Adweek
MAY 3, 2024
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than.
The Ad Tech Blog
MAY 3, 2024
Understanding Decentralized Ad Verification Key Points Enhanced Security: Decentralized systems reduce the risk of fraud and data manipulation by distributing data across multiple nodes. Increased Transparency: Every transaction and data exchange is recorded on a blockchain , ensuring transparency and traceability. User Privacy: By decentralizing the verification process, user data remains private and secure from unauthorized access.
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Martech
APRIL 30, 2024
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
Seth Godin
APRIL 27, 2024
They’re often related. It’s not unusual for someone to have more experience or knowledge than we do. If they use that knowledge to their benefit, not ours, they might be manipulating us. If we knew what they knew, we wouldn’t have gone along. This is the difference between a generous teacher and a hustler. Indoctrination is the repeated effort to get people to believe something, often something that’s not useful or correct.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 1, 2024
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). The partnership marks KPM's second DSP partnership since last fall, and ushers in a new focus on commerce media for Yahoo.
The Ad Tech Blog
MAY 2, 2024
Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. User-Centered AI: Designing AI systems with a focus on user needs enhances user adoption and satisfaction. Cognitive Psychology: Understanding user behavior through cognitive psychology is vital for creating intuitive AI interfaces.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MAY 2, 2024
For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution wants to gain acceptance, make it convenient. Tim Wu has pointed out that we’ll trade almost anything to save a few moments of hassle or thought. But that doesn’t mean we’ve been spending our time and money on comfort.
Adweek
MAY 2, 2024
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators.
The Ad Tech Blog
MAY 1, 2024
Understanding Real-time Ad Personalization Key Points Real-time ad personalization enhances user engagement by delivering tailored content based on user interactions and behavior. It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. Effective personalization requires integration across various data sources and platforms to maintain a unified user view.
Martech
MAY 3, 2024
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.
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Exchange Wire
MAY 3, 2024
Cookieless curation platform Onetag has bolstered its senior global team with four new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry Charalambous joins Onetag [.] The post Onetag Continues Global Expansion with Four Senior Hires appeared first on ExchangeWire.com.
Adweek
MAY 1, 2024
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook service, it has seen a notable uptick in video inventory due to the rise.
The Ad Tech Blog
APRIL 29, 2024
At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. But what does the horizon hold for this dynamic field as we approach 2024? Let’s delve into the key trends, strategies, and predictions that will shape the future of social commerce on Facebook and beyond.
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
MAY 2, 2024
International publishing giant Condé Nast used its annual NewFronts pitch to advertisers this week to announce a big expansion of its video output, with 100 new pilots and 235 returning digital video series planned for the coming year, alongside increased live video output. Many publishers are rethinking their video strategies , with some choosing to dial down their video output, given audiences’ increasing preference for ultra short-form video.
Adweek
MAY 1, 2024
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," David Cohen, IAB's president and CEO, said during the NewFronts Main Stage at Convene 225 Liberty on Wednesday. "Understanding next-generation solutions.
The Ad Tech Blog
APRIL 27, 2024
Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. It enhances marketing strategies by providing insights into customer preferences and future actions. Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns.
Martech
APRIL 29, 2024
The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
APRIL 30, 2024
Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions. If we care enough, we can find a way to solve a problem, but it might cost more money, require more effort or involve more risk than we’d prefer. If we’re ready to ease some of the constraints, that problem might go away.
Adweek
APRIL 29, 2024
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the.
Exchange Wire
APRIL 30, 2024
Verve Group today (April 30th, 2024), announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [.] The post Verve Group’s ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps appeared first on ExchangeWire.com.
Martech
MAY 1, 2024
Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
illumin
MAY 2, 2024
Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Relevant messaging and creative content achieve mutually beneficial outcomes.
Adweek
MAY 2, 2024
News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively on reaching college students through their universities.
Exchange Wire
APRIL 30, 2024
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [.] The post Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion appeared first on ExchangeWire.com.
Martech
MAY 1, 2024
Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
APRIL 29, 2024
More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Some are using it to measure employee satisfaction as well. The P stands for ‘promoter’, but of course, it doesn’t actually measure promotion. If that many of your customers are actually promoting and recommending your business to others, you would be so busy you wouldn’t have time for a survey. “Would you recommend” is not the same question as, “how
Adweek
MAY 3, 2024
Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide & Handsome, Carte Blanche and Good Apple? If you said horses for any of those, you'd be wrong--they're all ad agencies. Seven.
Exchange Wire
APRIL 29, 2024
Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge. In [.] The post The Ad Tech Industry Sports Challenge is Back for a 4th Edition!
Martech
APRIL 30, 2024
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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