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For Rocket Companies CMO, A Rebrand Is Just The First Step Towards Disruption

Adweek

This week, the fintech company--which houses mortgage, real estate, and financial services brands-- debuted its new logo, wordmark, and color palette.

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Zillow Sued by Compass Over Policy to Ban Private Listings

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms Zillow Sued by Compass Over Policy to Ban Private Listings The real estate brokerage firm accused the property listings platform of anticompetitive behavior Zillow is adhering to a 2019 policy, as set by the National Association of Realtors.

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People Are Searching More, But Not Just on Google

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice People Are Searching More, But Not Just on Google AI in traditional search spaces is contracting available real estate for brands People look through more search results than they used to because it’s harder to find the information they want.

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Good Morning America Begins Broadcasts From New Home at 7 Hudson Square

Adweek

ABC News’ Becky Worley gave a tour of their new Lower Manhattan neighborhood, with their new complex occupying a whole block of real estate. Muir took them to a special hallway within the newsroom that featured large wall images of past ABC News staffers, including the late Peter Jennings. It made its debut there in Sept.

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Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL

Adweek

Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic.

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How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online

Adweek

Commerce NBCUniversals Talent Wants Brands To Get in on the Joke By Elena Cavender Capitalizing on Retail Media’s New Opportunities By Dawn Papandrea Sams Club Weighs What Costs More: Tariffs or Consumer Sentiment By Robert Klara Leveraging Mobile Apps: Retail Media’s Next Frontier With AppsFlyer By Dan Massimino & Evan Hovorka YouTube Launches Open (..)

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Have we reached peak ad network?

Digiday

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max).