Mon.Jul 22, 2024

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The CrowdStrike Outage Is a Lesson in Crisis Communications

Adweek

It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5.

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Revolutionize Your Music Business with Viberate

Ad Rants

In the music industry, having access to reliable information is essential. In the past, high-quality data was primarily reserved for the biggest players, leaving smaller entities at a disadvantage. Viberate , a pioneering music data company, is changing this dynamic by making comprehensive music analytics affordable for everyone in the business. Their full professional suite is available for just $19.90 a month, a significant reduction from the previous price of $129.

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Nike’s Olympics Ad Is an Ode to Unapologetic Winners

Adweek

"Am I a bad person, tell me, am I?" actor Willem Dafoe, asks in the voiceover for Nike's latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha'Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. "I have no empathy, I don't respect you, I'm.

Marketing 188
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Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum

AdExchanger

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. The post Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum appeared first on AdExchanger.

Ad Tech 72
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Is It So Hard to Score a Perfect 10 With Your Olympics Ad?

Adweek

With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion.

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Google Says It Might Not Deprecate Cookies In Chrome After All (?!)

AdExchanger

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […] The post Google Says It Might Not Deprecate Cookies In Chrome After All (?!

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Patterns and chaos

Seth Godin

Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact. Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise. We need effort to find patterns. We need humility to accept the chaos.

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Kellanova Names IPG Global Creative Partner on Priority Brands

Adweek

Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its.

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Segmentation for email campaigns: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

MarTech 59
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WNBA All-Star Brand Partners Don’t Undervalue the League’s Growing Game

Adweek

Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star Weekend since the broadcaster's NCAA women's March Madness coverage more than doubled its viewing audience this year from 2022 and ended with nearly.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Netflix leans into ad-supported tier as subscriber growth surges

Martech

Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.

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ADWEEK House at Cannes Draws Top Marketers, Celebrities and Brands

Adweek

A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming--ADWEEK's Group Chats--included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many more. For those who missed the event, or want a refresher on some of the highlights, we've summarized some of the major moments in the.

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IPG’s FCB wins Kellanova flagship Pringles from WPP’s Grey

More About Advertising

Interpublic (IPG) has had some very welcome good news after what looks like a tough start to the year: IPG’s FCB has won Kellanova’s flagship brand Pringles from WPP’s Grey. In the US IPG will also take on Cheez-It, Eggo and Rice Krispies Treats. Most move from Publicis’ Leo Burnett although Publicis’ Le Truc ‘super … The post IPG’s FCB wins Kellanova flagship Pringles from WPP’s Grey first appeared on More About Advertising.

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Warner Bros. Discovery Sends NBA Rights Deal Into Overtime

Adweek

Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth roughly $76 billion over 11 years. Now, Warner Bros. Discovery is exercising its matching rights provision to match a.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Met Police clambers on change bandwagon

More About Advertising

Change has become the (rather meaningless) mantra for 2024 – For Keir Starmer’s new Labour government and also for the much-criticised London Metropolitan Police. Commissioner Sir Mark Rowley says: “We must change for our communities and we must change for our officers and staff who serve them.” But does this mean the officers and staff … The post Met Police clambers on change bandwagon first appeared on More About Advertising.

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‘If You Know You Know’ Brands Are Forcing Us to Redefine Marketing Success

Adweek

Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You Know You Know, a less "seductive" but more discerning breed of labels slowly emerging to shake things up.

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How to put marketing data into meaningful context

Martech

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

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Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud

AdExchanger

In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have […] The post Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud appeared first on AdExchanger.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Duolingo appoints Mother for UK social and content

More About Advertising

Mother has won a competitive pitch for a new client, Duolingo, and will be working on UK content and social media for the global language-learning app. Hence the rather strange picture which features the brand’s official mascot, Duo, and puts some Mother-branded pants on it. Duolingo, which keeps users hooked by gamifying language learning, had … The post Duolingo appoints Mother for UK social and content first appeared on More About Advertising.

Media 52
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Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing 

Exchange Wire

On today’s news digest: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing Netflix’s Q2 earnings are out, surpassing estimates again. The streaming giant’s ad-supported memberships grew [.] The post Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing appeared first on ExchangeWire.

Retail 52
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After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

Digiday

After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally been heard. In an “updated approach” announced in a blog post today, Google revealed it won’t be “deprecating third-party cookies.” Instead, it’s introducing a “new experience in Chrome” that lets users make an informed choice across their web browsing, which they’d be able to adjust at any time

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How advertisers are moving from cookies to a multi-ID landscape

Digiday

Patrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied upon a consistent, ubiquitous identifier: the cookie. Yet the cookie’s days are waning. Even though Google has delayed its cookie deprecation plans (again), there will eventually come a day when the Chrome browser no longer supports third-party cookies.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.