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Best Ad Servers for Publishers in 2022

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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Video Ad Servers vs. Display Ad Servers

Playwire

Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Publishers newly entering the ad space can save themselves time and headaches by adopting ad servers that can handle both ad formats.

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Video Ad Servers vs Display Ad Servers: Use Both or One?

Monetize More

Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.

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First-Party Ad Server vs. Third-Party Ad Server

Playwire

First-party ad servers are for publishers. Third-party ad servers are for advertisers and ad agencies. Both serve distinct and important functions in the ad tech ecosystem. Key Points.

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Ad Server vs. Ad Network

Playwire

Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Key Points. They're distinct pieces of online advertising technology, and most publishers use both of them.

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Best Ad Servers for Publishers in 2023

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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What Is an Open-Source Ad Server?

Playwire

Open-source ad servers allow for near-infinite customization. These self-hosted servers aren't right for everyone, but in some cases, they're the only type of ad server that fits the bill. Key Points. But they come with a lot bigger technical requirements for both web and mobile app publishers.