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NBCUniversal’s World Cup Ad Inventory Nearly Sold Out 100 Days Before Kickoff

Adweek

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament.

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Fox’s Super Bowl 57 Ad Inventory 95% Sold Out, With Spots Selling For More Than $7 Million

Adweek

Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox's ad sales team sold the majority.

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What SSPs and Ad Networks Want from Publishers’ Ad Inventory

AdPushup

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform.

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Admixer Is Now Offering Opera Ad Inventory

Admixer

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads.

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Why Wonder Media Network won’t sell its podcast ad inventory programmatically

Digiday

For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. ” Her team does not sell any of its ad space programmatically. And I don’t think it’s efficient to just scale shitty ads.

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Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

Ad Tech Daily

The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.

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How Publishers Can Meet The Buy-Side’s Demands For ‘Cruelty-Free’ Ad Environments

AdExchanger

Now, advertisers are getting more concerned about funding harmful activity through ad fraud and high-velocity disinformation within social and programmatic ecosystems, writes Sarah Bolton, EVP of business intelligence at Advertiser Perceptions.

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VideoAmp and Warner Bros. Discovery Announce Audience Measurement Agreement

Martech Series

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Warner Bros. Discovery to Use VideoAmp’s Optimized Cross-Screen Measurement Approach in Move Toward Scaled Adoption of Alternative Currencies.

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Prebid's 2023 Trends

Relevant-Digital

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad inventory. Programmatic Publisher Header Bidding Ad Serving Relevant Yield

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What is Ads.txt? And How Does it Work?

AdPushup

It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers?

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What is Ads.txt? Everything You Need to Know

AdPushup

It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers?

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Publicis Media On What Has To Happen Before In-Game Ads Can Take Off

AdExchanger

Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the.

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StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization

Ad Tech Daily

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.

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Buyers Are Into SPO. What Will It Take To Get Sellers Onboard?

AdExchanger

Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are financially incentivized to work with as many partners as possible.

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How does Open Bidding Work in Google Ad Manager?

AdPushup

Open bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real time. Google Ad Manager bidding open header bidding Open bidding what is open bidding This guide will show you how it works and how you can make the most of it.

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What is Target CPM in Google Ad Manager?

AdPushup

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price.

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Yieldmo Expands Patent Portfolio After Securing Recent Patent on its Smart Curation Technology

Exchange Wire

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today (January 10th, 2023) announced its latest patent, for its Smart Curation technology. Ad Tech Attention Curation Inventory

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

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Top SSP Platforms To Watch For in 2022

Smarty Ads

Modern publishers search for the best SSP platforms to sell the ad inventory with minimum effort and the highest yield. However, it is not that easy to find out beforehand if top SSPs provide desired functionality and what exactly makes each one the best choice.

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Ad Optimization made easy with an AdOps Grader

Monetize More

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance.

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Ad Optimization made easy with an AdOps Grader

Monetize More

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance.

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Yieldmo & IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes

Exchange Wire

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer [.].

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How Much Should I Charge for Advertising on My Website: Deconstructing Website Ad Rates

Smarty Ads

Maintaining your website or blog is not an easy task, especially when we talk about how to monetize website traffic and defining how to charge advertisers for your ad inventory.

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What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

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What Publishers Need to Know About Google’s Optimized Pricing

AdExchanger

Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified. “The Sell Sider” is a column written by the sell side of the digital media community.

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IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance

Exchange Wire

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.

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Best Practices to Lift Your Ad Viewability and Boost Revenue

AdPushup

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates.

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Making the switch from SPM to MCM in 2023

Monetize More

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. MonetizeMore’s publishers have even benefited from other services, like revenue management, ad optimization, and others, in addition to AdX.

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New Addition to Admixer.DSP: Dailymotion Video Inventory

Admixer

Admixer.DSP is now offering premium video ad inventory on Dailymotion. The post New Addition to Admixer.DSP: Dailymotion Video Inventory appeared first on Admixer.Blog. Admixer News News & Updates ad formats advertisers dsp video ad publisher video ads

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What is ad mediation?

Monetize More

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. This way, they ensure publishers find the best available ads to fill their ad slots.

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Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Monetize More

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Is Google Ad Manager and AdX the same? How to Sign-up for Google Ad Exchange?

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Header Bidding: What Is It and How Does It Work?

Admixer

Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. Adtech Insights Explained ad network header bidding publishersAdtech aims at streamlining the deals between the advertisers and publishers.

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Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Monetize More

Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. Introduction.

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Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]

Monetize More

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. More Ad Revenue.

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Demand vs Supply-Side Marketing Platforms(DSPs vs SSPs): What’s the Difference?

Monetize More

Advertising technology like demand-side and supply-side platforms make programmatic advertising possible and simplify the process of buying and selling display, video, and mobile ads. Facebook Ads Manager. Google Ad Manager. Streamlining the process of selling and delivering ads.

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What Is Google Ad Manager – How to 10X Revenue with GAM?

Monetize More

Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their advertising inventory. The hybridized version of DoubleClick For Publishers & Google Ad Exchange.

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New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV Platforms

Martech Series

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. And having great software and service like this optimizes our ad revenue possibilities.”.

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What is Demand Side Platform (DSP)?

Ad Ops Hero

Online advertising is not about placing ads on the websites to reach the targeted audience. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

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Up your inventory’s worth with Optimized Pricing

Monetize More

Google Ad Manager now offers Optimized Pricing by default which is meant to help publishers protect and increase the long-term value of a publisher’s ad inventory. You’ll never have to worry about advertisers buying your inventory for less than what it’s worth.

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ITV Announces Retail Media Partnership with Boots and Tesco

VideoWeek

France’s TF1 signed a partnership with retail data alliance Infinity Advertising earlier this year, which made a large quantity of retailer data available to use against TF1 inventory. Ad Tech Connected TV Europe Measurement Media News Retail Media

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.

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What is Real Time Bidding (RTB)? How Does RTB Work?

Ad Ops Hero

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won.

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6 Ways Publishers Can Maximize Ad Revenue This Holiday Season

PubMatic

Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests. Ad Request Details. The post 6 Ways Publishers Can Maximize Ad Revenue This Holiday Season appeared first on PubMatic.