Ad Monsters

APRIL 8, 2025

First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales. At Disney, where we use proprietary systems like our ad server, those relationships are critical.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

Ad Monsters

JULY 10, 2025

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.

Ad Server 76

Ad Server Ad Exchange Header Bidding Ad Tech 76

Ad Monsters

DECEMBER 19, 2024

It also integrates with data warehouses, ad servers, and chat support. The platform aids campaigns in targeting and real-time availability control, building creative, and automated check-out and billing. Thanks to its partnership with DanAds, Tripadvisor saw a 200% increase in booking revenue and 3000 new advertisers in the first year.

Ad Tech 95

Ad Tech Ad Server Cookies Audience 95

VideoWeek

JANUARY 7, 2025

EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to to run automated ad auctions in CTV and DOOH environments.

Machine Learning 64

Machine Learning Ad Server Media 64

Martech

MAY 7, 2025

Instead, it offered conduct remedies to increase transparency and interoperability: Letting rival ad servers access real-time bids from AdX. Google pushed back hard , arguing that: Divestiture is not technically feasible because AdX and DFP are deeply integrated into Googles infrastructure.

Ad Server 117

Ad Server Ad Tech Ad Exchange Ad Inventory 117

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Martech Series

JUNE 10, 2025

.” DIRECTV Advertising’s Pause Ad audience profile includes premium demographics: 41% high household income ($100K+), 63% college-educated, and 79% homeowners, with coverage across all 210 US markets.**

Advertising 66

Advertising Ad Server Ad Inventory Education 66

Ad Monsters

NOVEMBER 26, 2024

Despite these challenges, Dunn maintained that publishers’ complaints about Google’s ad products reflected a desire for similar integration capabilities with rival ad servers as those provided by Google’s software. Judge Brinkema will deliver her ruling in the coming months.

Ad Tech 105

Ad Tech Ad Server Impressions Advertising 105

MNTN

JANUARY 8, 2025

A Sample of Connected TV Ad Metrics ROAS Site Visits Performance by device Cost per Completed View Completion Rate Performance by Geo Cost per Visit CPA One important thing to note in measuring TV ad performance, however, is that when it comes to reporting not all Connected TV ad platforms are created equal.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

NOVEMBER 1, 2024

Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates. Data Integration : Information from ad servers, DSPs , and third-party tools is aggregated into one system.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Basis

JUNE 30, 2025

Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display advertising on the open web. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 79

Retail Search Advertising Machine Learning Audience 79

Relevant-Digital

APRIL 30, 2025

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selected, it is sent to the ad server and the chosen creative is displayed.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Impressions 52

MNTN

JANUARY 22, 2025

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real-time. The highest bidder wins the right to display their ad to the user. With each SSP taking a small percentage of revenue, this business model can quickly add up for advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

VideoWeek

JANUARY 9, 2025

Outside of new data offerings, Disney announced a new live sports-focussed ad offering. The media company will begin selling biddable deals for live sports using its own ad server, which will be available through Google’s DV360, The Trade Desk, and Yahoo’s DSP. Ahead of Netflix, Behind Prime Video?

Ad Server 52

Ad Server Audience Advertising Agency 52

Monetize More

MAY 14, 2025

This feature allowed Google AdX (now Google Ad Manager) to peek at what other ad networks would pay for inventory and cherry-pick the most valuable impressions, giving Google’s ad exchange a “last look” advantage over competitors.

Header Bidding 52

Header Bidding Ad Server Ad Tech Ad Exchange 52

Ad Monsters

MAY 19, 2025

To activate AUs, Adelaide uses trackers for online video and display that are applied directly in the ad server, although the company can also offer code-on-page solutions if thats a publishers preference. It has become an objective in RFPs and planning.

Viewability 89

Viewability Click Through Rate Pop-Up Ad Server 89

PubMatic

NOVEMBER 1, 2024

Set up meetings with your CTV ad server and SSP to ensure all info is passed through the chain as intended. Tune-In CTV : The airwaves are buzzing this holiday season with the explosion in CTV consumption. Buyers want all the info on your programming, so include content genre and show title in your bid requests.

Header Bidding 115

Header Bidding Viewability Ad Tech Ad Inventory 115

Ad Monsters

APRIL 28, 2025

When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew. So, what’s the big story now?

Ad Server 59

Ad Server Ad Tech Ad Exchange Conversion 59

MNTN

FEBRUARY 12, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. How Does B2B Programmatic Advertising Work? So, how do all of those unique platforms work together?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.

