Deliveroo Dishes Out More Ad Space to Brands
Adweek
JUNE 29, 2022
For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space.
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How Samsung Turned the Smartphone Lock Screen Into a Charitable Ad Space
Adweek
JULY 27, 2022
In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads.
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Key Trends That Will Shape The Ad Space in 2023
Digital Remedy
DECEMBER 20, 2022
The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year.
UK Ministers Budget £930m for Ad Space; US Tightens Tech Restrictions on China
Exchange Wire
OCTOBER 4, 2022
In today's ExchangeWire news digest: UK ministers budget £930m for ad space to promote government policies; the Biden administration tightens restrictions on China's access to US tech; and Sweden's DBT secures a loan of €285m (£248.8m) to meet growing demand [.].
Reducing the Wait for Digital Ad Payments, OAREX Processes More Than $1 Billion in Transactions
Martech Series
AUGUST 11, 2022
This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments.
The Next Era of Spoofing: Smart Refrigerators Impersonating CTV
Adweek
AUGUST 24, 2022
A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. Ad Tech Connected TVWhere there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging.
Ad-tech Firms Weather Digital Ad Economy Headwinds in Third Quarter
Adweek
NOVEMBER 11, 2022
This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts. Ad Tech Earnings Reports
What Is Header Bidding and Why Should Publishers Be Doing It? [+Stats]
Playwire
JUNE 27, 2022
If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world.
What is Programmatic Direct: All You Need to Know
AdPushup
JANUARY 26, 2023
Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. There are already a few known methods to sell and purchase ad space (inventory); more are being added [.]
Programmatic Video Advertising Explained: What Is It and How Does It Work
Smarty Ads
DECEMBER 8, 2022
Today, 75% of all advertising in the digital ad space is programmatic. Programmatic advertising has become a necessity for any brand that wants to grow. It can take many forms, be broadcasted on different platforms, and target different audiences.
Ad Server vs. Ad Network
Playwire
AUGUST 14, 2022
Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Ad Network Ad ServerKey Points.
Video Ad Servers vs. Display Ad Servers
Playwire
AUGUST 7, 2022
Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Publishers newly entering the ad space can save themselves time and headaches by adopting ad servers that can handle both ad formats.
Unity Ads Monetization: How to Do It
Playwire
JULY 31, 2022
Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK. Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP).
What is Ad Monetization?
Playwire
JULY 27, 2022
Ad monetization is the process of monetizing content with advertising. This monetization method has existed for centuries, but in the modern day, publishers have to embrace ad tech to stay competitive. Ad MonetizationKey Points.
How Much Ad Revenue Can a Website Make?
Playwire
JUNE 9, 2022
And there are always ways to increase your revenue within the ad space. Ad RevenueKey Points. There is no limit to how much advertising revenue a website can make. But there are some benchmarks that tell you whether you're making enough for how much website traffic you have.
Best Ad Monetization Platforms in 2022
Playwire
DECEMBER 6, 2022
A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Ad Tech PublishersAbout the Series.
Ad Revenue Calculator
Playwire
MAY 18, 2022
Ad revenue calculators are inaccurate at best and intentionally misleading at worst. The same often goes for revenue projections from monetization platforms throughout the ad space. Publishers control many variables that can increase or decrease ad revenue. Ad Revenue
Banner Ads? Yes, Banner Ads.
AdPulp
APRIL 21, 2021
Brands are buying banner ad space again, giving media companies a reason to rejoice. The post Banner Ads? Yes, Banner Ads.
Demand Side Platforms (DSPs): How are they evaluated?
AdPushup
JUNE 24, 2022
Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Ad Tech & Ad Ops
The Streaming Revolution: How Digital Video is Gaining Importance in the Programmatic Landscape
Frequence
FEBRUARY 8, 2022
It’s estimated that programmatic ad spending will reach an all-time high of $133.04 Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. billion by 2023 with digital display advertising accounting for 91.1%
AdWords vs AdSense: What’s the Difference? What Do I Need to Know?
Oko
APRIL 25, 2022
Simply put, AdWords (formerly known as Google Ads) is a system that allows businesses to bid for ad space in Google search results and on other Google-affiliated sites. AdSense is a program that enables publishers and website owners to sell advertising space to businesses.
