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Philadelphia Launched a Restaurant Where You Order Feelings, Not Food

Adweek

When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. AdFreak Food & Beverage

Food 266
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USA Today Ad Meter: Pet Food Brand The Farmer’s Dog Wins Best Super Bowl Ad

Adweek

Food & Beverage Super BowlFor all the millions of dollars spent on procuring superstar talent to appear front and center during this year's Super Bowl ads, audiences have voted a spot about the life of a dog and its owner as their favorite for this year.

Food 246
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Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar

Adweek

Brand Purpose CPG & Grocery Design Europe Food & Beverage Marketing Innovation Packaging DesignRight now, your refrigerator's door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022.

Food 201
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McDonald’s Feel-Good Ad Is an ’80s Homage, Without Food or Restaurants

Adweek

Ad of the Day AdFreak Europe Food & BeverageSome brands are so familiar they don't need a logo or words to be recognized. McDonald's is one of them. In fact, it's latest spot doesn't feature any of its signature menu items or discernible restaurants.

Food 250
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Can Fast Food Survive Without Single-Use Plastics?

Adweek

When you envision your favorite fast food meal, what pops into your mind's eye? Adweek Original Video Food & Beverage Premium SustainabilityFor most of us, that picture likely includes some form of single-use packaging.

Food 180
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Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message

Adweek

That's one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. If aliens have been patiently waiting to take over Earth, they're plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them?

Food 223
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Top 10 Plant-Based Food Marketing Moves of 2022

Adweek

American consumers may have lost some of their appetite for faux meat, but they're still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains.

Food 226
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To Dine For Podcast: Mario Carbone, Managing Partner of Major Food Group

Adweek

surrounded by great Italian food. Adweek Podcasts Food & BeverageOn this week's episode of To Dine For, host Kate Sullivan welcomes restaurateur Mario Carbone. Carbone grew up in Queens, N.Y.,

Food 179
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How Just Eat Takeaway Plans to Take Over the Food Delivery Kitchen

Adweek

"Cuz I get what I want when I want it," Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com's jingle. Europe Food & Beverage Premium

Food 220
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Can Brands Spot Gold In A Celebrity Chef’s Food Hall? 

Adweek

Branding Experiential Food & BeverageWhen Hurricane Sandy made landfall 10 years ago, New Yorkers had no idea the powerful storm would wash away more than errant street debris. The historic, punishing storm swept away a swath of lower Manhattan's financial district.

Food 241
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McDonald’s Asked Food Bloggers to Decide on the Taste of a Special Regional Burger

Adweek

Food & BeverageMcDonald's unique menu items around the world make for popular online fodder, with articles listing surprising regional meals--ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia.

Food 246
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Cracker Barrel Ignites a Fake Meat Food Feud With New Plant-Based Breakfast Sausage

Adweek

Branding Food & BeverageWhen KFC first tested faux meat at an Atlanta store in 2019, consumers responded with lines that stretched for city blocks and depleted a week's supply of Beyond chicken-free nuggets in a matter of hours.

Food 230
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Faux Action Flicks Starring Fruits and Veggies Take Aim at Food Waste

Adweek

Food & BeverageIt's not Jason Momoa, Dwayne Johnson, Gal Gadot or John Cena starring in these heart-pumping action flicks--it's an avocado, a lime and an English cucumber. If that sounds like the set-up to a joke, it is, sort of.

Food 210
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So That’s Why Lunch Was Late? Uber Eats Tells Wacky Stories to Explain Food’s Tardiness

Adweek

Food & Beverage GeneralAs far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist.

Food 219
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From Pizza to Popeyes: Little Caesars’ Jeff Klein Is Cajun Fast Food Chain’s New CMO

Adweek

C-Suite Food & Beverage Leadership & TalentMaybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it's more accurate to call it the Great CMO Shuffle.

Food 231
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Kraft’s Classic Comfort Food Just Got More Comforting

Adweek

For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese.

Food 285
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Xiao Chi Jie’s Mission to Be a Modern Chinese Food Brand

Adweek

Adweek Podcasts Food & BeverageWhen Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online.

Food 184
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Brandweek 2022: From Yogurt Brand to Modern Food Company

Adweek

Chobani is on a mission to make quality and nutritious food accessible to more people, while elevating communities and making the world a healthier place.

Food 173
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How a New Wave of Plant-Based Food Brands Plans to Restore Appetite for Faux Meat

Adweek

What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard--plant-based food brand Heura Foods--claiming it had no right to call its products "meat.".

Food 220
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Dog Food Brand Jinx Announces Its Latest Endorser and Future Ad Star, Chris Evans

Adweek

But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but.

Food 212
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Craving Data: Predicting Food Trends That Delight Consumers 

Adweek

Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys. In today's fast-changing market, those traditional tools alone fall short.

Food 164
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Impossible Foods Hires Ad Agency Vet as First CMO as Faux Meat Category Falters

Adweek

Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup's CEO about the failures of the alternative meat category.

