Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments
Adweek
DECEMBER 14, 2023
The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce (..)
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