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Smash Burger Battles: Why Brands Beyond Fast Food Are Firing Up the Grill

Adweek

Smash burgers--made by smashing ground beef on the grill, creating a thin patty with crisp edges--are everywhere in 2024, from high-end restaurants to casual dining chains, beating fast food brands at their own game. Take Chili's Grill & Bar.

Food 293
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Complex Acquires the Food Festival ‘Family Style,’ Part of Its Broader Rebuild

Adweek

According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. for $108.

Food 343
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Forget Chick-fil-A. Here Are 10 Other Appetizing Fast Food Streamers

Adweek

Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken.

Food 293
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Sean Adams of Utz on Keeping a Legacy Food Brand Relevant

Adweek

In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz,

Food 307
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Impossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’

Adweek

With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding "food tech" origin story. But as it turns out, the positioning fell flat with consumers, contributing to a two-year decline in sales as recently reported in Good Food Institute's State of the.

Food 301
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Exclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers to Order Food

Adweek

Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes.

Food 295
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NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Adweek

Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world.

Food 313