Philadelphia Launched a Restaurant Where You Order Feelings, Not Food

Adweek

When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. AdFreak Food & Beverage

Food 242

Xiao Chi Jie’s Mission to Be a Modern Chinese Food Brand

Adweek

Adweek Podcasts Food & BeverageWhen Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online.

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Redefine Meat, Maker of 3D Printed Steaks, Hires Agency NCA To Carve Out New Food Category

Adweek

Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. Food & Beverage Plant-Based Products

Food 251

McDonald’s Asked Food Bloggers to Decide on the Taste of a Special Regional Burger

Adweek

Food & BeverageMcDonald's unique menu items around the world make for popular online fodder, with articles listing surprising regional meals--ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia.

Food 208

Cracker Barrel Ignites a Fake Meat Food Feud With New Plant-Based Breakfast Sausage

Adweek

Branding Food & BeverageWhen KFC first tested faux meat at an Atlanta store in 2019, consumers responded with lines that stretched for city blocks and depleted a week's supply of Beyond chicken-free nuggets in a matter of hours.

Food 208

From Pizza to Popeyes: Little Caesars’ Jeff Klein Is Cajun Fast Food Chain’s New CMO

Adweek

C-Suite Food & Beverage Leadership & TalentMaybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it's more accurate to call it the Great CMO Shuffle.

Food 247

Craving Data: Predicting Food Trends That Delight Consumers 

Adweek

Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys. In today's fast-changing market, those traditional tools alone fall short.

Food 206

Kraft’s Classic Comfort Food Just Got More Comforting

Adweek

For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese.

Food 242

Dog Food Brand Jinx Announces Its Latest Endorser and Future Ad Star, Chris Evans

Adweek

But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but.

Food 207

New Trends in Food and Beverage Advertising

Basis

Being a food and beverage brand is a bit of a blessing and a curse. Food and beverage retail sales will reach an estimated $1.23 To keep your brand in the conversation, it’s more important than ever to stay up to date on all the latest food and beverage marketing trends.

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Purpose Versus Performance: Major Food and Beverage Marketers Find the 2 Are Inextricably Linked

Adweek

Talk to any brand executive from any type of company, and you'll get the same answer: Successful companies have to focus on both branding and performance.

Food 229

The BRAG Blog: Food & Drink Apps

Ad Colony

The Food & Drink Category Overview. Food & Drink was one category that was likely affected by fluctuations of the pandemic. With a lot of well known brands, consumer awareness had less variability with Food & Drink brands than other categories.

Food 72

To Dine For Podcast: ‘Jet Set Sarah’ Greaves-Gabbadon on Seeing the World Through Food

Adweek

On this week's episode of To Dine For, host Kate Sullivan is joined by journalist and Caribbean travel expert, Sarah Greaves-Gabbadon. Greaves-Gabbadon has put in the work to become a travel expert, influencer and journalist specializing in the Caribbean.

Food 207

People Are Hungry for Food and Togetherness

AdPulp

People are hungry for food and togetherness. The post People Are Hungry for Food and Togetherness appeared first on Adpulp. Featured Creative Food and Beverage Sports Marketing

Food 57

Kraft rebrands macaroni and cheese to promote comfort food positioning

Marketing Dive

Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care

Food 95

Tastemade teams up with Blavity to create video vertical centered on Black food culture

Digiday

With "Sauce," Tastemade and Blavity want to tell stories about food through a young, Black lens. The post Tastemade teams up with Blavity to create video vertical centered on Black food culture appeared first on Digiday.

Food 66

The BRAG Blog: Food & Drink Apps

Digital Turbine

The Food & Drink Category Overview. Food & Drink was one category that was likely affected by fluctuations of the pandemic. With a lot of well known brands, consumer awareness had less variability with Food & Drink brands than other categories.

Food 52

TechCrunch+ roundup: Food tech smorgasbord, VCs squeeze crypto founders, startup layoffs 101

TechCrunch Ads

Most of us have a variety of fermented food products in our kitchen: you can’t make tofu, chocolate, vinegar or bread without agreeable microorganisms that can be produced at scale. Investors salivate over food tech companies perfecting precision fermentation.

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The Word from Dole: We Are Wasting So Much Food

AdPulp

Food is the single largest component that takes up space in U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. The post The Word from Dole: We Are Wasting So Much Food appeared first on Adpulp.

Food 54

Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens

AdPulp

In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.

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Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads

AdExchanger

Continue reading » The post Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Food 75

Half of UK consumers plan to reduce carbon footprint through food choices

More About Advertising

A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust social media as a credible source.

