Adweek

JULY 8, 2025

Meanwhile, Katelyn Kroneman joined as vp of finance and QSR verticals, bringing her experience previously leading strategic growth, client-centric solutions, and revenue acceleration across digital, linear, and social media platforms to Tubi. She previously served as the vp of North America sales at Snap Inc.,

Finance 261

Finance Audience Entertainment Advertising 261

Adweek

JULY 10, 2025

Education and finance ads index highest for Black consumers, while the pet and pharmacy category underperforms for Hispanic viewers.

Advertising 142

Advertising Impressions Finance Audience 142

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If the brand guys just start throwing money at it without any way to demonstrate its value, for real, then they will end up on the same ash heap. That would be bad. Brand and reputation are central.

Marketing 108

Marketing Finance ROI Conversion 108

Digiday

JANUARY 12, 2025

In December, Sugar23 and production and distribution company Fifth Season kicked-off a three year venture to work with advertisers to co-finance $100 million of productions. Studios arent the only way brands are getting more involved in entertainment production either.

Entertainment 81

Entertainment Finance Marketing Advertising 81

Adweek

JUNE 11, 2025

The controversy-riddled head of the now-shuttered ad agency Madwell is attempting to offload the jet, which he financed last fall.

Finance 173

Finance Agency 173

MNTN

NOVEMBER 22, 2024

The ad encourages viewers to finance repairs with Meineke’s in-house financing program. The ad quickly cuts to the chase of the message, telling viewers that just as they wouldn’t wait for a ring to be paid off to get engaged, they shouldn’t wait to take care of important car repairs. YouTube Link 8.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Martech

SEPTEMBER 4, 2024

Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries. Churn risk at renewal: Smaller companies in the retail and finance industries were at higher risk of churn during the renewal stage.

MarTech 120

MarTech Marketing Healthcare Finance 120

illumin

NOVEMBER 19, 2024

Of the same group, 38% said that to make their holiday budget stretch further they would use savings, 33% said they would use financing options, and 33% said they would buy second-hand. To get twenty-somethings on board, retailers need to focus on quality products and easy-to-use financing options like Afterpay and Klarna.

Retail 105

Retail Finance Manufacturing Entertainment 105

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. For example, Pilot’s takeaway was access to a limited-time offer for free office hours with a finance expert. Tip: Leverage locals.

Marketing 112

Marketing Finance ROI Media 112

Martech

NOVEMBER 13, 2024

Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. Brand-building can have measurable impacts and can be valued as an essential investment in the company’s future, comparable to R&D or technology infrastructure.

Marketing 133

Marketing CPL CPA Finance 133

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy. Sales teams have long disliked chasing low-intent MQLs. CEOs struggle to connect marketing spend with actual business growth.

Marketing 123

Marketing Finance Conversion Rate MarTech 123

Martech

JANUARY 3, 2025

This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded. These templates, along with AI guardrails, can be used across various departments or teams to create content that stays within brand guidelines.

A/B Testing 134

A/B Testing Machine Learning Finance Fashion 134

Adweek

JULY 16, 2025

The film is this quiet meditation on the changing nature of technology and how finances can be a stressful and somewhat overwhelming topic that often divides us, especially between generations,” Ferdon said. “It It also hits home on the awkwardness and the shame that often results from talking about money.”

Finance 267

Finance Conversion Media Advertising 267

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If the brand guys just start throwing money at it without any way to demonstrate its value, for real, then they will end up on the same ash heap. That would be bad. Brand and reputation are central.

ROI 98

ROI Marketing Finance Conversion 98

Martech

SEPTEMBER 20, 2024

Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Register today.

Marketing 70

Marketing Finance Communications MarTech 70

MNTN

DECEMBER 9, 2024

The legal and finance sectors have some of the highest average CPCs. A reasonable CPC depends on your industry, conversion rate , and how much money you generate from each sale. Some industries have a higher CPC because they are extremely competitive or very lucrative. So whats normal for your industry?

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

JUNE 10, 2025

Adopting the specifications should bring key operational benefits: Interoperability: A flexible and interoperable solution that easily integrates with existing seller-side finance systems. Standardization: A common language and structure to improve invoice processing and data reconciliation, reducing errors and discrepancies.

Advertising 59

Advertising Finance MarTech Marketing 59

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Click Through Rate 109

Click Through Rate Mobile Search Finance SEO 109

Ad Monsters

JULY 11, 2025

This week, Bloomberg announced a rare round of staff cuts and a sweeping newsroom overhaul, aiming to “create content as efficiently as possible” while rolling out new AI tools and centralizing finance coverage and leaning into video content.

