What are common pitfalls for advertisers in data privacy?
The Ad Tech Blog
MARCH 25, 2024
Common pitfalls in data privacy include lack of consent, inadequate data protection measures, over-reliance on automated systems, and neglecting transparency. These issues can lead to breaches of trust, legal penalties, and damage to a brand’s reputation. How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes.
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