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Types of Video Ads, Best Practices & How Are They Served

AdPushup

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served.

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Rewarded Video Ads Best Practices

Playwire

Rewarded video ads are a great way to boost revenue without sacrificing user experience. Following key best practices for rewarded video ads can ensure maximum ROI and user experience. Ad Revenue Rewarded Video AdsKey Points.

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Most Viewed Video Ads: Summer Travel 2022

AcuityAds

Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads2022 is proving to be a big year for the travel and tourism industry.

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Rewarded Video Ads for Websites

Playwire

Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. Ad UnitsKey Points.

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NBC Backs Quantum Leap Reboot With Video Ad Sequencing Campaign on YouTube

Adweek

A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday. NBC's reboot of Quantum Leap premieres Monday. 19, at 10 p.m.

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Most Viewed Video Ads: Retail Sector 2021

AcuityAds

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

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Diverse representation in video ads receded in 2022, analysis finds

Marketing Dive

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low

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Software Monetization with Rewarded Video Ads

Playwire

Rewarded video ads can boost revenue for desktop software, but app publishers must overcome some inherent challenges. Playwire's RAMP platform is built to beat those challenges and help publishers amplify their ad monetization opportunities. Rewarded Video Ads

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7 Video Ads Best Practices to Follow in 2023

AdPushup

Read this blog to learn about Video ads best practices and guidelines for publishers to follow in 2023. Just like the entire industry of online advertising, the domain of online video advertisements is also in a constantly changing environment.

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How to Boost Your Video Ad Revenue: A Checklist for Publishers

AdPushup

This blog covers information on how publishers can boost their Video Ad Revenue by following simple metrics and guidelines. Video Advertising video ad video ad revenue video ads video ads best practices video ads for publishers Video Ads Revenue

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7 Ways to Use Rewarded Video Ads

Playwire

Rewarded video ads offer users access to premium content or rewards in exchange for watching a short advertisement. Rewarded video is an effective way to boost revenue across a wide range of applications. Ad Revenue Rewarded Video AdsKey Points.

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Freemium Revenue Models and Rewarded Video Ads

Playwire

Rewarded video ads can be added to freemium apps in order to boost revenue, provide users with a free trial to test out paid features, and enhance the user experience. Ad Revenue Rewarded Video AdsKey Points.

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How to Make a Video Ad: Video Advertising 101

Brid.tv

A good video ad can make or break your campaign. Learn how to make a video ad that is effective and memorable. The post How to Make a Video Ad: Video Advertising 101 appeared first on BRID TV.

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Do Mobile Video Ads Drive Attention?

VideoWeek

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia.

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Most Viewed Video Ads: Cryptocurrency

AcuityAds

The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc. Most Viewed Video Ads

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Rewarded Video Ads: 6 Essential Best Practices for 2023

AdPushup

Here is an overview of Rewarded Video Ads best practices for publishers to follow in 2023 and beyond. How to get people to watch your ads? We partner with multiple brands and run A/B experiments on different ad types to discover what makes some ads resonate more than others.

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Most Viewed Video Ads: Black Friday and Cyber Monday 2021

AcuityAds

The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc. Most Viewed Video Ads

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Video Ad Unit Name Does Not Contain the Keyword “Video”

Monetize More

When creating ad units in Google Ad Manager, it is strongly recommended for publishers to use a systematic and descriptive naming convention. For example, when serving both display and video ad units, it is advisable to include the ad format or ad type in the name as well.

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Most Viewed Video Ads: Pride 2022

AcuityAds

The post Most Viewed Video Ads: Pride 2022 appeared first on AcuityAds Inc. Most Viewed Video AdsIt’s the most colourful time of the year—Pride month! A time to celebrate LGBTQ2S+ communities and stand up for diversity and equality.

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Rewarded Video Ads – How Game Developers make Millions From It

Monetize More

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work?

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What are Rewarded Video Ads?

Playwire

Rewarded video ads are one of the most lucrative ad units publishers have available to them. Rewarded video ads have primarily been used by app developers in the past but is also very useful for desktop apps and, for the first time, is available for web publishers as well.

