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Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges

Adweek

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers.

ROI 204
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The ROI of personalized experiences: Process measurements

Martech

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver.

ROI 99
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Lytics Joins Linkedin’s Partner Marketing Program; Advertisers Can Build Better Audiences, Improve Campaign ROI

Martech Series

With it, advertisers can build targeted audiences using their first-party data in Lytics and then activate them through LinkedIn’s API to power personalized advertising strategies and improve campaign ROI.

ROI 76
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The ROI of personalized experiences: Content measurements

Martech

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey.

ROI 93
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Struggling to measure your social advertising ROI? Shut everything off

Marketing Dive

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy

ROI 94
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Brave Commerce: How to Get the Greatest ROI Out of Your Media Investment

Adweek

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 204
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The ROI of personalized experiences: Audience measurements

Martech

This is the first of a three part series on the ROI of personalization. When you pay attention to these important aspects of your audiences, measuring the ROI on personalized content, offers and experiences becomes greatly valuable.

ROI 76
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Connected TV Yields 30% Higher ROI than Other Marketing Channels

MNTN

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . The post Connected TV Yields 30% Higher ROI than Other Marketing Channels appeared first on MNTN.

ROI 83
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96% of marketers want IT held accountable for ROI

Marketing Tech News

With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

ROI 67
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50% of marketers impede ROI by underinvesting in media, Nielsen finds

Marketing Dive

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research

ROI 108
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Contentstack Demonstrates 295% ROI as Part of New Go Composable Initiative To Accelerate Composable Digital Experience Adoption Globally

Martech Series

Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. Forrester TEI Report Proves 295% ROI for Composable Architecture Over Three Years.

ROI 83
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How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives

Martech Series

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so.

ROI 82
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The formula for calculating martech ROI

Martech

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?”

ROI 83
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OpenText Earns 6X ROI With Anteriad

Martech Series

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. The post OpenText Earns 6X ROI With Anteriad appeared first on MarTech Series.

ROI 82
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What is Return on Investment (ROI) & How to Calculate It

MNTN

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. Of course, businesses are looking to maximize their ROI.

ROI 52
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Getting back to basics: Marketing ROI

Martech

The post Getting back to basics: Marketing ROI appeared first on MarTech. Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers?

ROI 92
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3 Ways Partnerships Can Drive Better Marketing Analytics and ROI

AdExchanger

Continue reading » The post 3 Ways Partnerships Can Drive Better Marketing Analytics and ROI appeared first on AdExchanger.

ROI 65
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How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

Martech Series

One of the key fundamental shifts in marketing over the years has been its shift away from acting as a cost-centre to helping other functions and customer-facing teams drive actual business ROI. The post How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

ROI 87
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Static ROI metrics, meet dynamic marketing situation

Martech

In real life, calculating ROI on your marketing spend is impossible. ” Read next: How to measure content marketing ROI and ROE. You can’t ever think about ROI the same way again. The post Static ROI metrics, meet dynamic marketing situation appeared first on MarTech.

ROI 84
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Want Better ROI From Your Marketing Tech? Treat It Like A Team Member

AdExchanger

Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech? Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

ROI 75
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Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts.

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Supercharge your marketing ROI for success by Wrike

Martech

They will teach you how their tool, Marketing Insights, can empower you to supercharge your marketing ROI, monitor success in real-time and make critical decisions to attribute revenue back to your best-performing campaigns. There once was a time when marketing was more art than science.

ROI 70
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Leading Dental Call Tracking Software Uses AI Technology to Improve Client Marketing ROI

Martech Series

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”.

ROI 82
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Speedeon Launches AudienceMaker, an Intuitive Strategic Growth Platform Helping Brands Increase Marketing ROI

Martech Series

With Speedeon’s AudienceMaker platform brands will – • Increase marketing ROI: Leverage offline & online data to build effective omnichannel data-driven marketing campaigns.

ROI 83
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How a Brand Persona Plays Into Effective ROI

Single Grain

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! This is key because although logos, colors and cool words won't make you money, they can help people better understand your brand persona, which leads to ROI down the line: A brand persona is exactly what it sounds like – the personality of your brand. How Brand Personas Can Lead to Effective ROI. What Is Branding?

