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Pinterest Begins Rolling Out API for Conversions

Adweek

Pinterest is expanding the capabilities of its Pinterest Trends Tool and globally rolling out a new API (application-programming interface) for Conversions.

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How to Boost Conversions with Website SEO?

Ad Rants

You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Learn about some conversion rate optimization tips that can help you boost your conversions.

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 Brave Commerce Podcast: How Optimizing Content Leads to Conversion

Adweek

In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand's "maker culture" has contributed to its success in both the b-to-b and b-to-c ecommerce world.

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Flipboard to Add Conversational Element to Magazines, Starting With Notes

Adweek

Social curation platform Flipboard is introducing ways to add conversation to the content in its Magazines, highlighted by the new Notes feature rolling out on desktop Tuesday, with Android and iOS to follow in January. "We

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Twitter: How to Leave a Conversation on Mobile

Adweek

When someone leaves a conversation on Twitter (that is, when someone untags themselves from a tweet or conversation), their username will remain in the tweet, but it will no longer be a. Twitter's Unmentioning feature is now available to all users across all platforms.

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Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization

Adweek

Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase Optimization. Measurement tool Twitter Pixel enables conversion tracking, which Twitter called in a blog post Tuesday.

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What is a conversion optimization platform?

Martech

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Benefits of conversion optimization platforms Many conversion events drive revenue.

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Messenger Dives Deeper Into End-to-End Encrypted Conversations

Adweek

The Meta-owned messaging application began testing a secure storage option for people who wish to back up their end-to-end encrypted Messenger conversations, which are currently stored on their devices, in the event the device is lost or replaced.

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Airmeez Deploys SoundHound to Deliver Effortless Conversational Experiences

Martech Series

technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions.

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‘We’re More Than Just a Commercial:’ These 17 Creators Are Leading the Conversation on Climate

Adweek

For the second year running, climate-focused media company Pique Action and the Center for Climate, Health, and the Global Environment (C-CHANGE) at Harvard T.H. Chan School of Public Health have put together a list of top talent in this category.

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Brandweek 2022: A Conversation on Entrepreneurial Spirit With Pharrell Williams

Adweek

To close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician and this year's Adweek Brand Visionary, Pharrell Williams. Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands.

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Marchex Adds More Than 300 Auto Dealers to its AI-Powered Conversation Intelligence Cloud Platform During the Prior Twelve Months

Martech Series

That is, consumers want to call and have conversations with dealers ahead of in-person dealership visits to simply validate what is specifically available and at what price, or to understand how to purchase a vehicle.

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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

Ad Rants

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals.

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Cognigy Achieves AWS Conversational AI Competency Distinction

Martech Series

Cognigy has achieved the Amazon Web Services Conversational AI Competency distinction. Cognigy announced that it has achieved the Amazon Web Services (AWS) Conversational AI Competency distinction.

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Keeping Publishers at the Center of the ID Conversation

Adweek

What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.'

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Conversation Velocity Added to Billboard Hot Trending Songs Powered by Twitter

Adweek

1, the chart--sponsored by Xfinity Mobile--will incorporate conversation velocity over the relative time period in addition to total conversation metrics. More data is coming to the Billboard Hot Trending Songs Powered by Twitter chart, which was introduced last October. Starting Nov.

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VoiceFoundry Achieves AWS Conversational AI Competency

Martech Series

one of the largest, global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced that VoiceFoundry, a TTEC Digital company, has achieved the Amazon Web Services (AWS) Conversational Artificial Intelligence (AI) Competency.

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CalAmp Announces Restructuring Plan to Accelerate Conversion to a Software and Subscription Services (S&SS) Business Model

Martech Series

Customer Experience Management Technology Accelerate Conversion Announces business model business model conversion CalAmp employees News organizations worldwide safety software subscription services various functions Visibility

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How Young Creators Are Turning the Cannes Conversation to Climate

Adweek

The kids are not alright. As expected, this year's Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards.

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Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Ad Rants

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. Clear, concise copy is key for driving conversions and highlighting relevance to your target audience.

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Flipboard Elevates Conversation and Community

Martech Series

Flipboard , the world’s first social magazine, introduces a new set of features aimed at fostering conversation around the content people share on its platform. This marks a shift in emphasis towards community and conversations around shared interests on Flipboard.

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Does your company need a conversion optimization platform?

Martech

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform?

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How Brands Can Drive Personalization at Scale Using Conversational AI

Martech Series

Conversational AI helps brands navigate this. Conversational tech solutions are getting better at driving a unified omnichannel experience. Micro-conversations via voice, video, or text enable tailored recommendations to consumers at every step of brand engagement.

