Havas Bolsters Ecommerce Arm With Expert Edge Acquisition

Adweek

Digital Transformation Ecommerce Mergers & AcquisitionsWith Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space.

Brave Commerce Podcast: Using Ecommerce to Inform Business Strategy

Adweek

On this week's episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z She mentions that the goal is to make the brand experience, Adweek Podcasts Ecommerce

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Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America

Adweek

Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market. Data Management Ecommerce Media Media Agencies Retail Media Software/Technology The Future of Agencies

Roku and Walmart Partner in Exclusive Streaming Ecommerce Offering

Adweek

Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. Connected TV Ecommerce Streaming & OTT

WPP Bolsters Wunderman Thompson’s Ecommerce Offer With Netherlands Agency Newcraft Deal

Adweek

Ecommerce Mergers & AcquisitionsThe world's largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson.

7 Benefits of Blockchain in Ecommerce

Ad Rants

Blockchain is a technology that has the potential to revolutionize eCommerce. The technology is gaining traction in the eCommerce space because it offers many benefits over other methods of digital transaction processing, including faster processing times and lower costs.

How to Follow Up Crowdfunding With Ecommerce and Not Blow It

Adweek

Columnist Network Ecommerce FundraisingLet's say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time.

With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier

Adweek

Columnist Network Ecommerce Media Influencers Social CommerceOnce largely closed off to the world, today's China is a new frontier for opportunistic brands.

Things to Consider Before Hiring an eCommerce Agency

Ad Rants

What to look for in an eCommerce agency: As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store.

Easy Digital Downloads and SiteGround Join Forces to Make Digital WordPress eCommerce Easier Than Ever

Martech Series

Easy Digital Downloads (EDD), the most popular WordPress-based eCommerce platform for selling digital products, is excited to announce the partnership with SiteGround, a leading WordPress web hosting company.

eCommerce Product Trends for 2022

Ad Wisey

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. eCommerce is one of the industries that grew exponentially during the pandemic. What will shape eCommerce in 2022.

Littledata Releases White Paper on Trends in First-Party Data for Ecommerce

Martech Series

Littledata, a leader in first-party tracking for direct-to-consumer brands, has released a new white paper focused on how the ecommerce sector is adapting to the changing data landscape. How the ecommerce industry, particularly larger Shopify brands, are adapting.

WPP adds to ecommerce repertoire with Newcraft

More About Advertising

WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with most of its peers) languishing, valuing the once £16bn marcoms business at just over £8bn.

Dynamicweb Presents Webinar on the Warning Signs You’ve Outgrown Your eCommerce Platform

Martech Series

Leading eCommerce suite provider helps businesses recognize when it’s time to upgrade to a new eCommerce solution. When businesses hit the ceiling on their eCommerce platforms, continuing to stay on that limited solution can, unfortunately, cost businesses more time and money.

Ecommerce spending broke holiday records in 2021

Martech

Read more: Predictions 2022: Ecommerce everywhere. Ecommerce was a major disrupter in the retail industry before the pandemic. The post Ecommerce spending broke holiday records in 2021 appeared first on MarTech. consumers spent $204.5

Role of Ecommerce and Web Development in the Growth of Business

Ad Rants

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. What is the role and importance of Ecommerce Development?

Ecommerce marketers weigh shipping hikes in 2022

Martech

Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases. For ecommerce heavy retailers, shipping costs affect brand messaging (Free Shipping!),

Growing Your Direct to Consumer eCommerce Business

AcuityAds

eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S.

Product Discovery Provider Appoints First VP of Product Marketing to Advance Digital Experiences for Ecommerce Leaders

Martech Series

Keerl brings to Constructor a deep understanding of the ecommerce and retail landscape. There’s a paradigm shift happening across the ecommerce industry,” explains Keerl.

How to Create an Ecommerce Website Step by Step

Single Grain

If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

WPP Acquires Leading ecommerce Agency Corebiz

Martech Series

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The post WPP Acquires Leading ecommerce Agency Corebiz appeared first on MarTech Series.

IAB Europe Releases New Guide to Ecommerce

Exchange Wire

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to ecommerce and retail media advertising in Europe. .

10 great YouTube Channels for eCommerce

Ad Wisey

Running a successful eCommerce is more than a full-time job. Casual Ecommerce. Topics: eCommerce | Shopify | Wix | Facebook Ads | Google Ads. Ecommerce Unlocked. Topics: eCommerce | SEO | Marketing | Sales. Fundamentals of Ecommerce.

Global-e to Acquire Borderfree Cross-Border ecommerce Service from Pitney Bowes

Martech Series

Global-e and Pitney Bowes will also form a cross-border partnership to offer additional services to ecommerce brands. The post Global-e to Acquire Borderfree Cross-Border ecommerce Service from Pitney Bowes appeared first on MarTech Series.

