Playwire

JULY 3, 2022

To run video ads on your website or app, you're going to need a video ad server. Many ad servers can accommodate video advertising. Google Ad Manager , Kevel , Smart , E-Planning , Epom Ad Server , SpringServe , and Publica are some of the most popular ad servers. Key Points.

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Ad Server Video Ads Advertising 52

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. ” said Nick Cartier , Founder and CEO, ANTHYM. ” said Ben Antier , Co-Founder and CEO, Publica. .”

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Ad Server Advertising Header Bidding MarTech 84

AdPushup

AUGUST 9, 2022

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

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Ad Server Ad network Ad Ops Ad Tech 52

Martech Series

FEBRUARY 14, 2023

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution.

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Ad Server Media MarTech A/B Testing 80

Playwire

DECEMBER 7, 2022

What is an Ad Server? Here’s what an ad server does: An ad server puts ads in front of eyeballs.

Ad Server 52

Ad Server 52

Playwire

JULY 4, 2022

When people talk about ad serving technology, they're talking about one of the various types of ad servers. Each ad server type comes with its own advantages and disadvantages. Many ad servers combine the capabilities of multiple types of ad servers. Key Points.

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Ad Server 52

Ad Ops Hero

JANUARY 25, 2021

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

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Ad Server Advertising Banner ROI 52

Exchange Wire

AUGUST 30, 2023

The post Adform Ad Server to Unlock Data Insight Capabilities in Collaboration with Lenovo appeared first on ExchangeWire.com.

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Ad Server Marketing 52

Ad Ops Hero

JANUARY 25, 2021

The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and mobiles. Third party ad servers are also enables to the publishers to manage their ad campaigns and optimize effectively along with hosting the ads in it.

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Ad Server Ad network Advertising Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

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Ad Server Advertising Ad Ops Impressions 52

Oko

FEBRUARY 16, 2023

Between managing ad operations and bidding, leveraging demand partners, creating technical advances, and more, there are a lot of moving parts that […] The post Best Publisher Ad Servers on the Market appeared first on OKO Digital.

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Ad Server Marketing 40

AdExchanger

OCTOBER 6, 2022

The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Continue reading » The post Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?

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Ad Server Video Ads Marketing Ad Exchange 73

Ad Ops Hero

JANUARY 25, 2021

Ad server is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of the websites and blogs shows the ads on their web pages to manage the operating cost and maximize the revenue. Advantages of Ad Servers. Advantages of Ad Servers.

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Ad Server Audience Advertising 52

Digiday

DECEMBER 21, 2022

Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns. As advertisers seek new ways to craft engaging CTV and linear campaigns, many are finding it challenging to manage ads across increasingly disparate channels.

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Ad Server Advertising Media Marketing 67

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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Ad Server Retargeting Ad Tech Ad network 52

Unruly

JANUARY 13, 2022

VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. All other trademarks are the property of their respective owners.

Ad Server 52

Ad Server Advertising Media Audience 52

Adweek

OCTOBER 5, 2022

Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse.

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Ad Server Ad Tech 254

AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

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Ad Tech Ad Server Ad Exchange 120

Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

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Ad Server Ad Tech Advertising 246

AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

Ad Tech 88

Ad Tech Ad Server Media Marketing 88

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse.

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Ad Server Rich Media Ad Exchange Media 52

Exchange Wire

JUNE 8, 2023

goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [.]

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Ad Server Display Advertising Video Ads Advertising 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 82

Header Bidding Ad Server Ad Exchange Agency 82

Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

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Ad Server Click Through Rate Ad Space Ad Exchange 98

Exchange Wire

DECEMBER 12, 2022

Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. . Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. By using the [.].

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Advertising Ad Server 98

VideoWeek

SEPTEMBER 29, 2023

Best Agency Team – Wavemaker UK Best Buy-Side Technology – SmartyAds’ Demand-Side Platform (DSP) Best Commerce Media Campaign – Twitch, POG Picks Black Friday Battle Deals Best Cross-Media Video Campaign – Birkenstock & The New York Times Advertising, “Ugly for a Reason” Best CTV Ad Server – Publica (..)

Ad Server 59

Ad Server Ad Tech Demand Side Platform Video Ads 59

AdExchanger

APRIL 6, 2023

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into connected TV. The post PadSquad Acquires Content Recognition Tech To Break Into CTV appeared first on AdExchanger.

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Ad Server Mobile Ads Video Ads 75

AdExchanger

AUGUST 3, 2023

Magnite and FreeWheel announced a technical integration to allow publishers that use FreeWheel’s ad server to see demand for inventory within Magnite’s SSP. The post Magnite And FreeWheel Link Up In The Name Of Interoperability appeared first on AdExchanger.

Ad Server 62

Ad Server 62

Martech Series

DECEMBER 27, 2022

The rise of white-label ad servers. White-label ad servers like EXADS offer the cost efficiencies and access to cutting-edge technology that many are seeking. Video killed all other ad formats. Advertisers and publishers need the right tools to take advantage of the immense potential of video ads.

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Ad Tech Ad Server Video Ads Advertising 98

Ad Monsters

JULY 14, 2022

Using an additional ad server to serve ads into your newsletters disrupts a clean operational workflow by introducing an additional system for trafficking, reporting, troubleshooting campaigns, consolidating reports before sending final campaign data to an advertiser, etc. .

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Advertising Ad Ops Ad Server Impressions 108

Unruly

FEBRUARY 23, 2023

What efficiencies can modern CTV ad servers bring here? Modern ad servers are built for the transition from traditional linear TV to addressable TV, enabling greater control over the ad break behaviour so that it’s filled in an optimal manner and facilitates a high-quality user experience.

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Ad Server Advertising Audience 52

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

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Ad Server Demand Side Platform Marketing Media 69

Unruly

FEBRUARY 10, 2023

One example could be, especially on AVOD, reducing the length of the ad break if the platform doesn’t have high-quality ads to fill it. The other thing that I see is that many publishers rely 100% on third-party monetization platforms without leveraging the benefits of an ad server.

Ad Server 52

Ad Server 52

Marketing Tech News

JANUARY 12, 2023

Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. Read more » The post Brightcove and Magnite boost ad monetisation for CTV and online video publishers appeared first on Marketing Tech News. With thousands.

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Ad Server Advertising Marketing 76

Unruly

MARCH 2, 2023

With this one-to-one connection, publishers can be more customised with the ad content and flexible when it comes to the length of ad breaks, to avoid annoying the viewer. If you don’t have enough ads available, just make the ad break shorter – Unruly’s ad server can do that!

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Ad Server Audience Advertising 52

Digiday

NOVEMBER 17, 2022

How video ad servers were falling short for publishers and advertisers. Before the introduction of unified auctions — CTV’s counterpart to header bidding — publishers were prioritizing direct ad sales, according to Antier. Essentially, third-party servers would have to wait in line to be served one by one.

Header Bidding 69

Header Bidding Ad Server Video Ads CPM 69

Digiday

FEBRUARY 20, 2023

And quite frankly, this young gentleman was making money selling regional, hard coded ad campaigns and sponsorships. So no real digital or real time ad enablement was happening there. So unlike other [marketplaces] that are [available], we built all the technology.

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Ad Server Advertising Audience Agency 74