Get Your Brand In on the Ground Floor of Real Estate Entertainment
Adweek
JULY 10, 2024
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content.
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Adweek
JULY 10, 2024
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content.
Adweek
OCTOBER 24, 2023
Real estate isn't always a topic that receives a warm welcome in conversations. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar.
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Ad Rants
DECEMBER 4, 2023
It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. In real estate, most people will discover a property for the first time in the same way: through an online real estate listing.
Adweek
NOVEMBER 21, 2023
Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market. The platform noted that the Super Bowl is the unofficial start of home selling season, making it.
Adweek
MARCH 1, 2023
French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Despite the time and effort many people devote to finding their ideal home, one thing is beyond a property seeker's control: the neighbors.
Adweek
JULY 27, 2023
It was 2004, and the luxury real estate firm at 660 Madison Ave. Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson.
Adweek
SEPTEMBER 30, 2022
Meta began sending out notices via email to Facebook users about changes to the process for selling or renting real estate and selling vehicles. Starting Jan. 30, 2023, people will no longer be able to create listings of this type via the Vehicles tab and Manage Inventory tab on Facebook business pages.
Ad Rants
SEPTEMBER 13, 2023
In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1. 10 Real Estate Marketing Ideas 1.
AdExchanger
NOVEMBER 21, 2023
Estate Media launched in September as an online hub for real estate and home improvement content. It hopes to hook viewers – and brands – with content that features influencers in the real estate industry who have a strong online following.
Martech Series
JANUARY 27, 2023
Qobrix , a leading provider of real estate software, has developed an ecosystem of portals for real estate professionals. The CRM is designed to streamline the sales process for real estate agents and property developers by managing their entire sales pipeline and automating manual-intensive tasks.
Playwire
MAY 20, 2024
Key Points Real estate data offers uniquely, powerful insights that can be highly impactful for an entire host of brands across many verticals.
Martech Series
JULY 20, 2022
RelPro, the fast-growing business development and relationship management solution for Financial & Professional Services, announced the integration of Commercial Real Estate data and Buyer Intent insights to further enhance and differentiate their Business Development Solutions for Business & Commercial Bankers.
Digiday
JULY 25, 2022
There are numerous brokers of virtual land, but a group of prominent digital real estate companies has emerged — Decentraland , The Sandbox , Somnium Space and Cryptovoxels — which Web3 observers have dubbed “the Big Four.”. The virtual real estate market is not limited to the blockchain, however.
Martech Series
SEPTEMBER 2, 2022
iStaging accelerates the visualization of real estate properties for buyers and improves lead generation for real estate professionals with 3D virtual staging. The post istaging Introduces AI-Revamp, an Immersive Upgrade to Real Estate Virtual Tours appeared first on MarTech Series.
Adweek
AUGUST 29, 2022
introduced Dual Camera for Snapchat at Snap Partner Summit in April as part of its Director Mode camera and editing tools, and Monday, the Dual Camera option was placed front and center in the application's main camera toolbar. Dual Camera will still be accessible in Director Mode alongside other tools including Camera Speed,
Martech Series
JULY 27, 2022
The latest product innovation is an industry-tailored solution for real estate agents and brokers looking to streamline their offline and online reach. Dubbed Everywhere Real Estate, it’s the latest industry-focused update to PostcardMania’s flagship digital/direct mail integration product, Everywhere Small Business.
Digiday
DECEMBER 13, 2022
A “huge portion” of the media and internet companies tracked by Craig Huber, media analyst and founder of research and advisory firm Huber Research Partners, has reduced their real estate footprint to save on costs in the past two years, he said. Many are getting out of leases or subleasing excess real estate.
Adweek
APRIL 26, 2024
While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used. The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4
Adweek
APRIL 11, 2024
There's Simpson the sportscaster, franchisee, real estate investor and--memorably--the face. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun.
Adweek
FEBRUARY 11, 2024
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta.
Martech Series
JULY 28, 2022
The post Spotselfie Announces Disruptive Technology in Social Metaverse Advertising & Digital Real Estate Ownership appeared first on MarTech Series. .” Marketing Technology News: Sabbaticals In The Workplace: Tips For Rolling Out This Progressive Employee Perk.
