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Disney Brings New Advertiser Automation to Live Sports and Entertainment

Adweek

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.

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After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup?

Ad Monsters

Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly. For publishers and independent ad tech, the decision is both validating and unsettling.

Ad Tech 103
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EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

Exchange Wire

EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. Expands Video Ad Server Capabilities to Upgrade Programmatic Auctionsfor CTV & DOOH appeared first on ExchangeWire.com.

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US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

Ad Server 116
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AI-powered martech news and releases: September 5

Martech

For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers.

MarTech 110
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What your dashboards reveal about channel performance — and what they miss

Martech

Dig deeper: How smarter measurement can fix marketing’s performance trap The role of the ad server: The (often overlooked) source of truth Adding to the complexity? The ad server. The ad server, meanwhile, is more conservative. The ad platform might show CTV driving conversions via view-through.

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AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities

Exchange Wire

AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its infrastructure for scalable and efficient ad delivery. According to the company’s announcement, [.]