Adweek

APRIL 18, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation. On this week's episode, our hosts take a trip down.

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Adweek

MARCH 28, 2024

The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If we're not satisfied we can.

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Adweek

MARCH 28, 2024

Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.

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Adweek

MARCH 28, 2024

The NFL season doesn't start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal's Peacock secured the rights to stream the Week 1 game in Sao Paulo, Brazil, on Friday, Sept. 6, with the Philadelphia Eagles announced as.

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Marketing 243

Adweek

MARCH 28, 2024

Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged, Publicis' Epsilon PeopleCloud, PMG's Alli, Gale's Alchemy.Ai and DEPT's Ada. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. markets.

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Adweek

MARCH 7, 2024

It's a lovely day for Aquaman star Jason Momoa as he receives some good news that needs to be celebrated, in Guinness' latest campaign and the actor's directorial debut. The director's cut of the 2-minute and 34-second spot, named "A Lovely Day," sees the longtime Guinness drinker Momoa sitting at a bar waiting pensively for.

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Adweek

MARCH 7, 2024

In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of #TheFaceof10 campaign from Dove as the brand continues to address the ills of social media head-on, specifically the TikTok trend that.

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Media 255

Adweek

FEBRUARY 26, 2024

As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely linked to its objective substance, the experience it offers and its legitimacy as evidenced by AI-crawlable digital sources. In response, brands must evolve their approach to connecting with consumers; they must now appeal to AI.

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eCommerce 224

Adweek

FEBRUARY 26, 2024

Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency has expanded its four key specialty practices to help it handle more non-AOR business and retain its long-term clients. MacLeod becomes the first.

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Agency 257

Adweek

FEBRUARY 26, 2024

As VMLY&R's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is.

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Marketing Media 201

Adweek

FEBRUARY 21, 2024

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street.

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Media 305

Adweek

FEBRUARY 21, 2024

Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by consumer needs. To gain insights into how the company is adapting its marketing strategies to align with shifting consumer trends, we spoke to Nissan's.

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Marketing 184

Adweek

FEBRUARY 12, 2024

Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers who hedge their bets on the Big Game. Though the Kansas City Chiefs might have clinched Super Bowl LVIII victory against the San Francisco 49ers in a nail-biting finale, the.

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Advertising 335

Adweek

FEBRUARY 7, 2024

There's more than one Big Game this weekend. Ahead of the upcoming Super Bowl on CBS, the ever-popular Puppy Bowl returns on Sunday, Feb. 11, at 2 p.m. for its 20th year, simulcast across Animal Planet, Discovery, TBS, truTV, Max and Discovery+. This year's matchup between Team Ruff and Team Fluff will feature 131 puppies.

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Marketing 290

Adweek

FEBRUARY 7, 2024

Microsoft is returning after a four-year hiatus to the Super Bowl this year. The tech giant's ad unveils artificial intelligence companion Copilot, making it available to people on Google Play and Apple's App Store, as well as via web experience, during the Big Game. Microsoft's "Watch Me" campaign expands on its "Empowering Us All" position.

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Adweek

FEBRUARY 7, 2024

Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner Bros. Discovery surprisingly announced they'd come together to release a new combined sports streamer in the fall of 2024. The product will combine 14 linear networks, including Fox and its portfolio of affiliates, ESPN and.

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Adweek

FEBRUARY 7, 2024

Snacking tomato brand NatureSweet has a new agency of record: Austin, Texas-based agency Bakery. The win comes after a four-months-long request-for-proposal process involving a handful of agencies, most of which NatureSweet said it had worked with previously. While the brand didn't disclose which agencies participated aside from Bakery, both Barkley and The Richards Group have.

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Adweek

FEBRUARY 7, 2024

The Privacy Sandbox's road to industrywide support hit another roadblock Tuesday. The crux of the IAB Tech Lab's 106-page analysis focuses on the ways Google-backed cookie alternative Privacy Sandbox does not support many functions enabled by the current, cookie-supported, ad-tech ecosystem, specifically calling out its lack of support in measurement, brand safety and preserving commercial.

