Basis

FEBRUARY 7, 2023

To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video? What are some types of digital video ads? There are three primary types of digital video ad units: in-stream, out-stream, and interstitial.

Video Ads 96

Video Ads Banner Advertising Audience 96

AdExchanger

FEBRUARY 12, 2023

Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad The post LATAM Airlines Switches To Sustainable Video Ads appeared first on AdExchanger.

Video Ads 77

Video Ads Viewability Advertising Media 77

AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger.

Video Ads 103

Video Ads Advertising 103

AdPushup

FEBRUARY 17, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]

Video Ads 98

Video Ads Ad Tech Media Advertising 98

Playwire

JULY 24, 2022

Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. While a rewarded ad is a common ad unit in the app space, it has not been available for website owners up to this point.

Video Ads 92

Video Ads 92

AdExchanger

MAY 8, 2023

PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic Cuts DSPs Out Of Direct CTV And Online Video Ad Buys appeared first on AdExchanger.

Video Ads 90

Video Ads Advertising 90

Brid.tv

AUGUST 12, 2022

A good video ad can make or break your campaign. Learn how to make a video ad that is effective and memorable. The post How to Make a Video Ad: Video Advertising 101 appeared first on BRID TV.

Video Ads 97

Video Ads Advertising Marketing 97

Marketing Dive

DECEMBER 13, 2022

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

Video Ads 128

Video Ads 128

AdExchanger

APRIL 9, 2023

Given industrywide pushback, the IAB Tech Lab has amended its previous update to its guidelines for in-stream and out-stream video. The post Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines appeared first on AdExchanger.

Video Ads 98

Video Ads 98

AcuityAds

JULY 8, 2022

Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc.

Video Ads 97

Video Ads 97

AdExchanger

JANUARY 19, 2023

The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.

Video Ads 98

Video Ads Agency Food 98

AcuityAds

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

Video Ads 98

Video Ads Retail 98

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

Video Ads 52

Video Ads Viewability Banner Non-Profit 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Audience 52

Playwire

OCTOBER 23, 2022

Rewarded video ads are a great way to boost revenue without sacrificing user experience. Following key best practices for rewarded video ads can ensure maximum ROI and user experience. Key Points.

Video Ads 52

Video Ads ROI Communications 52

Martech Series

OCTOBER 18, 2022

Launching pre-roll video ads paves the way for increased creator earnings and furthers the platform’s monetization capability. Rumble, the video-sharing platform, announced that the company has launched a beta version of pre-roll video ads on the Rumble Advertising Center.

Video Ads 85

Video Ads MarTech Advertising Marketing 85

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Advertising Audience Retail 111

VideoWeek

AUGUST 25, 2022

Breaking down the video formats, video interscrollers scored highly at 3 seconds, followed by native video at 2.8 The study additionally showed that active attention decreases as video length increases; according to the survey, 15-second video ads delivered 2.8 seconds.

Video Ads 124

Video Ads Viewability Cookies Banner 124

MNTN

JANUARY 6, 2023

And in 2023, we will begin to see the effects that these changes have made to the spread of ad spend in the digital video and CTV industry. According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of total video ad spending.

Video Ads 98

Video Ads Ad Exchange Advertising Retail 98

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability CPM 52

Playwire

NOVEMBER 2, 2022

Rewarded video ads can boost revenue for desktop software, but app publishers must overcome some inherent challenges. Playwire's RAMP platform is built to beat those challenges and help publishers amplify their ad monetization opportunities. There are three common use cases for rewarded video ads in desktop applications.

Video Ads 52

Video Ads 52

Brid.tv

JUNE 21, 2022

Choosing between monetizing with stream or outstream video ads can be tricky for publishers. The post Instream vs. Outstream Video Ads: Making the Right Choice for Your Publishing Business appeared first on BRID TV. Here's an in-depth comparison of the two formats to help you decide.

Video Ads 98

Video Ads Advertising 98

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech MarTech Advertising 52

Martech Series

JULY 19, 2022

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

Video Ads 93

Video Ads Ad Tech MarTech Impressions 93

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 96

Video Ads Ad network Advertising Ad Server 96

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server Advertising 52

Playwire

NOVEMBER 1, 2022

Rewarded video ads offer users access to premium content or rewards in exchange for watching a short advertisement. Rewarded video is an effective way to boost revenue across a wide range of applications. Key Points.

Video Ads 52

Video Ads Advertising 52

AcuityAds

DECEMBER 2, 2021

The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc. And despite supply chain issues and rising inflation, consumers have come to expect monster savings.

Video Ads 98

Video Ads 98

Playwire

OCTOBER 11, 2022

Wifi monetization with rewarded video ads involves letting users access wifi after watching a video ad. Rewarded video ads are preferred over paid wifi because they let establishments offer free internet while still monetizing access.

Video Ads 52

Video Ads Advertising 52

Playwire

OCTOBER 22, 2022

Rewarded video ads can be added to freemium apps in order to boost revenue, provide users with a free trial to test out paid features, and enhance the user experience. Playwire's rewarded video ad service provides access to all the benefits of rewarded video and other revenue-boosting features.

Video Ads 52

Video Ads 52

AdPushup

MARCH 2, 2023

Unlock the power of video ad monetization with our comprehensive guide on choosing the best video player. Finding the most suitable video player should be one of the most important parts of a publisher’s strategy for running video ads. Selecting a video player that [.]

Video Ads 52

Video Ads Advertising 52

Playwire

JULY 4, 2022

Rewarded video ads are one of the most lucrative ad units publishers have available to them. Rewarded video ads have primarily been used by app developers in the past but is also very useful for desktop apps and, for the first time, is available for web publishers as well. Complete a task.

Video Ads 52

Video Ads Advertising 52

AdPushup

JANUARY 7, 2023

This blog covers information on how publishers can boost their Video Ad Revenue by following simple metrics and guidelines. Although it is true that a huge percentage of visitors have grown immune to video ads, it is safe to say that video advertisements have the capacity to entice and capture audiences at large.

Video Ads 52

Video Ads Advertising Audience 52

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Processing.Please wait.

Video Ads 105

Video Ads Retail MarTech Marketing 105

AdPushup

JANUARY 16, 2023

Here is an overview of Rewarded Video Ads best practices for publishers to follow in 2023 and beyond. How to get people to watch your ads? We partner with multiple brands and run A/B experiments on different ad types to discover what makes some ads resonate more than others. Today, [.].

Video Ads 52

Video Ads Advertising 52

AdPushup

DECEMBER 20, 2022

Read this blog to learn about Video ads best practices and guidelines for publishers to follow in 2023. Just like the entire industry of online advertising, the domain of online video advertisements is also in a constantly changing environment.

Video Ads 52

Video Ads Advertising Ad Ops Ad Tech 52

AcuityAds

FEBRUARY 16, 2021

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. The post Most Viewed Video Ads: Love is in the Air appeared first on AcuityAds Inc. Brands used Valentine’s Day as an opportunity to establish greater brand […].

Video Ads 98

Video Ads Advertising 98