The BRAG Blog: How CashApp Ruled Finance

Ad Colony

As you can see in the box, no finance apps did extremely poorly in our BRAG index with a lot of apps clustered around the middle. In fact, Finance had the most apps with a BRAG Index > 1 of any category. The post The BRAG Blog: How CashApp Ruled Finance appeared first on AdColony.

Citibank Partners Yahoo to Enhance Public Literacy on Personal Finance

Exchange Wire

Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money, and equipping them for their financial journey across different life stages. Hosted on Yahoo Finance [.].

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Wieden+Kennedy rises to the Revolut finance challenge

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The post Wieden+Kennedy rises to the Revolut finance challenge first appeared on More About Advertising. Advertisers Agencies Creative Finance News featured Revolut wieden+kennedy

CometChat Strengthens its Leadership Team with a Focus on Revenue Growth and Finance

Martech Series

CometChat, the leading in-app chat provider, announced the expansion of its executive team with the addition of Melissa Ordway in the role of VP of Finance and John Hyde as Chief Revenue Officer.

The BRAG Blog: How CashApp Ruled Finance

Digital Turbine

The BRAG Blog: How CashApp Ruled Finance . As you can see in the box, no finance apps did extremely poorly in our BRAG index with a lot of apps clustered around the middle. In fact, Finance had the most apps with a BRAG Index > 1 of any category.

The Co-op Bank calls out banks that finance climate change

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A new campaign from Dentsu Creative lifts the lid on fossil fuel finance with a message about the climate-unfriendly behaviour of many banks — in contrast to the Co-operative Bank, which hasn’t financed fossil fuel production for 20 years.

Fiscalnote Announces Strategic Partnership With South Korea Consumer Finance Leader Shinhan Card

Martech Series

“We are very excited to partner with Korea’s foremost credit card, consumer finance and technology leader in Shinhan Card. The post Fiscalnote Announces Strategic Partnership With South Korea Consumer Finance Leader Shinhan Card appeared first on MarTech Series.

Here’s where two-year-old finance platform Willa is finding creative freelancers, influencers to target

Digiday

The post Here’s where two-year-old finance platform Willa is finding creative freelancers, influencers to target appeared first on Digiday.

YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in Omnichannel Intelligent Marketing

Martech Series

In addition, YOYI TECH also announced the closing of its $20 million D+ round financing, led by Samsung Venture Investment?SVIC?,

Brand Finance: UK’s top brands lose £30bn in 2020, and not all of it will bounce back

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Every brand in the Brand Finance UK top 10 lost value last year, and many are likely to see a permanent decline, thanks to long term trends. The post Brand Finance: UK’s top brands lose £30bn in 2020, and not all of it will bounce back first appeared on More About Advertising.

WPP finance boss Richardson outlines changes to come – are agencies now part of the gig economy?

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Advertisers Agencies Creative Finance Media News featured JWT ogilvy WPPWPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent of its research unit Kantar, hoping to keep between 20 and 40 per cent depending.

FTC Staff Perspectives on Small Business Financing Enforcement Dangers

All About Advertising Law

The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on small business financing that highlights enforcement dangers on February 26, 2020. Finance providers that offer products with different features.

Monarchy is worth £67.5bn to UK says Brand Finance

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Consultancy Brand Finance has been looking at the “brand value” of the UK monarchy – not their personal finances – and deduced that the capital value of the UK monarchy as a business is a hefty £67.5bn, making an annual contribution to the UK economy of £1.766bn whereas its actual cost per head of population. Finance News Politics

ANNA brings in the new (finance), AKQA puts a new spin on old Gore-Tex

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Advertisers Agencies Creative Finance News PRANNA Money (Absolutely No Nonsense Admin) is a challenger mobile business account – “for entrepreneurs and creatives” it says here – and it’s raising crowd-sourced money as well as trying to recruit customers with a new campaign ‘Equity for Mugs’ from Taylor Herring and Chips films. Sounds pretty challenging. So it imagine Antiques Roadshow 70.

VW pulls US ads as emissions scandal blasts finances

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Advertisers Agencies Finance Media emissions scandals featured us ads vwVolkswagen has canned all its mainstream US advertising in the wake of the emissions scandal and it can only be a matter of time before it does likewise in the UK and elsewhere. This has the potential to be another financial disaster for VW – if the media owners in question levy penalty charges as.

FTC Remains on Consumer Finance Enforcement Beat

All About Advertising Law

With all eyes on the CFPB and its future fate, it’s easy to overlook the FTC’s activities in the consumer finance world. But that would be a mistake.

New York-Based Business Financing Companies Allegedly Deceive and Threaten Business Consumers

All About Advertising Law

The FTC continues policing business-to-business deception and its focus on small-business financing. But defendants’ financing contracts included a “personal guaranty.” FTC Staff Perspectives on Small Business Financing Enforcement Dangers.

Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. Ad Networks Case Study Finance fintech mastercard payment visa

Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box

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Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for consultancies to make a big money bid. Ad Tech Advertisers Agencies Analysis Creative Finance Media News Sponsored featured id commsOn this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst.