Header Bidding 115

Header Bidding Ad Server Ad Exchange Advertising 115

VideoWeek

MAY 21, 2025

There’s always a bigger fish That exposure to ad budgets is particularly pronounced among the smaller vendors, such as DoubleVerify, Criteo, LiveRamp and Magnite, who are jostling for position in third place behind AppLovin and The Trade Desk.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Digiday

APRIL 22, 2025

Googles likeliest appeasement to the verdict a forced divesture of its ad server and exchange may take years to materialize. And yet, few publishers are rushing to celebrate. Because as clear as the verdict was, the path forward is anything but. Continue reading this article on digiday.com.

Ad Tech 84

Ad Tech Ad Server Media Marketing 84

Digiday

MAY 5, 2025

First, level the playing field by forcing Google to give competing ad exchanges and servers real-time access to AdX bidding data through Prebid. Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server.

Ad Tech 63

Ad Tech Ad Server Ad Exchange Media 63

VideoWeek

JUNE 6, 2025

Magnite Reorganises EMEA Team to Support Springserve Expansion Magnite, a sell-side platform (SSP), has reorganised its EMEA team to support the regional expansion of the SpringServe video ad server. The move sees Damien Véran, Group SVP, International, overseeing all international teams across EMEA, LATAM, JAPAC and Canada.

Media 52

Media Agency Finance Ad Tech 52

VideoWeek

MARCH 31, 2025

This has allowed us to build one integrated video team where our AV specialists are getting stuck into programmatic, upskilling across DSPs, ad servers and buying models (and vice versa). As an independent, were in a great position where we dont have legacy siloes holding us back.

Agency 52

Agency Brand Lift Ad Server Audience 52

Advendio

JUNE 26, 2025

Adhese We were happy to announce a strategic partnership with Belgian-based ad server platform Adhese to offer an end-to-end retail media solution, ranging from campaign management through to ad delivery and programmatic buying and selling. For more information about this partnership, click here.

Retail 59

Retail Ad Server Ad Tech Conversion 59

Exchange Wire

JULY 16, 2025

Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get [.]

Impressions 52

Impressions Advertising Ad Server Media 52

Exchange Wire

MAY 20, 2025

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [.]

Retail 52

Retail Media Ad Server 52

AdExchanger

FEBRUARY 11, 2025

Kevel, the one-time Adzerk ad server, refocused as an on-site retail […] The post Kevel Extends To Walled Garden Retail Media With Nexta Acquisition appeared first on AdExchanger. The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.

Retail 78

Retail Ad Server Media 78

Monetize More

JUNE 20, 2025

Billing departments, meanwhile, rely on spreadsheets or delayed ad server exports to reconcile payments, often chasing revenue weeks after campaigns end. These systems often include features such as direct ad server integrations, role-specific dashboards (e.g.,

Finance 64

Finance Ad Server Ad Ops Impressions 64

Advendio

JUNE 17, 2025

ADvendio , a leading omnichannel advertising management platform, today announced a strategic partnership with Belgian-based ad server platform Adhese to offer an end-to-end retail media solution ranging from campaign management through to ad delivery and programmatic buying and selling.

Retail 59

Retail Ad Server Media Advertising 59

Martech

APRIL 3, 2025

and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. The platform integrates sales and trafficking across multiple advertising channels. Placements.io

MarTech 72

MarTech Ad Server Audience Entertainment 72

Exchange Wire

APRIL 10, 2025

AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. The post AdPlayer.Pro Ad Tech Company Upgrades Video Ad Server, Expands Hosting Capabilities appeared first on ExchangeWire.com.

Ad Server 52

Ad Server Ad Tech Video Ads Advertising 52

Advendio

JULY 7, 2025

ADvendio integrates with over 30 third-party systems, including ad servers and CRMs, enabling automated workflows that reduce manual intervention and speed up campaign launches. The platform provides live inventory tracking, preventing overbooking and ensuring seamless campaign execution.

Retail 52

Retail ROI Ad Space Ad Server 52

Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

Video Ads 52

Video Ads Ad Server Advertising Viewability 52

VideoWeek

MARCH 21, 2025

Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

NOVEMBER 28, 2024

Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP. That means that our ad stack is entirely holistic, we always want to make sure that the highest price wins the bid.

Fill rate 59

Fill rate Cookies Ad Server Audience 59