Adweek

MARCH 14, 2023

TD Bank has always positioned itself as "America's Most Convenient Bank." As the financial service space evolves, brands have to keep pace with these changes to meet their customers' needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition? In this episode of the Speed of Culture podcast,

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Martech Series

OCTOBER 10, 2022

The combined financing results in an optimal capital structure, lower cost of capital and a significant investment for future growth. Million Financing To Drive Growth appeared first on MarTech Series. ., a major US cable and media company, as well as a debt refinancing with The Toronto-Dominion Bank. The post Zone·tv Closes $22.5

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Martech Series

SEPTEMBER 22, 2022

CometChat, the leading in-app chat provider, announced the expansion of its executive team with the addition of Melissa Ordway in the role of VP of Finance and John Hyde as Chief Revenue Officer. The post CometChat Strengthens its Leadership Team with a Focus on Revenue Growth and Finance appeared first on MarTech Series.

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Exchange Wire

SEPTEMBER 13, 2022

Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money, and equipping them for their financial journey across different life stages. Hosted on Yahoo Finance [.].

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Martech Series

OCTOBER 20, 2022

After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction. The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity.

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More About Advertising

OCTOBER 6, 2022

The post The Specialist Works wins £20m Neilson finance account first appeared on More About Advertising. Neilson COO David Rees says: “Having a solid TV strategy is crucial to us as we enter our next phase of growth and expand our brand portfolio.

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Martech Series

NOVEMBER 3, 2022

The post Alethea Closes $10M Series A Financing Led by Ballistic Ventures appeared first on MarTech Series. . “We invested in the company because we believe Alethea’s proven technology is critical to helping corporations promote access to accurate information and a more secure world.”

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Exchange Wire

APRIL 18, 2023

The post Apple Advances into Finance with Savings Account; Samsung Floats Ditching Google for Bing appeared first on ExchangeWire.com. Apple bolsters financial offerings with [.]

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More About Advertising

AUGUST 26, 2022

The post Wieden+Kennedy rises to the Revolut finance challenge first appeared on More About Advertising. ‘Your Way In’ seeks to de-mystify money for ordinary people, good luck with that one.

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More About Advertising

OCTOBER 12, 2022

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the intentions of 43 multinational companies.

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More About Advertising

SEPTEMBER 22, 2022

A new campaign from Dentsu Creative lifts the lid on fossil fuel finance with a message about the climate-unfriendly behaviour of many banks — in contrast to the Co-operative Bank, which hasn’t financed fossil fuel production for 20 years. The ad shows a customer taking money out of an ATM while the walls of the.

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Martech Series

AUGUST 25, 2022

“We are very excited to partner with Korea’s foremost credit card, consumer finance and technology leader in Shinhan Card. The post Fiscalnote Announces Strategic Partnership With South Korea Consumer Finance Leader Shinhan Card appeared first on MarTech Series.

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Martech Series

JANUARY 31, 2023

The new financing, secured just 18 months after the company was founded, brings the total capital raised to over $53 million. The company also announced that Standard Investments’ Peter Marturano , technology sector head, and MRV’s Oshri Kaplan , managing director, will be joining its Board of Directors.

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Digital Turbine

MAY 19, 2022

The BRAG Blog: How CashApp Ruled Finance . As you can see in the box, no finance apps did extremely poorly in our BRAG index with a lot of apps clustered around the middle. In fact, Finance had the most apps with a BRAG Index > 1 of any category. However, the top 3 apps clearly outdistanced the rest by a good margin. .

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Exchange Wire

MARCH 30, 2023

The post Channel Factory Appoint Industry Veteran Gerald Garcia as Chief Finance Officer appeared first on ExchangeWire.com. Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer.

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Martech Series

AUGUST 29, 2022

In addition, YOYI TECH also announced the closing of its $20 million D+ round financing, led by Samsung Venture Investment?SVIC?, The post YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in Omnichannel Intelligent Marketing appeared first on MarTech Series.

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Martech Series

OCTOBER 19, 2022

Anonos, provider of the only technology that resolves the conflict between data use and protection with 100% accuracy, announced it has raised $50 million in growth financing backed by its intellectual property (IP) portfolio, facilitated by Aon (NYSE: AON) and led by GT Investment Partners (“Ghost Tree Partners”). “We

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Adweek

APRIL 18, 2023

When Silicon Valley Bank collapsed in March, the media industry braced itself for a wave of related fallout, as the financial institution had played a critical role in financing many of the technology companies that facilitate the flow of digital advertising.

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Adweek

NOVEMBER 29, 2022

Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. KDP declined to.

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More About Advertising

APRIL 22, 2021

Every brand in the Brand Finance UK top 10 lost value last year, and many are likely to see a permanent decline, thanks to long term trends. The post Brand Finance: UK’s top brands lose £30bn in 2020, and not all of it will bounce back first appeared on More About Advertising.

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Adweek

MAY 9, 2023

When you hear the words "business" and "finance," Bloomberg tends to come to mind. The company is known for its in-depth journalism on the topics of business, media, technology and beyond. Bloomberg simplifies numerous data points into relevant insights that are trusted by business and financial professionals around the world.

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Adweek

JANUARY 12, 2023

The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction.

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Adweek

FEBRUARY 21, 2023

Crayola aficionados and applesauce superfans don't typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up.

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All About Advertising Law

MARCH 9, 2020

The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on small business financing that highlights enforcement dangers on February 26, 2020. Finance providers that offer products with different features.

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Adweek

JANUARY 20, 2023

Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland.

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Adweek

DECEMBER 12, 2022

Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. One morning.

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All About Advertising Law

JUNE 12, 2020

The FTC continues policing business-to-business deception and its focus on small-business financing. But defendants’ financing contracts included a “personal guaranty.” FTC Staff Perspectives on Small Business Financing Enforcement Dangers. Collection Practices. Click here to register!

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Adweek

OCTOBER 4, 2022

But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.

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Digiday

JULY 11, 2022

But Leslie Yazel, head of content for Buy Side, believes that these circumstances could benefit her team’s editorial strategy, thanks to the personal finance focus featured in each article. Yazel: We have consumer goods that we’re selling and we also have personal finance advice, which we also can monetize.

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Adweek

OCTOBER 7, 2022

Brand equity is a term that sounds like it's rooted in the world of finance. Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. In some ways, it is, because it's all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or.

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Adweek

SEPTEMBER 28, 2022

Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing.

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Adweek

SEPTEMBER 7, 2022

For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. You have to constantly evolve or you lose relevance,".

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Marketing Dive

DECEMBER 15, 2022

An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

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Adweek

AUGUST 25, 2022

British fintech Revolut claims to want to break down those barriers and make finance more accessible. The realm of money can appear closed off, ruled by the elite and powerful. The challenger bank has launched a campaign, titled "Your Way In," that shows everyday people unlocking previously unattainable opportunities in money.

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Adweek

SEPTEMBER 23, 2022

Morsel #1: Airheads accepts only play money at a fun popup experience Airheads aimed to put the fun back in finances with a Chicago popup where only play and toy money--not real money--could be exchanged for not just. Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

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Digiday

JULY 12, 2022

The post Here’s where two-year-old finance platform Willa is finding creative freelancers, influencers to target appeared first on Digiday. That said, Stout noted that creatives have a “very high bar for the use of humor and design” and that Willa’s current creative effort may not meet that bar.

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Adweek

JULY 12, 2022

The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020 that valued its business at $75 million.

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