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Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

Exchange Wire

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.

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Top 10 Ad Servers Publishers Can’t ignore in 2024

AdPushup

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

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Best Ad Servers for Publishers in 2022

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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Video Ad Servers vs. Display Ad Servers

Playwire

Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Publishers newly entering the ad space can save themselves time and headaches by adopting ad servers that can handle both ad formats.

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Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its Ad Server Team Was ‘Lazy And Slow’

Adweek

The Department of Justice is trying to prove that Google's ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital. A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change.

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Video Ad Servers vs Display Ad Servers: Use Both or One?

Monetize More

Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.

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First-Party Ad Server vs. Third-Party Ad Server

Playwire

First-party ad servers are for publishers. Third-party ad servers are for advertisers and ad agencies. Both serve distinct and important functions in the ad tech ecosystem. Key Points.