Adweek
OCTOBER 10, 2024
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify.
Ad Rants
OCTOBER 10, 2024
In the ever-evolving world of social media marketing, Instagram Reels has emerged as a powerful tool for brands looking to engage their audience and expand their reach. With its short, engaging video format, Reels offers a unique opportunity to showcase your brand's personality, products, and values. This article explores effective strategies to leverage Instagram Reels to grow your brand, even if you're just starting out or want to enhance your existing presence.
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Adweek
OCTOBER 10, 2024
When teachers at a Los Angeles high school called their on-site lounge "sad," "basic," and "antiquated," they were being charitable. In truth, the room likely hadn't been remodeled since the '80s, with its drab decor and random clutter making it the opposite of a restful retreat for the educators. Coffee Mate, via its recently named.
Ad Rants
OCTOBER 10, 2024
Modern consumers are digitally literate, savvy shoppers who prefer buying online. This sentiment is echoed by The World Advertising Research Center (WARC), which shows that 56% of shoppers prefer buying on the web. A robust website can improve your brand exposure and drive engagement, too. Such engagement is crucial -- three in five Gen-Z shoppers say they prefer surfing the web when looking for a new service or product.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 10, 2024
Days out from the inaugural event, Blackweek's organizers already have a long-term vision. "We want this to be the Black Davos," Walter T. Geer III, Blackweek co-founder and VML's chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg.
Ad Rants
OCTOBER 10, 2024
In today's fast-moving digital world, where people are flooded with information, businesses must grab and hold attention. Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 10, 2024
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.
Adweek
OCTOBER 10, 2024
Several broadcast meteorologists tell Rolling Stone, they're spending more time trying to fight the increasing flow of misinformation whenever there's a major weather event. Some say they are also being threatened while doing it. "People are just so far gone, it's honestly making me lose all faith in humanity," said Washington D.C.-based meteorologist Matthew Cappucci.
AdExchanger
OCTOBER 10, 2024
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news sites that, in theory, shouldn’t raise brand safety concerns. On Wednesday, publisher advisory firm Prohaska Consulting debuted the ProNews Collective, a private marketplace (PMP) of […] The post News Publishers Are Banding Together To Beat Brand Safety Blocking appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. While there, she led teams.
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More About Advertising
OCTOBER 10, 2024
Burberry, like British Airways, is one of the few Great British Originals still with us, despite the the wheels sometimes coming off (BA cancellations, Burberry’s travails in China and elsewhere in the luxury market.) Hard to fault its advertising though and we’ve moved on from Burberry types floating around in fields to that good old … The post Burberry pays homage to the (not so) great British weather first appeared on More About Advertising.
Adweek
OCTOBER 10, 2024
"Empowered" is out, and "inpowered" is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem Etre, which matches girls with women in leadership roles, on "#GirlsAreInpower," a print and digital campaign kicking off Thursday. "#GirlsAreInpower" will be featured in The.
Martech
OCTOBER 10, 2024
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.
Adweek
OCTOBER 10, 2024
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 10, 2024
It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution.
Adweek
OCTOBER 10, 2024
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality.
Martech
OCTOBER 10, 2024
Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay. The extreme weather left its mark during a month when many have already started their holiday shopping. Salesforce found U.S. digital traffic down 6% in Southeast states in the days preceding Prime Big Deal Days.
Adweek
OCTOBER 10, 2024
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon's ad businesses. PayPal is pitching aggregated transaction.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
OCTOBER 10, 2024
Germany’s competition regulator, the Bundeskartellamt, today announced the conclusion of an investigation into Meta over the social media giant’s use of data. The watchdog has approved several measures to provide Facebook users “significantly improved options” regarding the combination of their personal data, including no longer requiring users to consent to the collection of their data, including from third-party apps and websites.
Adweek
OCTOBER 10, 2024
Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, Mike Hayes, president of Hearst Television, said Wednesday.
VideoWeek
OCTOBER 10, 2024
Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Tesco hasn’t released many specifications around the video format, other than saying it will run “short-form video content” Images at the Upfront presentation showed video ads appearing at the top of the search
Adweek
OCTOBER 10, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
OCTOBER 10, 2024
So tomorrow marks the 2nd month since Rosie passed … and I am still struggling with it. I appreciate how pathetic that may sound, but it’s how I feel. In many ways, the loss of Rosie feels very, very similar to the loss of my parents. I don’t say that lightly. I also don’t say that because my parents weren’t wonderful. Frankly, they were amazing and gave me a childhood where I can honestly say I never wanted for love, support or encouragement.
Adweek
OCTOBER 10, 2024
The editorial board of one of Ukraine's most respected media outlets, Ukrainska Pravda, accused President Volodymyr Zelenskyy's office of launching an "ongoing and systematic pressure" campaign against it that threatens the independence of its work.
Martech
OCTOBER 10, 2024
A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced or a mix of both, understanding the key expertise required is essential for success. Let’s explore the various roles critical to building a strong martech COE. 6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohes
Adweek
OCTOBER 10, 2024
Add Paramount Global co-CEO George Cheeks to the list of executives weighing in on the fallout of the CBS Mornings interview between co-anchor Tony Dokoupil and author Ta-Nehisi Coates. In a memo to staffers, Cheeks expressed support for CBS News executives while also saying that there needed to be "further substantive dialogue" about news division's.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
OCTOBER 10, 2024
Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These enhancements come at no additional charge, said Jeff Wartgow, VP of product management, CX Service at Oracle: “Oracle does not believe in charging for AI advancements within applications.
Adweek
OCTOBER 10, 2024
Today, on the last day of Advertising Week, DirecTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. When it launches, MyFree DirecTV will give viewers direct access to curated FAST channel content and an extensive on-demand library, with additional channels slated to join the MyFree DirecTV.
Seth Godin
OCTOBER 10, 2024
There are now 280 cities being organized. You can find the list and all the details by clicking here. It’s free, and it works better when you become a part of it. Find the others. Connect, inspire and lead. It’s a great excuse to organize some friends and colleagues and have a conversation that can make a difference. The site we’re working with has upgraded the software and it’s easier to use now.
Adweek
OCTOBER 10, 2024
Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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