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RPM vs CPM

Monetize More

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Publishers: Publishers provide the digital real estate where ads will appear. Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates.

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What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. Second, because of high demand, pre-rolls have a higher ad fill rate. It should also have video header bidding capabilities to maximize ad fill rate and yield. This means two things.

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate. They are responsible for the automatization of the process.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. .

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How Publishers Can Make More Money With AdTech

Clearcode

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.