More About Advertising

AUGUST 26, 2022

The post Wieden+Kennedy rises to the Revolut finance challenge first appeared on More About Advertising. . ‘Your Way In’ seeks to de-mystify money for ordinary people, good luck with that one.

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Finance Advertising Agency 59

Martech Series

OCTOBER 20, 2022

After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction. The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity.

Finance 79

Finance MarTech Audience Marketing 79

Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

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Media Finance Marketing Advertising 325

Exchange Wire

APRIL 18, 2023

In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [.]

Finance 52

Finance Advertising 52

More About Advertising

SEPTEMBER 6, 2023

Nicely done and a good … The post A mixed 30-second bag: Amazon Business, Hillarys and UK Finance first appeared on More About Advertising. First up is Amazon Business from Joint showing that Rome really could have been built in a day, if only Emperor Bezos had been in charge.

Finance 52

Finance Advertising Agency 52

AdExchanger

JULY 27, 2023

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers' strike is causing advertising growth to stagnate. The post Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom appeared first on AdExchanger.

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Finance Advertising 98

MNTN

MARCH 7, 2024

And, according to a new study from The Trade Desk, advertisers know this. This increase in viewership is leading many advertisers to bet big on this growing channel. In fact, 95% of advertisers say they plan to maintain or increase their share of spend on programmatic CTV this year. Connected TV in the News Warner Bros.

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Advertising Finance Audience Marketing 98

Martech Series

AUGUST 29, 2022

In addition, YOYI TECH also announced the closing of its $20 million D+ round financing, led by Samsung Venture Investment?SVIC?, The post YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in Omnichannel Intelligent Marketing appeared first on MarTech Series.

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Finance Marketing MarTech Advertising 82

More About Advertising

APRIL 22, 2021

Every brand in the Brand Finance UK top 10 lost value last year, and many are likely to see a permanent decline, thanks to long term trends. The post Brand Finance: UK’s top brands lose £30bn in 2020, and not all of it will bounce back first appeared on More About Advertising.

Finance 72

Finance Advertising 72

Adweek

APRIL 18, 2023

When Silicon Valley Bank collapsed in March, the media industry braced itself for a wave of related fallout, as the financial institution had played a critical role in financing many of the technology companies that facilitate the flow of digital advertising.

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Finance Media Advertising 251

Exchange Wire

MARCH 30, 2023

Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [.]

Finance 52

Finance Advertising 52

More About Advertising

APRIL 18, 2024

Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. The Out claims to dispense with all that … The post Cream wins JLR’s The Out luxury car rentals first appeared on More About Advertising. A few years ago VW was described as Europe’s biggest bank.

Finance 105

Finance Agency Advertising 105

Martech Series

OCTOBER 19, 2022

Anonos, provider of the only technology that resolves the conflict between data use and protection with 100% accuracy, announced it has raised $50 million in growth financing backed by its intellectual property (IP) portfolio, facilitated by Aon (NYSE: AON) and led by GT Investment Partners (“Ghost Tree Partners”). “We

Finance 79

Finance Machine Learning GDPR Education 79

Adweek

NOVEMBER 9, 2023

The global finance tech. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors.

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Finance Retail Audience Media 228

All About Advertising Law

MARCH 9, 2020

The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on small business financing that highlights enforcement dangers on February 26, 2020. Finance providers that offer products with different features.

Finance 52

Finance Marketing Agency Advertising 52

All About Advertising Law

JUNE 12, 2020

The FTC continues policing business-to-business deception and its focus on small-business financing. Personal Guaranty of Performance — The FTC alleged that defendants’ advertising misrepresented to consumers that defendants required no personal guaranty from business owners. Collection Practices. Click here to register!

Finance 52

Finance Non-Profit Advertising Marketing 52

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers.

Advertising 75

Advertising Finance Media Audience 75

Ad Monsters

APRIL 18, 2024

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? Here are five things publishers should be doing to shore up their finances. That’s what financial literacy is all about.

