Digiday

JANUARY 8, 2025

viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S.

Ad Inventory 82

Ad Inventory Advertising Media Agency 82

MNTN

OCTOBER 28, 2024

A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy ad space across various websites, mobile apps, and other digital platforms. It helps ensure that your ads reach the right audience at the point in the sales funnel.

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

SEPTEMBER 18, 2024

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media 73

Media Ad Inventory Electronics Audience 73

PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

Media 119

Media Ad Tech Retail Display Advertising 119

Exchange Wire

FEBRUARY 4, 2025

The post Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking appeared first on ExchangeWire.com.

Ad Inventory 52

Ad Inventory Agency Advertising 52

Ad Monsters

NOVEMBER 14, 2024

One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By Another leader pointed out that smaller pubs can experiment with ad products and partner initiatives more nimbly than larger competitors.

Audience 115

Audience Media Ad Inventory Cookies 115

Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Programmatic enables publishers to automate the buying and selling of ad inventory.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory.

MarTech 70

MarTech Ad Inventory Ad Space Conversion 70

Ad Monsters

NOVEMBER 12, 2024

They aggregate and organize ad inventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. The core function of curators is to facilitate ad deals by connecting publishers with advertisers, ensuring efficient and effective ad placements.

Pop-Up 104

Pop-Up Audience Ad Inventory Cookies 104

MNTN

NOVEMBER 22, 2024

You can build precise audiences from your own CRM lists, previous shopping activity, keywords, and more — all served on premium CTV ad inventory. Our intuitive interface simplifies setting up and running CTV ad campaigns. Our dynamic CTV platform gives you the tools to connect with consumers on your terms.

Advertising 52

Advertising Finance Ad Inventory Audience 52

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech

NOVEMBER 8, 2024

Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Here are a few quick tips to consider: Set up your pixel to see if your target audience is visiting your site and start building remarketing pools.

ROI 126

ROI Media Audience Ad Inventory 126

Martech Series

JUNE 10, 2025

Premium Scale and Proven Performance DIRECTV Advertising’s pause ad inventory delivers significant scale, with 200 million monthly available impressions and an audience that averages over three minutes of viewing time.

Advertising 66

Advertising Ad Server Ad Inventory Education 66

Martech

MAY 7, 2025

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. Driving the news.

Ad Server 117

Ad Server Ad Tech Ad Exchange Ad Inventory 117

Ad Monsters

DECEMBER 2, 2024

It’s time for content owners to draft a new playbook for monetizing ad inventory and capture greater value for advertisers. But how many of us really know the individual value of an impression at the moment it’s about to be served?

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

DECEMBER 18, 2024

Youll have access to premium ad inventory, ensuring your content is displayed alongside hit movies and TV shows. Start Retargeting With MNTN Performance TV MNTN Performance TV makes CTV retargeting simple and effective.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

NOVEMBER 10, 2024

Embracing addressability solutions positions publishers to deliver personalized ads without relying on third-party cookies. Building the Next Generation of Ad Inventory Digital Out-of-Home (DOOH) and open-source tools are unlocking new revenue channels for publishers.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

illumin

JUNE 18, 2025

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. (UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising?

Advertising 86

Advertising Banner Audience ROI 86

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

PubMatic

NOVEMBER 1, 2024

Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. As we wrap up another year of innovation and growth in the ad tech world, let’s make this 2024 holiday ad season the most profitable yet!

Header Bidding 115

Header Bidding Viewability Ad Tech Ad Inventory 115

MNTN

JANUARY 22, 2025

Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad Space 52

illumin

AUGUST 30, 2024

This partnership opens Spotify’s ad inventory to programmatic buyers outside of its self-serve system. Another format, Opt-in Video, allows brands to be prominently displayed alongside the music a consumer is streaming. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP).

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

illumin

AUGUST 9, 2024

announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s ad inventory thanks to Snap opening its first-party data to VideoAmp.

GDPR 97

GDPR Ad Inventory Audience Media 97

Ad Monsters

JULY 18, 2025

The metrics that power top performers (think low IVT, minimal clutter and high viewability) protect publisher revenue from makegoods that can occur when ads get served to invalid traffic. These metrics also drive advertiser trust at a time when concerns about open web ad inventory run rampant.

Ad Ops 40

Ad Ops Viewability Finance Ad Inventory 40

MNTN

FEBRUARY 11, 2025

Why Advertisers Need Performance TV There are plenty of opportunities to reach consumers and earn new business on AVOD platforms, but youre going to need precise targeting tools and access to premium ad inventory to achieve your campaign goals. Enter MNTN Performance TV the hardest working software in television.

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Advendio

APRIL 14, 2025

For retail media monetization to succeed, retailers must go beyond simple display ads and focus on an integrated, data-driven ad ecosystem. Successful retail media networks incorporate: Display & Video Ads → On product pages, homepages, and checkout screens. Ready to Scale Your Retail Media Revenue? Contact us today.

ROI 52

ROI Retail Media Ad Inventory 52

Single Grain

APRIL 19, 2025

E-commerce recruitment specialist Harry Joiner suggests brands should reserve ad inventory “for known winners and margin accretive products” while deprioritizing broad brand campaigns in the immediate term.

Click Through Rate 52

Click Through Rate ROI CPC Conversion Rate 52

Adweek

JULY 11, 2025

Earlier this week, Fox announced to Variety that it had sold out its ad inventory of roughly 80 commercials for the 2025 MLB All-Star Game in June—nearly a month earlier than usual, and for a reported $750,000 to $850,000 per 30 seconds.

Marketing 229

Marketing Ad Inventory Media Food 229

Ad Monsters

JULY 15, 2025

Header bidding required DSPs to compete for the same ad inventory auctioned by multiple SSPs in real time. And bid duplication was driven further by rampant reselling of ad impressions among SSPs. That, in turn, has improved core metrics like eCPM, bid rate and win rate for participating SSPs, he added.

Header Bidding 51

Header Bidding Ad Inventory A/B Testing Impressions 51

Ad Monsters

JULY 7, 2025

With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. Privacy concerns and brand safety challenges on the open exchange only add to the pressure.

Impressions 95

Impressions Ad Inventory Advertising Agency 95

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Adweek

MARCH 11, 2025

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.

Ad Inventory 190

Ad Inventory Advertising Audience Media 190

Ad Monsters

JULY 17, 2025

Google has come under fire after research by Malwarebytes revealed scammers using its Search Ads inventory to impersonate brands, harvest credentials, and distribute malicious software. And it’s not just shady actors operating within the open programmatic marketplace that is causing the issue.

Affiliates 64

Affiliates Ad Inventory Ad Ops Audience 64

Single Grain

JULY 19, 2025

Traditional thinking assumes paywalls cannibalize ad revenue, but intelligent targeting actually increases ad inventory by keeping high-ad-value segments accessible while converting users.

Conversion Rate 52

Conversion Rate A/B Testing Conversion ROI 52