Adweek

APRIL 21, 2025

The agency says it's a similar playbook as the tech giant's dominance in search.

Agency 182

Agency Ad Tech 182

Ad Monsters

APRIL 21, 2025

A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. The landmark ruling in the United States v. Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly.

52

52

Adweek

APRIL 21, 2025

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

162

162

Martech

APRIL 21, 2025

The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.

57

57

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 21, 2025

Big tech firms were among the numerous companies sponsoring activities on the White House grounds.

147

147

Playwire

APRIL 21, 2025

Key Points The digital advertising landscape in 2025 is dominated by three competitive vectors: supply, demand, and signal with demand control emerging as the critical factor for success. Publishers flooding the market with bid requests (competing on supply) face diminishing returns as automated bidding systems treat inventory as commodities. Direct buyer relationships (competing on demand) have become the most valuable currency in ad tech, with sell-side curation opening new opportunities for

52

52

Playwire

APRIL 21, 2025

Key Points for Publishers Ad density is a balancing act between maximizing ad revenue and preserving a positive user experiencetoo many ads can hurt engagement and long-term returns. Strategic ad placement outperforms volume fewer, well-positioned ads often generate more revenue than cluttered pages with excessive units. User experience directly impacts revenue high ad density can reduce session duration, increase bounce rates, and lower return visitor rates.

Audience 52

Audience Advertising 52

Adweek

APRIL 21, 2025

Revry's new head of marketing will spearhead strategies to broaden the streaming network's reach and engagement.

Marketing 147

Marketing 147

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? “ A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.

Marketing 54

Marketing SEO MarTech Audience 54

Adweek

APRIL 21, 2025

Expedia's Hotels.com is shifting its marketing strategy by introducing the worlds first spokesbell.

Marketing 147

Marketing Advertising 147

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Karola Karlson

APRIL 21, 2025

Marketing automation platforms, AI-powered software, social media and copywriting tools… If you find the marketing tool market overwhelming, let me assure you that you’re not alone. In a recent Marketing Fix newsletter issue , I wrote about the Era of Subscriptions and how I realised that my annual marketing tools budget is ca $6,000. Ugh!

52

52

Adweek

APRIL 21, 2025

Barajas has worked as a reporter for the San Antonio ABC affiliate for the past four years.

130

130

Basis

APRIL 21, 2025

Overview Advertising agencies are experiencing a period of extraordinary transformation, caught between rising client expectations, mounting operational pressures, and revolutionary technological opportunities. To better understand the industrys greatest obstacles and opportunities, Basis conducted a comprehensive survey of 100s of professionals at leading advertising agencies.

Agency 52

Agency Advertising 52

Adweek

APRIL 21, 2025

FNC's panel show rebounded after a few editions that finished below the 4 million mark.

130

130

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Rob Campbell

APRIL 21, 2025

I’m posting this early to distract me from the must-win game Forest are currently playing against Tottenham, in London. I don’t think it’s working, but it’s all I’ve got right now – especially as I have already walked 10km this morning and it’s only 7:20am. Talking of walking … 18 months ago, I didn’t like walking from the bed to the bathroom.

57

57

Adweek

APRIL 21, 2025

Klaassen takes over for Kevin Gregory, who left the Indianapolis ABC station in February after 35 years on-air.

Affiliates 130

Affiliates 130

Playwire

APRIL 21, 2025

Key Points Ad curation has evolved beyond basic audience targeting and contextual alignment, becoming a crucial strategy in the post-cookie landscape Buyers are increasingly seeking specialized packages that leverage unique publisher data signals that DSPs simply cannot access Understanding what buyers truly value helps publishers create more profitable curation packages and command premium CPMs Most individual publishers lack the relationships and scale to effectively implement curation, making

52

52

Adweek

APRIL 21, 2025

The 30th anniversary special aired on April 19.

130

130

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Seth Godin

APRIL 21, 2025

Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When in doubt, seek reality and useful experience instead.

64

64

Adweek

APRIL 21, 2025

She joined the Raleigh, N.C. NBC station in 1993.

Affiliates 130

Affiliates 130

Martech

APRIL 21, 2025

Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked fundamentally different questions. Not “Can AI make this faster?” but “What becomes possible now that wasn’t before?” Across boardrooms worldwide, executives focus on implementing AI but often overlook a more profound truth: no technology can succeed without a shift

57

57

Adweek

APRIL 21, 2025

All of the major news outlets went into breaking news mode after the Pope's death was announced.

147

147

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

APRIL 21, 2025

The tech giant is racing against other social platforms, DSPs, and CTV players.

162

162

Adweek

APRIL 21, 2025

If Google hoped that the second Trump administration would offer a reprieve, it must now be feeling pretty disappointed.

Advertising 147

Advertising Ad Tech 147