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Disney Sells Out Ad Inventory for 96th Oscars With Pricing Back Up

Adweek

Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. "On It's another Oscars sellout for Disney.

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PMC Will Sell Vox Media Ad Inventory in Canada

Adweek

which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Penske Media Corp.,

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Disney Sells Out Ad Inventory for 95th Oscars With Pricing Slightly Down

Adweek

The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its ad sales announcement. On Friday, the company confirmed that it had sold out ad inventory for the 95th Oscars telecast, with The Academy and Disney Advertising Sales securing a broad range of sponsors representing 15.

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How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

AdExchanger

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

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Fox’s Super Bowl 57 Ad Inventory 95% Sold Out, With Spots Selling For More Than $7 Million

Adweek

Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority. If brands want to see themselves in the Big Game, they better move fast.

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How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

AdExchanger

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

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It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory

AdExchanger

Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.