Adweek

JULY 25, 2023

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.

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Food Advertising Marketing 244

Adweek

APRIL 3, 2023

The spot was produced by Wunderman Thompson Benelux for Australian food innovation startup Vow's goal is to mainstream sustainable food with the launch of its.

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Food 262

Adweek

JULY 25, 2023

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.

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Food Advertising eCommerce Marketing 238

Adweek

APRIL 5, 2023

With a celebrated food culture, Italy is known for protecting its culinary traditions even as many of its recipes have transcended borders. So some food lovers may be surprised that pasta brand Barilla is shaking up one of Italy's best-known dishes: carbonara.

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Food 254

Adweek

APRIL 26, 2023

Edgard & Cooper co-founders Louis Chalabi and Koen Bostoen got the idea to found their premium pet food brand based on experiences with their own dogs Edgard, who suffered from bad food allergies, and Cooper, a picky eater.

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Food 269

Adweek

JULY 18, 2022

When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the.

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Food 276

Adweek

OCTOBER 26, 2022

When you envision your favorite fast food meal, what pops into your mind's eye? For most of us, that picture likely includes some form of single-use packaging. And at least some of that packaging ends up as trash in the environment, microplastics in the oceans and toxins into our bodies. In this episode of Adweek.

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Adweek

DECEMBER 19, 2022

American consumers may have lost some of their appetite for faux meat, but they're still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. billion U.S.

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Food Marketing 254

Adweek

JANUARY 31, 2023

surrounded by great Italian food. On this week's episode of To Dine For, host Kate Sullivan welcomes restaurateur Mario Carbone. Carbone grew up in Queens, N.Y., He worked at local eateries in his spare time, cutting his teeth in some of the best restaurants in New York City, including Babbo, Lupa, wd-50, and Caf?

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Food 245

Adweek

OCTOBER 3, 2022

Chobani is on a mission to make quality and nutritious food accessible to more people, while elevating communities and making the world a healthier place. On today's episode, you will hear from Meredith Madden, the company's chief marketing and category officer, as she discusses the brand's transition in identity from a yogurt brand to a.

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Food Marketing 243

Adweek

OCTOBER 28, 2022

"Cuz I get what I want when I want it," Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com's jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the.

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Food 246

Adweek

JULY 27, 2022

Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys. In today's fast-changing market, those traditional tools alone fall short.

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Food Marketing 238

Adweek

APRIL 20, 2023

Impossible Foods CEO Peter McGuinness brought in Leslie Sims as chief marketing and creative officer in 2022 after roles in the agency and consultancy space.

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Food Agency Marketing 245

Adweek

MARCH 20, 2023

That's one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. If aliens have been patiently waiting to take over Earth, they're plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them? Using a whimsical scenario to tackle a serious.

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Food 246

Adweek

AUGUST 7, 2022

Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K.

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Agency Food Marketing 288

Adweek

JULY 28, 2022

But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but. For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat.

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Food Retail 246

Adweek

NOVEMBER 11, 2022

Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup's CEO about the failures of the alternative meat category.

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Food Agency Advertising Marketing 246

Adweek

AUGUST 21, 2022

What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard--plant-based food brand Heura Foods--claiming it had no right to call its products "meat.".

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Food 246

Seth Godin

APRIL 20, 2023

Seven billion people multiplies into a big number… Creating the food we eat has significant climate impact. But the food production, delivery and consumption chain is filled with waste. Food doesn’t all ripen on the same day. Food is fragile. Consumer food waste is less than a quarter of the total.

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Food Marketing 76

AdExchanger

SEPTEMBER 27, 2023

Unilever owns Hellmann’s – a name that would be familiar to anyone from the East Coast – but perhaps less so to people from the western US, where the same products go by […] The post The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods appeared first on AdExchanger.

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Food Marketing Brand Lift 61

Marketing Dive

JUNE 26, 2023

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

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Food 123

AdExchanger

MAY 9, 2023

The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

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Ad Inventory Food CPC Agency 103

AdExchanger

AUGUST 6, 2023

The agency holding company The post WPP Must Bridge A ‘Shortfall’ In The US; Amazon Opens Whole Foods To The Whole SKU appeared first on AdExchanger. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday.

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Food Agency Ad Exchange 98

Exchange Wire

JULY 5, 2023

In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [.]

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Food Marketing 97

More About Advertising

JULY 12, 2023

Tesco’s ‘Food Love stories’ from BBH boldly go where others fear to tread – its depiction of muslims for example was attacked by some groups who are never actually satisfied – and here it goes again, this time with two recently separated parents whose child wants a barbecue.

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Food Advertising Agency 52

Adweek

MARCH 10, 2023

Right now, your refrigerator's door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022. Now, Unilever has actually made something useful for you to put in there: a "Smart Jar" that tells you if your fridge is at the right temperature. In 2019, the.

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Food Marketing 246

Basis

SEPTEMBER 20, 2022

Being a food and beverage brand is a bit of a blessing and a curse. Food and beverage retail sales will reach an estimated $1.23 To keep your brand in the conversation, it’s more important than ever to stay up to date on all the latest food and beverage marketing trends. Food and Beverage Advertising Trends to Watch.

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Advertising Food Cookies Marketing 86

Adweek

AUGUST 3, 2023

Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy's and Lovebug want to swap animal protein for insects. Our dogs eat the same thing every day. Swap it with a sustainable alternative, and.

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Food 246

Adweek

OCTOBER 31, 2022

When Hurricane Sandy made landfall 10 years ago, New Yorkers had no idea the powerful storm would wash away more than errant street debris. The historic, punishing storm swept away a swath of lower Manhattan's financial district. One major casualty was the local shopping mall Pier 17, which for years was a hotspot for dining.

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Food 246

Adweek

APRIL 13, 2023

If you were among the millions of devotees of AMC's much-missed Breaking Bad, odds are you recall the climactic Season 5 episode "Granite State." Bedeviled by the collapse of his meth empire, Walter White attempted to coerce his sketchy lawyer, Saul Goodman, to come with him on the lam--but Goodman did not want any part.

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Food 254

Adweek

JANUARY 13, 2023

Some brands are so familiar they don't need a logo or words to be recognized. McDonald's is one of them. In fact, it's latest spot doesn't feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald's iconic golden arches--but not in their usual form.

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Food Agency 269

Adweek

JUNE 22, 2022

For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese. The name change is accompanied by an updated logo featuring a noodle dripping with cheese and fresh packaging that features a solid blue color,

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Food 276

Ad Colony

MAY 17, 2022

The Food & Drink Category Overview. Food & Drink was one category that was likely affected by fluctuations of the pandemic. With a lot of well known brands, consumer awareness had less variability with Food & Drink brands than other categories. Read the full report here. What’s in the Box? . Tweet us at @AdColony.

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Food Finance Conversion Marketing 82

Marketing Dive

APRIL 20, 2023

The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint.

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Food Media 77

Adweek

SEPTEMBER 15, 2023

To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery.

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Food 300

Adweek

APRIL 17, 2023

McDonald's Hamburglar is one of the most recognizable fast-food mascots. Now the cunning food criminal is back--and up to. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown.

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Food 363

Adweek

SEPTEMBER 28, 2022

When Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online. They're the owners of Xiao Chi Jie (XCJ), which started as a local restaurant. Now, the mission is.

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Food 246