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Finance content marketing: How to create awesome content for the finance sector

Smart Insights

What’s the secret to a successful finance content marketing strategy? The finance world can be a tough place for a marketer. Find out with 5 foolproof tips.

Finance 71
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Navigating the Intersection of Finance and Innovation With BNY Mellon’s Natalie Sunderland

Adweek

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

Finance 253
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How to Monetize a Finance Blog

Playwire

Key Points Cornerstone Quality : High-quality, up-to-date content is a finance brand’s backbone. Focus on valuable market insights and investment tips to build a loyal audience. SEO Significance : Fine-tune your on-page SEO strategy and keyword selection to maximize organic traffic, and lay the foundation for successful monetization.

Finance 52
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SoFi Corrects AI’s Gender Bias in ‘Face of Finance’ Campaign 

Adweek

When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that reflect a person who is "good with money." The result? About a thousand pictures. of which less than 2% were women.

Finance 257
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The BRAG Blog: How CashApp Ruled Finance

Ad Colony

As you can see in the box, no finance apps did extremely poorly in our BRAG index with a lot of apps clustered around the middle. In fact, Finance had the most apps with a BRAG Index > 1 of any category. The post The BRAG Blog: How CashApp Ruled Finance appeared first on AdColony. What’s Next? Tweet us at @AdColony.

Finance 90
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Atento Announces That It Has Successfully Raised New Financing from Existing Investors

Martech Series

This new round of capital together with the financing announced on February 3, 2023 , will provide Atento with additional operating liquidity and financial flexibility to address its near-term financial liabilities. This capital raise is a key milestone and significant step toward strengthening Atento’s liquidity position. Atento S.A.,

Finance 82
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Big Finance Has a Sustainability Problem. These Brands Have Solutions

Adweek

The first question David Hayman asks new people he meets is if they know where their pension money is held. Most say they don't. If you're reading this in the U.K., you might be surprised to learn that yours is most likely invested in fossil fuels, tobacco or arms. In the U.S., just 14 public.

Finance 265