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Disney Sells Out Ad Inventory for 95th Oscars With Pricing Slightly Down

Adweek

The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its ad sales announcement. On Friday, the company confirmed that it had sold out ad inventory for the 95th Oscars telecast, with The Academy and Disney Advertising Sales securing a broad range of sponsors representing 15.

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Fox’s Super Bowl 57 Ad Inventory 95% Sold Out, With Spots Selling For More Than $7 Million

Adweek

Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority. If brands want to see themselves in the Big Game, they better move fast.

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It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory

AdExchanger

Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

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Ad Inventory Management Tips to Save Your Time and Resources

AdPushup

Effective ad inventory management plays a vital role in the success of advertising campaigns. Accomplishing this objective necessitates careful handling of our ad inventory to maximize desired outcomes. But how would you do that?

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CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion

Adweek

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.

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Fox Sells Out Super Bowl 57 Ad Inventory—Despite Crypto ‘Implosion’

Adweek

Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said.

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What SSPs and Ad Networks Want from Publishers’ Ad Inventory

AdPushup

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.