article thumbnail

Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

Exchange Wire

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.

article thumbnail

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Exchange Wire

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 The post Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Ad Server 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 10 Best Ad Servers for Publishers in 2024

AdPushup

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top ten most preferred Ad Servers for publishers. But first, you must [.]

article thumbnail

Best Ad Servers for Publishers in 2022

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

article thumbnail

The Renaissance of the Ad Server 

Exchange Wire

How can the creative ad server help? The post The Renaissance of the Ad Server appeared first on ExchangeWire.com. In association with Clinch In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers.

article thumbnail

Video Ad Servers vs. Display Ad Servers

Playwire

Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Publishers newly entering the ad space can save themselves time and headaches by adopting ad servers that can handle both ad formats.

article thumbnail

Video Ad Servers vs Display Ad Servers: Use Both or One?

Monetize More

Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.