Smash Burger Battles: Why Brands Beyond Fast Food Are Firing Up the Grill
Adweek
OCTOBER 2, 2024
Smash burgers--made by smashing ground beef on the grill, creating a thin patty with crisp edges--are everywhere in 2024, from high-end restaurants to casual dining chains, beating fast food brands at their own game. Take Chili's Grill & Bar.
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