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Playing with Fire: Tech ROI in High-Stakes Projects

The Ad Tech Blog

The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.

ROI 242
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Boost ROI And Cut Waste: Mastering Incrementality And Standardization

AdExchanger

Aligning […] The post Boost ROI And Cut Waste: Mastering Incrementality And Standardization appeared first on AdExchanger. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way.

ROI 98
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Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’

AdExchanger

The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger. Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.

ROI 82
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The marketing ROI problem has its roots in marketing culture

Martech

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 114
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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

Adweek

Samba TV's AI is looking to give brands better ROI.

ROI 261
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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.