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Why marketing benefits when it provides forecasted guidance

Martech

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables.

Marketing 117
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How to make the jump from product-market fit to platform-market fit

Martech

Source: Entry Point 1 Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Key metrics for platform-market fit Jason, working closely with the VP of Finance, prioritizes rigorous financial tracking to ensure that both efficiency and effectiveness drive the GTM strategy, given the current macroeconomic conditions.

Marketing 112
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Unlocking the power of marketing mix modeling solutions

Martech

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found.

Marketing 121
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How to clarify marketing metrics to impress the C-suite

Martech

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.

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7 successful marketing campaigns that met 2025’s chaos with determination

Marketing Dive

Chili’s Fast Food Financing pop-up emulates a cheap payday loan retailer to knock the rising prices at fast food rivals. In April, the dine-in chain opened a Fast Food Financing pop-up next to a McDonald’s location in Manhattan to herald the launch of its Big QP burger, a rival to the Quarter Pounder.

Marketing 127
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3 elements of a customer technology strategy

Martech

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. ” Finance – reprimanding: “Please settle your invoice immediately to avoid any disruption.”

Finance 111
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Measuring marketing’s impact: From metrics to growth

Martech

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it.

ROI 121