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Deliveroo Dishes Out More Ad Space to Brands

Adweek

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space. More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website.

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Oatly Offers Free Ad Space to Dairy Companies–On One Condition

Adweek

The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk.

Ad Space 262
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How to Sell Ad Space Directly? Minimum Requirements, Best Practices, & More

AdPushup

Learn how to effectively sell ad space by understanding the minimum requirements, implementing best practices, and leveraging key strategies. As a publisher, understanding how to effectively sell ad space directly can be a game-changer for your revenue generation and overall success.

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How Samsung Turned the Smartphone Lock Screen Into a Charitable Ad Space

Adweek

In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads.

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Remnant Inventory: Tips to Efficiently Manage Unsold Ad Space

AdPushup

For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. The definition of premium and remnant inventory varies widely. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant.

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Buying Ad Space: A Guide to Effective Ad Placement

Smarty Ads

Taking advertising campaigns to the next level and reaping returns on investments sounds thrilling, but at the same time, it may not be a piece of cake when it comes to implementation. In the quest to maximize the outcomes of marketing campaigns, businesses focus on various criteria and may overlook.

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UK Ministers Budget £930m for Ad Space; US Tightens Tech Restrictions on China

Exchange Wire

In today's ExchangeWire news digest: UK ministers budget £930m for ad space to promote government policies; the Biden administration tightens restrictions on China's access to US tech; and Sweden's DBT secures a loan of €285m (£248.8m) to meet growing demand [.].