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Prime Video Ad Tier CPMs ‘Far More’ Competitive Than Netflix’s at Launch

Adweek

Prime Video's ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can't refuse. The company is offering lower ad prices than competitors at launch on Jan.

Video Ads 354
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Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction

Adweek

New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue.

Video Ads 337
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GroupM and SeenThis Team Up to Cut Carbon From Video Ads

Adweek

WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.

Video Ads 246
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New Video Ad Classification Will Alter How Marketers Direct Budgets

Adweek

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for digital video ads, designed to provide media buyers with more choices and introduce more transparency, whose definitions will help determine the flow of billions of dollars in advertising budgets.

Video Ads 278
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Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears

Adweek

Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Between the lines Roku and Spotify first partnered more than a decade ago when the.

Video Ads 286
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NBC Backs Quantum Leap Reboot With Video Ad Sequencing Campaign on YouTube

Adweek

A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday. NBC's reboot of Quantum Leap premieres Monday. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series.

Video Ads 246
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What Marketers Should Know About Adventr’s Interactive Digital Video Ads

Adweek

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 There are an overabundance of vendors contributing to the industry's complexity. trillion by 2031, according to Allied Market Research.

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