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Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments

Adweek

The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce (..)

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The Web Is Reanimating Its Affiliate Networks

AdExchanger

Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. This […] The post The Web Is Reanimating Its Affiliate Networks appeared first on AdExchanger.

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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

AdExchanger

Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources. The post Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns appeared first on AdExchanger.

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Ecommerce Affiliate Marketing: 14 Reasons to Create a Partner Program for Your e-commerce Business

Lemonads

E-commerce affiliate marketing : Whether you’ve developed a unique product or focus on reselling third-party goods, the main goal of your e-commerce business should be to generate more sales. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

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Unilog Partnership With ImpaqX Delivers eCommerce Success in the AD Community

Martech Series

Unilog, the leader in connected product content and commerce, is pleased to recognize ImpaqX as the premier certified developer of their eCommerce platform for Affiliated Distributor (AD) members. AD’s eCommerce team conducted an in-depth vetting process to ensure its members would benefit from ImpaqX implementation services.

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TikTok Slowly Tries A US Affiliate Program; Twitter Shows Its Reco Rules

AdExchanger

Why Social Is Unaffiliated TikTok is beginning to cut US creators in on sales – aka affiliate commissions The post TikTok Slowly Tries A US Affiliate Program; Twitter Shows Its Reco Rules appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.