Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

Ad Tech 104

Ad Tech Video Ads Ad Server 104

Adweek

SEPTEMBER 28, 2023

Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Between the lines Roku and Spotify first partnered more than a decade ago when the.

Video Ads 277

Video Ads Marketing 277

Adweek

SEPTEMBER 14, 2022

A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday. NBC's reboot of Quantum Leap premieres Monday. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series.

Video Ads 246

Video Ads 246

Ad Monsters

JULY 15, 2024

Since then, video malvertising attacks have proliferated and show little sign of abating anytime soon. Worse, other scammers have no doubt noted the success of ScamClub’s assault on video ads. In our experience, it’s not enough to monitor the video ad units themselves but the entire page itself.

Ad Space 96

Ad Space Video Ads Pop-Up Advertising 96

Adweek

NOVEMBER 17, 2022

Business directory and crowdsourced review forum Yelp introduced Spotlight Ads, a way for regional and national brands to bring video ads and static images to the home screen of its application. Yelp wrote in a blog post Thursday, "Tens of millions of people visit Yelp to discover and connect with businesses.

Video Ads 242

Video Ads 242

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The post Spotify introduces video ads on Roku appeared first on MarTech.

Video Ads 114

Video Ads MarTech Audience Advertising 114

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 There are an overabundance of vendors contributing to the industry's complexity. trillion by 2031, according to Allied Market Research.

Video Ads 297

Video Ads Ad Tech Marketing Agency 297

AdPushup

JULY 17, 2024

Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Maximize revenue & secure your future in video monetization. Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Get started today!

Ad network 52

Ad network Video Ads Ad Ops Ad Tech 52

AdPushup

JULY 17, 2024

Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Maximize revenue & secure your future in video monetization. Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Get started today!

Ad network 52

Ad network Video Ads Ad Ops Ad Tech 52

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 113

Video Ads Retail MarTech Marketing 113

AdExchanger

JUNE 21, 2024

As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […] The post The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads appeared first on AdExchanger.

Video Ads 82

Video Ads Agency 82

Brid.tv

DECEMBER 29, 2023

Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.

Video Ads 68

Video Ads A/B Testing Retargeting Conversion Rate 68

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

MARCH 6, 2023

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.

Video Ads 98

Video Ads Ad Inventory Advertising 98

AdPushup

JANUARY 26, 2023

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads.

Video Ads 98

Video Ads Viewability Advertising Marketing 98

AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

Video Ads 114

Video Ads Demand Side Platform Ad Inventory CPM 114

Playwire

JULY 24, 2022

Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. While a rewarded ad is a common ad unit in the app space, it has not been available for website owners up to this point.

Video Ads 98

Video Ads 98

AdExchanger

DECEMBER 7, 2023

The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic.

Video Ads 100

Video Ads Machine Learning Marketing Affiliates 100

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 98

Video Ads Banner Advertising Marketing 98

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

Video Ads 110

Video Ads Advertising 110

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 87

Video Ads Food Impressions Retail 87

MNTN

MARCH 29, 2024

We see that ourselves — advertisers will repurpose social videos to run on CTV, and vice versa. Kind of a “rising tide lifts all boats” kind of thing, except the tide is video production and the boats are video ad channel spend. Devon Maloney: Smooth, Tim. Very smooth. Tim Edmundson: Subtlety is an art.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

AdPushup

JULY 14, 2023

The high-quality videos on your website; the product video, curated video, testimonial video, etc., There are several ways to monetize video content. But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.]

Video Ads 95

Video Ads Advertising 95

AdExchanger

APRIL 25, 2024

The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger. GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.

Video Ads 68

Video Ads Audience 68

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Basis

FEBRUARY 7, 2023

To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video? What are some types of digital video ads? There are three primary types of digital video ad units: in-stream, out-stream, and interstitial.

Video Ads 79

Video Ads Banner Audience Food 79

AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger.

Video Ads 95

Video Ads Advertising 95

AdPushup

FEBRUARY 17, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]

Video Ads 98

Video Ads Ad Tech Media Advertising 98

illumin

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

Video Ads 97

Video Ads Retail 97

Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023.

Video Ads 75

Video Ads Ad Inventory Advertising Media 75

illumin

JULY 8, 2022

Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc.

Video Ads 90

Video Ads 90

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 83

Video Ads Ad Inventory Ad Tech Advertising 83

Marketing Dive

DECEMBER 13, 2022

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

Video Ads 117

Video Ads 117

AdExchanger

JANUARY 19, 2023

The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.

Video Ads 91

Video Ads Food Agency 91

Brid.tv

AUGUST 12, 2022

A good video ad can make or break your campaign. Learn how to make a video ad that is effective and memorable. The post How to Make a Video Ad: Video Advertising 101 appeared first on BRID TV.

Video Ads 76

Video Ads Advertising Marketing 76

Martech Series

OCTOBER 18, 2022

Launching pre-roll video ads paves the way for increased creator earnings and furthers the platform’s monetization capability. Rumble, the video-sharing platform, announced that the company has launched a beta version of pre-roll video ads on the Rumble Advertising Center.

Video Ads 85

Video Ads MarTech Advertising Marketing 85

VideoWeek

AUGUST 25, 2022

Breaking down the video formats, video interscrollers scored highly at 3 seconds, followed by native video at 2.8 The study additionally showed that active attention decreases as video length increases; according to the survey, 15-second video ads delivered 2.8 seconds.

Video Ads 124

Video Ads Cookies Viewability Banner 124