Adweek

JULY 16, 2024

On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S.,

eCommerce 279

eCommerce Healthcare 279

Adweek

FEBRUARY 20, 2025

16% -- Year-over-year growth in global ecommerce sales. billion -- Revenue during the fourth quarter, up 4.1% year-over-year. 681 billion -- Revenue for 2024, up 5.1% year-over-year. The water cooler.

eCommerce 296

eCommerce Advertising Retail Media 296

Adweek

MAY 22, 2025

New approaches to digital commerce that break the 2.5% conversion barrier.

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eCommerce Conversion Marketing 221

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 113

eCommerce Conversion MarTech Marketing 113

Adweek

FEBRUARY 13, 2024

In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more.

Pharmaceuticals 277

Pharmaceuticals eCommerce Marketing 277

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping. The post Holiday ecommerce start surpasses record-breaking forecast appeared first on MarTech. year-over-year.

eCommerce 125

eCommerce Electronics Retail MarTech 125

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 112

eCommerce Electronics MarTech Retail 112

Adweek

DECEMBER 2, 2024

Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Consumers spent $6.1 billion--a 8.8%

eCommerce 264

eCommerce Retail 264

Adweek

JANUARY 22, 2025

Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit, ecommerce, guest services, member loyalty, public relations, store design, and UB Media, the company's retail media.

Retail 264

Retail Public Relations eCommerce Media 264

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Audience MarTech Marketing 75

Adweek

AUGUST 27, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from.

eCommerce 306

eCommerce 306

Adweek

MAY 12, 2025

Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.

eCommerce 200

eCommerce 200

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention.

eCommerce 65

eCommerce Retail Entertainment Audience 65

Adweek

APRIL 19, 2024

The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. We live in an attention economy. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore.

eCommerce 361

eCommerce Advertising Media 361

Adweek

FEBRUARY 5, 2024

There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers.

eCommerce 334

eCommerce Audience 334

Adweek

DECEMBER 12, 2024

The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. Shopify might be an ecommerce behemoth, but it's still a smaller advertising player compared to Amazon. Ecommerce experts closely watch Shopify's advertising moves to gauge. and Canada.

eCommerce 311

eCommerce Advertising Retail Media 311

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

Marketing 135

Marketing eCommerce MarTech Education 135

Adweek

NOVEMBER 21, 2024

Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor.

eCommerce 317

eCommerce 317

Adweek

JANUARY 9, 2025

Now, the ecommerce giant wants to do the same for other retailers. Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on.

Retail 351

Retail eCommerce Ad Tech Media 351

Adweek

OCTOBER 31, 2024

The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed "Pro Shop," which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK.

eCommerce 346

eCommerce 346

Adweek

OCTOBER 3, 2024

The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers' websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together.

eCommerce 305

eCommerce Media Advertising Retail 305

Adweek

APRIL 16, 2024

However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. It's no secret that Amazon has dominated retail media for most of the past decade.

Retail 334

Retail Media eCommerce Advertising 334

Adweek

AUGUST 2, 2024

But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz.

eCommerce 336

eCommerce Retail Media Advertising 336

Adweek

JANUARY 7, 2025

Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads.

eCommerce 298

eCommerce Advertising Marketing 298

Adweek

SEPTEMBER 6, 2023

Since ecommerce boomed during the pandemic and led to increases in retail media investments and other online direct-to-consumer sales, Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser.

eCommerce 327

eCommerce Retail Media Advertising 327

Adweek

APRIL 11, 2025

The units performance has come under close scrutiny in recent months.

eCommerce 213

eCommerce Media 213

Adweek

JANUARY 3, 2025

PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5

Affiliates 290

Affiliates eCommerce 290

Adweek

JUNE 26, 2024

In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last.

Click Through Rate 317

Click Through Rate eCommerce Agency 317

Adweek

AUGUST 8, 2024

Macy's Media Network--the department store's advertising arm--has partnered with ecommerce firm Rokt to serve targeted ads to Macy's shoppers. Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. On Macys.com, shoppers may see offers on the confirmation page after placing an order.

eCommerce 306

eCommerce Media Advertising Ad Tech 306

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

eCommerce 119

eCommerce Retail Marketing MarTech 119

Adweek

OCTOBER 10, 2024

The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic.

eCommerce 306

eCommerce Advertising 306

Adweek

APRIL 2, 2024

B2B ecommerce sales are forecast to grow from $1.7 Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 331

eCommerce 331

Adweek

JUNE 15, 2025

PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers The company is positioning the product as a means for merchants to expand their ecommerce offerings across the open web and engage with consumers amid the rise of agentic commerce —using autonomous AI programs to shop on behalf of individual users.

Retail 271

Retail eCommerce Media Food 271

Adweek

AUGUST 22, 2024

Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web. Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. The firm is particularly focused on big.

Retail 298

Retail Media eCommerce Advertising 298

Adweek

JUNE 10, 2024

TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ.

Retail 325

Retail eCommerce Marketing 325

Adweek

JANUARY 9, 2024

Despite the surge in ecommerce, more than 80% of shopping is still done in-person. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing, comparing and ultimately choosing items to take home. In-store remains a key frontier,

Retail 325

Retail eCommerce Media Marketing 325

Adweek

APRIL 9, 2024

On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving ecommerce landscape.

eCommerce 274

eCommerce 274