Adweek

APRIL 6, 2023

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for digital video ads, designed to provide media buyers with more choices and introduce more transparency, whose definitions will help determine the flow of billions of dollars in advertising budgets.

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Video Ads Marketing Media Advertising 284

Adweek

SEPTEMBER 28, 2023

Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Between the lines Roku and Spotify first partnered more than a decade ago when the.

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Video Ads Marketing 293

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Shoppable products. Processing.

Video Ads 104

Video Ads Conversion Rate MarTech Conversion 104

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Free ad-supported streaming TV ad spend increased to 51% from 44% last year.

Video Ads 111

Video Ads Viewability Audience Advertising 111

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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Video Ads Retail Media eCommerce 59

Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

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Ad Tech Video Ads Ad Server 104

Adweek

SEPTEMBER 14, 2022

A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday. NBC's reboot of Quantum Leap premieres Monday. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series.

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Video Ads 246

Brid.tv

DECEMBER 29, 2023

Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Adweek

NOVEMBER 17, 2022

Business directory and crowdsourced review forum Yelp introduced Spotlight Ads, a way for regional and national brands to bring video ads and static images to the home screen of its application. Yelp wrote in a blog post Thursday, "Tens of millions of people visit Yelp to discover and connect with businesses.

Video Ads 245

Video Ads 245

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 There are an overabundance of vendors contributing to the industry's complexity. trillion by 2031, according to Allied Market Research.

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Video Ads Ad Tech Marketing Agency 313

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The post Spotify introduces video ads on Roku appeared first on MarTech.

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Video Ads MarTech Audience Advertising 119

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Exchange Wire

OCTOBER 9, 2024

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [.] The post GeoEdge & EX.CO

Video Ads 59

Video Ads Media Audience 59

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 115

Video Ads Retail MarTech Marketing 115

Ad Monsters

JULY 15, 2024

Since then, video malvertising attacks have proliferated and show little sign of abating anytime soon. Worse, other scammers have no doubt noted the success of ScamClub’s assault on video ads. In our experience, it’s not enough to monitor the video ad units themselves but the entire page itself.

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Ad Space Video Ads Pop-Up Advertising 94

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

MARCH 6, 2023

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.

Video Ads 98

Video Ads Ad Inventory Advertising 98

AdPushup

JANUARY 26, 2023

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads.

Video Ads 98

Video Ads Viewability Advertising Marketing 98

Playwire

JULY 24, 2022

Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. While a rewarded ad is a common ad unit in the app space, it has not been available for website owners up to this point.

Video Ads 98

Video Ads 98

AdExchanger

JUNE 21, 2024

As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […] The post The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads appeared first on AdExchanger.

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Video Ads Agency 91

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 98

Video Ads Banner Advertising Marketing 98

AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

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Video Ads Demand Side Platform Ad Inventory CPM 121

AdExchanger

DECEMBER 7, 2023

The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic.

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Video Ads Machine Learning Marketing Affiliates 109

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

Video Ads 110

Video Ads Advertising 110

Brid.tv

AUGUST 12, 2022

A good video ad can make or break your campaign. Learn how to make a video ad that is effective and memorable. The post How to Make a Video Ad: Video Advertising 101 appeared first on BRID TV.

Video Ads 97

Video Ads Advertising Marketing 97

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 98

Video Ads Ad Inventory Ad Tech Advertising 98

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 90

Video Ads Food Impressions Retail 90

illumin

JULY 8, 2022

Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc.

Video Ads 97

Video Ads 97

AdPushup

JULY 14, 2023

The high-quality videos on your website; the product video, curated video, testimonial video, etc., There are several ways to monetize video content. But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.]

Video Ads 95

Video Ads Advertising 95

AdPushup

JULY 17, 2024

Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Maximize revenue & secure your future in video monetization. Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Get started today!

Ad network 52

Ad network Video Ads Ad Ops Ad Tech 52

AdPushup

JULY 17, 2024

Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Maximize revenue & secure your future in video monetization. Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Get started today!

Ad network 52

Ad network Video Ads Ad Ops Ad Tech 52

illumin

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

Video Ads 98

Video Ads Retail 98

AdPushup

FEBRUARY 17, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]

Video Ads 98

Video Ads Ad Tech Media Advertising 98

Basis

FEBRUARY 7, 2023

To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video? What are some types of digital video ads? There are three primary types of digital video ad units: in-stream, out-stream, and interstitial.

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Video Ads Banner Audience Food 78

AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger.

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Video Ads Advertising 103

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

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Viewability Video Ads Fill rate Ad Server 52

MNTN

MARCH 29, 2024

We see that ourselves — advertisers will repurpose social videos to run on CTV, and vice versa. Kind of a “rising tide lifts all boats” kind of thing, except the tide is video production and the boats are video ad channel spend. Devon Maloney: Smooth, Tim. Very smooth. Tim Edmundson: Subtlety is an art.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98