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Ad Agency Finances 101: What New Founders Should Know

Adweek

As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency bias, but the past few years have been seemingly more volatile than at any point I can remember. The challenges have been harder and more ill-defined, the answers weren't straightforward and the outcomes have been.

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Finance content marketing: How to create awesome content for the finance sector

Smart Insights

What’s the secret to a successful finance content marketing strategy? The finance world can be a tough place for a marketer. Find out with 5 foolproof tips.

Finance 76
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The Speed of Culture Podcast: Redefining the Personal Finance Industry

Adweek

As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunities. To learn more, we sat down with Nicole Lapin, a financial powerhouse who has turned her expertise into a crusade for financial literacy.

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57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances

Exchange Wire

The post 57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances appeared first on ExchangeWire.com. the 1,004 [.]

Finance 114
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SoFi Corrects AI’s Gender Bias in ‘Face of Finance’ Campaign 

Adweek

When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that reflect a person who is "good with money." The result? About a thousand pictures. of which less than 2% were women.

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Navigating the Intersection of Finance and Innovation With BNY Mellon’s Natalie Sunderland

Adweek

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

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How to Monetize a Finance Blog

Playwire

Key Points Cornerstone Quality : High-quality, up-to-date content is a finance brand’s backbone. Focus on valuable market insights and investment tips to build a loyal audience. SEO Significance : Fine-tune your on-page SEO strategy and keyword selection to maximize organic traffic, and lay the foundation for successful monetization.

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