Food 56

Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist

Adweek

So an OOH campaign to mark the opening of Jollibee Foods Corporation's new flagship restaurant in Times Square felt like a natural move--but also one that plays on the visual clutter by tempting its billboard models with a bucket. AdFreak Food & Beverage Out of Home

Iain Tait and Nick Farnhill launch creative studio Food Arts & Technology in London & NY

More About Advertising

Nick Farnhill and Iain Tait, who founded Poke 20 years ago in a joint venture with Mother, are back in business together as founders of Food Arts & Technology, a transatlantic “creative studio.”

Food 56

Adam&eveDDB wins Quorn Foods global drive

More About Advertising

Meat-free, plant-based is the flavour of the year it seems and adam&eveDDB has picked up the daddy of them all, Quorn Foods globally. The campaign aims to persuade people to choose food that’s good for the planet as well as themselves.

Food 56

How CMO of 90-year-old fast food chain Krystal is pushing to expand brand relevance

Digiday

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers.

Food 60

Waitrose gets back to Xmas basics with comedy food focus

More About Advertising

The post Waitrose gets back to Xmas basics with comedy food focus first appeared on More About Advertising. Christmas ads are a marathon not a sprint this year (everyone seems to be in the action) but the finishing line may be in sight.

Food 60

Here’s Why Capri Sun’s Latest Campaign Looks Like a Steamy Romance Novel

Adweek

A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. AdFreak Creative Food & Beverage

Leagas Delaney client World Food Programme wins Nobel Peace Prize

More About Advertising

Longstanding client the World Food Programme (WFP) has won this year’s Nobel Peace Prize for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent.

Food 71

To Dine For Podcast: Chef and Restaurateur JJ Johnson

Adweek

Johnson is a James Beard Foundation Book Award winning chef and author best known for cooking the food of the African Diaspora. Adweek Podcasts Food & BeverageOn this week's episode of To Dine For, host Kate Sullivan is joined by Joseph "JJ" Johnson.

Food 207

Love takes us on a food journey for Red Tractor

More About Advertising

Red Tractor is a not-for-profit food and farming scheme which attempts to steer you through said minefield, extolling “responsibly sourced” British produce. The post Love takes us on a food journey for Red Tractor first appeared on More About Advertising.

Food 60

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had.

Road to Brandweek: Pepsi Blurs the Lines Between Virtual and Physical Worlds

Adweek

As brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn't left behind by this fast-changing technology.

Food 228

Will Make Ads in Exchange for Food and Shelter

AdPulp

The post Will Make Ads in Exchange for Food and Shelter appeared first on Adpulp. It’s difficult to get a proper read on the number of job losses across media, marketing, and advertising in the wake of COVID-19. It’s tough for a few different but related reasons.

Food 75

As Pizza Hut Leaves the NFL, Little Caesars Is Suiting Up

Adweek

Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%).

Food 207

McDonald’s Sends Its Big Mac Chicken Sandwich Debate Into Orbit

Adweek

There are many important topics in the world worth debating and the world's largest fast food chain McDonald's has taken its Big Mac argument into space asking "Chicken" or "Not chicken?" AdFreak Food & Beverage

Food 219

John Ayling: Murray Walker, Trill budgie food and me

More About Advertising

Joining Masius, The post John Ayling: Murray Walker, Trill budgie food and me first appeared on More About Advertising. It was sad on Saturday, to hear about the passing of legendary motor racing commentator Murray Walker at the age of 97.

Food 63

Government fast food ad ban causes ‘dismay’ for industry

More About Advertising

The post Government fast food ad ban causes ‘dismay’ for industry first appeared on More About Advertising. The government is set to push ahead with a ban on HFSS advertising, which will disappear altogether from online platforms and won’t be seen before 9pm on TV from January 2023.

Food 56

These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them

Adweek

Now, British retailer Sainsbury's has unveiled its own experiment: billboards you can harvest food from. CPG & Grocery Creative Europe Food & Beverage Retail Media

Retail 207

Steamboats and Teddy Bears: If You Can Dream It, Lunchables Wants You to Build It

Adweek

Kraft Heinz's Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. AdFreak Creative Food & Beverage

Food 229

McDonald’s Turns Its Trash Into Gold for Customers Who Keep the Netherlands Tidy

Adweek

Created by TBWANeboko, the campaign sees the fast-food chain introduce. AdFreak Food & Beverage

Food 242

Fast Food Hamburgers Are Not On The Advertising Menu

AdPulp

Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. The post Fast Food Hamburgers Are Not On The Advertising Menu appeared first on Adpulp. Creative Review Food and Beverage Lifestyle MarketingThe following two commercials are not the same. The products are similar, but let’s see how the two fast feeders differentiate on brand.

Food 56

Ruffles Twists the Sports Marketing Playbook With WNBA’s A’ja Wilson

Adweek

Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. AdFreak Food & Beverage Sports MarketingAs the 2022 Women's National Basketball Association playoffs begin, many will be tuning in with their favorite snack.