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Qobrix Introduces an Advanced Ecosystem of Portals for Real Estate Professionals

Martech Series

Qobrix , a leading provider of real estate software, has developed an ecosystem of portals for real estate professionals.

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Selling or Renting Real Estate, Selling Vehicles Via Facebook to Change Jan. 30

Adweek

Meta began sending out notices via email to Facebook users about changes to the process for selling or renting real estate and selling vehicles.

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Zentap Launches Game-Changing Marketing App for Real Estate Agents

Martech Series

Zentap, a SaaS company that empowers real estate professionals with a true all-in-one marketing solution has launched a mobile app making it even easier for real estate agents to build their brand and generate new prospects.

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Dual Camera Gets Prime Real Estate in Snapchat’s Main Camera Toolbar

Adweek

Snap Inc. introduced Dual Camera for Snapchat at Snap Partner Summit in April as part of its Director Mode camera and editing tools, and Monday, the Dual Camera option was placed front and center in the application's main camera toolbar.

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RelPro Integrates Commercial Real Estate Data & Buyer Intent Insights

Martech Series

RelPro, the fast-growing business development and relationship management solution for Financial & Professional Services, announced the integration of Commercial Real Estate data and Buyer Intent insights to further enhance their Business Development and Relationship Management solutions.

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iHeartMedia to cut U.S. real estate footprint in half

Digiday

A “huge portion” of the media and internet companies tracked by Craig Huber, media analyst and founder of research and advisory firm Huber Research Partners, has reduced their real estate footprint to save on costs in the past two years, he said.

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Real estate marketer Rent. creates TikTok solutions platform

Marketing Dive

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app

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Why metaverse platforms are gamifying their virtual real estate to attract customers

Digiday

There are numerous brokers of virtual land, but a group of prominent digital real estate companies has emerged — Decentraland , The Sandbox , Somnium Space and Cryptovoxels — which Web3 observers have dubbed “the Big Four.”.

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istaging Introduces AI-Revamp, an Immersive Upgrade to Real Estate Virtual Tours

Martech Series

iStaging accelerates the visualization of real estate properties for buyers and improves lead generation for real estate professionals with 3D virtual staging.

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Reimagine Home: How Zillow’s using their $15.8M ad spend to dominate online real estate and fuel business growth.

Ad Beat

Founded in 2006, Zillow is a real estate marketplace created by Spencer Rascoff (Cofounder of Hotwire ), and former Microsoft executives + founders of Expedia—Rich Barton and Lloyd Frink. Case Study Real Estate Deutsch dictionary.com programmatic real estate Topix YouTube zillow

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Spotselfie Announces Disruptive Technology in Social Metaverse Advertising & Digital Real Estate Ownership

Martech Series

Spotselfie, the leader in AR social networking, today announced the beta launch of its most recent development, The SAM Business Portal (Socialize, Advertise, & Monetize), which allows companies to place GPS-located AR ads in real time at any live event around the world.

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The Best Real Estate Agents Rely On Intelligent, Effective Advertising

AdPulp

Top performing real estate agents bring persistence, talent and lots of hard work to the job. The post The Best Real Estate Agents Rely On Intelligent, Effective Advertising appeared first on Adpulp. Editor’s note: This is a sponsored post. When it comes to marketing, these sales pros seek an advantage, and thanks to a multitude of new marketing tools, it’s much easier for agents to showcase their listings and find prospective […].

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No Newspapers Means Diminished “Real Estate” for Brand Advertising

AdPulp

Question for you.how many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin’ away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and […]. Media Trends Print Retail

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NFT Tech Joins The Sandbox Metaverse

Martech Series

Customer Experience Management Technology ERC-20 utility token innovative technologies News NFT Tech partnering Sandbox Sandbox Metaverse technology company unparalleled creativity virtual real estate virtual world Web3 web3 studioNFT Technologies Inc.,

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Buying Buddy IDX CRM Launches an enhanced WordPress IDX plugin

Martech Series

Buying Buddy IDX CRM real estate lead capture and customer relationship management (CRM) system now offers an enhanced WordPress IDX plugin. This update will give real estate agents the most secure, reliable IDX data available.

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Dibbs Analyzes OpenSea Collection Data; Uncovers 64 Percent of NFTs Today Have Two or More Utilities

Martech Series

OpenSea’s data supports that real-world use cases for NFTs are emerging and that overall sentiment toward the market is improving as consumers see more NFT relevance and utility in both the physical and digital worlds.

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Synup Launches Messenger

Martech Series

It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate.

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Will Reports of TikTok’s ‘Heating’ Practice Turn Up the Heat Even More on the Platform?

Adweek

The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators.

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RealPage Announces Definitive Agreement to Acquire Knock CRM

Martech Series

RealPage , a leading global provider of software and data analytics to the real estate industry, announced that it has entered into a definitive agreement to acquire Knock CRM (Knock), a provider of leading customer relationship management (CRM) and front office technology in the multifamily industry. Acquisition Combines Industry-Leading Property Management Technology Solutions and CRM to Deliver Next-Generation Virtual Operating Platform.

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As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty

Adweek

They would rather not waste away their real estate--which has been redesigned to accommodate collaborative work--but they also don't want people who prefer working from home to resign in protest. Agency executives want their people back in the office.

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Newsletters Are Booming. Can Their Ad Products Catch Up? 

