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Why it Makes Sense to Invest in App Retargeting During a Festive Season

RevX

Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. Want to keep a healthy app user base?

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Sustain App Growth for Food Delivery with Programmatic Advertising

RevX

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. Food delivery businesses face common business challenges.

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How to improve digital experience to grow revenue

Martech

Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. Here are two scenarios where customers were retargeted on Facebook, away from the brand’s digital channels. They didn’t change the customers’ behaviors.

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2023 Trends for Restaurant & Dining Marketers

Basis

Here are three places to start: 1) Play the retargeting game. As a result, getting people in the door will cost a bit more, but once they’ve come through, you should invest in retargeting and retention strategies to get them back and increase frequency. Thoughts differ on whether inflation will affect the restaurant category in 2023.

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Why Contextual Targeting in Digital Advertising Is Here to Stay

Basis

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? Think of it this way: If you were describing the digital advertising industry to an octogenarian, would it be easier to explain contextual targeting or, say, cross-device programmatic retargeting ?

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Revolutionize Your Supermarket Chain: Unleash the Power of Retail Media Networks

Advendio

Broadcast a step-by-step video tutorial in your stores that shows how it can elevate an “overused” food. Ads aren’t clickable here but are retargetable. Retarget viewers who’ve proven to be relevant by how they’ve interacted with your content and ads on other platforms. Or you can make it more complex.

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The State of Connected TV in August 2023 

MNTN

This allows you to advertise to your hand-selected audience when they’re watching content from networks like the Food Network, CNN, and ESPN. For example, brands looking to optimize for performance should consider an initial strategy for both prospecting and retargeting campaigns.