Adweek

AUGUST 18, 2022

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.

Ad Inventory 277

Ad Inventory Advertising 277

Monetize More

FEBRUARY 6, 2023

We work directly with the publishers to stop all these compromised creatives as they happen because ad quality equals revenue performance and brand safety. Protect the Value of Your Ad Inventory with Optimized Pricing Managing pricing rules in Google Ad Manager can be challenging.

Ad Inventory 52

Ad Inventory Pop-Up CPM Ad Ops 52

Digiday

MARCH 6, 2023

Retailers’ data is reaching brands with first-party resources Taking a cue from the larger retailers, smaller brands have amassed an effective combination of resources — first-party data and direct sales capabilities — to place them on competitive footing with the largest incumbent publishers and ad networks.

Ad Inventory 57

Ad Inventory Retail Advertising Audience 57

Admixer

JUNE 11, 2020

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. The post Admixer Is Now Offering Opera Ad Inventory appeared first on Admixer.Blog.

Ad Inventory 52

Ad Inventory Audience Agency Advertising 52

Monetize More

APRIL 6, 2023

​​A powerful feature in Google Ad Manager provides publishers with valuable information that shows instant insights about first-party data directly from the publisher’s inventory. To access it, go to Google Ad Manager , click on Inventory and select Traffic Explorer. This feature is called Traffic Explorer.

Ad Inventory 52

Ad Inventory Impressions Audience 52

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 97

Ad Inventory Demand Side Platform Advertising Non-Profit 97

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Ad Inventory 97

Ad Inventory Machine Learning Impressions Advertising 97

Monetize More

FEBRUARY 14, 2023

Introduction Unified Pricing Rules (UPR) in Google Ad Manager (GAM) allow publishers to optimize their ad revenue by experimenting with different pricing strategies for their inventory.

Ad Inventory 52

Ad Inventory CPM Ad Exchange 52

AdPushup

JANUARY 23, 2023

It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers? What is ads.txt? Learn more.

Ad Inventory 98

Ad Inventory 98

AdPushup

MAY 14, 2023

As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to set the floor price wisely. Here’s all you need to know. The floor price, although frequently overlooked, is a vital aspect for numerous publishers.

Ad Inventory 52

Ad Inventory 52

Digiday

SEPTEMBER 20, 2022

For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. Subscribe: Apple Podcasts • Stitcher • Spotify. Advertising is taking a hit from the economic slowdown.

Ad Inventory 48

Ad Inventory Media CPM Advertising 48

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 96

Ad network Mobile Ads Ad Exchange Ad Inventory 96

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JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Native Advertising Ad network 98

AdExchanger

JANUARY 11, 2023

Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.

Media 112

Media Ad Inventory 112

Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Increased Revenue Opportunities: Streamlining SPO can ensure that publishers receive the highest bids possible for their ad inventory ultimately increasing ad revenue.

Ad Inventory 71

Ad Inventory Ad Tech Advertising Ad Exchange 71

AdPushup

MARCH 6, 2023

Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy. Leaving the traditional methods of buying/selling video ad inventory behind, programmatic advertising has been making great strides ever since it has been introduced in the [.]

Video Ads 98

Video Ads Ad Inventory Advertising 98

Digiday

MAY 30, 2023

In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Ad Tech 84

Ad Tech Advertising Ad Inventory Media 84

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.

Ad Inventory 96

Ad Inventory Ad Tech Marketing Media 96

Digiday

MAY 12, 2023

Register for free to watch more of the discussion and learn about the steps one global marketplace is taking to improve the functionality of buying and selling ad inventory. The buying and selling of ad inventory are ever-evolving processes.

Ad Inventory 55

Ad Inventory Marketing Media 55

AdPushup

JANUARY 17, 2023

Open bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real time. This guide will show you how it works and how you can make the most of it. Open bidding allows you to tap into the power of real-time auctions, giving you access to a wider range of [.].

Ad Inventory 98

Ad Inventory Header Bidding 98

Playwire

MAY 24, 2023

Key Points Video ad viewability is an important metric for demonstrating the value of your video ad inventory to advertisers. Whether you’re working with display ads or video ads, improving your ad viewability rating is a complex process, but it can and will result in revenue increases.

Viewability 52

Viewability Video Ads Ad Inventory Advertising 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. It’s a key metric used by both publishers and advertisers to assess the value of mobile ad inventory.

Viewability 52

Viewability Mobile Ads Ad Inventory Impressions 52

MediaMint

MARCH 31, 2023

The tangible outcome of the media planning process for publishers in an ad operations ecosystem is a detailed plan that outlines how to deliver an advertiser’s campaign to their target audiences effectively at the same time maximizing their revenue and inventory sell-through rates.

Media 94

Media Ad Inventory CPM Advertising 94

Smarty Ads

MAY 15, 2023

One way to achieve this is through white-label supply-side platforms (SSPs), which provide publishers with the tools they need to manage and monetize their ad inventory effectively. In the rapidly evolving digital advertising industry, publishers always seek new ways to maximize revenue streams. White-label SSPs are a type of.

Ad Inventory 52

Ad Inventory Advertising 52

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Ad Inventory 82

Ad Inventory Ad Tech Machine Learning Advertising 82

AdPushup

JANUARY 29, 2023

It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers? What is ads.txt? Learn more.

Ad Inventory 52

Ad Inventory 52

AdPushup

OCTOBER 14, 2022

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Consequently, they sometimes end up selling their [.].

CPM 98

CPM Ad Inventory Fill rate 98

Playwire

MAY 23, 2023

Key Points Viewability is a metric by which publishers and advertisers can gauge the value of ad inventory. It demonstrates the percentage of impressions that were viewed by site visitors and helps advertisers determine the amount they should spend on ads on your site.

Viewability 52

Viewability Ad Inventory Impressions Advertising 52

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

Viewability 52

Viewability Advertising Ad Inventory Fill rate 52

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.

Header Bidding 52

Header Bidding Banner Ad Inventory Viewability 52

Digital Turbine

MAY 1, 2023

The DT FairBid and Google bidding closed beta allowed publishers to enjoy the benefits of quality demand at scale, seeing: Improved performance with more competition for publishers inventory: with Google advertisers now competing in real-time for the same ad impressions, publishers benefitted from high-quality demand and got the price they deserve (..)

Ad Inventory 98

Ad Inventory Fill rate Impressions Advertising 98

Martech Series

MARCH 2, 2023

Shopping in real-time With innovation and digitalization, the time between the purchase of OOH ad inventory and its viewability has been reduced to minutes, not even hours. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

Advertising 100

Advertising Ad Inventory MarTech Viewability 100

Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. What is Google Ad Exchange? What is AdSense?

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Advertising 52

Monetize More

JANUARY 10, 2023

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance. So what are you waiting for? Try our Grader now!

Header Bidding 52

Header Bidding Ad Inventory Ad Server Click Through Rate 52

Monetize More

JANUARY 10, 2023

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance. What is an AdOps Grader? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Inventory Ad Server Click Through Rate 52