Signifyd and VTEX Join Forces to Protect Ecommerce In Latin America

Martech Series

It is expected to be the fastest growing retail ecommerce market in the world. It is vitally important to have the right tools to fight the main ecommerce fraud attacks in the world.

Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

Casio Visitors Convert 3x More with Yext eCommerce Search

Martech Series

the multinational electronics manufacturing corporation, today announced the results of a collaborative effort to modernize several of Casio’s regional websites with Yext eCommerce Search.

Grocery eCommerce Really Delivers

Smaato

The post Grocery eCommerce Really Delivers appeared first on Smaato. Welcome to our Trend Alert series! We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series.

Gadget Enables Developers to Quickly Build and Scale Ecommerce Apps That Connect to Shopify’s 1.7 Million Stores

Martech Series

Gadget, the developer productivity platform company, announced Connections, a major new feature that gives app developers access to building blocks that enable them to build and scale ecommerce apps in a fraction of the time, at a fraction of the cost.

Ecommerce Merchants Can Now Display Product Catalog Updates in Minutes With Searchspring Live Indexing

Martech Series

Searchspring , the global leader in site search, product merchandising, and ecommerce personalization, announced it launched Searchspring Live Indexing to more quickly present accurate data to shoppers, improve the shopper experience, and create lasting customer loyalty.

8 Absolute Best Ecommerce Website Builders

Single Grain

The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market.

Miva, Inc. Named a ‘Top Ecommerce Solution’ in New 2022 Paradigm B2B Report

Martech Series

Leading Ecommerce Platform Recognized for Flexibility, Affordability, and Customer Support; Earns Eight Medals in 2022 Assessment. a leading ecommerce software and service provider for mid-size and enterprise merchants, announced it has been named a leading B2B ecommerce solution in eight categories in the 2022 Paradigm B2B Combine (Midmarket Edition). Named a ‘Top Ecommerce Solution’ in New 2022 Paradigm B2B Report appeared first on MarTech Series.

Brave Commerce Podcast: The Power of Qualitative Data in Marketing

Adweek

In this week's episode of Brave Commerce, Antoine Borde, vp of global ecommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer's needs top of mind. Adweek Podcasts Ecommerce

Human Merges With PerimeterX To Grow Its Ecommerce And Retail Fraud Detection Business

AdExchanger

Continue reading » The post Human Merges With PerimeterX To Grow Its Ecommerce And Retail Fraud Detection Business appeared first on AdExchanger.

New Research Reveals Connections Between eCommerce and the Science of Frustration

Martech Series

Most retailers continuously review their eCommerce data, taking a closer look at customer behavior to make new discoveries or identify problems in the customer experience. Best Practices for Avoiding Common eCommerce Frustrations. eCommerce sites can always be improved.

Integrate.io Taps Three Veteran Leaders to Drive Growth & Evolve The Ecommerce Data Stack

Martech Series

continues its investment in rapid growth to help Ecommerce companies unify their data to boost success. As an industry, Ecommerce has experienced unprecedented growth since the pandemic began, accounting for a projected 20.4% Unified Ecommerce – Evolving the Ecommerce Data Stack.

New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend

Martech Series

The post New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend appeared first on MarTech Series. Majority of marketers still rely on flawed attribution methods and struggle to connect advertising to business results.

Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech

AdExchanger

Continue reading » The post Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Brave Commerce Podcast: How to Use Analytics to Build Strategy

Adweek

Bowerman first recalls her experience at Coca-Cola and how educational it was for her to work there as ecommerce for food and beverage. Adweek Podcasts CPG & Grocery Ecommerce

Brand reputation on social media: Why eCommerce businesses should care

Ad Wisey

We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. Blog Marketing Brand management Customer Relationships Ecommerce Social media

artlabs Raises $700K to Democratize 3D & AR Content Generation for eCommerce and Metaverse

Martech Series

Announcing its renewed branding along with the investment it received, the company aims to expand its eCommerce solutions in the US and European markets and multiply its income.

1,000 Storefront NFTs Now Available for Whitelisting in the First Decentralized eCommerce Platform from the Metaverse Commerce Network™ (MCN)

Martech Series

The Metaverse Commerce Network (MCN) has opened up a whitelist for 1,000 Storefront NFTs in the first decentralized eCommerce platform in the Metaverse.

19 Brands and Retailers Enhancing the Customer Experience With the Most Memorable Executions

Adweek

Two years after the ongoing pandemic upended the retail and ecommerce market, we continue to see brands and retailers evolve. Commerce Week Ecommerce Magazine Retailing

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