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Ad Ops Finance Ad Server Impressions 110

Digiday

AUGUST 27, 2023

The “light at the end of the tunnel” is finally visible for advertising revenue thanks to a couple standout ad categories that are pacing up year over year, instead of down, according to several publisher CROs. Tech and finance are still soft, however, and entertainment is bracing for a slump thanks to the writers’ and actors’ strikes.

Finance 66

Finance Advertising Fashion Entertainment 66

Digiday

JULY 12, 2022

Aside from social platforms, Willa is also working with influencers and is advertising on Hulu and YouTube with digital video spots. It’s unclear how much exactly Willa is spending on advertising as Levin declined to share ad budget figures. Levin did note that Willa just started to use paid advertising over the last year.

Finance 67

Finance Audience Media Advertising 67

More About Advertising

APRIL 24, 2024

The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first … The post UK advertising clocks up £36.6bn in 2023 first appeared on More About Advertising.

Advertising 59

Advertising Marketing Finance Media 59

Digiday

SEPTEMBER 4, 2023

Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel , 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market.

Finance 73

Finance Advertising Media Marketing 73

Marketing Tech News

MARCH 12, 2024

The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per.

Banner 85

Banner Finance Mobile Ads Entertainment 85

Martech Series

JANUARY 11, 2023

According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. The post New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs appeared first on MarTech Series.

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Native Advertising Brand Lift Advertising Finance 77

VideoWeek

JUNE 28, 2023

Companies across the media and advertising landscape are now taking steps to measure the emissions generated by their business – which includes their own direct emissions, and those generated by other companies in their supply chain as a result of their business. This shows the extra sales generated by advertising, in money terms.

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Advertising Agency Ad Tech Finance 52

More About Advertising

NOVEMBER 20, 2017

Consultancy Brand Finance has been looking at the “brand value” of the UK monarchy – not their personal finances – and deduced that the capital value of the UK monarchy as a business is a hefty £67.5bn, making an annual contribution to the UK economy of £1.766bn whereas its actual cost per head of population.

Finance 40

Finance 40

Basis

NOVEMBER 14, 2022

With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed. With the rise of this new and increasingly popular channel, it makes sense that advertisers have questions: How extensive is the inventory? Can CTV ads be targeted? Let’s dive in.

Advertising 88

Advertising Retargeting Finance Banner 88

Martech Series

AUGUST 2, 2022

Aleph Group, Inc, a leading global enabler of digital advertising in emerging countries, announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

Advertising 78

Advertising Marketing Finance Fashion 78

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

All About Advertising Law

MARCH 28, 2017

With all eyes on the CFPB and its future fate, it’s easy to overlook the FTC’s activities in the consumer finance world. But that would be a mistake.

Finance 45

Finance Agency 45

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

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Retargeting Search Advertising Advertising Ad network 66

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.

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Audience Ad Exchange Finance Media 89

More About Advertising

AUGUST 17, 2022

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. The post Can Rocky “future-proof” Ladbrokes advertising? first appeared on More About Advertising.

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Advertising Entertainment Finance Media 115

Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Finance 111

Finance Marketing Display Advertising Search Advertising 111

PubMatic

APRIL 7, 2022

The Russian invasion of Ukraine has sparked a renewed focus within the advertising community on the question of how to advertise responsibly on news content during major news events—with some advertisers questioning whether it is safe or responsible to advertise on any news at all during a war. About Matt Skibinski.

Advertising 52

Advertising Finance Affiliates Education 52

Exchange Wire

FEBRUARY 27, 2023

From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Advertising is no different, and Alkimi Exchange sits at [.] Web3’s practical applications are already being felt across various industries.

Healthcare 98

Healthcare Finance Education Communications 98

Digiday

MARCH 27, 2023

It’s a scenario that represents a misguided dynamic in digital advertising, one that does a disservice to all parties. The advertiser would plug in a series of characteristics, such as men aged 35–40 on the East Coast, and ad tools would spit out publishers who claimed to meet those criteria.

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Advertising Ad Tech Conversion Audience 64