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Uncover the ultimate strategy to increase ROI and lead gen

Martech

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. Click here to view more MarTech webinars.

ROI 102
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More pressure on B2B marketers to prove ROI

Martech

B2B marketers say pressure to prove ROI is increasing, but budgets are not. The post More pressure on B2B marketers to prove ROI appeared first on MarTech. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. The report was based on a survey of 328 U.S.

ROI 117
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Maximizing ROI on Programmatic Advertising Spend

Basis

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? It’s also worth noting that ROI doesn’t necessarily have to be financial in nature. Let’s dive in.

ROI 91
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Discover the ultimate marketing strategy for increased ROI and lead generation

Martech

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. Click here to view more MarTech webinars.

ROI 101
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Mintegral Continues to Excel in Singular’s ROI Index 2023

Martech Series

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81
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How Marketers Can and Should Measure Social Media ROI

Adweek

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

Media 316
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The ROI of personalized experiences: Process measurements

Martech

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech! Processing.

ROI 132