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Why martech must mean more than just technology

Martech

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

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Who champions martech replacements?

Martech

The results of the 2023 MarTech Replacement survey are in. It’s striking that IT seems to have so little input — but it has to be said that this is a survey taken by MarTech readers and that might mean IT is under-represented in the survey sample. The martech space gets ever larger and more complex. Get MarTech!

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This week’s AI-powered martech releases

Martech

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech.

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This week’s AI-powered martech releases

Martech

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. Dig deeper: What does the future hold for genAI?

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Marketing AI blueprint unveiled at The MarTech Conference

Martech

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Get MarTech! In your inbox.

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This week’s roundup of AI-powered martech releases

Martech

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Get MarTech! The post This week’s roundup of AI-powered martech releases appeared first on MarTech.

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Replacing your martech? Improved customer experience should be top priority

Martech

So, I was pretty excited when MarTech released its 2023 Replacement Survey. Dig deeper: Why martech must mean more than just technology Getting closer to your customer For those reading this article who may be considering a technology swap in the coming months or years, I advise you to do a few fundamental things first. In your inbox.

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