Digiday

DECEMBER 19, 2024

The crusade to make everything an ad network continues as yet another player enters the space: real estate media.

Real Estate 68

Real Estate Retail Media Ad network 68

Martech

SEPTEMBER 10, 2024

For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less. Automation can expedite localized campaign building and launching through pre-set configurations.

Media 117

Media Advertising Ad Ops Non-Profit 117

Ad Monsters

NOVEMBER 27, 2024

This can be a valuable audience for real estate, tourism, leisure, or related brands. Another specialized audience that could be a good candidate for a curated deal or direct partnership? PetScreening. Did you know they have a truly verified audience of pet owners and their specific dog breeds?

Real Estate 98

Real Estate Audience Communications Media 98

Ad Monsters

MAY 21, 2025

Contextual Relevance and Community Engagement Going local also provides advertisers with the opportunity to place their messages alongside content that resonates with readers, whether its a real estate company advertising near local housing market coverage or a restaurant featured alongside dining reviews.

Real Estate 103

Real Estate Audience Affiliates Education 103

Ad Monsters

MARCH 19, 2025

Real estate agents dont just broadcast the lowest price a seller will accept; they work to get top dollar. If you want to nudge bid prices higher, do it in a separate field (he proposed calling it something like recommended price or minimum bid). Just dont hijack the floor field for it. Why shouldnt publishers do the same?

Ad Tech 96

Ad Tech Real Estate 96

Adweek

JUNE 25, 2025

She shares how this approach helped a real estate agent pivot successfully, showing that identifying human uniqueness is key to long-term career resilience.

Real Estate 173

Real Estate Education Media Conversion 173

Martech

OCTOBER 17, 2024

You’re getting a couple days at the resort so they can try to sell you some real estate. The point is not that the timeshare industry is an example of moral virtue, but there’s a certain honesty to that transaction. Why can’t we do that with data?

Cookies 126

Cookies Pop-Up Real Estate MarTech 126

Ad Monsters

DECEMBER 5, 2024

The mobile in-app environment offers a different ad experience.Consumers spend 92% of their mobile time in apps, where ads can take full advantage of 100% of the screen real estate. This clutter diminishes engagement and fails to deliver a cohesive brand message.

Real Estate 97

Real Estate Retail Audience Conversion 97

Rob Campbell

APRIL 28, 2025

By the gates, I saw this ad Now on one hand, I was quite impressed by the smarts of the real estate agents. Not by the school because even though its located in one of Aucklands richest locations, its state run so likely needs the money like every other state school but by the real estate agents.

Real Estate 52

Real Estate Education Marketing Impressions 52

Digiday

JANUARY 21, 2025

Alongside real estate , airlines and banking , airport shops have joined the race. For those still counting, theres another retail media network to add to the list. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S.,

Retail 73

Retail Real Estate Ad network Media 73

Ad Monsters

MAY 13, 2025

To meet this challenge, the SSP Sovrn developed Signal Vitals, an analytics dashboard that gives publishers insights into how buyers value their digital real estate. The question is: How do we act against it?

Viewability 85

Viewability A/B Testing Media Real Estate 85

Martech

MAY 16, 2025

That’s not a lot to go on, and the specific real estate and content of AI overviews continue evolving. Also, they tend to appear more often in the earlier, research and information phase of the consumer journey and are less common closer to the point of conversion.

Real Estate 84

Real Estate SEO Finance MarTech 84

AdOpsHouse

OCTOBER 29, 2024

A unique opportunity for furniture retailers to benefit from market conditions With the Bank of Canada implementing a super-sized rate reduction of 50 bps this month, a lot of attention has been paid to how this will affect two key areas that impact furniture sales; real estate and retail sales.

Retail 52

Retail Real Estate Ad Ops Marketing 52

Single Grain

MAY 31, 2025

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Advendio

JUNE 26, 2025

These companies are sitting on rich troves of first-party data and own highly trafficked digital real estate, conditions ideal for launching high-margin, advertiser-friendly networks. Uber now generates over $1 billion in annual ad revenue globally by monetizing its app real estate for CPG and QSR brands.

Retail 52

Retail Real Estate Media Ad Ops 52

illumin

APRIL 10, 2025

Another example would be optimizing your website so that youre also one of the top searches in similar categories to your own (such as targeting those who are looking into purchasing real estate properties if youre a home insurance company).

Marketing 59

Marketing Real Estate Pop-Up Audience 59

Seth Godin

APRIL 25, 2025

One more: we know a lot about real estate agent performance. The seeker’s AI agent could rank based on location, employee satisfaction, retention, workplace, pay, etc. And the employers could focus on skills and attitudes instead of false proxies like background. We can measure buyer and seller satisfaction.

Real Estate 90

Real Estate Manufacturing Marketing 90

Single Grain

MAY 6, 2025

The luxury real estate sector exemplifies this approach, where properties featuring intentional minimalism with high-quality materials have experienced a 20% reduction in time on market and achieved sales prices 812% above comparable non-minimalist luxury listings.

Real Estate 52

Real Estate Fashion Conversion Rate Communications 52

Rob Campbell

MAY 5, 2025

By the gates, I saw this ad Now on one hand, I was quite impressed by the smarts of the real estate agents. Not by the school because even though its located in one of Aucklands richest locations, its state run so likely needs the money like every other state school but by the real estate agents.

