WBD and TNT Sports Sell Out Roland-Garros Ad Inventory
Adweek
MAY 22, 2025
WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.
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Adweek
MAY 22, 2025
WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.
Adweek
MAY 7, 2025
Versant will have access to NBCU's ad tools and tech for the next two upfront cycles.
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Adweek
MAY 6, 2025
While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media.
Martech
JULY 22, 2024
A higher proportion of subscribers are moving to the ad-supported tier, increasing the available ad inventory and creating more opportunities for advertisers to reach a broader audience. This shift “reflects the evolution of the business” as Netflix prioritizes advertising and subscriber retention. Why we care.
Martech
SEPTEMBER 18, 2024
Ad-supported subscription offers from premium streamers like Netflix, along with free ad-supported services (FAST) are increasing the amount of ad inventory while demand is lagging. Fill rates were highest in 2022 when there was less inventory. CTV ad fill rates. Image: Wurl, “2024 CTV Trends Report.”
Adweek
JUNE 11, 2025
NFL goes long with Genius Sports in extended data and tech deal as the company powers the league's sports betting data, stats, and Madden NFL Cast and gets more control of ad inventory through 2029
illumin
SEPTEMBER 19, 2024
The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.
Digiday
JANUARY 8, 2025
viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S.
MNTN
OCTOBER 28, 2024
A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy ad space across various websites, mobile apps, and other digital platforms. It helps ensure that your ads reach the right audience at the point in the sales funnel.
illumin
DECEMBER 3, 2024
Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.
Martech
SEPTEMBER 18, 2024
Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.
PubMatic
NOVEMBER 13, 2024
Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic
Exchange Wire
FEBRUARY 4, 2025
The post Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking appeared first on ExchangeWire.com.
Ad Monsters
NOVEMBER 14, 2024
One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By Another leader pointed out that smaller pubs can experiment with ad products and partner initiatives more nimbly than larger competitors.
Brid.tv
MARCH 12, 2025
With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of ad inventory.
Martech
OCTOBER 3, 2024
Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory.
Ad Monsters
NOVEMBER 12, 2024
They aggregate and organize ad inventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. The core function of curators is to facilitate ad deals by connecting publishers with advertisers, ensuring efficient and effective ad placements.
MNTN
NOVEMBER 22, 2024
You can build precise audiences from your own CRM lists, previous shopping activity, keywords, and more — all served on premium CTV ad inventory. Our intuitive interface simplifies setting up and running CTV ad campaigns. Our dynamic CTV platform gives you the tools to connect with consumers on your terms.
MNTN
JANUARY 22, 2025
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.
Martech
NOVEMBER 8, 2024
Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Here are a few quick tips to consider: Set up your pixel to see if your target audience is visiting your site and start building remarketing pools.
Martech Series
JUNE 10, 2025
Premium Scale and Proven Performance DIRECTV Advertising’s pause ad inventory delivers significant scale, with 200 million monthly available impressions and an audience that averages over three minutes of viewing time.
Martech
MAY 7, 2025
Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. Driving the news.
Ad Monsters
DECEMBER 2, 2024
It’s time for content owners to draft a new playbook for monetizing ad inventory and capture greater value for advertisers. But how many of us really know the individual value of an impression at the moment it’s about to be served?
illumin
NOVEMBER 26, 2024
DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.
MNTN
DECEMBER 18, 2024
Youll have access to premium ad inventory, ensuring your content is displayed alongside hit movies and TV shows. Start Retargeting With MNTN Performance TV MNTN Performance TV makes CTV retargeting simple and effective.
MNTN
FEBRUARY 12, 2025
And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
Ad Monsters
NOVEMBER 10, 2024
Embracing addressability solutions positions publishers to deliver personalized ads without relying on third-party cookies. Building the Next Generation of Ad Inventory Digital Out-of-Home (DOOH) and open-source tools are unlocking new revenue channels for publishers.
illumin
JUNE 18, 2025
The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. (UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising?
illumin
NOVEMBER 26, 2024
DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.
PubMatic
NOVEMBER 1, 2024
Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. As we wrap up another year of innovation and growth in the ad tech world, let’s make this 2024 holiday ad season the most profitable yet!
MNTN
JANUARY 22, 2025
Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.
illumin
AUGUST 30, 2024
This partnership opens Spotify’s ad inventory to programmatic buyers outside of its self-serve system. Another format, Opt-in Video, allows brands to be prominently displayed alongside the music a consumer is streaming. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP).
illumin
AUGUST 9, 2024
announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s ad inventory thanks to Snap opening its first-party data to VideoAmp.
Ad Monsters
JULY 18, 2025
The metrics that power top performers (think low IVT, minimal clutter and high viewability) protect publisher revenue from makegoods that can occur when ads get served to invalid traffic. These metrics also drive advertiser trust at a time when concerns about open web ad inventory run rampant.
MNTN
FEBRUARY 11, 2025
Why Advertisers Need Performance TV There are plenty of opportunities to reach consumers and earn new business on AVOD platforms, but youre going to need precise targeting tools and access to premium ad inventory to achieve your campaign goals. Enter MNTN Performance TV the hardest working software in television.
Advendio
APRIL 14, 2025
For retail media monetization to succeed, retailers must go beyond simple display ads and focus on an integrated, data-driven ad ecosystem. Successful retail media networks incorporate: Display & Video Ads → On product pages, homepages, and checkout screens. Ready to Scale Your Retail Media Revenue? Contact us today.
Single Grain
APRIL 19, 2025
E-commerce recruitment specialist Harry Joiner suggests brands should reserve ad inventory “for known winners and margin accretive products” while deprioritizing broad brand campaigns in the immediate term.
Adweek
JULY 11, 2025
Earlier this week, Fox announced to Variety that it had sold out its ad inventory of roughly 80 commercials for the 2025 MLB All-Star Game in June—nearly a month earlier than usual, and for a reported $750,000 to $850,000 per 30 seconds.
Ad Monsters
JULY 15, 2025
Header bidding required DSPs to compete for the same ad inventory auctioned by multiple SSPs in real time. And bid duplication was driven further by rampant reselling of ad impressions among SSPs. That, in turn, has improved core metrics like eCPM, bid rate and win rate for participating SSPs, he added.
Ad Monsters
JULY 7, 2025
With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. Privacy concerns and brand safety challenges on the open exchange only add to the pressure.
VideoWeek
MARCH 25, 2025
Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).
Adweek
MARCH 11, 2025
Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.
Ad Monsters
JULY 17, 2025
Google has come under fire after research by Malwarebytes revealed scammers using its Search Ads inventory to impersonate brands, harvest credentials, and distribute malicious software. And it’s not just shady actors operating within the open programmatic marketplace that is causing the issue.
Single Grain
JULY 19, 2025
Traditional thinking assumes paywalls cannibalize ad revenue, but intelligent targeting actually increases ad inventory by keeping high-ad-value segments accessible while converting users.
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