Adweek
APRIL 25, 2024
French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business development officer Arnaud Aubron, though the publisher declined to provide an update on its exact subscriber.
The Ad Tech Blog
APRIL 25, 2024
Understanding the Integration of AI in DevSecOps Key Points Enhanced Efficiency: AI technologies streamline DevSecOps processes, significantly reducing the time required for threat detection and response. Proactive Security Measures: AI enables the early identification of potential security threats, allowing for timely interventions. Automation of Routine Tasks: AI automates repetitive security tasks, freeing up human resources for more complex problem-solving.
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Adweek
APRIL 25, 2024
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase and the most the company's search revenue has grown in two years. Google once again branded itself.
AdExchanger
APRIL 25, 2024
On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline. But was it really that juicy of an announcement? There’s been collective scrutiny from the industry and plenty of concerns voiced pertaining to the solutions proposed in the Privacy Sandbox.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 25, 2024
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads.
Ad Monsters
APRIL 25, 2024
The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Yet, we didn’t need a fortune teller to see this news coming. After Google started the initial third-party cookie deprecation process earlier this year, implementing tracking protection for 30 million Chrome users ( about 1% of its user base ), and the ad tech industry began testing targeting cookieless audienc
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 25, 2024
Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.
Adweek
APRIL 25, 2024
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to come together and watch underscreened sporting events. In February 2022--before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago.
illumin
APRIL 25, 2024
Over-the-top or connected TV? It’s time to clear the air and understand the differences between the two marketing phenomena. It’s a common misconception. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example.
Adweek
APRIL 25, 2024
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers--typically because that customer actually wants to hear from the brand, and often because there.
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AdExchanger
APRIL 25, 2024
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video. The post The IAB Predicts Social Video Will Overtake CTV This Year appeared first on AdExchanger.
Adweek
APRIL 25, 2024
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. Discover the potential of brain implants for artificial.
Martech
APRIL 25, 2024
U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. Why we care. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.
Adweek
APRIL 25, 2024
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 25, 2024
By Jeremy Stern, former European promotions director of Coca-Cola and founder of promotional compliance agency PromoVeritas. With fewer than 150 days until the Olympic torch arrives in Paris, official partners are ready to get their money’s worth out of the games. For the majority of unaffiliated brands, meanwhile, there will be an uphill battle to comply … The post Jeremy Stern: why brands should play fair at this year’s Paris Olympics first appeared on More About Advertising.
Adweek
APRIL 25, 2024
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to create seamless campaign planning, activation and measurement across the company's portfolio. In addition, the new first-party data.
Seth Godin
APRIL 25, 2024
It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top. But the math is simple: Most of the people at the top leave long before they engage, buy or spread the word.
Adweek
APRIL 25, 2024
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
APRIL 25, 2024
Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal. On this week’s episode, the editorial team talks through this latest announcement from Google, […] The post The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo appeared first on AdExchanger.
Adweek
APRIL 25, 2024
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand management. Recorded live during ADWEEK's Social Media Week event in New York, they discuss Montgomery's early career at Procter & Gamble, which provided him.
AdExchanger
APRIL 25, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Curated Marketplace appeared first on AdExchanger.
Martech
APRIL 25, 2024
In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
APRIL 25, 2024
The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching. There are much better alternatives to the surface-level […] The post Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation appeared first on AdExchanger.
Martech
APRIL 25, 2024
What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. 1. Know what you need and why. The most important thing is to understand why you are using the solution in the first place.
AdExchanger
APRIL 25, 2024
Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported its fifth consecutive quarter of revenue growth in its Q1 2024 earnings call on Wednesday. Revenue for the quarter totaled $36.5 billion, a 27% YOY increase, with $35.6 billion coming from ads. It was the […] The post Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked appeared first on AdExchanger.
Exchange Wire
APRIL 25, 2024
Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. For the third time now, Google has delayed [.] The post Google Delays Third Party Cookie Deprecation: Ad Industry Reaction appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
APRIL 25, 2024
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger.
Brid.tv
APRIL 25, 2024
In our previous release, we introduced an upgraded analytics dashboard, beta testing for our most recent AI tool, and some additional novelties, all in a neatly rebranded CMS. This time around, with Platform Update 6.9.0. , we are deprecating the shared library feature and adding some overall improvements to the platform. Shared Library Depreciation and New Syndication Rules With Platform Update 6.9.0. we are deprecating the shared library feature and introducing new syndication rules.
Basis
APRIL 25, 2024
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025.
PubMatic
APRIL 25, 2024
Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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