Fox Wraps Upfront Negotiations With CPM Increases of 9-12%

Adweek

According to the source, CPM (cost per thousand viewers reached) increases were around. That's a wrap for Fox's upfront. The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek.

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TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront

Adweek

Pricing was also strong, with CPM (cost per thousand viewers reached) increasing in the high single digits. Another big company has crossed the upfront finish line. TelevisaUnivision has completed its upfront negotiations, a source familiar with the matter told Adweek.

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The CW Wraps Upfront With Strong Volume and 9-11% CPM Increases

Adweek

A source familiar with the matter confirmed to Adweek that The CW wrapped up talks with CPM (cost per thousand viewers reached) increases in the high single.

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Paramount Finishes Upfront Ahead of Cannes Lions With High Single-Digit CPM Gains

Adweek

Paramount is joining The CW across the upfront finish line. The company is "virtually done" with upfront negotiations, just ahead of Cannes Lions next week, becoming the second upfront week presenter to wrap talks this year, a source familiar with the matter told Adweek.

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Moving from AdSense to CPM Ads? Rethink Optimization.

Oko

As publishers grow their business they become more likely to switch from CPC-based monetization, like AdSense to CPM-based ads. The post Moving from AdSense to CPM Ads? Tips ad monetization CPM Google AdSense

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How Supply & Demand Impact CPM for Ad Monetization

Oko

Supply and demand create competition for ad placement and influence your CPM results. The post How Supply & Demand Impact CPM for Ad Monetization appeared first on OKO Digital. Tips ad monetization CPM SSPSupply and demand are all over the news these days.

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CPM Calculator

MediaFuse

Use our CPM calculator by entering any two criteria to solve for the third. MediaFuse’s CPM Calculator is specifically designed for programmatic ad ops teams and media planners. Our CPM calculator is a free tool to aid with optimization and media planning. CPM (COST PER 1,000).

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Choosing Best CPM Ad Network for Publishers: Traffic Requirements, CPM rates, Ad Types, and More.

Smarty Ads

CPM ad network technologies go through the rapid development stage if we take a look at the modern programmatic ecosystem.

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Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

Exchange Wire

The post Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID appeared first on ExchangeWire.com.

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Tips for High CPM rate and Revenue Uplift by App Monetization

AdPushup

The CPM rate has always been crucial among other indicators. Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your visitors.

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ID5’s ID Proven to Increase Average Bid CPM Across All Browser Environments

Exchange Wire

The post ID5’s ID Proven to Increase Average Bid CPM Across All Browser Environments appeared first on ExchangeWire.com. ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [.].

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How to Set Custom Target CPM and Price Floor Rules in Google Ad Manager

Playwire

Key Points. A sound price floor management strategy will significantly increase your ad yield. Follow the steps below to add a custom pricing rule in Google Ad Manager. Google Ad Manager limits you to 100 custom pricing rules in its standard version.

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Smartyads DSP Got a New Feature: Adaptive CPM

Smarty Ads

Remember we introduced “optimization rules” on DSP? This feature was supposed to help you set your own rules according to which the system should select traffic sources. This is a good way to optimize traffic according to your rules and criteria. With a new feature that we introduce today.

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What Is CPM Advertising? A Guide to Cost per Thousand Impressions Ads

Smarty Ads

What is CPM in advertising? They include CPI, CPC, CPA, and, of course, CPM (CPT) - the most popular pricing model for ad buying. There are several types of pricings designed for digital programmatic advertising and online advertising in general. It is an abbreviation for “cost per mille”, where. Programmatic

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CPM vs CPC: Which Is Better Choice for Advertisers and Publishers

Smarty Ads

In the digitized media-trading environment, advertisers and publishers are making important financial decisions on a daily basis. One has to determine lots of things including clear goals, as well as more specific details, such as choosing the right platform or pricing model.

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OneStream Named a Winner of the Fairfield, New Haven & Litchfield County Top Workplaces 2022 Award by Hearst Media Services

Martech Series

OneStream, a leader in corporate performance management (CPM) solutions for the world’s leading enterprises, has been awarded a Top Workplaces 2022 honor by Hearst Connecticut Top Workplaces. Predictive Marketing Technology Analysis Applications close consolidation CPM solutions Enterprises Fairfield IBM Cognos News OneStream Oracle Hyperion Planning reporting SAP BPC spreadsheets Workplaces

Media Buying: An Industry Guide

Admixer

Admixer News Adtech Insights Explained ad tech brand awareness CPM dsp media buying media planning programmatic publisher SSP trendsMedia buying seems like a term that has been around for ages.

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How to Manage Your eCPM Rate Through Seasonality

AdPushup

Ad Tech & Ad Ops Adtech cpm seasonality eCPM ecpm rateeCPM is a metric that reflects publishers’ ad monetization performance. It stands for ‘effective cost per thousand impressions. In other words, this is the average price you get for 1000 ad impressions/views.

