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Shopify Chases Big Retailers With a More Flexible Way to Use Its Ecommerce Tools

Adweek

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. Ecommerce

eCommerce 207
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Sandie Hawkins Takes Over Ecommerce Channel TikTok Shop in US

Adweek

TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., Ecommerce Leadership & Talent Platforms Social Pro Daily

eCommerce 202
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Brave Commerce Podcast: Using Ecommerce to Inform Business Strategy

Adweek

On this week's episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z She mentions that the goal is to make the brand experience, Adweek Podcasts Ecommerce

eCommerce 201
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Havas Bolsters Ecommerce Arm With Expert Edge Acquisition

Adweek

Digital Transformation Ecommerce Mergers & AcquisitionsWith Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space.

eCommerce 208
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Roku and Walmart Partner in Exclusive Streaming Ecommerce Offering

Adweek

Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. Connected TV Ecommerce Streaming & OTT

eCommerce 207
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Creators on OnlyFans Can Add Stores From Ecommerce Platform Spring to Their Profiles

Adweek

Ecommerce Platforms Social Pro DailyCreators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software.

eCommerce 226
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Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America

Adweek

Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market. Data Management Ecommerce Media Media Agencies Retail Media Software/Technology The Future of Agencies

eCommerce 205
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How to Follow Up Crowdfunding With Ecommerce and Not Blow It

Adweek

Columnist Network Ecommerce FundraisingLet's say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time.

eCommerce 229
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WPP Bolsters Wunderman Thompson’s Ecommerce Offer With Netherlands Agency Newcraft Deal

Adweek

Ecommerce Mergers & AcquisitionsThe world's largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson.

eCommerce 200
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With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier

Adweek

Columnist Network Ecommerce Media Influencers Social CommerceOnce largely closed off to the world, today's China is a new frontier for opportunistic brands.

eCommerce 216
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This Ecommerce Platform Is Banking On Live Shopping

AdExchanger

Continue reading » The post This Ecommerce Platform Is Banking On Live Shopping appeared first on AdExchanger. Ecommerce featuredLive shopping is a $400 billion industry in China. The live shopping market in the US is $20 billion. Social media has been a petri dish for live video.

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Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising

AdExchanger

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast.

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Things to Consider Before Hiring an eCommerce Agency

Ad Rants

What to look for in an eCommerce agency: As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store.

eCommerce 130
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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights.

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Coveo Relevance Cloud Named Winner for Ecommerce Innovation by the UK Ecommerce Awards

Martech Series

Coveo customer Kurt Geiger also won silver for best ecommerce website in the Fashion/Apparel or Footwear category. Coveo, a leader in relevance platforms that helps to transform search, recommendations, personalization, and merchandising within digital experiences, today announced that personalization-as-you-go, part of the Coveo Relevance Cloud platform, was awarded top honors by the UK Ecommerce Awards 2022 in the Ecommerce Innovation category.

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Nogin Survey Reveals D2C Brands’ Goals to Uplevel Their Enterprise Ecommerce Platforms

Martech Series

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments.

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eCommerce Product Trends for 2022

Ad Wisey

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. eCommerce is one of the industries that grew exponentially during the pandemic. What will shape eCommerce in 2022.

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SafeOpts Guide to maximizing your ecommerce traffic

Marketing Dive

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales

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Contlo Raises $3.5M Seed Round to Empower Ecommerce Brands

Martech Series

Founded by Ishaan Bhola and Mukunda NS in Oct 2021, Contlo enables ecommerce and DTC brands to accelerate their sales growth, drive revenue generation and automate personalized experiences for its customers using ecommerce centric omnichannel customer engagement.

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Growing Your Direct to Consumer eCommerce Business

AcuityAds

eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S.

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Building on Exponential Growth in 2022, CommerceIQ Continues to Lead Retail Ecommerce Management Platforms Globally

Martech Series

CommerceIQ , the leading retail ecommerce management (REM) platform, announced a successful 2022 with exponential company growth, as well as product innovation that has strengthened its unified platform for retail ecommerce sales, operations, retail media, and digital shelf optimization.

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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! A 15-Point Product Page Ecommerce SEO Checklist. Final Word on Ecommerce SEO for Your Product Pages. 53% of U.S.

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Ecommerce spending broke holiday records in 2021

Martech

Read more: Predictions 2022: Ecommerce everywhere. Ecommerce was a major disrupter in the retail industry before the pandemic. The post Ecommerce spending broke holiday records in 2021 appeared first on MarTech. consumers spent $204.5

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Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul

Martech Series

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. With the rate of U.S.

