Ad Inventory Related Topics 
Adweek
AUGUST 18, 2022
Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament.
Adweek
SEPTEMBER 7, 2022
Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority.
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AdPushup
JULY 8, 2022
In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform.
Admixer
JUNE 11, 2020
Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads.
Digiday
SEPTEMBER 20, 2022
For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. ” Her team does not sell any of its ad space programmatically. And I don’t think it’s efficient to just scale shitty ads.
Ad Tech Daily
JULY 18, 2022
The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.
AdExchanger
SEPTEMBER 2, 2022
Now, advertisers are getting more concerned about funding harmful activity through ad fraud and high-velocity disinformation within social and programmatic ecosystems, writes Sarah Bolton, EVP of business intelligence at Advertiser Perceptions.
Martech Series
JANUARY 3, 2023
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Warner Bros. Discovery to Use VideoAmp’s Optimized Cross-Screen Measurement Approach in Move Toward Scaled Adoption of Alternative Currencies.
Relevant-Digital
JANUARY 30, 2023
In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad inventory. Programmatic Publisher Header Bidding Ad Serving Relevant Yield
AdPushup
JANUARY 23, 2023
It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers?
AdPushup
JANUARY 29, 2023
It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers?
AdExchanger
JANUARY 11, 2023
Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the.
Ad Tech Daily
JULY 28, 2022
Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.
AdExchanger
JANUARY 23, 2023
Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are financially incentivized to work with as many partners as possible.
AdPushup
JANUARY 17, 2023
Open bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real time. Google Ad Manager bidding open header bidding Open bidding what is open bidding This guide will show you how it works and how you can make the most of it.
AdPushup
OCTOBER 14, 2022
Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price.
Exchange Wire
JANUARY 10, 2023
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today (January 10th, 2023) announced its latest patent, for its Smart Curation technology. Ad Tech Attention Curation Inventory
Monetize More
JANUARY 18, 2023
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.
Smarty Ads
JULY 27, 2022
Modern publishers search for the best SSP platforms to sell the ad inventory with minimum effort and the highest yield. However, it is not that easy to find out beforehand if top SSPs provide desired functionality and what exactly makes each one the best choice.
Monetize More
JANUARY 10, 2023
The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance.
Monetize More
JANUARY 10, 2023
The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance.
Exchange Wire
NOVEMBER 8, 2022
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer [.].
Smarty Ads
OCTOBER 13, 2021
Maintaining your website or blog is not an easy task, especially when we talk about how to monetize website traffic and defining how to charge advertisers for your ad inventory.
Ad Ops Hero
JANUARY 25, 2021
Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.
AdExchanger
JUNE 7, 2022
Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified. “The Sell Sider” is a column written by the sell side of the digital media community.
Exchange Wire
DECEMBER 15, 2022
Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.
AdPushup
JUNE 12, 2022
Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates.
Monetize More
DECEMBER 25, 2022
This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. MonetizeMore’s publishers have even benefited from other services, like revenue management, ad optimization, and others, in addition to AdX.
Admixer
JUNE 18, 2020
Admixer.DSP is now offering premium video ad inventory on Dailymotion. The post New Addition to Admixer.DSP: Dailymotion Video Inventory appeared first on Admixer.Blog. Admixer News News & Updates ad formats advertisers dsp video ad publisher video ads
Monetize More
AUGUST 10, 2022
Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. This way, they ensure publishers find the best available ads to fill their ad slots.
Monetize More
JULY 12, 2022
Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Is Google Ad Manager and AdX the same? How to Sign-up for Google Ad Exchange?
Admixer
APRIL 23, 2020
Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. Adtech Insights Explained ad network header bidding publishersAdtech aims at streamlining the deals between the advertisers and publishers.
Monetize More
NOVEMBER 22, 2022
Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. Introduction.
Monetize More
MAY 10, 2022
In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. More Ad Revenue.
Monetize More
JUNE 29, 2022
Advertising technology like demand-side and supply-side platforms make programmatic advertising possible and simplify the process of buying and selling display, video, and mobile ads. Facebook Ads Manager. Google Ad Manager. Streamlining the process of selling and delivering ads.
Monetize More
NOVEMBER 28, 2022
Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their advertising inventory. The hybridized version of DoubleClick For Publishers & Google Ad Exchange.
Martech Series
OCTOBER 6, 2022
AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. And having great software and service like this optimizes our ad revenue possibilities.”.
Ad Ops Hero
JANUARY 27, 2021
Online advertising is not about placing ads on the websites to reach the targeted audience. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.
Monetize More
JUNE 10, 2022
Google Ad Manager now offers Optimized Pricing by default which is meant to help publishers protect and increase the long-term value of a publisher’s ad inventory. You’ll never have to worry about advertisers buying your inventory for less than what it’s worth.
VideoWeek
NOVEMBER 16, 2022
France’s TF1 signed a partnership with retail data alliance Infinity Advertising earlier this year, which made a large quantity of retailer data available to use against TF1 inventory. Ad Tech Connected TV Europe Measurement Media News Retail Media
Monetize More
JULY 8, 2022
Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.
Ad Ops Hero
JANUARY 25, 2021
Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won.
PubMatic
NOVEMBER 11, 2022
Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests. Ad Request Details. The post 6 Ways Publishers Can Maximize Ad Revenue This Holiday Season appeared first on PubMatic.
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