Adweek

JANUARY 3, 2023

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. While Shopify.

eCommerce 243

eCommerce Retail 243

Adweek

FEBRUARY 13, 2024

In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more.

Pharmaceuticals 229

Pharmaceuticals eCommerce Marketing 229

Adweek

MAY 2, 2023

ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. She highlights that the.

eCommerce 222

eCommerce 222

Adweek

MAY 18, 2023

Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. When Facebook users see an ad with a special promotion, they can click through to claim the offer and the discount code will be automatically applied. If they don't complete the purchase, they.

eCommerce 295

eCommerce Retail 295

Adweek

AUGUST 15, 2023

In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics.

eCommerce 195

eCommerce Retail 195

Adweek

FEBRUARY 5, 2024

There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers.

eCommerce 313

eCommerce Audience 313

Adweek

AUGUST 27, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from.

eCommerce 271

eCommerce 271

Adweek

APRIL 19, 2024

The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. We live in an attention economy. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore.

eCommerce 320

eCommerce Advertising Media 320

Adweek

JANUARY 9, 2025

Now, the ecommerce giant wants to do the same for other retailers. Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on.

Retail 345

Retail eCommerce Ad Tech Media 345

Adweek

JULY 8, 2022

Let's say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you're thinking of turning it into a scalable business and, depending on your level of technical and marketing.

eCommerce 267

eCommerce Marketing 267

Adweek

JANUARY 3, 2025

PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5

Affiliates 282

Affiliates eCommerce 282

Adweek

NOVEMBER 21, 2024

Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor.

eCommerce 312

eCommerce 312

Adweek

FEBRUARY 22, 2023

based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.

eCommerce 295

eCommerce Retail Marketing 295

Adweek

AUGUST 2, 2024

But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz.

eCommerce 336

eCommerce Retail Media Advertising 336

Adweek

APRIL 16, 2024

However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. It's no secret that Amazon has dominated retail media for most of the past decade.

Retail 300

Retail Media eCommerce Advertising 300

Adweek

APRIL 24, 2024

Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better.

eCommerce 299

eCommerce Advertising 299

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

eCommerce 112

eCommerce Retail Shipping Communications 112

Adweek

NOVEMBER 17, 2022

Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software.

eCommerce 246

eCommerce 246

Adweek

APRIL 2, 2024

B2B ecommerce sales are forecast to grow from $1.7 Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 327

eCommerce 327

Adweek

JANUARY 7, 2025

Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads.

eCommerce 255

eCommerce Advertising Marketing 255

Adweek

JANUARY 16, 2025

The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. Rokt is merging with customer data platform mParticle through a $300 million investment. MParticle runs a customer data platform that brands use to manage their data.

eCommerce 249

eCommerce Advertising Retail Media 249

Adweek

JUNE 10, 2024

TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ.

Retail 311

Retail eCommerce Marketing 311

Adweek

OCTOBER 31, 2024

The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed "Pro Shop," which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK.

eCommerce 304

eCommerce 304

Adweek

JUNE 26, 2024

In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last.

Click Through Rate 292

Click Through Rate eCommerce Agency 292

Adweek

MAY 28, 2024

In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz,

Food 288

Food eCommerce Marketing 288

Adweek

SEPTEMBER 6, 2023

Since ecommerce boomed during the pandemic and led to increases in retail media investments and other online direct-to-consumer sales, Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser.

eCommerce 285

eCommerce Retail Media Advertising 285

Adweek

OCTOBER 3, 2024

The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers' websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together.

eCommerce 259

eCommerce Media Advertising Retail 259

Adweek

OCTOBER 10, 2024

The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic.

eCommerce 288

eCommerce Advertising 288

Adweek

AUGUST 3, 2022

retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don't plan on cutting costs. The survey also found most consumers have.

eCommerce 282

eCommerce Retail 282

Adweek

AUGUST 8, 2024

Macy's Media Network--the department store's advertising arm--has partnered with ecommerce firm Rokt to serve targeted ads to Macy's shoppers. Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. On Macys.com, shoppers may see offers on the confirmation page after placing an order.

eCommerce 286

eCommerce Media Advertising Ad Tech 286

Adweek

JANUARY 10, 2023

In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform.

eCommerce 242

eCommerce Retail Media 242

Adweek

JULY 25, 2022

A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a "draft document.

Retail 311

Retail eCommerce 311

Adweek

JANUARY 9, 2023

They made both familiar and unexpected predictions for retail and ecommerce in 2023. Now, the natural question is: What's next? While we don't have a proverbial crystal ball, we do have expert sources. Their ten.

Retail 278

Retail eCommerce Media Fashion 278

Adweek

NOVEMBER 19, 2024

Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. Think you know what online shoppers want? Think again. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places.

eCommerce 278

eCommerce Retail Media 278

Adweek

DECEMBER 6, 2022

On this episode of Brave Commerce, Kate Crowley, Lego's senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego's senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated.

Retail 236

Retail eCommerce Media Marketing 236

Adweek

NOVEMBER 21, 2022

The toy giant is launching an NFT marketplace within its direct-to-consumer ecommerce platform, Mattel Creations, this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like.

eCommerce 303

eCommerce 303

Adweek

JANUARY 9, 2024

Despite the surge in ecommerce, more than 80% of shopping is still done in-person. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing, comparing and ultimately choosing items to take home. In-store remains a key frontier,

Retail 300

Retail eCommerce Media Marketing 300