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Complex Acquires the Food Festival ‘Family Style,’ Part of Its Broader Rebuild

Adweek

According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. for $108.

Food 328
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Sean Adams of Utz on Keeping a Legacy Food Brand Relevant

Adweek

In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz,

Food 270
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Impossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’

Adweek

With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding "food tech" origin story. But as it turns out, the positioning fell flat with consumers, contributing to a two-year decline in sales as recently reported in Good Food Institute's State of the.

Food 260
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Popeyes Isn’t Your Typical Fast-Food Chain

Adweek

When you're in the food business, a secret recipe can mean the difference between fortune and bankruptcy. At KFC headquarters in Louisville, Ky., for example, Colonel Sanders' original recipe sits on a shelf inside the chain's legal department. For its part, Coca-Cola tucked its formula into a vault in Atlanta's World of Cola-Cola.

Food 221
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NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Adweek

Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world.

Food 282
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Impossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo

Adweek

Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers.

Food 261
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Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category

Adweek

If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.

Food 361