBER 5, 2023

And now, this week’s roundup of AI-powered martech products, services and additions. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. Way to go, humanity. In your inbox. Business email address Subscribe Processing.

MarTech 120

MarTech Conversion Marketing Advertising 120

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 104

MarTech eCommerce Conversion Rate Healthcare 104

Martech

DECEMBER 21, 2023

Get MarTech! The post AI-powered martech releases and news: Dec. 21 appeared first on MarTech. The integration helps data managers to save time and effort and to easily incorporate AI-generated insights into TapClicks dashboards and reports. In your inbox. Business email address Subscribe Processing.

MarTech 121

MarTech Audience Conversion Marketing 121

Martech

OCTOBER 19, 2023

Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. It analyzes thousands of consumer attributes to find those most important for audience definition. In your inbox. Business email address Subscribe Processing.

MarTech 120

MarTech Audience Conversion Marketing 120

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. Enter the experimental marketer.

MarTech 116

MarTech Marketing Communications Education 116

Martech

DECEMBER 1, 2023

Existing partners include some of the biggest players in martech software and consulting. Martech partners. Get MarTech! The post AWS expands its martech competency program appeared first on MarTech. The program should also act as a spur to vendors seeking accreditation. In your inbox.

MarTech 94

MarTech Audience Advertising Marketing 94

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon.

MarTech 119

MarTech eCommerce SEO Impressions 119

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. Martech investment saw a consistent decline, decreasing from $39.8 The post Martech activity slows in 2023 with less funding, launches appeared first on MarTech.

MarTech 102

MarTech Marketing 102

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Get MarTech! The post New AI-powered martech releases: Dec. In your inbox. In your inbox.

MarTech 104

MarTech Food Cookies Audience 104

Martech

OCTOBER 9, 2023

It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts. DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology.

MarTech 123

MarTech Communications Marketing 123

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. Are your martech investments truly paying off? Think about it.

MarTech 101

MarTech Shipping Communications Marketing 101

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. ” So RSG decided to come up with a more structured way to assess martech and compare it against that of other companies. Get MarTech!

MarTech 116

MarTech ROI Marketing 116

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Get MarTech! The post AI-powered martech releases and news: Jan. 18 appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 110

MarTech Affiliates Retail Brand Awareness 110

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? How will the change affect the existing martech stack? Assess the future of the martech products. You should have some level of knowledge about other martech providers in case you need to change solutions. Know what you need and why.

MarTech 55

MarTech Marketing 55

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. Dig deeper: What does the future hold for genAI?

MarTech 113

MarTech Conversion Rate Conversion Marketing 113

Martech

FEBRUARY 15, 2024

The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech. Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events.

MarTech 104

MarTech CPC Affiliates Conversion 104

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Get MarTech! The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

MarTech 123

MarTech Marketing eCommerce 123

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Get MarTech! But it’s not your fault. They will always tell us we need more.

MarTech 93

MarTech Conversion Cookies Brand Awareness 93

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 115

MarTech Marketing Conversion Rate Brand Awareness 115

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Get MarTech! The post Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote appeared first on MarTech.

MarTech 110

MarTech Marketing Audience 110