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Video Ad Servers vs. Display Ad Servers

Playwire

Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Video Advertising Ad ServerKey Points.

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Best Ad Servers for Publishers in 2022

Playwire

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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First-Party Ad Server vs. Third-Party Ad Server

Playwire

First-party ad servers are for publishers. Third-party ad servers are for advertisers and ad agencies. Both serve distinct and important functions in the ad tech ecosystem. Ad Serving Ad ServerKey Points.

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Ad Server vs. Ad Network

Playwire

Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Ad Network Ad ServerKey Points.

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What Is an Open-Source Ad Server?

Playwire

Open-source ad servers allow for near-infinite customization. These self-hosted servers aren't right for everyone, but in some cases, they're the only type of ad server that fits the bill. Ad Serving Ad ServerKey Points.

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Video Ad Servers vs Display Ad Servers: Use Both or One?

Monetize More

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Justifying Dedicated Video Ad Servers.

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The 7 Most Popular Ad Servers for Video Ads

Playwire

To run video ads on your website or app, you're going to need a video ad server. Many ad servers can accommodate video advertising. Google Ad Manager , Kevel , Smart , E-Planning , Epom Ad Server , SpringServe , and Publica are some of the most popular ad servers.

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What Is an Ad Server and How Does It Work?

Playwire

What is an Ad Server? Here’s what an ad server does: An ad server puts ads in front of eyeballs. Ad Serving

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10 Best Ad Servers for Publishers [in 2022]

AdPushup

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

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TMB (Trusted Media Brands) Leverages Magnite SSP and SpringServe Ad Server to Streamline Omnichannel Programmatic Efficiency

Martech Series

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. SpringServe’s advanced ad serving features improve our operations, help us better manage our inventory and helps boost yield, so we’re excited to strengthen this connection.”

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8 Types of Ad Servers and the Advantages and Disadvantages of Each

Playwire

When people talk about ad serving technology, they're talking about one of the various types of ad servers. Each ad server type comes with its own advantages and disadvantages. Many ad servers combine the capabilities of multiple types of ad servers.

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What is an Ad Server?

Ad Ops Hero

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. History of an Ad Server.

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Best Publisher Ad Servers on the Market

Oko

Between managing ad operations and bidding, leveraging demand partners, creating technical advances, and more, there are a lot of moving parts that […] The post Best Publisher Ad Servers on the Market appeared first on OKO Digital. Publishers who are green in the marketing space might hesitate to implement full web monetization due to the number of tasks they will have to invest their research and resources in right away.

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Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?

AdExchanger

The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Here’s today’s AdExchanger.com news round-up… Want it by email?

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What is Third Party Ad Server?

Ad Ops Hero

The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and mobiles. The Third party ad server’s core customers are the publishers, media agencies and advertisers.

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Advantages and Disadvantages of an Ad Server

Ad Ops Hero

Ad server is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of the websites and blogs shows the ads on their web pages to manage the operating cost and maximize the revenue.

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How Does an Ad Server Works?

Ad Ops Hero

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

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ANTHYM Technologies Partners With Publica’s Ad Server to Create Advanced CTV Advertising Experience

Martech Series

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms.

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How Beachfront’s ad server helps advertisers succeed across streaming and traditional channels

Digiday

Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns. Meanwhile, according to Maccaro, Beachfront’s ad server solution isn’t designed to replace Google or other ad platforms.

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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

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VIDAA Selects Unruly’s SSP and Ad Server for CTV and Native Display

Unruly

VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting.

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LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015

MediaFuse

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. Ad Server

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Imagining A World In Which Google Is Forced To Divest GAM

AdExchanger

The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into a standalone entity affect the ad ecosystem? There are pros The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.

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Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts

AdExchanger

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. Digital TV and Video DAS Disney Ad Server Disney programmatic exchange Disney Select disney upfront disney upfront 2023 drax featured Janet Balis rita ferro

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Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues

Exchange Wire

Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. . Ad Server Advertising Digital Inventory Revenue SSP

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Solving for Challenges in CTV Ad Serving – Part 5

Unruly

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges.

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Tombras Selects Clinch as Primary Ad Serving & Omnichannel DCO Partner

Exchange Wire

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 8th, 2023) announced that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [.]

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Solving for Challenges in CTV Ad Serving – Part 4

Unruly

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges.

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Solving for Challenges in CTV Ad Serving

Unruly

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges.

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Ad Tech Trends for 2023

Martech Series

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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How to Choose the Right Ad Serving Platform

Playwire

There are countless ad serving platforms, but they aren't all the same. Your choice of digital ad serving platform can have a deep impact on your advertising revenue over the long term. Ad Serving Ad ServerKey Points.

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Adloox s’unit avec Equativ pour fournir aux éditeurs un accès transparent à sa solution de vérification et de mesure publicitaire.

Exchange Wire

Ad Server Brand Safety Creative FraudAdloox, seul outil français & européen de mesure de la qualité publicitaire accrédité par le MRC (Media Rating Council), et Equativ, la principale plateforme publicitaire indépendante, annoncent aujourd'hui (février 7th, 2023) leur partenariat.

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Passendo Partners with Leading Media Company audienzz

Exchange Wire

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [.].

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Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Exchange Wire

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [.].

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Clinch & Sojern Join Forces to Enhance Travellers’ Path to Purchase

Exchange Wire

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (October 11th, 2022) announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring [.].

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Adform Named “Best DSP”

Exchange Wire

Ad Server Ad Tech AwardsLeading independent platform recognised for the strength of its demand side platform.

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Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA

Ad Monsters

diDNA combines its industry expertise, high-quality demand, and technical expertise in a platform that enables publishers and ad tech vendors to scale their video monetization programs. YY: Publishers can connect to 70+ tier-1 ad exchanges.

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Clinch’s Flight Control Awarded Digiday’s Best Marketing Automation Platform

Exchange Wire

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, has been awarded Digiday’s Best Marketing Automation Platform. Ad Server Agencies AI Awards Personalisation

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Beachfront Announces Marni Rommel To Join As Vice President Of Business Development

Martech Series

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. CTV Linear TV Marketing marketing news Marketing Technology martech Martech News Martech stack News sell-side ad server VOD

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Passendo Appoints Harry Charalambous As Head Of Demand & International Growth

Martech Series

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor.

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What Is Demand Path Optimization (DPO)?

Clearcode

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners.

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Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

Exchange Wire

Clinch, a leader in dynamic ad serving personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, today (July 30th, 2022) announced a partnership with Integral Ad Science, a global leader in digital media quality, to leverage its industry-leading [.].

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