Tue.Sep 27, 2022

Spotify Promotes the Power of Listening With First French Campaign

Adweek

To highlight the importance of listening--be that to others, music or the world around you--audio streaming platform Spotify has released its first brand campaign in France. Featuring the tagline "?couter, couter, ?a

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Now the good news – BMB tells it straight for Breast Cancer Now

More About Advertising

We do try to bring you some light as well as shade on MAA but it’s proving tricky this morning. So far we’ve had the war in Ukraine and a reminder to the world’s leaders that they’ve forgotten to do what they promised to do to improve the place.

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The Initial Results Are In for Google’s Fledge Tests

Adweek

The first results from Google's solution to prevent third-party browser tracking have arrived. Currently, three companies on the buy side--Google, Criteo and RTB House--are testing Fledge, an acronym for "first locally executed decision over groups experiment."

Media 206

What Olive Oil, Emojis And The Brave Browser Have In Common

AdExchanger

Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary. You can’t just say your product is better than the competition without proof. Or claim to offer “no hidden fees!”

Hispanic Heritage Month Series: Celebrating Culture and Calling for Representation

Adweek

In honor of Hispanic Heritage Month, Adweek is highlighting the Hispanic and Latinx members of our industry who are defying expectations and elevating culture in advertising, marketing and media, while shedding light on the greater issues and lack of resources they face.

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Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley

AdExchanger

A podcast interview withBrian O'KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register.

Xiao Chi Jie’s Mission to Be a Modern Chinese Food Brand

Adweek

When Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online.

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Crypto Platform OKX Aims to Build Brand Trust Through Responsible Investment Messaging

Adweek

As cryptocurrency brands raced to make the biggest marketing splash a year ago, one company in the space is happy with its decision to steer clear of the multimillion marketing bandwagon at the time. "If

The Chaos Of Privacy Compliance In The US

AdExchanger

The US data privacy landscape is chaotic. The future of the recently proposed American Data Privacy and Protection Act is now decidedly up in the air, and states are passing their own privacy laws in the absence of a federal one, which makes compliance complicated.

How Brands Are Marketing Around the 2022 FIFA World Cup

Adweek

We'll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world's largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released.

M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign

AdExchanger

Sponsored post byMike PeraltaVP and GM T-Mobile Advertising SolutionsSPONSORED BY:Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years.

Instagram: How to Turn On Post Notifications for an Account

Adweek

Depending on how often you browse your Instagram feed, you may not see all of the posts shared by the accounts you follow. If you want to ensure that you never miss a post from one of your favorite accounts, you can turn on post notifications for that account. This will cause Instagram to send.

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Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness

AdExchanger

Bill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire product group. At Yahoo search in the mid-naughts, he was senior director of product management.

KFC’s Delivery Campaign Is an Ode to the Messy Joy of Eating at Home

Adweek

Though many people missed restaurants during the pandemic, there are some aspects of eating at home that dining out just can't replace. Lounging on the couch while watching TV and chowing down on a burger, for instance.

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Peloton’s head of marketing is latest exec to bow out

Marketing Dive

Dara Treseder heads to software company Autodesk where her experience in transformation and digital marketing will be key in her new role as CMO

Netflix’s Co-CEO Predicts ‘the End of Linear TV.’ Broadcasters Explain Why He’s Wrong

Adweek

Linear TV's ongoing declines aren't breaking news. In July, streaming surpassed all other TV usage categories for the first time ever, according to Nielsen's monthly total TV and streaming snapshot, The Gauge. For the month, a record 34.8% of all television viewing was done via streaming, 34.4%

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FloSports Publisher Spotlight

Unruly

We talk a lot about inventory monetization in the industry, but at the end of the day, the consumer experience is what matters. If you aren’t engaging to an audience, then you won’t have any impressions to monetize. What is FloSports’ unique approach to the content that you deliver to your viewers?

The Speed of Culture: How Creativity Drives Marketing Execution

Adweek

Mailchimp's mission and vision is to empower the underdog, which requires some unconventional thinking.

