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Playing with Fire: Tech ROI in High-Stakes Projects

The Ad Tech Blog

The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.

ROI 242
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Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

Adweek

Samba TV's AI is looking to give brands better ROI.

ROI 280
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Take back your ROI by owning your data

Martech

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ. The post Take back your ROI by owning your data appeared first on MarTech. Click here to view more MarTech webinars.

ROI 102
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Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Adweek

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 311
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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Kissmetrics.

ROI 120
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Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics

AdExchanger

With a significant percentage of streaming coming from CTV (as […] The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger. Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV.

ROI 109
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.