Real Estate 64

Real Estate Education Marketing Impressions 64

Single Grain

JUNE 17, 2025

Guesty: Smart Performance Optimization Property management software provider Guesty leveraged TikTok’s Smart Performance campaigns to target real estate professionals with educational content. They executed storytelling-focused content that guided prospects through educational journeys before introducing conversion opportunities.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

MNTN

MARCH 6, 2025

These devices power a massive share of OTT viewing, making them prime real estate for advertisers. Streaming Devices Devices like Roku, Amazon Fire TV, Apple TV, and Chromecast turn any standard TV into a connected one, giving users access to a wide range of streaming platforms.

Advertising 52

Advertising Audience Impressions Retargeting 52

Martech

JULY 14, 2025

That inbox real estate is quiet and we all know we check our work email on weekends, too. Set a consistent cadence Weekly, bi-weekly, monthly — it doesn’t matter, as long as you can commit to creating quality content on the cadence you’ve selected. Your audience should know when to expect you. Want to stand out?

Real Estate 112

Real Estate Click Through Rate Audience Brand Awareness 112

Karola Karlson

APRIL 3, 2025

The first ad creative is in landscape format, meaning it uses up only about 60% of the total available LinkedIn feed real estate. My bet is that if LinkedIn’s paid advertising team would fix these 10 mistakes, their ROAs would improve 2x or more. The colour scheme is faded and boring; it doesnt convey excitement.

Real Estate 52

Real Estate Pop-Up Marketing Advertising 52

Single Grain

JUNE 2, 2025

These are searches where users get their answers directly from the search results page without clicking through to any website.

SEO 52

SEO Real Estate Conversion Conversion Rate 52

Martech

MARCH 21, 2025

Shift your focus to something bigger than a content feed on someone elses real estate. Too many companies rely on platforms they do not control instead of building a community through a shared, common identity. Im not telling you to stop using other platforms, either.

Real Estate 91

Real Estate Audience Conversion Marketing 91

VideoWeek

MAY 23, 2025

Rightmove’s Simon Dawson joins as Chief Revenue Officer Real Estate; Shopify’s Graham Field as Chief Revenue Officer Retail/Media; MiQ’s David Whiteley as Client Success Lead; TwentyCI’s Ryan Shiels as Chief Product Officer; and FAN ID’s Oli Belloas Head of Growth.

Ad Tech 52

Ad Tech Media Food Retail 52

Adweek

JUNE 23, 2025

“has undergone significant transformation, with a focus on strategic investments in its core growth pillars—Dow Jones, digital real estate services and book publishing—and delivered its four most profitable years from fiscal 2021 to 2024, with continued strong performance in fiscal 2025.”

Real Estate 247

Real Estate Media Agency Marketing 247

Adweek

JUNE 26, 2025

Commerce Consumers Distrust Influencer Marketing More Than Advertising By Elena Cavender United Is Selling Ads for JetBlue, With Eyes on Other Airlines By Lauren Johnson Why Tubi Is Working With 6 Creators to Bring More Content to the Platform By Elena Cavender Social Shopping Spree: The Future of Ecommerce With Shopify By Matt Britton Superfiliate (..)

Real Estate 165

Real Estate eCommerce Media Marketing 165

Single Grain

APRIL 23, 2025

Industry-Specific Impact Finance Financial institutions are using Manus AI to: Analyze market trends and make investment recommendations Generate comprehensive financial reports Optimize portfolio management strategies Assess risk factors across various scenarios Healthcare In healthcare, Manus AI applications include: Analyzing medical research data (..)

Real Estate 52

Real Estate Education Finance Healthcare 52

Single Grain

MAY 30, 2025

Think of SEO as real estate you own versus paid ads as property you rent. But the fundamental distinction between these approaches goes beyond cost structure. SEO requires patience but builds compounding value over time, while paid ads deliver immediate results but cease to produce once the payment stops.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

MAY 2, 2025

SERP Real Estate Domination : Target simultaneous organic and paid visibility for high-value terms. Coordinating SEO and Paid Search SEO and paid search can work together to maximize search visibility: Keyword Gap Coverage : Use paid search to cover valuable keywords with weak organic rankings.

SEO 52

SEO Conversion Rate Conversion Real Estate 52

Single Grain

MAY 30, 2025

Different industries see varying levels of SEO success, with real estate (1,389% ROI) and financial services (1,031% ROI) experiencing the highest returns on their SEO investments. SEO Performance Metric Value Comparison Point Average SEO ROI 748% $7.48 return for every $1 spent Organic SEO Lead Conversion Rate 14.6%

SEO 52

SEO ROI Real Estate Conversion 52

Adweek

AUGUST 27, 2024

But how did he come to found Serhant, which is truly transforming the real estate industry? Founded in New York in 2020, Serhant is a real estate and media company with a vision to change the way real estate is sold.

Real Estate 283

Real Estate Media 283

Adweek

OCTOBER 24, 2023

Real estate isn't always a topic that receives a warm welcome in conversations. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar.

Real Estate 316

Real Estate Media Entertainment Conversion 316

Martech

MAY 14, 2025

Our research shows that SEO best practices can help brands create content thats discoverable for Googles AI Overviews, increasing the chances of being featured in key real estate at the top of the most widely used traditional search engine.

Real Estate 96

Real Estate SEO Machine Learning Audience 96

Adweek

JULY 10, 2024

From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content.

Real Estate 306

Real Estate Entertainment 306

Adweek

NOVEMBER 21, 2023

Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market. The platform noted that the Super Bowl is the unofficial start of home selling season, making it.

Real Estate 313

Real Estate Marketing 313