Adweek

JANUARY 30, 2024

When you're in the food business, a secret recipe can mean the difference between fortune and bankruptcy. At KFC headquarters in Louisville, Ky., for example, Colonel Sanders' original recipe sits on a shelf inside the chain's legal department. For its part, Coca-Cola tucked its formula into a vault in Atlanta's World of Cola-Cola.

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Food 261

Adweek

MARCH 14, 2024

Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers.

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Food Marketing 301

Adweek

APRIL 19, 2023

Fans of the tiny food trend will immediately recognize the drill: social media platforms like Instagram and TikTok are stuffed with diminutive dinners cooked and plated for. A teeny pair of fake hands unpacks a minuscule bag of groceries on the way to serving up a fully-loaded burger the size of a human's pinky nail.

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Adweek

MARCH 20, 2024

Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. Television.

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Food Advertising Ad Tech Marketing 274

Adweek

DECEMBER 6, 2023

If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.

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Food Marketing 362

Adweek

JUNE 13, 2023

Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o o Paulo, Brazil, where ChatGPT-generated billboards for Burger King and McDonald's were placed alongside each other.

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Food Advertising Marketing 274

Adweek

JUNE 7, 2023

Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the Halo Elevate brand while also allowing them to compare Halo Elevate with other popular dog food varieties.

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Food Education 246

Adweek

JULY 18, 2022

When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the.

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Food 293

Adweek

APRIL 3, 2023

The spot was produced by Wunderman Thompson Benelux for Australian food innovation startup Vow's goal is to mainstream sustainable food with the launch of its.

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Food 274

Adweek

APRIL 10, 2023

When it comes to eating on the go, many of us choose fast food options that aren't always the healthiest. Nowadays, there are several healthier fast food options, including plant-forward bowl. We don't do it because we love burgers and fries, it's mostly because healthier options are either out the way or take too long.

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Food 246

Adweek

APRIL 5, 2023

With a celebrated food culture, Italy is known for protecting its culinary traditions even as many of its recipes have transcended borders. So some food lovers may be surprised that pasta brand Barilla is shaking up one of Italy's best-known dishes: carbonara.

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Food 261

Adweek

JUNE 7, 2023

Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call for submissions to its Restaurant Royalty program, which recognizes the country's best Black-owned restaurants.

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Food 261

Adweek

APRIL 26, 2023

Edgard & Cooper co-founders Louis Chalabi and Koen Bostoen got the idea to found their premium pet food brand based on experiences with their own dogs Edgard, who suffered from bad food allergies, and Cooper, a picky eater.

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Food 284

Adweek

JUNE 1, 2023

Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is look up the best places to eat that truly reflect the culture of where we are visiting. Often, we fall.

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Food 245

Adweek

SEPTEMBER 22, 2023

Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing. In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation.

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Food Conversion Marketing 313

Adweek

DECEMBER 19, 2022

American consumers may have lost some of their appetite for faux meat, but they're still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. billion U.S.

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Food Marketing 261

Adweek

OCTOBER 26, 2022

When you envision your favorite fast food meal, what pops into your mind's eye? For most of us, that picture likely includes some form of single-use packaging. And at least some of that packaging ends up as trash in the environment, microplastics in the oceans and toxins into our bodies. In this episode of Adweek.

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Food Pop-Up 246

Adweek

JULY 25, 2023

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.

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Food Advertising Marketing 246

Adweek

OCTOBER 28, 2022

"Cuz I get what I want when I want it," Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com's jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the.

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Food 246

Adweek

JULY 25, 2023

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.

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Food Advertising eCommerce Marketing 244

Adweek

JANUARY 31, 2023

surrounded by great Italian food. On this week's episode of To Dine For, host Kate Sullivan welcomes restaurateur Mario Carbone. Carbone grew up in Queens, N.Y., He worked at local eateries in his spare time, cutting his teeth in some of the best restaurants in New York City, including Babbo, Lupa, wd-50, and Caf?

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Food 246

Adweek

AUGUST 7, 2022

Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K.

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Food Agency Marketing 307

Adweek

JULY 19, 2024

According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.

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Food Audience 335

Adweek

OCTOBER 3, 2022

Chobani is on a mission to make quality and nutritious food accessible to more people, while elevating communities and making the world a healthier place. On today's episode, you will hear from Meredith Madden, the company's chief marketing and category officer, as she discusses the brand's transition in identity from a yogurt brand to a.

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Food Marketing 246

Adweek

MARCH 20, 2023

That's one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. If aliens have been patiently waiting to take over Earth, they're plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them? Using a whimsical scenario to tackle a serious.

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Food 246

Adweek

JULY 28, 2022

But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but. For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat.

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Food Retail 246

Adweek

JULY 27, 2022

Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys. In today's fast-changing market, those traditional tools alone fall short.

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Food Marketing 244

Adweek

AUGUST 21, 2022

What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard--plant-based food brand Heura Foods--claiming it had no right to call its products "meat.".

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Food 246

Adweek

APRIL 20, 2023

Impossible Foods CEO Peter McGuinness brought in Leslie Sims as chief marketing and creative officer in 2022 after roles in the agency and consultancy space.

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Food Agency Marketing 246

Adweek

NOVEMBER 11, 2022

Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup's CEO about the failures of the alternative meat category.

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Food Agency Advertising Marketing 246

Exchange Wire

SEPTEMBER 17, 2024

Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [.]

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Food Affiliates Marketing Advertising 98

Adweek

AUGUST 16, 2024

Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in '90s nostalgia and sight gags. And if you don't get the joke, well, you're not the demo.

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Food Advertising 301

Seth Godin

APRIL 20, 2023

Seven billion people multiplies into a big number… Creating the food we eat has significant climate impact. But the food production, delivery and consumption chain is filled with waste. Food doesn’t all ripen on the same day. Food is fragile. Consumer food waste is less than a quarter of the total.

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Food Marketing 88

AdExchanger

JUNE 11, 2024

But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […] The post French Game Developer Acquires BeReal; Food Delivery Is Driving Ads appeared first on AdExchanger.

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Food Advertising 83

Exchange Wire

SEPTEMBER 20, 2024

This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The post The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads appeared first on ExchangeWire.com.

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Food 52

Digiday

APRIL 30, 2024

Among the Best Use of Social category finalists is Food Network, which strives to balance its status as a trusted food brand with a quirky, trend-driven approach to its social content strategy. In addition to featuring Food Network’s all-star chefs, its social platforms also introduce fans to new and up-and-coming culinary talent.

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Food Media Audience Marketing 87

More About Advertising

JANUARY 23, 2024

M&S seems to be taking the UK food market by storm and the boys and girls at head office (the food ads are in-house) may be getting a touch carried away with this new, nearly four minutes, featuring venerable rockers Status Quo and some high-as-kites staff and shoppers.

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