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Ad engagement improves when kids and parents watch together

Martech

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Brands that do fit that environment might find these results interesting.

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Programmatic Advertising: The Ultimate Guide

illumin

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

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US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

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Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen

Adweek

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year.

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8 Things NOT to do When You Market Using YouTube Influencers

Playwire

Creators Are Partners, Not Ads Treat creators as strategic collaborators, not ad space. Measure and Vet Everything Skipping proper performance tracking and creator vetting leads to wasted budgets, fake followers, and brand risk. Use tools to verify and attribute results accurately.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

A retail media network is a digital channel (including websites, apps, or in-store digital signage) operated by a specific retailer that provides space for third-party brands to advertise. Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands.

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AI-powered martech news and releases: October 3

Martech

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory. (registration required).

MarTech 73