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WBD and TNT Sports Sell Out Roland-Garros Ad Inventory

Adweek

WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.

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NBCU to Sell Ad Inventory for Comcast Cable Spin-Off Versant

Adweek

Versant will have access to NBCU's ad tools and tech for the next two upfront cycles.

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TikTok Builds on Premium Ad Pitch With Cultural Targeting, Expanded Publisher Lineup at NewFronts

Adweek

While its US operations remain under scrutiny, TikTok sweetens its ad inventory with Formula 1, WBD, and Red Bull Media.

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Netflix leans into ad-supported tier as subscriber growth surges

Martech

A higher proportion of subscribers are moving to the ad-supported tier, increasing the available ad inventory and creating more opportunities for advertisers to reach a broader audience. This shift “reflects the evolution of the business” as Netflix prioritizes advertising and subscriber retention. Why we care.

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CTV viewership rebounds to near pandemic-era levels

Martech

Ad-supported subscription offers from premium streamers like Netflix, along with free ad-supported services (FAST) are increasing the amount of ad inventory while demand is lagging. Fill rates were highest in 2022 when there was less inventory. CTV ad fill rates. Image: Wurl, “2024 CTV Trends Report.”

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NFL Goes Long With Genius Sports, Extending Data and Tech Deal to 2029

Adweek

NFL goes long with Genius Sports in extended data and tech deal as the company powers the league's sports betting data, stats, and Madden NFL Cast and gets more control of ad inventory through 2029

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Programmatic Advertising: The Ultimate Guide

illumin

The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.