Ad Ops 80

Ad Ops Finance Media Advertising 80

Single Grain

DECEMBER 27, 2024

Companies in sectors like enterprise software, manufacturing, and finance often benefit from 6senses forward-looking capabilities. Want deeper sales and marketing alignment through integrated tools. Are mid-sized or enterprise-level businesses with the resources to maximize the platforms potential.

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Adweek

JUNE 22, 2025

That means a brand with sufficiently deep pockets will get to paint its name on a fleet of vessels plying the waters of the nation’s capital of culture, fashion, finance, and tourism. Well, there may be one comparable opportunity, and applications are open: The NYC Ferry is looking for a title sponsor.

Finance 185

Finance Fashion Media Marketing 185

Single Grain

APRIL 25, 2025

Example : A financial services firm might create a gateway page on “Personal Finance” with sections on retirement planning, debt management, investing, and homeownership, each linking to comprehensive resources. It functions as a directory where each section briefly presents a subject and provides links to in-depth resources.

SEO 52

SEO Audience Conversion ROI 52

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups. Use cases in real-world scenarios.

SEO 112

SEO Education Conversion Rich Media 112

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your CMO dashboard means nothing if sales and finance see different numbers. Let finance help define success metrics before campaigns launch.

MarTech 112

MarTech Finance Conversion Rate Conversion 112

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. There are four new capabilities: Account Profile Explorer.

Manufacturing 115

Manufacturing Finance Marketing Retail 115

Martech

JUNE 27, 2025

The disconnect is real Marketing is often handed KPIs set by finance or executive leadership without marketing input. That leads to the root issue: a tactical vs. strategic disconnect, most clearly visible in misaligned KPIs. It’s hurting growth for some companies. Things like: “Reduce lead cost by 30%.”

Marketing 83

Marketing Conversion Finance MarTech 83

Martech

OCTOBER 2, 2024

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

Brand Awareness 75

Brand Awareness Finance Audience MarTech 75

Martech

APRIL 15, 2025

Financial returns are pretty easy since every organization has a finance team. Financial returns are pretty easy since every organization has a finance team. Measure both financial return and brand equity You need to measure both financial returns and brand equity to do this.

ROI 97

ROI Marketing Brand Awareness Conversion 97

Martech

JUNE 20, 2025

This layered approach provides a more comprehensive view and builds credibility with finance and executive teams. For example, a brand might use MMM for overall impact assessment while running targeted geographic tests to validate specific campaigns.

Brand Awareness 81

Brand Awareness Finance Marketing ROI 81

Exchange Wire

MARCH 21, 2025

Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboolas network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [.]

Finance 52

Finance 52

Martech

MAY 16, 2025

They appeared in health care searches about 47% of the time in March 2024 and less frequently for “your money, your life” topics like finance. So far, the overviews vary in prominence depending on the industry. That’s not a lot to go on, and the specific real estate and content of AI overviews continue evolving.

Real Estate 84

Real Estate SEO Finance MarTech 84

Ad Monsters

JULY 1, 2025

On the other hand, a sizable B2B portfolio provides data and decision-support tools to professionals across the energy, finance and legal sectors. On one hand, our events business leverages the convening power of The Wall Street Journal, Barron’s, MarketWatch, and more—turning editorial authority into live‑experience revenue.

Ad Ops 71

Ad Ops Ad Tech Finance Audience 71

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Security is a big plus, too. By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. And then there’s cost.

Machine Learning 70

Machine Learning Communications Healthcare GDPR 70

Martech

JULY 10, 2025

When approached by finance with a big cut, they modeled the time-lagged effects into the next several years, showing what the business would lose with such a move. Finance settled for a lot less. Johnson Controls used causal AI to get an early warning, enabling them to back out of physical commitments and begin to place different bets.

Finance 65

Finance Conversion Agency Marketing 65

Single Grain

FEBRUARY 21, 2025

Key Highlights Several factors, such as overhead, finances, sales, and delivery , are connected in an agency. Understanding the Interconnected Nature of Agency Operations The relationship between finance, operations, delivery, and sales is at the core of an agency’s success. Agency profitability can be challenging to measure.

Agency 52

Agency Non-Profit Finance SEO 52

Ad Monsters

JULY 18, 2025

Google Play: “ ClevMoney” topped the Android charts in finance; “ Words of Wonders: Crossword” took the crown in gaming for mitigating ad fraud risk, avoiding MFA-like characteristics and offering uncluttered experiences that improve ad effectiveness and user satisfaction.

Ad Ops 40

Ad Ops Viewability Finance Ad Inventory 40

Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms. Let’s consider a couple of examples to clarify.

Marketing 114

Marketing Audience Shipping Finance 114