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WPP adds to ecommerce repertoire with Newcraft

More About Advertising

WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with most of its peers) languishing, valuing the once £16bn marcoms business at just over £8bn.

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Dynamicweb Presents Webinar on the Warning Signs You’ve Outgrown Your eCommerce Platform

Martech Series

Leading eCommerce suite provider helps businesses recognize when it’s time to upgrade to a new eCommerce solution. When businesses hit the ceiling on their eCommerce platforms, continuing to stay on that limited solution can, unfortunately, cost businesses more time and money.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. AR is key to driving personalized experiences,” said Pradip Lal, ecommerce lead for Cloudinary.

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Role of Ecommerce and Web Development in the Growth of Business

Ad Rants

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. What is the role and importance of Ecommerce Development?

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How to Create an Ecommerce Website Step by Step

Single Grain

If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

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What is ecommerce and which trends are shaping its future?

Martech

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce?

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Ecommerce marketers weigh shipping hikes in 2022

Martech

Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases. For ecommerce heavy retailers, shipping costs affect brand messaging (Free Shipping!),

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Easy Digital Downloads and SiteGround Join Forces to Make Digital WordPress eCommerce Easier Than Ever

Martech Series

Easy Digital Downloads (EDD), the most popular WordPress-based eCommerce platform for selling digital products, is excited to announce the partnership with SiteGround, a leading WordPress web hosting company.

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Searchspring Joins Forces With Yotpo To Accelerate the Growth of Small, Black-Owned Ecommerce Brands

Martech Series

Searchspring , the global leader in site search, product merchandising, and ecommerce personalization, announced it joins Yotpo Grow, a year-long program that accelerates the growth and retention of small, Black-owned ecommerce brands by providing free access to products from Yotpo and its partners.

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10 great YouTube Channels for eCommerce

Ad Wisey

Running a successful eCommerce is more than a full-time job. Casual Ecommerce. Topics: eCommerce | Shopify | Wix | Facebook Ads | Google Ads. Ecommerce Unlocked. Topics: eCommerce | SEO | Marketing | Sales. Fundamentals of Ecommerce.

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 Brave Commerce Podcast: How Optimizing Content Leads to Conversion

Adweek

In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand's "maker culture" has contributed to its success in both the b-to-b and b-to-c ecommerce world. Adweek Podcasts Ecommerce

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Searchspring Honors Its Outstanding Ecommerce Partners at Third Annual “Partner Cheers!”

Martech Series

Searchspring , the global leader in site search, product merchandising, and ecommerce personalization, recognized the pivotal partners it collaborates with at its third annual “Partner Cheers!” The post Searchspring Honors Its Outstanding Ecommerce Partners at Third Annual “Partner Cheers!”

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WPP Acquires Leading ecommerce Agency Corebiz

Martech Series

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The post WPP Acquires Leading ecommerce Agency Corebiz appeared first on MarTech Series.

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Grocery eCommerce Really Delivers

Smaato

The post Grocery eCommerce Really Delivers appeared first on Smaato. Welcome to our Trend Alert series! We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series.

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8 Absolute Best Ecommerce Website Builders

Single Grain

The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market.

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Q&A with Pangle: eCommerce Demand Brings Extra Holiday Cheer and Revenue

Digital Turbine

What should publishers do to get ready for eCommerce demand? Faye shares key steps for publishers to prepare for increased eCommerce advertising spend. What is eCommerce demand? What are the typical patterns for eCommerce demand throughout the year?

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Littledata Releases White Paper on Trends in First-Party Data for Ecommerce

Martech Series

Littledata, a leader in first-party tracking for direct-to-consumer brands, has released a new white paper focused on how the ecommerce sector is adapting to the changing data landscape. How the ecommerce industry, particularly larger Shopify brands, are adapting.

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Conjura’s eCommerce Benchmarking Tool Now Features Daily Benchmarks to Enable Businesses to Reach Goals Faster

Martech Series

With daily updates from Conjura’s optimized eCommerce Benchmarking tool, businesses can focus their attention on competitive gaps and extend their advantages. – UK eCommerce traffic has been up YoY, across all months of 2022 but this has not translated into growth in revenue.

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Product Discovery Provider Appoints First VP of Product Marketing to Advance Digital Experiences for Ecommerce Leaders

Martech Series

Keerl brings to Constructor a deep understanding of the ecommerce and retail landscape. There’s a paradigm shift happening across the ecommerce industry,” explains Keerl.