AdPushup

JUNE 8, 2023

For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. The definition of premium and remnant inventory varies widely. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant.

Ad Space 98

Ad Space 98

Adweek

MARCH 12, 2024

The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd.

Ad Space 213

Ad Space Marketing Ad Tech Media 213

Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

Ad Tech 214

Ad Tech Ad Space Media Advertising 214

Smarty Ads

SEPTEMBER 6, 2023

Taking advertising campaigns to the next level and reaping returns on investments sounds thrilling, but at the same time, it may not be a piece of cake when it comes to implementation. In the quest to maximize the outcomes of marketing campaigns, businesses focus on various criteria and may overlook.

Ad Space 59

Ad Space Marketing Advertising 59

AdExchanger

OCTOBER 21, 2024

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

Ad Inventory 107

Ad Inventory Ad Space Marketing Video Ads 107

illumin

FEBRUARY 29, 2024

Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. However, there is a relationship between the two.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

AdPushup

JANUARY 26, 2023

There are already a few known methods to sell and purchase ad space (inventory); more are being added [.] Learn about the key features, the difference between open and private auctions, preferred deals, and more. The advertising industry is complex.

Ad Space 97

Ad Space Advertising 97

Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

Header Bidding 98

Header Bidding Ad Space Advertising 98

Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 97

Ad Tech Ad Space 97

Martech

JANUARY 9, 2025

Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites. Get insights into ad performance and customer behavior via Amazons analytics tools. This gives retailers always operating on thin margins new revenue streams by selling ad space to other brands.

Retail 104

Retail Machine Learning Conversion Rate eCommerce 104

The Ad Tech Blog

JULY 10, 2024

Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more. Finally, cross-channel programmatic advertising relies on real-time bidding (RTB) to purchase ad space.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

AUGUST 20, 2024

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Brands that do fit that environment might find these results interesting.

Healthcare 98

Healthcare Food Ad Space Retail 98

Digiday

JULY 28, 2024

But their proliferation in the digital ad space is undeniable. Join the Digiday research panel. Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad Space 82

Ad Space Marketing Media Advertising 82

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. Image from CDTA factsheet.

Ad Space 118

Ad Space Ad Exchange Ad Tech Impressions 118

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Clearcode

JULY 13, 2023

Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is an advertising technology platform used by digital publishers to manage, sell, and optimize their advertising inventory (ad space). Used mainly by publishers to sell their ad inventory.

Ad Exchange 88

Ad Exchange Header Bidding Ad Space Ad Inventory 88

Digiday

JULY 2, 2024

The DSP proposed the measure to resolve a disagreement over Yahoo’s representation of its video ad space – pending further negotiations. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.

Demand Side Platform 84

Demand Side Platform Ad Space Video Ads Media 84

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 124

Ad Space Audience MarTech Advertising 124

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers.

Ad Space 65

Ad Space Advertising Audience Media 65

Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments.

Ad Space 89

Ad Space MarTech Media Marketing 89

MNTN

AUGUST 25, 2022

Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space. Since your ads will only be targeted to those who will find them applicable, your B2B budget will be spent efficiently, with little to no waste. Connected TV delivers end-of-year results.

Ad Space 98

Ad Space Impressions Audience Advertising 98

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

MNTN

AUGUST 25, 2022

Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space. Since your ads will only be targeted to those who will find them applicable, your B2B budget will be spent efficiently, with little to no waste. Connected TV delivers end-of-year results.

Ad Space 98

Ad Space Impressions Audience Advertising 98

Martech

APRIL 4, 2022

In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car.

Non-Profit 93

Non-Profit Shipping Ad Space MarTech 93

Martech

FEBRUARY 3, 2022

In addition to the fine, the ADP ordered IAB Europe to change the current setup where consent is obtained by users in order to facilitate real-time bidding (RTB) on ad space for advertisers. In the statement, IAB Europe added: “We reject the finding that we are a data controller in the context of the TCF.

GDPR 98

GDPR Ad Space Communications MarTech 98

Martech

OCTOBER 29, 2024

He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.” That said, the 10.5% Why we care.

CPM 102

CPM Conversion Rate Ad Space Conversion 102

illumin

NOVEMBER 7, 2024

This gives greater control over how ads are displayed on the search results page. Time will tell how this new format will fare compared to other tech giants like Google and Amazon’s search advertising tools which are far more established in the search ads space.

Search Advertising 105

Search Advertising Ad Space Conversion Ad Tech 105

Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform.

Advertising 79

Advertising Ad Inventory Ad Space Media 79

VideoWeek

MARCH 2, 2023

Twitter has attempted to challenge TikTok on price by offering free ad space, proposing to match ad spend up to $250,000, though this scheme has the potential to backfire. It also devalues ad space on Twitter, which will damage their future negotiating stance and profitability.”

Media 105

Media Ad Space Agency Advertising 105

Martech

FEBRUARY 1, 2022

OneView enables buying and measurement of ad space on The Roku Channel and in Roku ad experiences. This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView.

Advertising 89

Advertising Impressions Ad Space Audience 89

Digiday

AUGUST 23, 2024

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers — potentially as soon as the fourth quarter of 2024.

Advertising 69

Advertising Education Ad Space Media 69

Martech

MARCH 13, 2023

Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb. Martech and related companies at risk. million at other banks.

MarTech 82

MarTech Ad Space Marketing 82

Monetize More

MARCH 6, 2023

Here are some of the most common causes of blank ads: Ad Blockers: Ad blockers can prevent ads from displaying on a publisher’s website, resulting in blank ad spaces. Slow Internet Connections: If a user’s internet connection is slow or unreliable, ads may fail to load properly.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98