Foundry’s Evolution: The Company’s Journey to Becoming a MarTech Powerhouse

Ad Monsters

Starting a new transition is a daunting experience, but if you allow yourself the discomfort of change, the evolution on the other side is worth it. Foundry, formally known as IDG, knows that from experience. At the start of the year, IDG announced they would be changing their name to Foundry.

Meta Updates Accounts Center to Make Switching Between Facebook, Instagram Easier

Adweek

Meta began testing new ways for people to switch between their Facebook and Instagram accounts or create new ones. Users who have added their accounts on both platforms to Accounts Center will be able to easily switch between Facebook and Instagram, and people can see both profiles in a single place.

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Ad Clutter & Ad Density: Mistakes you’re making [STOP NOW]

Monetize More

The top publishers are always looking for new ways to display their ads in order to increase revenue. However, more often than not, they forget that the number of ads directly impacts the user experience and they start to clutter the site with too many ads.

Snapchat: How to Create a Timeline Snap

Adweek

Snapchat's Timeline feature allows users to import multiple videos from their device's camera roll to create a single Snap. The application will automatically connect these videos together to form the final video. Our guide will show you how to use the Timeline feature in the Snapchat mobile app.

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Content Object Signals are the Future of CTV/OTT Advertising—Here’s Why

PubMatic

As spend grows in connected TV (CTV) and over-the-top (OTT) advertising, so, too, do the tactics that allow advertisers to capitalize on these channels. Content object signals are one of the latest tools publishers and advertisers can use to enhance contextual targeting.

How Agencies Can Open Doors for Nascent Latinx Talent

Adweek

For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization's 2021 advertising and marketing industry diversity report. The problem doesn't start and stop at hiring.

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The Global Case for Local Content

VideoWeek

This summer Netflix wasn’t just breaking its own records with Stranger Things and setting the advertising industry abuzz with moves towards an AVOD tier; it also reached the threshold of 30 percent European content in the majority of its relevant markets, as mandated by regulatory quotas.

FootballCo and Overtime Team Up For World Cup 2022 Branded Content Offer

Adweek

In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers.

Why ‘Content Object’ Signals Could be Key for Boosting CTV Investment

VideoWeek

For all the bells and whistles available with CTV advertising, for some buyers it’s still missing key features which they’re used to with traditional linear TV buyers.

Meta Adds Features to Call Ads on Messenger

Adweek

Meta detailed several updates to its Call Ads for Messenger, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform.

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Warlingo turns table on marketing terms to aid Ukraine

More About Advertising

Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was about fleet Street or something when I went to work there only to be highly confused when the first plash I saw was about a company called Geers Gross (I subsequently learned it was an.

AMC+ Launches Brand Refresh, Hires Known as Agency of Record

Adweek

AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company's streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. "I

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Accenture Song dramatises world “to do” list

More About Advertising

Appealing to the world’s leaders with a “to do” list may seem pretty pointless, given what a hapless bunch they seem to be. It was ever this though, the difference these days is that there seems to be little consensus about the problems they all face.

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Read Our 3-Part Series on How Advertising and Marketing Can Spur Climate Action

Adweek

For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record.

3 Things Consumer Packaged Goods Advertisers Should Know

Basis

Pandemic, inflation, economic instability , supply chain challenges —oh my! To say the landscape for consumer packaged goods (CPG) marketers is complicated feels insufficient. This year (and the year before…and the year before that…) has been a wild ride.

Creative Flavor: Santiago Luna Lupo’s Work Recognizes the Nuances of Culture

Adweek

Buenos Aires native and executive creative director at We Believers, Santiago Luna Lupo, is careful to give credit where it's due. When asked how he got into advertising, he explained that it was in no small part due to the guidance of a mentor while studying at Buenos Aires University. "I

Meet Relevant Yield team in Admonsters Publisher Forum, Nashville

Relevant-Digital

We are pleased to announce that our Relevant Yield team is heading to Nashville in November. We will be there in person on November 6-9, 2022 at the Omni Nashville Hotel. It would be great to see you there! Relevant Digital Relevant Yield Event

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‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup

Adweek

A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube.

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DAZN Brings Rival Streamer Eleven Sports Onside

VideoWeek

DAZN this morning announced the acquisition of rival sports streamer Eleven Sports, along with Eleven Group’s digital media firm Team Whistle.