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Cookies Ad Tech 261

Adweek

FEBRUARY 7, 2024

Court is in session and, as usual, Judge Judy is in no-nonsense mode. The famous TV magistrate, renamed Judge Beauty for e.l.f. Cosmetics' first national Super Bowl ad, is appalled that the defendant in front of her would spend $92 on makeup. She drops one of her well-known quips--"Beauty fades, dumb is forever"--and hands down.

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Adweek

FEBRUARY 7, 2024

Squarespace's cinematic Super Bowl 58 ad directed by Martin Scorsese imagines an alien invasion that no one on Earth notices. The legendary director's Super Bowl commercial debut, "Hello Down There," is a humorous story based on the premise that people are too obsessed with the digital world. So consumed are the humans of planet Earth.

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Adweek

FEBRUARY 7, 2024

Actor Michael Cera's recent strange behavior linking him to skincare brand CeraVe is part of a Super Bowl campaign. A video featuring the Arrested Development star appeared today on a website called iamcerave.com. The website's heading is, "Michael CeraVe," with the description, "Human skin is his passion." In the film, Cera appears in a series.

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Adweek

FEBRUARY 2, 2024

Sports and media publisher Boardroom is on pace to generate eight-figure revenue and record its fourth straight year of profitability in 2024, said cofounder Rich Kleiman. The 30-person publisher, founded in 2019, covers the worlds of sports, hip-hop, sneaker culture, marijuana and music, and it has found solid footing in the unstable business of digital.

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Media 245

Adweek

FEBRUARY 2, 2024

Booking.com returns to the Super Bowl for the third-straight year, adding Tina Fey and Glenn Close to its list of stars touting online travel. Back in 2022, Booking.com used its first Super Bowl ad--and Idris Elba--to coax travelers out of their pandemic-driven hibernation. Last year, it recruited Melissa McCarthy (and, to a lesser extent, husband.

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Advertising 241

Adweek

FEBRUARY 2, 2024

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? "Safe, lazy, boring," one observer called the crop of ads last year.

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Advertising Marketing 305

Adweek

FEBRUARY 2, 2024

A wise person once said, "don't read the comment section," but there might be some golden nuggets of inspiration hidden there--at least for beauty and skincare brand Eos. Eos has grabbed attention with "Dirty DMs," a playfully NSFW spot. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of.

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Advertising 237

Adweek

JANUARY 24, 2024

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts.

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Media 352

Adweek

JANUARY 24, 2024

Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It's engaging, it works and is cost-effective compared to other channels. It's no surprise, then, that 82% of marketers report having a dedicated budget for influencer marketing, which has blossomed into a $21.

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Marketing 244

Adweek

JANUARY 24, 2024

Apple's latest "Relax, It's iPhone" ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous installments in the award-winning campaign, the new spots rely on comedy to demonstrate the iPhone's features. Set to "Goodbye" by Aloe Blacc, "New Driver".

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JANUARY 24, 2024

Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world.

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Adweek

JANUARY 19, 2024

Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose" by Gajate featuring Poe Leos, shows off the iPhone 15's ability to turn any photo into a portrait. Photographer Evan Kafka took pictures of.

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Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

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Adweek

JANUARY 19, 2024

Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year's resolutions. The story follows a 25-year-old man trying to improve his.

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Agency 274

Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.

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Adweek

JANUARY 5, 2024

In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering grocery bills and protecting animals? The answer comes from the nonprofit group Veganuary, which just dropped its annual PSA that says vegetables--given.

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JANUARY 5, 2024

College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines, with the sheer number of games becoming a particular sticking point. The 2023-24 season boasts a whopping 43 bowl games, with many.

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Adweek

DECEMBER 18, 2023

Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies.

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Adweek

DECEMBER 18, 2023

Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into their works, with some of these activations created by AR platform Art House. To support environmental conservation, the Eden Roc Miami Beach Hotel partnered with.

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