Martech Series

JUNE 23, 2025

This is a significant step away from the broad-stroke campaigns into the highly personalized conversations that mark a crucial evolution within modern MarTech. Where Relevancy Engines Operate in the MarTech Stack? Relevancy engines are not standalone tools; they integrate deeply within your existing MarTech infrastructure.

MarTech 103

MarTech Machine Learning Conversion Rate Conversion 103

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 112

MarTech Retail Manufacturing Conversion 112

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 118

MarTech ROI Marketing 118

Martech

AUGUST 29, 2024

Dig deeper: For consumers, AI is the new IoT Now here are this week’s AI-powered martech news and releases: Talkmap’s Talkdiscovery 9.0 The post AI-powered martech news and releases: August 29 appeared first on MarTech. That averages out to 2.6 “r”s per raspberry. Maybe the AI will do better in phys ed. Processing.

MarTech 114

MarTech Conversion Marketing Media 114

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 122

ROI MarTech Conversion Rate Marketing 122

Martech

AUGUST 15, 2024

Dig deeper: What the composability revolution means for customer engagement The unbundled martech stack What does that mean? Martech stacks have traditionally been composed of a series of more or less well-integrated applications, mostly maintaining their own native datasets. Are you getting the most from your stack? Processing.

MarTech 114

MarTech Retargeting Marketing Media 114

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.

MarTech 124

MarTech Communications SEO Conversion 124

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. They will tell you so themselves (just keep reading). Put the blame on interest rates.

MarTech 116

MarTech Marketing Agency ROI 116

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The post AI-powered martech news and releases: September 5 appeared first on MarTech. Office with Copilot costs roughly twice as much as Office without. Processing.

MarTech 110

MarTech SEO Ad Server Retail 110

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. The post AI-powered martech news and releases: August 1 appeared first on MarTech. [link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models.

MarTech 112

MarTech Audience ROI Media 112

Martech

SEPTEMBER 12, 2024

The post AI-powered martech news and releases: September 12 appeared first on MarTech. It analyzes research data and creates an overview of both qualitative and quantitative insights. Email: Business email address Sign me up! Processing.

MarTech 114

MarTech Conversion Affiliates SEO 114

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! How will AI martech affect the buyer experience? The post Will AI in martech make buyer experiences better or worse? How do you know you’re at the peak of a Hype Cycle? When means outweigh ends.

MarTech 104

MarTech Pop-Up Conversion Rate Marketing 104

Chief Martech

SEPTEMBER 14, 2024

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

MarTech 96

MarTech Pop-Up Education ROI 96

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. The post AI-powered martech releases and news: July 11 appeared first on MarTech. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service.

MarTech 102

MarTech SEO Machine Learning Audience 102

Martech

JULY 11, 2024

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5. The post 6 key issues when deciding to consolidate or upgrade your martech stack appeared first on MarTech.

MarTech 102

MarTech A/B Testing Marketing Audience 102

Martech

SEPTEMBER 23, 2024

Dig deeper: The truth behind martech stack composability The three steps The “hack, pack and stack” mindset offers a dynamic framework for martech teams to innovate, scale and integrate genAI solutions effectively. Dig deeper: Where to deploy AI for maximum martech impact Email: Business email address Sign me up! Processing.

MarTech 65

MarTech Marketing 65

Martech

JULY 8, 2025

Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why conversion rates aren’t improving and every marketing blog you read assumes you have a team of martech specialists at your disposal. ” The best martech decisions aren’t about having the most sophisticated setup.

MarTech 59

MarTech A/B Testing Conversion Rate Conversion 59

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 3 appeared first on MarTech. However, smaller firms, with more limited resources, plan to concentrate more on process redesign. registration required). Email: Business email address Sign me up! Processing.

MarTech 70

MarTech Ad Inventory Ad Space Conversion 70

Martech

OCTOBER 7, 2024

That’s an issue martech practitioners confront all the time. As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year.

MarTech 73

MarTech Brand Awareness Conversion Marketing 73

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. cite data integration as their biggest martech management challenge. MarTech Survey: 65.7%

MarTech 68

MarTech Marketing Communications Audience 68

Martech

AUGUST 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

MarTech 110

MarTech Marketing Media 110

Martech

AUGUST 14, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Email marketers sharpen deliverability tactics at MailCon appeared first on MarTech. Are you getting the most from your stack? Processing.

Marketing 121

Marketing Machine Learning Brand Awareness MarTech 121

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 134

Advertising Non-Profit MarTech SEO 134

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals. Processing.

Food 111

Food MarTech Retail SEO 111

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics. Processing.

Click Through Rate 122

Click Through Rate A/B Testing SEO MarTech 122

Martech

JULY 23, 2024

“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.

MarTech 122

MarTech eCommerce Marketing Audience 122

Martech

JULY 12, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post LinkedIn’s AI ad tool to launch globally this fall appeared first on MarTech. Are you getting the most from your stack?

MarTech 114

MarTech Audience Advertising Marketing 114

Martech

SEPTEMBER 26, 2024

That was the topic discussed by marketing leaders at the keynote for Day 2 of The MarTech Conference. The post Overcoming workplace politics: A marketer’s guide to cross-functional partnerships appeared first on MarTech. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?

Communications 109

Communications MarTech Marketing Conversion 109

Martech

OCTOBER 7, 2024

The post Google rolls out new AI-organized search results, AI Overview links appeared first on MarTech. Plus, AI has been added to countless areas of Google Search and other products. Email: Business email address Sign me up! Processing.

Retail 126

Retail MarTech Marketing 126

Martech

NOVEMBER 6, 2024

The post How TikTok is transforming brand advertising appeared first on MarTech. Dig deeper: Executing a TikTok campaign: Best of the Bot Email: Business email address Sign me up! Processing.

Advertising 126

Advertising ROI CPA Conversion 126

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 117

Conversion Rate MarTech Conversion Marketing 117

Martech

AUGUST 15, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded. Processing.

MarTech 127

MarTech Agency Advertising Marketing 127

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Conversion Rate 115

Conversion Rate A/B Testing Conversion MarTech 115

Martech

AUGUST 5, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Federal judge rules Google violated antitrust law appeared first on MarTech. Google faces another DOJ trial over its adtech business, starting September 9. Are you getting the most from your stack? Processing.

MarTech 123

MarTech Advertising Marketing 123

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Are you getting the most from your stack? Processing.

MarTech 129

MarTech Advertising Marketing 129

Martech

JULY 18, 2024

Complexity and variety of martech solutions We’ve all seen diagrams demonstrating the sheer number of martech solutions available today. The post How marketers can break free from decision fatigue appeared first on MarTech. Overwhelming is an understatement. Each tool has its own features, integrations and learning curves.

Marketing 117

Marketing MarTech Communications Conversion 117