3 changes coming to Google Ads audience features

Martech

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. Google Ads is renaming some key terms in your audience report and throughout Google Ads.

George Parker: was the Super Bowl ad audience gripped? Or taking a time out.

More About Advertising

The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. OK, so the Super Bowl fever is finally subsiding.

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Transparency for All

IAB Tech Lab

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem.

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Martech

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side.

Meta settles lawsuit with Justice Department over ad-serving algorithms

TechCrunch Ads

But assuming it moves forward, Meta said that it has agreed to develop a new system for housing ads and pay a roughly $115,000 penalty, the maximum under the FHA. officials have long accused Meta of discriminatory ad targeting practices. The U.S.

How to control Performance Max campaigns

Martech

Control is shifting to the periphery of the ads system. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Sure, ads were important too. Audiences.

7 underutilized ways to drive traffic to your brand

NewProgrammatic

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Social ads. Quora Ads. TikTok Ads.

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