This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Instead, I will focus on the martech section of the survey and reference other sections to provide context and hypotheses about the findings. However, martech usage increased by 1.4% Only 50% of martech tools are used in operations, down from 56% in spring, despite martech’s close connection to marketing functions.
And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. The post AI-powered martech news and releases: August 8 appeared first on MarTech. Focus on describing the features or benefits and avoid the AI buzzwords.”
This is a significant step away from the broad-stroke campaigns into the highly personalized conversations that mark a crucial evolution within modern MarTech. Where Relevancy Engines Operate in the MarTech Stack? Relevancy engines are not standalone tools; they integrate deeply within your existing MarTech infrastructure.
While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers. The organizations with the best data will be favored to win.
This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?
Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.
Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.
Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. Traditionally, Martech has been assessed using efficiency-based measures like software utilization and cost reductions.
Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 24 appeared first on MarTech. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here. Processing.
To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.
This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.
Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight: _ Marketing and Marketing Tech Quote-of-the-Week! Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality.
Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. The post AI-powered martech releases and news: November 21 appeared first on MarTech. Email: Business email address Sign me up! Processing.
Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( Processing.
AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai
Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why conversion rates aren’t improving and every marketing blog you read assumes you have a team of martech specialists at your disposal. ” The best martech decisions aren’t about having the most sophisticated setup.
As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.
To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “We’ve got a connector framework through which we integrate with the Salesforces and the Adobes of the world,” Moran confirmed, “because they’re the big martech vendors in the space, right?
Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post IAB Tech Lab expands Multi-State Privacy Agreement appeared first on MarTech. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded. Processing.
Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Federal judge rules Google violated antitrust law appeared first on MarTech. Google faces another DOJ trial over its adtech business, starting September 9. Are you getting the most from your stack? Processing.
Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Are you getting the most from your stack? Processing.
Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Dig deeper: It’s time to re-think our rejection of third-party cookies Email: Business email address Sign me up! Processing.
Martech practitioners will certainly help with such campaigns. If you were a martech practitioner at an apparel company, how would you optimize your product images and pages to show up in such image search results? The possibility of product placement highlights the importance of having a martech strategy. Processing.
When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.
More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized. It’s hard to keep up!
Product Discovery It’s no secret that the MarTech landscape contains a huge number of products. I’m currently working through a fascinating exercise within a specific martech category. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The recent MartechMap shows some 14,000. Processing.
Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. The big challenge for the technology remains improving its accuracy and proving that to consumers. Email: Business email address Sign me up!
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Want to ask your own question of MarTechBot? Give it a try.
The post Google adds generative AI insights, shopping ad campaign goals appeared first on MarTech. Google’s new tools may help businesses stay agile and make smarter, data-driven decisions. Email: Business email address Sign me up! Processing.
However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Dig deeper: Weighing the pros and cons of out-of-the-box martech 4. The post A marketer’s guide to implementing generative AI appeared first on MarTech. Email: Business email address Sign me up! Processing.
In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X. Dig deeper: More Conversations with MarTech Episode highlights 0:52: Meet Lisa Cole, CMO of 2X. Email: See terms.
The post Google Analytics 4 introduces benchmarking data appeared first on MarTech. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context. Email: Business email address Sign me up! Processing.
“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.
Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.
The post Google phasing out Smart Campaigns in favor of Performance Max appeared first on MarTech. Google plans to provide more information about the transition in the coming months. Email: Business email address Sign me up! Processing.
Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track. The post How behavioral economics can be the marketer’s secret weapon appeared first on MarTech. Processing.
The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Dig deeper: Pipeline360 on “branded demand” Email: Business email address Sign me up! Processing.
Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2. As part of the buying process for an identity resolution platform, marketers must ask vendors important questions about data onboarding and privacy, identity graph, martech and adtech integration, and customer support.
The post Google blasts DOJ’s ‘radical’ proposed breakup plan appeared first on MarTech. As the antitrust battle rages on, Google is framing the DOJ’s approach as overreaching and potentially harmful to multiple stakeholders in the tech ecosystem.
The post TikTok launches AI video generation tool for marketers appeared first on MarTech. This could help businesses of all sizes compete better. Email: Business email address Sign me up! Processing.
Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy VisiCalc’s spreadsheets made PCs essential for business, but AI lacks an equivalent killer app. The post Why AI’s agents and commodification are good news for marketers appeared first on MarTech. Email: Business email address Sign me up! Processing.
That was the topic discussed by marketing leaders at the keynote for Day 2 of The MarTech Conference. The post Overcoming workplace politics: A marketer’s guide to cross-functional partnerships appeared first on MarTech. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?
The post Google rolls out new AI-organized search results, AI Overview links appeared first on MarTech. Plus, AI has been added to countless areas of Google Search and other products. Email: Business email address Sign me up! Processing.
Complexity and variety of martech solutions We’ve all seen diagrams demonstrating the sheer number of martech solutions available today. The post How marketers can break free from decision fatigue appeared first on MarTech. Overwhelming is an understatement. Each tool has its own features, integrations and learning curves.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content