Exchange Wire
FEBRUARY 27, 2024
Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.
Adweek
NOVEMBER 15, 2023
It's safe to say that sliver is fairly rugged real estate, so to Yeti, it looked. For those who think there's no such thing as uncharted territory these days, here's a validating stat: Google has mapped 98% of the world, covering more than 10 million miles with Street View. But what about the remaining 2%?
Digiday
MARCH 30, 2023
Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. Real estate is all about getting a customer into a home. Home has deep, deep emotional meaning and value.
Adweek
SEPTEMBER 15, 2023
For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the delivery platform opened "The Best Pet House Ever," a pop-up that served as part showcase for the treats.
Marketing Dive
NOVEMBER 3, 2022
The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.
AdPulp
MARCH 21, 2019
Top performing real estate agents bring persistence, talent and lots of hard work to the job. The post The Best Real Estate Agents Rely On Intelligent, Effective Advertising appeared first on Adpulp. Editor’s note: This is a sponsored post.
Adweek
DECEMBER 12, 2022
Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. One morning.
Adweek
JANUARY 20, 2023
The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators. Emily Baker-White of Forbes spoke.
Adweek
DECEMBER 19, 2022
They would rather not waste away their real estate--which has been redesigned to accommodate collaborative work--but they also don't want people who prefer working from home to resign in protest. Agency executives want their people back in the office.
Adweek
SEPTEMBER 2, 2022
That is how Yujin Heo, CarMax's vp of creative, described the company's recent activation on The High Line, the elevated park along Manhattan's west side that runs through the bustling and high-end real estate-heavy neighborhoods of the.
Adweek
FEBRUARY 28, 2023
Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports.
Adweek
NOVEMBER 3, 2022
Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.
Digiday
OCTOBER 15, 2023
The housing market continues to be a point of contention for people grappling with hiked interest rates, inflated rents and low housing supply. With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. Zillow estimates the U.S.
AdExchanger
MAY 22, 2024
But Paramount hasn’t profited from sunglass sales or Montana real estate. “We Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason.
Martech Series
JUNE 7, 2022
Buying Buddy IDX CRM real estate lead capture and customer relationship management (CRM) system now offers an enhanced WordPress IDX plugin. Buying Buddy now gives brokers the most accurate and robust, up-to-date data for displaying MLS real estate listings and marketing properties online.
Seth Godin
JUNE 16, 2024
The leads (one out of 40,000 calls, perhaps) are sold to real estate brokers. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. Multiply this by 500 different hustlers in a dozen industries, and now the open nature of the phone is gone forever.
Martech Series
FEBRUARY 2, 2023
Real estate CRM Wise Agent announced the addition of AI Writing Assistant, an AI content writing aide, to their platform. Real estate CRM Wise Agent announced the addition of AI Writing Assistant, an AI content writing aide, to their platform. OpenAI is considered the leading AI research and deployment company.
Ad Monsters
MAY 10, 2024
Future Today’s enhanced user interface offers advertisers prime webpage real estate, free from competition. Prioritizes the “First-Screen Advantage” Prime Real Estate for Brands: The first-screen advantage refers to the prominent display of a brand’s hero image as soon as the app opens.
Digiday
APRIL 17, 2024
It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads. The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early as the second half of this year, industry sources have told Digiday.
AdPulp
DECEMBER 17, 2019
Question for you.how many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin’ away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and […].
Martech Series
AUGUST 9, 2022
ORIGIN Metaverse, a real estate technology company leveraging Web 3, is pleased to announce the addition of Christopher Berrios to their team. ORIGIN’s virtual real estate marketplace unifies various metaverse platforms into a simple, secure, and streamlined marketplace.
Playwire
JUNE 2, 2024
Key Takeaways Own Your Digital Real Estate : Creating your website or blog is crucial for long-term revenue success, offering more control and stability than relying solely on social media platforms.
Playwire
NOVEMBER 6, 2023
Content-First Approach : Think of your blog as prime real estate; selecting the right ad placement is crucial. Whether it's the compact real estate challenges of a mobile device or combatting ad blindness on desktop, tailoring your strategy for each blogging platform is a must. It's about striking that aesthetic balance!
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