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Digital Video Ad Spend Will Exceed Linear for the First Time

Adweek

When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video.

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Hasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig

Adweek

Hasbro didn't just toy with the idea of Prime Video's new ad tier. An early adopter of Prime Video's ad-supported inventory, the toy and entertainment company has seen significant success in the first months of 2024, according to a new Amazon Ads blog.

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Prime Video Ad Tier CPMs ‘Far More’ Competitive Than Netflix’s at Launch

Adweek

Prime Video's ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can't refuse. The company is offering lower ad prices than competitors at launch on Jan.

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Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction

Adweek

New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue.

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Digital video ad spend sees 16% increase this year

Martech

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Free ad-supported streaming TV ad spend increased to 51% from 44% last year.

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GroupM and SeenThis Team Up to Cut Carbon From Video Ads

Adweek

WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.

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AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements

Exchange Wire

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

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