More About Advertising

FEBRUARY 10, 2020

The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. OK, so the Super Bowl fever is finally subsiding. And, by the way, why does a game that has just 60 minutes playing time last all bloody day?

Ad Audience

Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

Audience

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side.

Audience

IAB Tech Lab

APRIL 20, 2022

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem.

Ad Tech

Monetize More

MARCH 27, 2023

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

A/B Testing

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting

Martech

AUGUST 25, 2022

The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. Specifying existing audiences helps Google target new audiences (those not on the list of existing audiences). Account negatives.

Machine Learning

Martech

AUGUST 16, 2023

Leverage your marketing platform to: Sync ads audiences. This allows for targeted advertising, ensuring that the right content reaches the right audience. Use your CRM data to create highly targeted ad campaigns and uncover valuable insight.

AutoMobile

Single Grain

JULY 25, 2023

Source ) Age distribution of Facebook’s ad audience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s ad audience is over the age of 55. Source ) Facebook Reels ad impressions: In 2022, the platform saw 3.3% female users.

Click Through Rate

Single Grain

MAY 24, 2023

According to Hootsuite, 61% of Instagram’s advertising audience falls between the ages of 18 and 34, providing a significant opportunity for businesses to connect with this demographic on the platform. million people make up the potential Instagram Reels ad audience ( Hootsuite ).

Media

Single Grain

JULY 18, 2023

Choose one element of your ads to adjust and test a variant of your ad against the original, like the CTA button text, color or placement: Through testing, one iteration after another, you’ll be able to glean what changes amounted to the most powerful responses from your ad audience.

Conversion

Clearcode

JANUARY 26, 2023

The ad blocker prevents a number of key programmatic advertising processes from occurring which, for advertisers and marketers, means no data regarding: Identification across the web and AdTech platforms like SSPs and DSPs. Behavioral targeting and retargeting to show personalized ads. Attribution regarding ad views and conversions.

Cookies

Monetize More

MAY 23, 2023

For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. This not only provides value to the player but also increases the chances of the player engaging with the ad.

Advertising

Basis

NOVEMBER 15, 2023

Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in.

CPC

NewProgrammatic

SEPTEMBER 8, 2021

Push ads are most popular on Android mobile devices thanks to their native appearance; however, you can also display push notifications on desktop devices and iOS mobile devices thanks to the in-page push variant. Push ads audience consists of users who subscribe to receive notifications from websites they are interested in.

SEO

TechCrunch Ads

JUNE 21, 2022

Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities.

Ad Targeting

Ad Wisey

AUGUST 15, 2023

Need of the ad audience As the holiday season comes, eCommerce advertisers pump a lot of money onto retargeting in hopes to reengage the “hot” leads. Some of them, however, forget one important thing – there should be people to retarget.

Retargeting

Single Grain

FEBRUARY 17, 2020

Although Facebook claims not to be a publisher, they certainly have published some quality content in their online Blueprint marketing e-syllabus : Blueprint offers in-depth courses on using the various Facebook-owned advertising channels and platforms, including: Facebook Ads. Instagram Ads. Audience Network.

Education