Adweek
MAY 3, 2024
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than.
The Ad Tech Blog
MAY 3, 2024
Understanding Decentralized Ad Verification Key Points Enhanced Security: Decentralized systems reduce the risk of fraud and data manipulation by distributing data across multiple nodes. Increased Transparency: Every transaction and data exchange is recorded on a blockchain , ensuring transparency and traceability. User Privacy: By decentralizing the verification process, user data remains private and secure from unauthorized access.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Seth Godin
APRIL 27, 2024
They’re often related. It’s not unusual for someone to have more experience or knowledge than we do. If they use that knowledge to their benefit, not ours, they might be manipulating us. If we knew what they knew, we wouldn’t have gone along. This is the difference between a generous teacher and a hustler. Indoctrination is the repeated effort to get people to believe something, often something that’s not useful or correct.
Martech
MAY 3, 2024
It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more systemic issues at play. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MAY 1, 2024
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). The partnership marks KPM's second DSP partnership since last fall, and ushers in a new focus on commerce media for Yahoo.
The Ad Tech Blog
MAY 2, 2024
Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. User-Centered AI: Designing AI systems with a focus on user needs enhances user adoption and satisfaction. Cognitive Psychology: Understanding user behavior through cognitive psychology is vital for creating intuitive AI interfaces.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 29, 2024
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.
Adweek
MAY 2, 2024
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators.
The Ad Tech Blog
MAY 1, 2024
Understanding Real-time Ad Personalization Key Points Real-time ad personalization enhances user engagement by delivering tailored content based on user interactions and behavior. It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. Effective personalization requires integration across various data sources and platforms to maintain a unified user view.
Seth Godin
APRIL 30, 2024
Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions. If we care enough, we can find a way to solve a problem, but it might cost more money, require more effort or involve more risk than we’d prefer. If we’re ready to ease some of the constraints, that problem might go away.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
Adweek
MAY 1, 2024
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook service, it has seen a notable uptick in video inventory due to the rise.
The Ad Tech Blog
APRIL 29, 2024
At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. But what does the horizon hold for this dynamic field as we approach 2024? Let’s delve into the key trends, strategies, and predictions that will shape the future of social commerce on Facebook and beyond.
Seth Godin
APRIL 29, 2024
More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Some are using it to measure employee satisfaction as well. The P stands for ‘promoter’, but of course, it doesn’t actually measure promotion. If that many of your customers are actually promoting and recommending your business to others, you would be so busy you wouldn’t have time for a survey. “Would you recommend” is not the same question as, “how
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MAY 3, 2024
The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.
Adweek
MAY 1, 2024
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," David Cohen, IAB's president and CEO, said during the NewFronts Main Stage at Convene 225 Liberty on Wednesday. "Understanding next-generation solutions.
The Ad Tech Blog
APRIL 28, 2024
Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency. Enhanced User Privacy: By leveraging blockchain, user data can be anonymized, reducing the risks of personal data misuse and enhancing user trust.
Seth Godin
APRIL 28, 2024
Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related to our income. You pay them whether or not you’re busy. But there are two kinds of overhead, worth differentiating: Different overhead … the investments that help you and your product or service become better for your customers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
APRIL 30, 2024
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
Adweek
APRIL 29, 2024
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the.
The Ad Tech Blog
APRIL 27, 2024
Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. It enhances marketing strategies by providing insights into customer preferences and future actions. Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns.
Seth Godin
MAY 3, 2024
The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading up to the big day. When we buy something with a credit card, we’re choosing the long-term cost of paying the ongoing debt.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Martech
MAY 3, 2024
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.
Adweek
APRIL 30, 2024
Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?" campaign to the recent "Wood Milk" effort with Aubrey Plaza. Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa.
Oko
MAY 1, 2024
If a TV is playing to an empty room, your ad money is going to waste. In this blog post, we dig in on this problem — and how brilliant minds are working to solve it. Do we have your attention? In advertising, few questions are as important. Our entire industry is built around grabbing […] The post Measuring Attention: The Future of TV Advertising appeared first on OKO Digital.
Exchange Wire
APRIL 30, 2024
Verve Group today (April 30th, 2024), announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [.] The post Verve Group’s ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Martech
MAY 1, 2024
Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered
Adweek
MAY 1, 2024
Five-time Grammy winner Mike Post has composed the music for the best-known TV shows of the last two generations, including The Rockford Files, Magnum, P.I. and L.A. Law. But a singular moment in his career came when producer Dick Wolf called him about Law & Order, for which Post had just written the title theme.
VideoWeek
MAY 2, 2024
International publishing giant Condé Nast used its annual NewFronts pitch to advertisers this week to announce a big expansion of its video output, with 100 new pilots and 235 returning digital video series planned for the coming year, alongside increased live video output. Many publishers are rethinking their video strategies , with some choosing to dial down their video output, given audiences’ increasing preference for ultra short-form video.
Exchange Wire
APRIL 30, 2024
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [.] The post Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Expert insights. Personalized for you.
332 
Let's personalize your content