Consumer Finance Enforcement Activity in a New Administration

All About Advertising Law

Members of Venable’s Consumer Financial Services Practice , along with Paula-Rose Stark, a former attorney at the CFPB, now with Chain Bridge Partners, LLC, ‎recently discussed the current and evolving state of federal and state consumer financial protection law and policy.

Exterion Media to launch Media for Equity financing model for London start-ups

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The new programme is an extension of its EM Ventures which has already worked with 30 companies including Squadron Venture Media, Finance Media News exterion media london underground mmedia for equityOut of home operator Exterion Media is expanding its EM Ventures with the launch of a Media for Equity programme offering start-ups outdoor advertising space and other services in return for an equity share.

Budweiser kicks off World Cup bid – with own goal

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Advertisers Agencies Creative Finance Media News PR featured world cup

Can Rocky “future-proof” Ladbrokes advertising?

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Advertisers Agencies Creative Finance Media News Politics PR Technology featured labrokes neverlandAdvertising betting these days is like booze, or tobacco back in the day.

‘It’s Not Just a Case of Let’s Move Everything Online’—How Saga Continues Engaging Over-50s

Adweek

For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. As generations shift and consumer tastes change, so too must brands that focus on a specific age demo.

Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett

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Advertisers Agencies Analysis Creative Finance Media News Research CDP featured Mike Everett

KFC threatens legal action after Mbappé pulls out of French team photoshoot

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Advertisers Finance News featuredStar French footballer Kylian Mbappé has refused to turn up to a photo shoot organised by KFC, one of the French Football Federation’s official partners. He reportedly doesn’t want to endorse fast food or gambling.

Food 56

Lucky Generals debuts for Gym Group with ‘gymtimidation’

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Advertisers Agencies Creative Finance News featured gym group lucky generalsWith Lucky generals you nearly always get an idea (most of which work) and its debut for The Gym Group has what might be a winner in ‘gymtimidation’ (bit of a mouthful obviously.)

Marketing group MSQ reports strong full year growth

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Advertisers Agencies Creative Finance Media News Technology featured MSQMarketing group MSQ has capped a good year with 57% revenue growth to £91.3m and EBITDA profit up 51% to £11.4m. MSQ owns The Gate, Walk-In Media and MBAstack plus outposts in North America and the Far East.

Marketing Morsels: Airheads Takes Fake Money, Argent Suits Up for Election Season and More

Adweek

Morsel #1: Airheads accepts only play money at a fun popup experience Airheads aimed to put the fun back in finances with a Chicago popup where only play and toy money--not real money--could be exchanged for not just.

Fintech Revolut Invites the Underdog Into a Once Elitist Money Club

Adweek

British fintech Revolut claims to want to break down those barriers and make finance more accessible. The realm of money can appear closed off, ruled by the elite and powerful.

Warlingo turns table on marketing terms to aid Ukraine

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Advertisers Agencies Creative Finance Media News Politics PR Research Technology featured UkraineMany years ago there was a magazine called Campaign, which confused everybody. What was it about?

Pandemic boom industries slow ad spend amid recession concerns

Marketing Dive

The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report

MSQ launches global multi-platform content offer

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Advertisers Agencies Creative Finance Media News Technology featured MSQ

Is Waitrose aiming at the right targets?

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Advertisers Agencies Creative Finance News featured Waitrose

Food 60

Brave Commerce Podcast: Developing a Holistic Brand Experience

Adweek

Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing.

Reed Smith LLP: how brands are using NFTs to support charitable giving

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Advertisers Agencies Creative Finance Media News PR Research Technology legal NFTsBy Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global campaigns and marketing efforts.

Restructure on the cards at Unilever as CEO Jope announces retirement

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Advertisers Finance Media News Technology featured unilever

Adam&eveNYC debuts for NBA video game

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Advertisers Agencies Creative Finance News adam&eve NYC featured NBAAdam&eveNYC is hanging in there in the Big Apple market that has confounded so many British agencies (DDB obviously helps.)

Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

Marketing Dive

In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life

St Luke’s debuts for Mail Group’s i

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Advertisers Agencies Creative Finance Media News Politics featured i newspaper st luke's

Masterly inactivity should be new culture secretary Michelle Donelan’s motto

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Advertisers Agencies Finance Media News Politics ResearchNew UK Culture Secretary Michelle Donelan (below) says the Government will “reconsider the business case” for privatising Channel 4. That shouldn’t take long as there isn’t one.

Blackthorn.io Secures $16 Million in Structured Capital to Drive Product and Engineering Development and Enhance Risk Mitigation Efforts

Martech Series

Blackthorn.io, the wizard of event management, payment processing, and SMS apps on Salesforce, today announces $16 million in funding — $15M in debt financing with nearly $1M in primary financing.

John Lewis readies customer-friendly “for all life’s moments”

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Advertisers Agencies Creative Finance News PR featured John LewisEverybody looks forward to adam&eveDDB’s blockbuster Christmas ad for John Lewis and its mid-season effort usually causes a stir too – last year there was a “trans” row one recalls.