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New Video Ad Classification Will Alter How Marketers Direct Budgets

Adweek

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for digital video ads, designed to provide media buyers with more choices and introduce more transparency, whose definitions will help determine the flow of billions of dollars in advertising budgets.

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NBC Backs Quantum Leap Reboot With Video Ad Sequencing Campaign on YouTube

Adweek

A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday. NBC's reboot of Quantum Leap premieres Monday. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series.

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A Guide to IAB’s New Video Ad Classification for Publishers

Brid.tv

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

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10 Tips To Increase Programmatic Video Ad Revenue

AdPushup

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.

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Yelp Spotlight Ads Let Regional, National Brands Bring Video Ads to App Home Screen

Adweek

Business directory and crowdsourced review forum Yelp introduced Spotlight Ads, a way for regional and national brands to bring video ads and static images to the home screen of its application. Yelp wrote in a blog post Thursday, "Tens of millions of people visit Yelp to discover and connect with businesses.

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A Guide to Video Ad Viewability

Playwire

Key Points Video ad viewability is an important metric for demonstrating the value of your video ad inventory to advertisers. Whether you’re working with display ads or video ads, improving your ad viewability rating is a complex process, but it can and will result in revenue increases.

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Types of Video Ads, Best Practices & How Are They Served

AdPushup

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads.