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The verticals that take up adspace on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Brands that do fit that environment might find these results interesting.
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital adspace purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell adspace on their own apps or websites.
The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer adspace, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.
Google is offering advertisers credits and free adspace to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year.
Creators Are Partners, Not Ads Treat creators as strategic collaborators, not adspace. Measure and Vet Everything Skipping proper performance tracking and creator vetting leads to wasted budgets, fake followers, and brand risk. Use tools to verify and attribute results accurately.
A retail media network is a digital channel (including websites, apps, or in-store digital signage) operated by a specific retailer that provides space for third-party brands to advertise. Most of the time, it is a digital retail store with the ability to sell adspace to third-party brands.
Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell adspace. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory. (registration required).
Understanding potential future events makes it easy for advertisers to choose where and when to buy adspace and where to save their ad spend for the highest impact and highest efficiency. Using advanced analytics, predictive AI lets advertisers make informed decisions about their ongoing and future activities.
A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy adspace across various websites, mobile apps, and other digital platforms. It helps ensure that your ads reach the right audience at the point in the sales funnel.
This gives greater control over how ads are displayed on the search results page. Time will tell how this new format will fare compared to other tech giants like Google and Amazon’s search advertising tools which are far more established in the search adsspace.
The Summit reinforced that flexible, adaptive floor pricing can help publishers set guardrails around their adspaces, ensuring that inventory value remains stable even when DSPs or SSPs sometimes overlook floors. DOOH enables transforming from static displays to fully programmatic, automated adspaces.
He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled adspace and a lot of opportunity for brands to capitalize now and/or after the elections.” That said, the 10.5% Why we care.
Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly.
Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites. Get insights into ad performance and customer behavior via Amazons analytics tools. This gives retailers always operating on thin margins new revenue streams by selling adspace to other brands.
“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. antitrust laws.
A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.
And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital adspace to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.
Advertisers are often paying for a package that includes content they may not value as highly, leading to a potential mismatch between the cost of the adspace and the actual value delivered. As a result, advertisers are knowingly buying waste and broadcasters are unable to optimize yield across their entire inventory.
A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.
” Car companies can also sell their own adspace, according to Cosgrave, creating opportunities for pre-roll ads when the screen is launching. “It’s not exactly clear how much advertisers are willing to pay or invest for ads to run in a car,” he says.
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (adspaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?
Heres how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for adspaces.
Media Buying Rates : Higher rates for purchasing adspace on national networks. Local TV Ad Costs Local TV advertising is generally more cost-effective. Negotiable Ad Rates : Potentially more room for negotiation on adspace prices with local TV stations.
As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game adspace into increasingly smaller parcels of airtime. At this years Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition 15 seconds, for half a million dollars.
Mistplay, the pioneer of play-and-earn in the rewarded adspace, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [.]
Better Use of Your Inventory Typically, most publishers have adspace going unused. Self-serve allows your sales teams to prioritise effectively who they should focus on and provide great service to. The self-serve customers can manage themselves and what they want to target.
Arc Agents handle workflows across channels, creating and refining content such as images, documents, and ads. Spaces is a collaborative workspace where marketers and AI agents work together, integrating tools and workflows to streamline marketing tasks.
MLB Ad Lets Fans Freak Out for Aaron Judge and Shohei Ohtani Since last year, Disney Advertising has seen demand for adspace increase 30% for not only its broadcast of the T-Mobile Home Run Derby on July 14, but for the Nike-sponsored MLB Draft on July 13. Even the Home Run Derby averaged 5.45
Here are a few big ones to consider: Netflix Once a purely subscription-based platform, Netflix now offers an ad-supported tier, giving brands access to high-value audiences watching premium, on-demand content. While inventory is still limited, Netflixs vast subscriber base makes it a growing player in the OTT adspace.
While traditional adspace is limited, product placements and branded integrations within premium content can offer strategic exposure. Transactional Video on Demand (TVOD) TVOD platforms like Apple TV and Google Play follow a pay-per-view model, where users rent or buy specific shows and movies.
Engagement Models, for example, allows publishers to prioritize high-value inventory that attracts top-tier advertisers and increases competition for adspace, ensuring their most valuable inventory gets monetized to its fullest capacity. Ready to drive more efficient campaigns optimized to your specific KPIs?
This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs). Why Retail Media Monetization Is More Than Just Selling AdSpace Retailers are no longer just selling products—they are selling high-intent audiences and valuable data insights.
Optimised inventory management for simplicity ADvendio’s real-time inventory management capabilities empower retailers to optimize adspace utilization across multiple channels, including digital, in-store, and programmatic ads. What’s more, ADvendio is the solution for onsite and offsite campaigns.
Brands that adopt this trend early will gain a competitive edge, leveraging algorithm preferences and a devoted audience that becomes increasingly difficult to replicate as the shoppable shorts adsspace matures.
What is “Fill Empty In-Page Ads”? Rolling out automatically to all AdSense publishers over the next 30 days, this new setting (found under Blocking Controls > Ad Serving ) tackles dead adspaces. Audit Ad Layouts: Ensure adspaces triggering this feature are in high-visibility, non-intrusive locations.
Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the adspace. digital ad spending or $62.35 billion dollars.
In other words, if a lot of viewers watch that program, there may not be available adspace for local advertisers. If that is the case, you can utilize a rotator package, where your cable ad will be shown at some point within a window of time (usually that window is somewhere between six to 12 hours).
No TTD+ The Trade Desk’s CEO Jeff Green maintains that Ventura is primarily designed to foster more efficient and transparent supply paths, which in turn will benefit those who he still classifies as The Trade Desk’s sole target market – the buy-side.
With that in mind, buying adspace on TVOD platforms should be part of your marketing strategy. However, ad-supported streaming services offer great reach and can help take your business to the next level. However, most households have since started to rely on a mix of AVOD, SVOD, and TVOD when consuming content.
Here are a few big ones to consider: Netflix Once a purely subscription-based platform, Netflix now offers an ad-supported tier, giving brands access to high-value audiences watching premium, on-demand content. While inventory is still limited, Netflixs vast subscriber base makes it a growing player in the OTT adspace.
Additionally, the proliferation of ad-supported tiers by streaming giants like Netflix and Disney+ has further increased the volume of premium ad inventory. Faced with an abundance of streaming options, CTV viewers are increasingly fragmented across multiple platforms and devices, making it harder to achieve large-scale reach.
The main purpose of the gaming ad networks is to find adspaces on the publishers’ sites or apps for advertisers or app/game developers. Gaming ad networks have come up as a safe haven for publishers to monetize their gaming assets.
Amazon is telling them to floor it on its ads, naturally. But Amazon isnt just any seller of adspace. When the economy wobbles, most marketers ease off the gas. It’s a predictable pitch from a media owner. It can draw a straight line from impression to impact be it a sale or a sentiment shift.
For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase adspace. More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website.
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