Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. increase in organic conversions. This success came from mostly organic efforts.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

MNTN

AUGUST 25, 2023

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Your brand will have many prospective customers and far fewer committed buyers, hence the funnel shape.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Increases Conversion Rate. Let's start with a better understanding.

SEO 210

SEO Conversion Rate Brand Awareness Conversion 210

illumin

NOVEMBER 29, 2023

This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. The combination of humor and engaging conversation make this ad stand out from the competition. This makes this ad a great example of attention advertising.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Why we care.

Marketing 121

Marketing Brand Awareness Conversion MarTech 121

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 122

SEO Conversion Conversion Rate Brand Awareness 122

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness. Are you looking to increase brand awareness, drive traffic to your website, or boost sales?

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

APRIL 4, 2024

They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Marketers can then choose a target audience among English-speaking decision-makers in the U.S. and Canada found on LinkedIn.

Brand Lift 77

Brand Lift Conversion Rate Retargeting Video Ads 77

Ad Rants

FEBRUARY 22, 2023

Regular social media activity can help you build a strong online presence and increase brand awareness. You can use this as a cost-effective way to increase brand awareness and reach a larger audience pool.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Knowing your target audience and where they frequent will help you make smart placement decisions and increase your billboard ads' likelihood of conversion.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Include a logo, but don’t lead with it: A google study found that opening with a logo or similar branding elements promotes brand recall, but negatively impacts engagement.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Coinbase , on the other hand, gained a lot of attention in 2022’s game by only displaying a floating QR code with no other branding.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Ad Espresso

FEBRUARY 27, 2018

Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter. #mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Hashtags are proven to help your ads outperform and reduce cost-per-click (i.e.,

Brand Awareness 144

Brand Awareness Conversion Marketing 144

AdvertiseMint

MAY 16, 2023

Firstly, it allows precise audience targeting, ensuring ads reach the right people at the right time, increasing the likelihood of conversions. This enhanced visibility contributes to increased brand awareness, customer engagement, and potential sales. Paid ads can be used to: Increase brand awareness.

Media 97

Media Brand Awareness Audience Conversion 97

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 80

Brand Awareness Conversion Communications Media 80

MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. Drive more traffic, conversions, and revenue, and tie these metrics to your advertising efforts. The ultimate goal?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

MNTN

APRIL 18, 2024

Optimize Your Shopify Store for Conversions Getting customers to visit your store is half the battle. Even if they’re aware of your brand, have taken the time to actually visit your site, and are considering making a purchase, if your store isn’t optimized for conversions, you’re all but throwing away that opportunity.

52

52

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions.

MarTech 111

MarTech Affiliates Retail Brand Awareness 111

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Regular refreshes disrupt this process and capture viewers’ attention.

Conversion Rate 107

Conversion Rate Brand Awareness SEO Conversion 107

Monetize More

JANUARY 26, 2023

These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent. Research done by Spotify shows that Audio ads have 24% higher recall and brand performance than display ads.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

MNTN

MAY 2, 2023

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it once was. Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

MNTN

AUGUST 18, 2022

Sure a platform can provide conversions or site visits, but are those numbers “good”? Expecting lower funnel results from a channel built to increase brand awareness is setting your test up for failure. If you are launching a test on MNTN Performance TV , it’s important to determine your primary conversion action upfront.

CPA 98

CPA Brand Awareness Conversion MarTech 98

MNTN

JANUARY 19, 2024

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. Each touchpoint is time stamped to indicate when the interaction occurred relative to the eventual purchase or conversion. That’s where attribution models come in.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Digital Ad Blog

APRIL 26, 2023

Increased Conversion Rates Conversion rate refers to the percentage of website visitors who complete a desired action, such as purchasing or filling out a form. Digital marketing can help businesses increase conversion rates by optimizing their website and creating compelling calls-to-action (CTAs).

Conversion Rate 52

Conversion Rate Marketing Display Advertising Brand Awareness 52

Digital Turbine

SEPTEMBER 18, 2023

Offering a promotion or even a chance to win a contest can extend your campaign from brand awareness to conversion. So, as football season heats up, brands that embrace in-app and in-game advertising stand to score big with their audience and earn points for engagement and growth.

Brand Awareness 52

Brand Awareness Audience Conversion Advertising 52

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

Martech Series

OCTOBER 17, 2022

Sinch Launches Kakaotalk in Its Conversation API. Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem. Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period. Visa Program Unlocks New Opportunities in the Creator Economy.

Marketing 90

Marketing Conversion Brand Awareness MarTech 90

MNTN

APRIL 9, 2024

View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad. Once you’ve set your targeting window, you count conversions within that time frame and attribute them to your ad campaign. Each model has its strengths and weaknesses.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 136

Brand Awareness Pop-Up MarTech Communications 136

Ad Rants

OCTOBER 11, 2023

We recommend you add introductory business videos to generate brand awareness. You can also add satisfied clients' testimonials to build trustworthiness and brand integrity. Google My Business platform is a great medium for branding upcoming events/promotions/giveaway offers/occasion-based campaigns.

SEO 220

SEO Brand Awareness Audience Marketing 220

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. Increase conversion rates? If that sounds like a performance marketing channel, you’d be right.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. To get the most out of any engagement with a prospect, the message has to resonate.

Marketing 120

Marketing Brand Awareness Machine Learning Communications 120

Martech

MARCH 26, 2024

Consistency is key when it comes to building brand awareness and engaging with your audience. Conversion Rate: This KPI tracks the percentage of social media users who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.

Media 60

Media Retail Conversion Rate Audience 60

Digital Turbine

APRIL 24, 2023

While the ultimate goal is conversion, brands can use all types of games to create connections with consumers. But the brand touch could still resonate and help conversion for when they are ready. Advertising in multiple genres, including niche ones, can drive overall brand awareness and recall.

Advertising 59

Advertising Brand Awareness Conversion ROI 59