Oko

OCTOBER 20, 2023

Google’s free version of Google Ad Manager dominates the ad server market. Tight integration with Google’s own demand products (AdSense, Ad Exchange and Open Bidding) allows them to offer this powerful product at no cost to most users.

Ad Server 52

Ad Server Ad Exchange Marketing 52

VideoWeek

MAY 26, 2022

The first is looking specifically at Google’s ‘Jedi Blue’ deal with Meta, whereby Google allegedly gave Meta preferential treatment in its ad exchange auctions, in exchange for Meta agreeing to wind down its header bidding product.

Ad Tech 64

Ad Tech Ad Server Header Bidding Ad Exchange 64

Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. The highest bidder will get the impression.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

Ad Tech 60

Ad Tech Ad Server Ad Exchange Marketing 60

VideoWeek

JUNE 14, 2023

The regulator found that Google’s publisher ad server (DFP) favours the company’s own ad exchange (AdX) in ad selection auctions, for instance by telling AdX the value of the highest competing bid in advance.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

VideoWeek

JANUARY 26, 2023

Ad tech companies will have more freedom to have a dialogue around innovations that put marketers and consumers first, while having more room to develop products to accomplish those ends. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Monetize More

JULY 19, 2022

Server to server bidding or Server-side header bidding (S2S) refers to the process of a unified auction and bidding taking place on the server-side instead of within the client’s browser. Best Bids: Browsers can make only a limited number of network connections at once, limiting your options for advertising partners.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting 79

Ad Targeting Ad Server Geo targeting Ad Tech 79

Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Event-based impression and click metrics will be abandoned in favor of aggregated reporting.

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Monetize More

NOVEMBER 29, 2022

Master your ad inventory like the pros with PubGuru University! FOR A LIMITED TIME , get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $99! An impression is when an ad is fetched from the ad server and served to the user. Click Here To Enroll. Impressions.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers. For ad exchange owners, this is crucial as well. The platform is fully compliant with GDPR , CCPA, TCF 2.0,

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Paleo AdTech

DECEMBER 10, 2023

Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Ad Ops Hero

JANUARY 25, 2021

RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. How Does RTB Work?

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad network 52

Automatad Inc.

NOVEMBER 23, 2023

Integration with ad exchanges: SSPs integrate with ad exchanges to access a broader pool of advertisers, increasing competition and demand for ad inventory. Point to ponder: SSPs and ad exchanges used to be distinct, but that’s changing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech Series

NOVEMBER 27, 2022

In addition to this, the company is now able to utilize ADvendio’s connections to ad servers, DSPs and ad exchanges. This will unearth new revenue through increased productivity and reduced data errors.

Ad Server 93

Ad Server Ad Exchange MarTech Advertising 93

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether Ad:ECN or Right Media built the first true ad exchange hinges on semantics, with Urschel doubting RM’s claim.)

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

YieldBird

AUGUST 23, 2023

Sources of revenue troubleshooting Before we can conclude that the drop in revenue is dictated by reduced spending by most advertisers, we need to check several elements to be sure that technical errors – in the form of both reduced ad request issuance and declines on the part of a specific revenue source [i.e.,

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Paleo AdTech

DECEMBER 10, 2023

” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007). He would have a direct marketer, preempting General Motors.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). Here’s the short version: Google’s sell-side tools are the target. In some cases, they’ve even acted on those concerns.

Marketing 70

Marketing Ad Tech Ad Server Ad Exchange 70

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Step 2: Ad Server Analysis. Fill rate %.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

Paleo AdTech

MAY 10, 2022

Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Smart-Hub

JANUARY 13, 2023

White Label Ad Exchange is a great solution to resolve these issues. Think about your goal — to learn how to create or use ad platforms for your business. SmartHub builds Ad Exchange platforms, and they do an excellent job. White Label Ad Exchange: Exclusive Safety Network. Scalability.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

Clearcode

SEPTEMBER 1, 2022

Elimination of bad actors : Conducting DPO allows publishers to identify and block bad actors, e.g. ad fraudsters and shady media buyers. Value recognition : Some ad exchanges and SSPs can take fees and not deliver enough value in terms of ad revenue. A faster pace of executing auctions on publisher’s ad servers.

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80