ROI 84
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How to measure content marketing ROI and ROE

Martech

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult.

ROI 112
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Algolia’s Search & Discovery Delivers 382% 3-year ROI, According to Total Economic Impact Study

Martech Series

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI.

ROI 82
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Could Your Multi-Location Business’s Reviews Be Hurting Your ROI? Find Out

Martech Series

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI.

ROI 81
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Infosys Research: Nine out of Ten Executives Report ESG Delivers ROI

Martech Series

However, although 90% of respondents in our study say ESG gives ROI, there is still a lag in applying strategy to ESG as it is done for other parts of their businesses. The post Infosys Research: Nine out of Ten Executives Report ESG Delivers ROI appeared first on MarTech Series.

ROI 56
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BERA Delivered 391% ROI for Predictive Brand Technology, Tying Data-Driven Brand Decisions to Improved Business and Financial Outcomes

Martech Series

According to the study, “The representative interviews and financial analysis found that a composite organization experiences benefits of $9.54M over three years versus costs of $1.94M, adding up to a net present value (NPV) of $7.60M and an ROI of 391%.”.

ROI 83
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Is your brand on the right social platforms for driving ROI?

Marketing Dive

Research from over 500 top brands reveals the best social platforms per industry

ROI 96
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A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI

Martech Series

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Check for bounced emails, as this method increases your email deliverability rates and email ROI.

ROI 83
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How to improve marketing ROI with clean data

Martech

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes.

ROI 101
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How Custom Dashboards Can Improve Your KPIs and ROI

Basis

Let’s explore how bringing data to life through interactive graphic visualizations can help you improve your KPIs and ROI while simultaneously enhancing collaboration—both internally and externally. Understand Key Factors Behind ROI.

ROI 52
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How to quantify the ROI of data using decision playbooks

Martech

The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Quantifying data ROI using decision playbooks.

ROI 60
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How composable commerce helps brands drive innovation and ROI

Digiday

Derick Jaros , Head of Industry, Commerce, Yext. The business world has entered a new age. Digital experiences dominate the customer journey, and an omnichannel approach is more than the norm; it’s expected. But optimizing the customer experience across channels is easier said than done.

ROI 46
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Marketers gain ROI during recession by increasing media spend, study says

Marketing Dive

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners

ROI 85
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Webinar: Use the power of AI to drive ROI

Martech

The post Webinar: Use the power of AI to drive ROI appeared first on MarTech. Artificial intelligence is transforming the way businesses operate. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships.

ROI 86
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Radiant Logic Total Economic Impact Study Demonstrated 239% ROI and 80% Increase in Efficiency

Martech Series

By deploying RadiantOne to address these challenges, a composite customer achieved a 239% ROI on the initial investment (totaling $20.3M According to the study, the composite Radiant Logic customer also experienced the below benefits, in addition to achieving a 239% ROI: $9.2M

ROI 82
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Crimtan on Why Measuring True Incremental Value Will Maximise Your Marketing ROI

Exchange Wire

The post <strong>Crimtan on Why Measuring True Incremental Value Will Maximise Your Marketing ROI</strong> appeared first on ExchangeWire.com.

ROI 52
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User Experience ROI: How to Make the Most of This Key Data

Monetize More

Why measure User Experience ROI? These costs can be quantified easily, and setting them off against known revenue figures leads to a simple ROI measurement. How to measure customer experience ROI? To put a figure on customer experience ROI means measuring it indirectly.

ROI 52
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Estée Lauder Realizes 98x ROI Using Textual’s Text to Buy SaaS Platform

Martech Series

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. The post Estée Lauder Realizes 98x ROI Using Textual’s Text to Buy SaaS Platform appeared first on MarTech Series. Estée Lauder’s The Cosmetic Company Store Brand Generates $1.8

ROI 52
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How marketing ops improves ROI through campaign performance and budget management

Martech

Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI. And this leads to better ROI. Shifting budgets and goals, as a result of these insights, optimizes campaigns and delivers a higher ROI.

ROI 95