Microsoft and AT&T finalized the sale for AT&T’s ad-tech business Xandr, building up Microsoft’s connected TV advertising business.
Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.
Financial terms of the deal weren’t disclosed—though Microsoft reportedly paid $1 billion for Xandr—but AT&T did note that the transaction does not include the advertising sales business supporting DirecTV.
The companies first announced the sale in December. Microsoft also purchased AT&T Technology cloud last June, and then renewed a global contract with the exchange, building on a 10-year relationship.
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