Digital Remedy

DECEMBER 20, 2022

Backed by over 20 years of experience in the ad space, Digital Remedy is a leading digital media partner for advertisers looking to maximize their advertising efforts. Adpushup: Ad Tech Trends That We Can Expect in 2022. The post Key Trends That Will Shape The Ad Space in 2023 first appeared on Digital Remedy.

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Adweek

JULY 13, 2024

Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out.

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Smarty Ads

SEPTEMBER 6, 2023

Taking advertising campaigns to the next level and reaping returns on investments sounds thrilling, but at the same time, it may not be a piece of cake when it comes to implementation. In the quest to maximize the outcomes of marketing campaigns, businesses focus on various criteria and may overlook.

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Adweek

MARCH 12, 2024

The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd.

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Adweek

AUGUST 24, 2022

A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. But instead of the request landing on a TV in a.

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Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

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AdExchanger

OCTOBER 21, 2024

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.

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illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

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Digiday

JULY 28, 2024

But their proliferation in the digital ad space is undeniable. Join the Digiday research panel. Made-for-advertising sites are a touchy subject on both the marketer and publisher sides of the coin. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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illumin

FEBRUARY 29, 2024

Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. However, there is a relationship between the two.

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The Ad Tech Blog

JULY 10, 2024

Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more. Finally, cross-channel programmatic advertising relies on real-time bidding (RTB) to purchase ad space.

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Digiday

JULY 2, 2024

The DSP proposed the measure to resolve a disagreement over Yahoo’s representation of its video ad space – pending further negotiations. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.

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AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

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Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

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AdPushup

JANUARY 26, 2023

There are already a few known methods to sell and purchase ad space (inventory); more are being added [.] Learn about the key features, the difference between open and private auctions, preferred deals, and more. The advertising industry is complex.

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Digiday

AUGUST 23, 2024

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers — potentially as soon as the fourth quarter of 2024.

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Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers.

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Martech

AUGUST 20, 2024

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Brands that do fit that environment might find these results interesting.

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Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

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Brid.tv

SEPTEMBER 25, 2024

Similarly, with over half of the global traffic coming from mobile the last few years, it’s no surprise that mobile video ads had an average CPM of $11 in the US last year. Seasonality — Demand for ad space can fluctuate throughout the seasons. For instance, CPM rates tend to increase during the holiday season.

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illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

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Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform.

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MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

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Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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Smarty Ads

DECEMBER 8, 2022

Today, 75% of all advertising in the digital ad space is programmatic. Programmatic advertising has become a necessity for any brand that wants to grow. It can take many forms, be broadcasted on different platforms, and target different audiences. And 54% of consumers want to see.

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Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

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Frequence

FEBRUARY 8, 2022

Programmatic buying has leveled the playing field and allowed small businesses to compete with big-name brands – all while removing the friction that was previously required to buy targeted digital video ad space.

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Martech

MARCH 13, 2023

Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb. Martech and related companies at risk. million at other banks.

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Digiday

SEPTEMBER 5, 2023

It seems that Google’s influence over the entirety of the media landscape has inverted the traditional power dynamics of business, namely how it appears to have gotten the upper hand on the ad industry’s traditional pacesetters: media agencies.

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Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

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Playwire

JULY 31, 2022

Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK. Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP). Key Points.

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Playwire

AUGUST 14, 2022

Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Key Points. They're distinct pieces of online advertising technology, and most publishers use both of them.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Playwire

AUGUST 7, 2022

Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Publishers newly entering the ad space can save themselves time and headaches by adopting ad servers that can handle both ad formats. Key Points.

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