Adweek

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

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CarMax Pulls Up to the New York Market With High Line Activation 

Adweek

That is how Yujin Heo, CarMax's vp of creative, described the company's recent activation on The High Line, the elevated park along Manhattan's west side that runs through the bustling and high-end real estate-heavy neighborhoods of the. "You only come to New York once.

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Mr Coffee, Which Changed How Americans Caffeinate, Keeps Steaming Ahead

Adweek

Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. There's a cynical old saying: Hatred breeds excellence.

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Apple promotes bigger iPhone screen to accommodate streaming, gaming

Marketing Dive

While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands

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How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce

AdExchanger

TikTok's content relies heavily on influencers and creators.

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The Center of Has Gravity Shifted

AdPulp

Manhattan’s commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty.

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ORIGIN Metaverse Announces Partnership with WallStreetBets

Martech Series

ORIGIN Metaverse, a real estate technology company leveraging Web 3, is pleased to announce the addition of Christopher Berrios to their team. ORIGIN’s virtual real estate marketplace unifies various metaverse platforms into a simple, secure, and streamlined marketplace.

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Meta to Cut Down 87,000-Strong Workforce; Flipkart Tightens Belt in Face of Increasing Losses

Exchange Wire

In today's ExchangeWire news digest: Meta prepares to cull its 87,000-strong workforce; Walmart-owned Flipkart to cut back on M&A and hiring as losses increase in India; and research reveals billions of dollars have been spent on metaverse real estate over [.].

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New Job Openings, Infinite Career Possibilities

AdPulp

Furloughs, layoffs, downsizing, early retirement, contract buyouts…the marketing communications industry is struggling to survive the pandemic, along with media companies, and client companies in retail, events, hospitality, travel, commercial real estate, et al.

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Hivestack & RE/MAX of Southern Africa Activate the World’s First Programmatic Digital Out-of-Home (DOOH) Anamorphic Campaign

Exchange Wire

The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [.].

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Rebirth Announcement: On March 16, Nebraska Realty Is In Business

AdPulp

One of Omaha’s largest real estate firms – Deeb Realty, will change its name to Nebraska Realty, effective March 16, 2015. The real estate company hired Corporate Three Design in Omaha to create a new brand identity and roll it out across traditional media. DISCLOSURE: Shawn Hartley, the publisher of this web site is Vice […]. The post Rebirth Announcement: On March 16, Nebraska Realty Is In Business appeared first on AdPulp.

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Browsi Announces Corporate Rebrand Reflecting Expansion Into Video and Becoming an All-in-One Ad Platform

Martech Series

With close to 10 billion monthly impressions, Browsi has established itself as the leading AI-driven company to empower publishers and content creators to gain control of their digital real estate.

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Roopler and Chime Have Joined Forces to Deliver the Most Powerful AI-Driven Lead Generation and Nurturing Solution Yet.

Martech Series

Real estate professionals nationwide are already raving about the Roopler’s impact. Together Roopler and Chime offer a fully integrated lead-generation system with a premier CRM, IDX, and marketing platform.

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Realtor.com Appeals To Each Home Buyer’s Unique Tastes and Needs

AdPulp

Buying real estate in today’s hyper-competitive market is incredibly taxing. Homebuyers are in the middle of the most competitive buying season of all time. There are 50% fewer homes on the market year over year, and home prices at a national median of $375,000 have surpassed all-time highs, plus homes are selling in just 43 […]. The post Realtor.com Appeals To Each Home Buyer’s Unique Tastes and Needs appeared first on Adpulp. Featured Creative

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In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat

Ad Monsters

Page Real Estate: UX vs Revenue. To kick off the discussion, Rob Beeler, Founder & CEO, Beeler.Tech, posed a query about how to properly maneuver page real estate. “So So my thought around this is that ultimately page real estate is everything right?”

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Media companies downsize office spaces in NYC

Digiday

Given the move to hybrid work and the current unstable economic conditions, publishers are choosing real estate as a place to trim the fat. Why some media companies are shrinking their real estate footprint.

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How clients are dictating agencies’ return to in-person work

Digiday

As the working world continues to redefine work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.

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Future plc closed its D.C. office along with its Atlanta video hub last month

Digiday

Everybody’s worried about [the economic] slowdown, because interest rates are up…But when you’re making a real estate decision, you’re not making a short-term decision. The reduction in Future’s real estate footprint in the U.S.

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Taradel Launches Free Design Tool for Every Door Direct Mail Advertisers

Martech Series

New design tool features professionally designed EDDM postcard templates for topics ranging from real estate to hiring. To date, Taradel has added ninety design templates ranging from real estate sales to hiring efforts in the transportation industry.

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Brightspot Welcomes Raleigh McClayton as Chief Executive Officer

Martech Series

McClayton joins Brightspot after a distinguished career leading technology companies in the food and commercial real estate industries. Prior to ArrowStream, he served as President of LoopNet, the largest advertising platform for commercial real estate.

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Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve

Martech Series

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This Spot Is Reserved for Premium Sponsors

AdPulp

Here’s the deal… The second slot in the homepage layout (where this post is located) is prime real estate and we’re willing to lease it to companies with a compelling reason to be here, in front of the audience we’ve worked 13+ years to cultivate and […]. We’re starting the new year with a new plan.

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How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Imagine this: You’re.