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Impossible Foods Latches Onto Tiny Food Trend to Tout Eco-Friendly Footprint

Adweek

Fans of the tiny food trend will immediately recognize the drill: social media platforms like Instagram and TikTok are stuffed with diminutive dinners cooked and plated for. A teeny pair of fake hands unpacks a minuscule bag of groceries on the way to serving up a fully-loaded burger the size of a human's pinky nail.

Food 262
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A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco

Adweek

Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing. In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation.

Food 293
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Fast Food Brands Duel With ChatGPT-Generated Ads

Adweek

Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o o Paulo, Brazil, where ChatGPT-generated billboards for Burger King and McDonald's were placed alongside each other.

Food 262
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Learn About Premium Dog Food Through Augmented Reality

Adweek

Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the Halo Elevate brand while also allowing them to compare Halo Elevate with other popular dog food varieties.

Food 246
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Goldbelly’s Mission to Create Lasting Experiences With Food

Adweek

Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is look up the best places to eat that truly reflect the culture of where we are visiting. Often, we fall.

Food 241
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Pepsi Enlists TikTok Food Critic Keith Lee to Support Black-Owned Restaurants

Adweek

Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call for submissions to its Restaurant Royalty program, which recognizes the country's best Black-owned restaurants.

Food 252
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How Sweetgreen Brought Healthy Options to the Fast Food Genre

Adweek

When it comes to eating on the go, many of us choose fast food options that aren't always the healthiest. Nowadays, there are several healthier fast food options, including plant-forward bowl. We don't do it because we love burgers and fries, it's mostly because healthier options are either out the way or take too long.

Food 246