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Most Viewed Video Ads: Tax Season 2022

AcuityAds

The Most Viewed Video Ads for the 2022 Tax Season provides a strong […]. The post Most Viewed Video Ads: Tax Season 2022 appeared first on AcuityAds Inc. Most Viewed Video AdsReady or not, tax season is here again.

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WiFi Monetization with Rewarded Video Ads

Playwire

Wifi monetization with rewarded video ads involves letting users access wifi after watching a video ad. Rewarded video ads are preferred over paid wifi because they let establishments offer free internet while still monetizing access. Key Points.

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Most Viewed Video Ads: Black Friday 2020

AcuityAds

The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc. True Reach Attention Advertising Most Viewed Video Ads MVVA2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals.

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Instream vs. Outstream Video Ads: Making the Right Choice for Your Publishing Business

Brid.tv

Choosing between monetizing with stream or outstream video ads can be tricky for publishers. The post Instream vs. Outstream Video Ads: Making the Right Choice for Your Publishing Business appeared first on BRID TV.

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Amazon Unveils New Video Ad Features Ahead of Q3 Results

VideoWeek

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering.

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Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem

AdExchanger

The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.

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Most Viewed Video Ads: Super Bowl 2022

AcuityAds

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. The post Most Viewed Video Ads: Super Bowl 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads

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Most Viewed Video Ads: March Madness 2022

AcuityAds

The post Most Viewed Video Ads: March Madness 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Best Video Ad Formats Publishers need to try out ASAP!

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Most Viewed Video Ads: Holiday Season 2021

AcuityAds

Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc. Most Viewed Video Ads

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Most Viewed Video Ads: QSR Sector 2021

AcuityAds

The post Most Viewed Video Ads: QSR Sector 2021 appeared first on AcuityAds Inc. Most Viewed Video Ads

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New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads

Martech Series

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful.

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Most Viewed Video Ads: Automotive Sector 2021

AcuityAds

The post Most Viewed Video Ads: Automotive Sector 2021 appeared first on AcuityAds Inc. Most Viewed Video Ads2021 was a tough year for the automotive industry.

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Most Viewed Video Ads: Love is in the Air

AcuityAds

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. The post Most Viewed Video Ads: Love is in the Air appeared first on AcuityAds Inc.

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What Are the Benefits and Challenges of Video Ads?

Playwire

In 2021, the average person is going to watch around 100 minutes of online video per day, according to industry forecasts. With all those eyeballs on digital videos, advertisers are pushing for video inventory more than ever. Video Advertising

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Mixing Ad Revenue and Subscription Revenue Models with Rewarded Video Ads

Playwire

Blending ad revenue and subscription revenue with rewarded video ads can boost earnings without ruining the user experience. A rewarded video ad allows users to watch a short video ad in exchange for a reward. Ad Revenue Rewarded Video Ads

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Most Viewed Video Ads: Back to School

AcuityAds

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. The post Most Viewed Video Ads: Back to School appeared first on AcuityAds Inc.

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Most Viewed Video Ads: 2021 Tokyo Olympics

AcuityAds

The Most Viewed Video Ads for the 2021 Tokyo Olympics showcase the familiar themes the Games are known for — dreams, ambition, and the inspiration that anything is possible with a little grit. The post Most Viewed Video Ads: 2021 Tokyo Olympics appeared first on AcuityAds Inc.

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Video Ad Servers vs. Display Ad Servers

Playwire

Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Video Advertising Ad ServerKey Points.

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Most Viewed Video Ads: Mother’s Day 2022

AcuityAds

Our Most Viewed Video Ads list for Mother’s Day will help you understand what moms really wanted in 2022. […]. The post Most Viewed Video Ads: Mother’s Day 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads

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Most Viewed Video Ads: Father’s Day 2022

AcuityAds

Our list of Most Viewed Videos for Father’s Day 2022 showcases what’s in style for dads, and spoiler alert, it isn’t ties! The post Most Viewed Video Ads: Father’s Day 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads

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The Best Method for Video Ad Monetization

Playwire

Video ads can drive CPMs that far exceed what display ads can provide. Many publishers are understandably interested in video ads, but few know how or where to get started. Video Advertising Video PlayerKey Points.