RCPM for Publishers: Will it trump CPMs soon?

Monetize More

It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. What is CPM? CPM stands for cost per 1000 impressions or cost per mile. You must be wondering if CPM is already relevant why do we need rCPM now?

What is eCPM And How to Calculate it?

Smarty Ads

Once you start working with web analytics in marketing, advertising or sales, you will certainly wonder what CPM is and what is the difference between CPM and eCPM.

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DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming

AdExchanger

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

How much ad revenue can apps generate?

Monetize More

Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. A finance sector app is more likely to have a greater CPM value than one with a low price point and tight margin offering.

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Best Practices to Lift Your Ad Viewability and Boost Revenue

AdPushup

Being able to monitor and optimize ad viewability can directly increase your CPM rates. Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates.

What is ad mediation?

Monetize More

The mediation platform checks what CPM all the various ad networks are offering and looks for the highest one. Often they are organized according to each ad network CPM. CPM is based on the network’s historical performance and set manually.

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Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing

Digiday

But the buyers Digiday reached, who spoke on condition of anonymity to speak freely, were shocked at some of what Netflix is asking for — namely a $65 CPM that’s higher than last year’s Super Bowl, along with a lack of third-party measurement and very humble growth expectations.

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Understanding the Basics of Bid Shading

Basis

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). Is there a minimum CPM required to use bid shading?

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Use data from Q5 to boost mobile app growth for the entire year

TechCrunch Ads

Let’s say you usually reach users with a $15 CPM (cost per thousand). You would like to get users with a $25 CPM, but they are expensive for you. But why do you need more expensive users instead of reaching your good old $15 CPM users at a much lower price? Vladyslav Strykun.

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell.

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Programmatic 101: The Four “Don’ts” of Programmatic Advertising 

Basis

What advertisers might not realize, however, is that low scale, the use of multiple data providers, and Boolean logic (a fancy way of referencing the selection of “ and” or “or” between segments) are the top three ways to drive up CPM and negatively impact performance.

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TF1 says Alliances, New KPIs, and Unified Sales will Drive Growth in 2023

VideoWeek

This will feed into unified sales of linear and non-linear inventory, sold on a CPM basis, which TF1 wants to have up and running by 2024.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc. More scope for remarketing cookie matches to acquire the highest paying CPM rates. Introduction.

The Power of Two

Digital Turbine

Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. The first half of 2022 has been a wild ride.

Lasso’s Header Bidding Solution Is Ready to Empower Healthcare Publishers

Martech Series

Lasso also leads the industry with a unique identity solution that allows endemic publishers to distinguish high-value healthcare provider (HCP) audiences from consumers and monetize those segments at a premium CPM, driving incremental revenue whenever possible.

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer

Digiday

If they have inventory to sell, it will be challenging to maintain that CPM.” ” — Agency executive on Netflix initially pitching a $65 CPM for its upcoming ad-supported tier.

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Sovrn Confirmed as Google Certified Publishing Partner

Martech Series

And, while most other providers operate on a revenue sharing model, the low, fee-based model Sovrn utilizes is based on CPM rather than earnings, ensuring publishers keep more of their advertising revenue.

Bid reports – insights for analyzing Advertiser behavior and inventory

YieldBird

For this report, we can only choose two metrics: bids and average CPM. When it comes to a Bid range report, as previously – we can choose only two metrics: bid and average CPM, and a variety of dimensions (the same as with Bid range).

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vCPMs: How to calculate viewability and 5 tested ways to boost vCPMs

Monetize More

vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. Viewable CPM: why do you need to pay attention to this metric? vCPM vs CPM. CPM i.e CPM calculation is all about estimating the cost of an ad every time it appears.

What are Online Advertising Metrics and KPIs

Ad Ops Hero

CPM (Cost Per Mille) : This is one of the basic metrics to calculate the cost per 1000 impressions served. The display advertising cost is always based on the CPM model. Formula : CPM = Cost of Advertising / (Impressions generated / 1000).

Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week’s Digest of Top Digital Marketing Content

Basis

Advertising’s New CPM: Carbon Prevention Media [:01] . Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to.

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8 best ad networks for small publishers [& fast approval]

Monetize More

PopAds is the number 1 CPM ad network for low-traffic websites. What’s unique about Adcash is that they provide diversity when it comes to publisher’s revenue options with CPM & CPA commissions. Google AdSense benefits: CPC & CPM offers.

For now, ad prices are decoupled from the economy

Digiday

In January, the mean average CPM spent in private deals in the U.K. Two years ago the average CPM for a 30-second spot for an all-adult audience across linear TV channels was £6.80 Historically, ad prices have served as an indicator of economic crisis.

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Mobile Ad Networks 2022: What you need to know?

Monetize More

The CPM pricing model calculates the cost of an ad as a multiple of each 1000 views. CPM is the best pricing model for you because it’s publisher-friendly. They can do this by deploying header bidding, CPM flooring, native advertising, and determining the correct ad placement.