Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building
Adweek
MAY 12, 2025
The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.
Adweek
Amazon’s Star-Studded 2025 Upfront Charts Its Adland Takeover Strategy
Adweek
MAY 12, 2025
Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.
eCommerce 
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NBCU Shoots and Scores With Sports-Heavy Upfront Presentation
Adweek
MAY 12, 2025
NBCU emphasized its franchised-focused, multi-platform approach to reaching audiences in upfront.
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Old Building, New Foundation: The Empire State Building’s Social Media Makeover
Adweek
MAY 12, 2025
The brand has worked with companies like Disney and Hasbro.
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Meteorologist Laura Huckabee Back at KHBS KHOG in Arkansas
Adweek
MAY 12, 2025
Huckabee worked at the Hearst owned ABC affiliate for nearly ten years before leaving in 2021.
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Bitcoin Payments to Be Accepted at Steak ‘n Shake US Locations Starting May 16
Adweek
MAY 12, 2025
Steak n Shakes 393 U.S locations will accept this form of crypto payment.
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NBCUniversal Brings NBA on NBC Throwbacks Into Its Peacock Present
Adweek
MAY 12, 2025
Basketball media rights bring back Roundball Rock, but add stats, video-game graphics, mobile highlights, and courtside angles.
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Amazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentation
Adweek
MAY 12, 2025
130 million people see Prime Video ads each month, the company claims.
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Binging with Babish Evolves Creator-led Advertising by Taking Unconventional Risks
Adweek
MAY 12, 2025
Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.
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Mother’s Day Fail? Bubly Will Replace Sad Gifts With Sweet Merch
Adweek
MAY 12, 2025
PepsiCo's Bubly will give away $100,000 worth of gifts to make up for epic Mother's Day fails.
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Fox Launches AI-Driven Media Planning Across Its Portfolio
Adweek
MAY 12, 2025
Fox's converged media platform delivers audience modeling and targeting ahead of the upfront.
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AM Anchor Jessica Ralston to Anchor Evenings in Columbus
Adweek
MAY 12, 2025
She's been the morning anchor of Good Day Columbus over the past nine years.
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Pika’s ‘Provocative and Controversial’ Ad Casts AI as an Escape From a Post-apocalyptic World
Adweek
MAY 12, 2025
Some major TV networks didn't want to run Pika's first ad.
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WBZ Anchor Chris Tanaka Takes Time Off While Wife Undergoes Cancer Treatment
Adweek
MAY 12, 2025
He told viewers she's going to be OK.
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Fox’s New Streaming Service to Be Called Fox One
Adweek
MAY 12, 2025
Fox One will have livestreaming and on-demand options and feature advanced personalization technology.
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EXCLUSIVE: Katie Couric Shares 3 Tips for Building a Successful Media Biz in 2025
Adweek
MAY 12, 2025
The firm has launched podcasts and newsletters, plus worked with brands to produce content highlighting initiatives like access to menstrual health products.
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Hinge Drops a Romance Anthology to Help Gen Z Believe in Love Again
Adweek
MAY 12, 2025
Hinge created an anthology of real love stories that will run on Substack and as a physical book.
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‘Media Slides at the Back’ Has Never Served Your Brand
Adweek
MAY 11, 2025
One big reason this happens is the knee-jerk dismissal of media planning as boring.
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Hello, and Welcome Back to Moviefone
Adweek
MAY 8, 2025
Moviefone returns with a new and improved app, a syndicated TV series, and improved search and discovery functions.
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Autodesk’s Tony Hale-Fronted Ad Claims Its Tech Is So Good, Even God Can Take Time Off
Adweek
MAY 8, 2025
CMO Dara Treseder breaks down its new Tony Hale-fronted ads, part of its new branded house strategy
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EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand
Adweek
MAY 8, 2025
Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.
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YouTube Makes Pitch for Brand Dollars With New Creator Offerings at NewFronts
Adweek
MAY 8, 2025
YouTube looks to connect brands with creators at NewFronts.
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TikTok Pledges $1M in Ad Credits to US Small Businesses
Adweek
MAY 8, 2025
TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.