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Google Is Creating A Panel To Feed Its Conversion Models

AdExchanger

The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its. Continue reading » The post Google Is Creating A Panel To Feed Its Conversion Models appeared first on AdExchanger. Everything old is new again.

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A Conversation Between Copywriters

AdPulp

The post A Conversation Between Copywriters appeared first on Adpulp. Todd Anthony kindly requested a Zoom meeting with me last month. During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more.

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Voicebot 3000 Automates Repetitive Verbal Conversational Tasks

Martech Series

But in the broader conversational sense, the technology is rather limited, and can be very frustrating at times from a customer experience perspective. The post Voicebot 3000 Automates Repetitive Verbal Conversational Tasks appeared first on MarTech Series.

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‘You’re Probably Underpaid’: Creators Are Changing the Conversation About Salary

Adweek

When Hannah Williams turned to TikTok to share how she jumped tech jobs and upped her salary from $40,000 in her first job to $115,000 in her current role, many of her followers didn't believe her. She thought, "If all the data analysts in the country told you their pay, people would see that these.

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Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds

Martech Series

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases.

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Basis Technologies Enables Cookieless Conversion Attribution in Programmatic Advertising

Martech Series

Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking. Operated in a privacy-compliant manner, the pixel tracks both standard and cookieless conversion attribution. Distinguishes if a conversion was cookie or non-cookie based.

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Guide to Navigating the Future of Healthcare With Conversational AI

Martech Series

To ensure healthcare organizations understand the opportunities, challenges, and best practices of developing and deploying multilingual chatbots, Welocalize has published a complimentary guide, “Navigating the Future of Healthcare with Conversational AI.”.

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Cognigy Named to Constellation ShortList for Conversational AI

Martech Series

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022.

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Conversational Intelligence Startup Jiminny Closes $16.5 Million Series a Round

Martech Series

Latest major investment in the conversation intelligence market which is experiencing rapid growth. Jiminny, a UK headquartered conversation intelligence provider supporting sales teams across the world, has closed a $16.5 The post Conversational Intelligence Startup Jiminny Closes $16.5

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Now that Google search result pages are becoming more visual, using the correct featured image becomes a matter of boosting or losing conversions.

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Symbl.ai Enhance Conversation Intelligence Accessibility With Managed Libraries and Recommendations

Martech Series

allows software developers to gain insights into human dialogue with automatic summaries of conversations including identifying the topics of discussion, questions raised, action points, tone, sentiment, and intent. Symbl.ai

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60+ Conversion Rate Optimisation for 2023

AdPushup

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses.

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Ada Recognized as a Strong Performer in Conversational Automation

Martech Series

Conversational AI platform receives differentiated rating in product vision and use cases criteria in report by Independent Research Firm. The report also states that Ada “supports inbound and outbound event-triggered conversations in more than 100 languages.”

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Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Martech Series

Conversational interactions offer the opportunity to flex the full powers of ABM’s personalized approach while avoiding the potentially detrimental drawbacks of digital fatigue. Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Connect conversations with prior interactions. Add unstructured conversations to the data dialogue.

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Capacity Acquires Textel to Enable Businesses With Conversational AI in SMS

Martech Series

The post Capacity Acquires Textel to Enable Businesses With Conversational AI in SMS appeared first on MarTech Series.

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Zoho Launches Blended Conversations for Zoho Desk, Delivering Highly Contextual and Conversational Customer Service Experiences

Martech Series

New capabilities include Blended Conversations, a seamless combination of human-driven and bot-powered conversational service experiences, as well as several refinements to the user interface.

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Uniphore Recognized as Major Contender in Conversational AI by Latest Everest Group PEAK Matrix

Martech Series

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation.

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LivePerson Named Leader in Globe Report for Conversational AI

Martech Series

LivePerson , a global leader in customer engagement solutions, announced today that it has been named a Leader by Aragon Research in the Globe for Conversational AI for the second year in a row. Aragon Research examined 20 providers in the Conversational AI market based on three dimensions of analysis: strategy, performance, and reach. “As the Conversational AI market matures, demand for improved conversational experiences is growing.

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Should Marketers Use Conversational AI to Enable Better Online Journeys?

Martech Series

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys….

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How Agencies Are Having Hard Conversations With Clients About Their DEI Goals

Adweek

Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients' media dollars to minority-owned publications. But the industry still has a long way to go. The 4A's Now.