Adweek

OCTOBER 9, 2024

For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK.

ROI 307

ROI Cookies Advertising Ad Tech 307

Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

ROI 293

ROI Advertising eCommerce Media 293

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

ROI 104

ROI Advertising Audience Agency 104

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. While the transition to GA4 might seem daunting, the benefits it brings, particularly for clearer content marketing ROI, make it worth the effort.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. ROI and cost concerns: Justifying the significant investment in martech is challenging, especially when existing tools are underutilized. Then, rank them. Processing.

ROI 110

ROI MarTech Conversion Rate Marketing 110

Adweek

SEPTEMBER 1, 2023

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 322

ROI Audience Media 322

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 65

ROI Marketing Finance Conversion 65

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 117

ROI Machine Learning Marketing Audience 117

AdExchanger

JULY 17, 2024

The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger. Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.

ROI 81

ROI Media 81

Adweek

MARCH 22, 2023

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 313

ROI Media Marketing 313

Martech

NOVEMBER 29, 2023

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ. The post Take back your ROI by owning your data appeared first on MarTech. Click here to view more MarTech webinars.

ROI 99

ROI MarTech Marketing 99

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Kissmetrics.

ROI 114

ROI Marketing Pop-Up Audience 114

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. The post 3 tips to maximize your ROI at events appeared first on MarTech. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Processing.

ROI 108

ROI Conversion Brand Awareness MarTech 108

Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” The ROI formula.

ROI 113

ROI MarTech Information Technology Marketing 113

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Time to take action Project management data is essential for boosting marketing ROI. Processing.

ROI 66

ROI Marketing Conversion Rate Brand Awareness 66

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech! Processing.

ROI 130

ROI A/B Testing Audience eCommerce 130

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

MNTN

JULY 2, 2024

In the ever-evolving landscape of digital marketing metrics , understanding return on investment (ROI) is crucial for assessing the profitability of your marketing endeavors. ROI provides valuable insights into the financial returns generated from your marketing investments, guiding strategic decisions and budget allocations.

ROI 52

ROI Machine Learning Fashion Conversion 52

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The first part (audience measurements) can be found here.

ROI 130

ROI Audience MarTech Communications 130

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. The post More pressure on B2B marketers to prove ROI appeared first on MarTech. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. The report was based on a survey of 328 U.S.

ROI 111

ROI Marketing Conversion MarTech 111

Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 301

ROI Agency Media Advertising 301

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. The post How to measure content marketing ROI and ROE appeared first on MarTech.

ROI 141

ROI Marketing MarTech Impressions 141

Exchange Wire

SEPTEMBER 20, 2023

The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [.]

ROI 105

ROI Agency Media Marketing 105

Martech

MAY 10, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. Click here to view more MarTech webinars.

ROI 104

ROI Brand Awareness Education MarTech 104

AdExchanger

DECEMBER 7, 2023

With a significant percentage of streaming coming from CTV (as […] The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger. Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV.

ROI 96

ROI Advertising 96

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. Click here to view more MarTech webinars.

ROI 104

ROI Brand Awareness Marketing Education 104

Marketing Dive

JULY 6, 2022

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

ROI 133

ROI Media Marketing 133

Exchange Wire

NOVEMBER 23, 2023

The post 79% of Top Marketing Executives Report Boost in ROI Using AI Tools appeared first on ExchangeWire.com.

ROI 111

ROI Ad Tech Marketing Advertising 111

AdExchanger

NOVEMBER 11, 2024

However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first on AdExchanger.

ROI 60

ROI Ad Tech Conversion Audience 60

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes. Learn more here.

ROI 136

ROI Marketing Machine Learning MarTech 136

Martech

JULY 13, 2023

The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech. Register and attend “Ignite Your Marketing Engine with the Power of the Data Cloud,” pres ented by Snowflake. Click here to view more MarTech webinars.

ROI 98

ROI Communications MarTech Marketing 98

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. When you pay attention to these important aspects of your audiences, measuring the ROI on personalized content, offers and experiences becomes greatly valuable. The post The ROI of personalized experiences: Audience measurements appeared first on MarTech.

ROI 102

ROI Audience Machine Learning Cookies 102

Marketing Tech News

SEPTEMBER 22, 2022

With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.

ROI 75

ROI Marketing Advertising 75

Martech Series

JULY 26, 2022

One of the key fundamental shifts in marketing over the years has been its shift away from acting as a cost-centre to helping other functions and customer-facing teams drive actual business ROI. Without a proper marketing performance management process, marketing budgets may not match what ROI a marketing team is bringing in.

ROI 90

ROI MarTech Marketing Audience 90

Martech

OCTOBER 29, 2021

Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI. And this leads to better ROI. With integrated marketing operations, you can actually determine the ROI and be able to finally turn your cost center into a revenue generator,” Delande said. Team management.

ROI 114

ROI Marketing Finance MarTech 114