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400M+ Snapchat Monthly Active Users Are on Snap Map
Adweek
MAY 8, 2025
The high usage has attracted brands to the Promoted Places feature within Snap Map.
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Meta Launches Thread Video Ads and Revives Facebook Live Ads
Adweek
MAY 8, 2025
Meta launches Thread video ads and shares Reels insight at NewFronts.
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Here’s How the News Networks Covered the Election of Pope Leo XIV
Adweek
MAY 8, 2025
The Conclave commenced on May 7 with a winner emerging one day later.
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3 Simple Rules for Navigating Uncertain Times, According to 20+ TV and Video Experts
Adweek
MAY 8, 2025
The IAB NewFronts Main Stage event included Nielsen, Amazon Ads, Revry, and more, with companies revealing how they navigate uncertainty.
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Jim De La Vega to Retire from Fresno Station for Medical Reasons
Adweek
MAY 7, 2025
He changed his mind about coming back after talking with his doctors and decided to medically retire.
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Condé Nast Swaps Stages for Suppers at Its 2025 NewFront
Adweek
MAY 7, 2025
The digital media company hosted brand and agency clients at an exclusive dinner in the New York Public Library for its 2025 NewFront.
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Monday, May 5 Evening Cable News Ratings: Rachel Maddow Is Only Newscast To Capture Both Total Viewers and the Demo
Adweek
MAY 7, 2025
The Five and Jesse Watters split the difference for Fox News, while Jake Tapper and Erin Burnett did the same for CNN.
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Frances Wang Leaves WCAU in Philadelphia After Three Years
Adweek
MAY 7, 2025
She said she'd keep viewers posted about what's next
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Snapchat to Snap Up Brands With Ad Campaign and Music Series
Adweek
MAY 7, 2025
Snapchat pitches advertisers on ad updates and brand campaign at NewFronts.
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Rihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
Adweek
MAY 7, 2025
The beauty brand will incorporate mascot Ellie and logos onto gear.
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Goodway Group Names Paul Frampton-Calero CEO; Jay Friedman Stays on as Advisor
Adweek
MAY 7, 2025
Paul Frampton-Calero will take over as CEO of Goodway Group, aiming to boost its commerce, AI, and consulting businesses.
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OAN Will Provide News Feed Services to VOA
Adweek
MAY 7, 2025
Kari Lake described the arrangement as an "enormous benefit" to U.S. taxpayers, but others dispute the plan.
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Katie Nahoum Joins New York Red Bulls’ Starting Lineup as CMO
Adweek
MAY 7, 2025
The marketing vet moves from food and wellness to sports.
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Anthropologie Group Promotes Barbra Sainsurin to CMO
Adweek
MAY 7, 2025
Sainsurin was previously executive director, brand and digital marketing.
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Omnicom Hires Susan Catalano as First U.S. Chief People Officer
Adweek
MAY 7, 2025
Susan Catalano will oversee Omnicoms U.S. human resources operations in a newly created role reporting to CEO John Wren.
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CBS Wins Nielsen’s Multiplatform Viewership for 2024-25 TV Season Among Broadcasters
Adweek
MAY 7, 2025
Among all platforms, Netflix was the undisputed champ courtesy of Squid Game.
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EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google’s U-Turn
Adweek
MAY 7, 2025
Emails show Amazon urged publishers to join its program integrating with Google Privacy Sandbox APIs, before quietly changing course.
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WeightWatchers Parent Files for Chapter 11 Bankruptcy Protection
Adweek
MAY 7, 2025
The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.
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‘Significant’ Improvements Coming to Disney Streaming Platforms
Adweek
MAY 7, 2025
Disney CEO Bob Iger said technology updates are coming to streaming in the 'near term.
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Jenna Elique Leaves KWES in Texas After Nearly Three Years
Adweek
MAY 7, 2025
Elique joined the NBC affiliate in July 2022 as a sports anchor and reporter.
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TikTok Promotes Emily Freed to US Agency Lead
Adweek
MAY 7, 2025
Freed has been at TikTok for over three years, previously holding the position of global account lead.
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