Adweek

JANUARY 3, 2023

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. While Shopify.

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Adweek

NOVEMBER 8, 2022

TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins' former duties on an interim basis.

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Adweek

AUGUST 23, 2022

On this week's episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z z International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers. Hahn shares how online media is an extension of the brand.

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Ad Rants

JULY 16, 2022

Blockchain is a technology that has the potential to revolutionize eCommerce. The technology is gaining traction in the eCommerce space because it offers many benefits over other methods of digital transaction processing, including faster processing times and lower costs. Below are seven ways blockchain could transform eCommerce.

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Adweek

JUNE 16, 2022

Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a "first-of-its-kind," bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code.

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Adweek

SEPTEMBER 22, 2022

Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market. The practice, which previously operated exclusively in some global markets, will become the holding group's global center of excellence.

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Ad Rants

AUGUST 18, 2022

What to look for in an eCommerce agency: As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store. Size of eCommerce agencies. Experience. Web design.

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AdExchanger

OCTOBER 18, 2023

These metrics have helped brands feel comfortable spending on digital advertising. […] The post Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics appeared first on AdExchanger.

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Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

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Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

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Ad Rants

AUGUST 2, 2022

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. Ecommerce provides customers the convenience of shopping for what they want when they want it.

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Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

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Adweek

MAY 18, 2023

Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. When Facebook users see an ad with a special promotion, they can click through to claim the offer and the discount code will be automatically applied. If they don't complete the purchase, they.

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Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Consumers spent $211.7 growth YoY. Get MarTech! Processing.

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Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

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eCommerce Retail Shipping MarTech 109

AdExchanger

JULY 26, 2023

The post To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign appeared first on AdExchanger. Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.

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eCommerce 98

AdExchanger

APRIL 6, 2023

This week, we’re tackling a major DTC ecommerce issue: subscription fatigue. But The post The Great SaaS Unbundling Is Here For Retail And Ecommerce appeared first on AdExchanger. Hey shoppers, sellers, readers and friends! I’m AdExchanger senior editor James Hercher with a fresh Commerce Media dispatch.

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AdExchanger

DECEMBER 2, 2022

Continue reading » The post This Ecommerce Platform Is Banking On Live Shopping appeared first on AdExchanger. Live shopping is a $400 billion industry in China. The live shopping market in the US is $20 billion. Social media has been a petri dish for live video.

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Ad Wisey

MAY 6, 2022

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. In this article, Keren Dinkin tells about the factors that will shape eCommerce in 2022 and shares a few products that will sell well this year. Mobile eCommerce growth.

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AdExchanger

SEPTEMBER 20, 2022

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027.

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Martech Series

FEBRUARY 9, 2023

B2B Ecommerce Market Report analyzes the sales, growth and trends shaping the future of B2B ecommerce. Last year, sales on B2B ecommerce sites and apps grew by 19% and outpaced offline B2B sales. Although this has been a slowdown in past years, ecommerce is clearly the path forward. trillion, a 19% increase from $1.64

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eCommerce MarTech Manufacturing Marketing 87

Martech

DECEMBER 28, 2022

As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.

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eCommerce Retail MarTech Conversion 124

Digital Turbine

NOVEMBER 10, 2022

What should publishers do to get ready for eCommerce demand? Digital Turbine talked with Faye Lee , Pangle’s Account Management Director, to learn more about eCommerce demand and how it helps to diversify publishers’ demand, lift Q4 revenues on major shopping dates for consumers, and deliver high-value ads to app developers.

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Martech

DECEMBER 16, 2021

Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases. For ecommerce heavy retailers, shipping costs affect brand messaging (Free Shipping!), Online shopping continues to expand. to the U.S.,

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eCommerce Shipping Marketing MarTech 122

AdExchanger

JULY 4, 2023

The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to The post Fixing Product Returns To Fix Ecommerce Ads; Will The FTC Nix Fake Reviews? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

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eCommerce Ad Exchange Food Marketing 98

Martech Series

DECEMBER 11, 2022

Founded by Ishaan Bhola and Mukunda NS in Oct 2021, Contlo enables ecommerce and DTC brands to accelerate their sales growth, drive revenue generation and automate personalized experiences for its customers using ecommerce centric omnichannel customer engagement. Ishaan Bhola. Ishaan added. The post Contlo Raises $3.5M

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eCommerce MarTech Advertising Marketing 90

Ad Wisey

MAY 10, 2022

Running a successful eCommerce is more than a full-time job. Casual Ecommerce. Topics: eCommerce | Shopify | Wix | Facebook Ads | Google Ads. Ecommerce Unlocked. Topics: eCommerce | SEO | Marketing | Sales. Fundamentals of Ecommerce. Topics: eCommerce | Shopify | Shopify Apps | Facebook Ads.

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eCommerce SEO Education Marketing 87

Single Grain

AUGUST 21, 2023

Ever feel like your ecommerce campaign is treading water, barely keeping its head above the waves of competition? That’s why we’ve assembled a list of easy ecommerce marketing tips that you can try with your own product listings to bump the needle on your conversions. Then let’s get started! Conversion rates are 1.8X

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eCommerce Conversion Marketing Conversion Rate 52

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The post WPP Acquires Leading ecommerce Agency Corebiz appeared first on MarTech Series.

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Martech Series

DECEMBER 2, 2022

Coveo customer Kurt Geiger also won silver for best ecommerce website in the Fashion/Apparel or Footwear category. Additionally, Coveo customer Kurt Geiger, a leading London-based footwear and accessories retailer powered by creativity and kindness, won silver in the Fashion/Apparel or Footwear category for best ecommerce website.

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eCommerce MarTech Fashion Retail 67

Martech

JANUARY 12, 2022

Read more: Predictions 2022: Ecommerce everywhere. Ecommerce was a major disrupter in the retail industry before the pandemic. The post Ecommerce spending broke holiday records in 2021 appeared first on MarTech. BNPL grew substantially. Buy Now Pay Later (BNPL) saw double-digit growth in the most recent holiday season. .

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Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments. D2C brands today are navigating an increasingly competitive ecommerce environment.

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eCommerce MarTech Manufacturing Marketing 80

Smarty Ads

JULY 3, 2023

The ecommerce advertising market is growing exponentially. By 2023, global ecommerce sales will reach $6.5 Sounds impressive, but if we look at the more short-termed predictions, it becomes clear that this future is not distant. trillion, and with the impact of a COVID-19 traffic surge, this transformation.

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eCommerce Advertising Impressions Marketing 52

Martech Series

MARCH 6, 2023

The world of eCommerce has experienced exponential growth over the years, and women have played an essential role in the success of the industry. It’s actively supporting the advancement of women in an eCommerce ecosystem. It’s something the eCommerce industry can’t afford to ignore in today’s tough economic environment.”

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Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

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eCommerce A/B Testing Click Through Rate Advertising 52

Adweek

SEPTEMBER 21, 2022

With Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space. The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K.

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Martech Series

JANUARY 5, 2023

CommerceIQ , the leading retail ecommerce management (REM) platform, announced a successful 2022 with exponential company growth, as well as product innovation that has strengthened its unified platform for retail ecommerce sales, operations, retail media, and digital shelf optimization.

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eCommerce Retail MarTech Marketing 90