The Top 5 Ad Sizes That Generate the Most Revenue in 2023
Monetize More
MARCH 27, 2023
As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. How to choose the best ad sizes for your website? Site layout and ad space Consider your website’s layout and available space for ads.
How to Effectively Monetize with Ads
Playwire
JUNE 29, 2022
There's a big difference between monetizing with ads and doing so effectively. Whether you want to monetize your website with ads or you're looking to earn ad revenue with mobile app monetization, how you approach this task will have a direct effect on your revenue. Key Points.
How to Detect & Prevent Ad Fraud: Tips for Digital Publishers
AdPushup
AUGUST 4, 2022
Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.
Channel 4 claims first with programmatic deal for All 4.
More About Advertising
AUGUST 23, 2021
Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding.
SSP — What Is a Supply-Side Platform? A Guide for Publishers
Admixer
AUGUST 6, 2020
Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. Programmatic is becoming a prevailing model for monetizing media assets for digital publishers.
Marie Clayton of Carat: why Eurovision could be bigger than the Super Bowl for brands
More About Advertising
MAY 21, 2019
million people tuning in, 30 second ad space sold for $5.25m. Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 What could possibly top this? One word – Eurovision. Although historically regarded as a quirky continental curiosity, Eurovision has become one of the biggest opportunities for brands to connect. Advertisers Agencies Analysis Finance Media News carat eurovision featured super bowl
Brand Safety and Belt-Tightening Are Hitting Social Media Ad Revenues
VideoWeek
MARCH 2, 2023
Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform.
The State of Ad Fraud in Mobile and CTV – Q&A with Jalal Nasir, Pixalate
Exchange Wire
JUNE 16, 2022
Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like. The post The State of Ad Fraud in Mobile and CTV – Q&A with Jalal Nasir, Pixalate appeared first on ExchangeWire.com. Ad Fraud CTV Fraud Mobile
Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout
Martech
MARCH 13, 2023
Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb.
Mobile Ad Networks 2022: What you need to know?
Monetize More
AUGUST 2, 2022
One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. Here’s everything you need to know about mobile ad networks.
How To Get Rich In Advertising
AdPulp
JULY 27, 2019
Or you can sell ad space for the networks. There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Did you know that last year, the broadcast and cable networks together secured […]. The post How To Get Rich In Advertising appeared first on Adpulp. Advertising Economic Indicators Media Literacy Media Trends TV
What Is an Ad Network? Past, Present, and Future
Admixer
SEPTEMBER 11, 2020
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. The post What Is an Ad Network?
Webinar Recap: To Last Touch & Beyond: Measuring Performance CTV
Digital Remedy
DECEMBER 15, 2021
The marketing funnel is collapsing and CTV offers a unique ad environment and full-funnel measurement capabilities. CTV’s ability to merge the often separated performance and brand marketing worlds is redefining the digital ad space.
Why are Blank Ads Appearing?
Monetize More
MARCH 6, 2023
Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. This can be frustrating for users and can impact ad performance.
Education and Measurement are Key for Growing Reddit’s Ad Business
VideoWeek
JUNE 27, 2022
These kinds of partnerships are very important for helping clients to fit where newer players in the ad space like Reddit fit into their media plan says Jen Wong, COO at Reddit.
Google integrated with DT FairBid to expand real-time bidding demand for apps
Digital Turbine
AUGUST 19, 2022
A new bidding integration on DT FairBid supports access to Google Ads and Display & Video 360 demand, bidding in real-time for impressions with DT FairBid.
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Martech
APRIL 4, 2022
In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives.
Best way to monetize unfilled impressions due to high pageviews per session
Monetize More
JANUARY 12, 2023
Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. Find the session depth where the ads start getting unfilled.
Best way to monetize unfilled impressions due to high pageviews per session
Monetize More
JANUARY 12, 2023
Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. Find the session depth where the ads start getting unfilled.
Why Q4 is Primetime for B2B Brands on CTV
MNTN
AUGUST 25, 2022
Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space.
Why Q4 is Primetime for B2B Brands on CTV
MNTN
AUGUST 25, 2022
Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space.
‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights
Digiday
JUNE 30, 2022
Days after the ruling, the Match Group-owned company began donating all of its ad space shown to users in Kansas — where a referendum in early August could change the state’s abortion laws — swapping it out for Planned Parenthood messaging. The U.S.
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