Food 200
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The BRAG Blog: Food & Drink Apps

Ad Colony

The Food & Drink Category Overview. Food & Drink was one category that was likely affected by fluctuations of the pandemic. With a lot of well known brands, consumer awareness had less variability with Food & Drink brands than other categories.

Food 82
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New Trends in Food and Beverage Advertising

Basis

Being a food and beverage brand is a bit of a blessing and a curse. Food and beverage retail sales will reach an estimated $1.23 To keep your brand in the conversation, it’s more important than ever to stay up to date on all the latest food and beverage marketing trends.

Food 78
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Purpose Versus Performance: Major Food and Beverage Marketers Find the 2 Are Inextricably Linked

Adweek

Talk to any brand executive from any type of company, and you'll get the same answer: Successful companies have to focus on both branding and performance.

Food 217
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To Dine For Podcast: ‘Jet Set Sarah’ Greaves-Gabbadon on Seeing the World Through Food

Adweek

On this week's episode of To Dine For, host Kate Sullivan is joined by journalist and Caribbean travel expert, Sarah Greaves-Gabbadon. Greaves-Gabbadon has put in the work to become a travel expert, influencer and journalist specializing in the Caribbean.

Food 183
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People Are Hungry for Food and Togetherness

AdPulp

People are hungry for food and togetherness. The post People Are Hungry for Food and Togetherness appeared first on Adpulp. Featured Creative Food and Beverage Sports Marketing

Food 60
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Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens

AdPulp

In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.

Food 116
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Pickcel Builds Bespoke Digital Signage Solution for the Popular B2B Food-Tech Company Hungerbox

Martech Series

Hungerbox— a food vendor aggregator working with corporate cafeterias and food courts— collaborated with Pickcel to find a solution. Both apps function through API integration, so they can seamlessly work in tandem with the Hungerbox food ordering system.

Food 81
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TechCrunch+ roundup: Food tech smorgasbord, VCs squeeze crypto founders, startup layoffs 101

TechCrunch Ads

Most of us have a variety of fermented food products in our kitchen: you can’t make tofu, chocolate, vinegar or bread without agreeable microorganisms that can be produced at scale. Investors salivate over food tech companies perfecting precision fermentation.

Food 106
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The Word from Dole: We Are Wasting So Much Food

AdPulp

Food is the single largest component that takes up space in U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. The post The Word from Dole: We Are Wasting So Much Food appeared first on Adpulp.

Food 56
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Tastemade teams up with Blavity to create video vertical centered on Black food culture

Digiday

With "Sauce," Tastemade and Blavity want to tell stories about food through a young, Black lens. The post Tastemade teams up with Blavity to create video vertical centered on Black food culture appeared first on Digiday.

Food 71
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The BRAG Blog: Food & Drink Apps

Digital Turbine

The Food & Drink Category Overview. Food & Drink was one category that was likely affected by fluctuations of the pandemic. With a lot of well known brands, consumer awareness had less variability with Food & Drink brands than other categories.

Food 52
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Start breeding again says Kraft Heinz as baby food market runs out of Italians

More About Advertising

We paraphrase somewhat but that’s the message from Kraft Heinz baby food brand Plasmon in Adamo 2050 (Adamo’s the little boy’s name), a new. The post Start breeding again says Kraft Heinz as baby food market runs out of Italians first appeared on More About Advertising.

Food 59
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Kraft rebrands macaroni and cheese to promote comfort food positioning

Marketing Dive

Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care

Food 118
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Act-on Software Combats Houselessness, Food Insecurity and Stem Inequity This Holiday Season

Martech Series

These community organizations address houselessness, food insecurity and equitable access to STEM fields (science, technology, engineering and math): Transition Projects: an organization in Act-On’s hometown of Portland, Oregon, working to end homelessness.

Food 64
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McCain Foods envisions the future of farming on Roblox

Marketing Dive

To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant

Food 95
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3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement

Adweek

There was a time when attempts at customer loyalty in the food and beverage space were largely relegated to wallet-sized cards to be stamped or hole-punched repeatedly in exchange for a forgettable reward. Customer Experience Food & Beverage Premium

Food 254
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Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads

AdExchanger

Continue reading » The post Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Food 86
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Heinz Puts Super Bowl’s Use of Roman Numerals on Trial

Adweek

International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl--or LVII as it's branded. Food & Beverage Super Bowl

Food 269
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Adam&eveDDB wins Quorn Foods global drive

More About Advertising

Meat-free, plant-based is the flavour of the year it seems and adam&eveDDB has picked up the daddy of them all, Quorn Foods globally. The campaign aims to persuade people to choose food that’s good for the planet as well as themselves.

Food 59
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Half of UK consumers plan to reduce carbon footprint through food choices

More About Advertising

A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust social media as a credible source.

Food 59
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Denny’s Dishes Up AR Technology With Release of New Menu

Adweek

Having just released its new brand platform, "It's Diner Time," earlier this month to celebrate its 70th anniversary, restaurant chain Denny's has also begun to introduce augmented reality (AR) to engage young customers who can now see their food before they order.

Food 239