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Deliveroo Dishes Out More Ad Space to Brands

Adweek

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space. More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website.

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Automatic Redirects Flood Video Ad Space (and it’s Just Getting Started)

Ad Monsters

The post Automatic Redirects Flood Video Ad Space (and it’s Just Getting Started) appeared first on AdMonsters. By working together, we can identify and mitigate video threats more effectively and share our learnings to strengthen our collective defenses.

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Oatly Offers Free Ad Space to Dairy Companies–On One Condition

Adweek

The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk.

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How to Sell Ad Space Directly? Minimum Requirements, Best Practices, & More

AdPushup

Learn how to effectively sell ad space by understanding the minimum requirements, implementing best practices, and leveraging key strategies. As a publisher, understanding how to effectively sell ad space directly can be a game-changer for your revenue generation and overall success.

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How Samsung Turned the Smartphone Lock Screen Into a Charitable Ad Space

Adweek

In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads.

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Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi

Adweek

Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out.

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Remnant Inventory: Tips to Efficiently Manage Unsold Ad Space

AdPushup

For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. The definition of premium and remnant inventory varies widely. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant.