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3 changes coming to Google Ads audience features

Martech

Changes to the audience segments will then be distributed to all campaigns targeting the audience segment. The post 3 changes coming to Google Ads audience features appeared first on MarTech. Here’s the email from Google, shared on Twitter by @PPCGreg : (Click to enlarge).

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USA Today Ad Meter: Pet Food Brand The Farmer’s Dog Wins Best Super Bowl Ad

Adweek

For all the millions of dollars spent on procuring superstar talent to appear front and center during this year's Super Bowl ads, audiences have voted a spot about the life of a dog and its owner as their favorite for this year. According to the USA Today Ad Meter, presented by Kia Motors, the most.

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George Parker: was the Super Bowl ad audience gripped? Or taking a time out.

More About Advertising

The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. OK, so the Super Bowl fever is finally subsiding. And, by the way, why does a game that has just 60 minutes playing time last all bloody day?

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Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear Audiences

Ad Tech Daily

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Adsaudience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

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Transparency for All

IAB Tech Lab

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem.

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DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Martech

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side.

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Meta settles lawsuit with Justice Department over ad-serving algorithms

TechCrunch Ads

Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities.