Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” The ROI formula.

MarTech 113

MarTech ROI Marketing Information Technology 113

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The first part (audience measurements) can be found here.

ROI 125

ROI MarTech Audience Advertising 125

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. The post How to measure content marketing ROI and ROE appeared first on MarTech.

ROI 143

ROI MarTech Marketing Impressions 143

Marketing Dive

JULY 6, 2022

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

ROI 140

ROI Media Marketing 140

Martech Series

JULY 12, 2022

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. The post OpenText Earns 6X ROI With Anteriad appeared first on MarTech Series. 30% increase in Marketing Qualified Lead-to-Sales Qualified Lead conversion.

ROI 81

ROI MarTech Marketing Impressions 81

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI).

Advertising 52

Advertising ROI Media Cookies 52

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. When you pay attention to these important aspects of your audiences, measuring the ROI on personalized content, offers and experiences becomes greatly valuable. The post The ROI of personalized experiences: Audience measurements appeared first on MarTech.

ROI 100

ROI Audience MarTech Cookies 100

Martech Series

JANUARY 31, 2023

With it, advertisers can build targeted audiences using their first-party data in Lytics and then activate them through LinkedIn’s API to power personalized advertising strategies and improve campaign ROI.

ROI 80

ROI Advertising Audience MarTech 80

Martech Series

JANUARY 17, 2023

Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. The initiative combines innovative technology, dedicated expertise and ROI analysis tools designed to accelerate customer journeys, instilling confidence and peace of mind every step of the way.

ROI 85

ROI MarTech Marketing Food 85

Martech Series

MARCH 2, 2023

Fully leveraging existing creative assets, validating new creative directions, and integrating real-time customer preferences allows you to take informed risks, increasing the likelihood of improving the ROI of your marketing efforts. The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on MarTech Series.

ROI 85

ROI MarTech Audience Marketing 85

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing MarTech Audience 82

Martech Series

JULY 26, 2022

One of the key fundamental shifts in marketing over the years has been its shift away from acting as a cost-centre to helping other functions and customer-facing teams drive actual business ROI. Without a proper marketing performance management process, marketing budgets may not match what ROI a marketing team is bringing in.

MarTech 90

MarTech ROI Marketing Audience 90

MNTN

OCTOBER 14, 2022

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . The post Connected TV Yields 30% Higher ROI than Other Marketing Channels appeared first on MNTN.

ROI 98

ROI Marketing Advertising Mobile Ads 98

Marketing Tech News

SEPTEMBER 22, 2022

With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.

ROI 70

ROI Marketing Advertising 70

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes. Learn more here.

ROI 133

ROI MarTech Marketing Machine Learning 133

Martech

OCTOBER 29, 2021

Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI. And this leads to better ROI. With integrated marketing operations, you can actually determine the ROI and be able to finally turn your cost center into a revenue generator,” Delande said. Team management.

ROI 126

ROI MarTech Marketing Finance 126

AdExchanger

OCTOBER 26, 2022

Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music.

ROI 87

ROI Entertainment Ad Exchange Advertising 87

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts. If the ROI is lower than expected, there are a few ways to help combat this. Identify weak spots.

ROI 86

ROI Healthcare Media Marketing 86

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

ROI 224

ROI Marketing Electronics 224

Marketing Dive

JUNE 6, 2022

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.

ROI 123

ROI Social Advertising Advertising 123

Martech Series

JUNE 22, 2022

With Speedeon’s AudienceMaker platform brands will – • Increase marketing ROI: Leverage offline & online data to build effective omnichannel data-driven marketing campaigns. Speedeon is about being three years ahead of the competition when it comes to helping our partners get a better ROI from their marketing.

ROI 87

ROI Marketing MarTech Agency 87

Martech

FEBRUARY 21, 2022

In real life, calculating ROI on your marketing spend is impossible. ” Read next: How to measure content marketing ROI and ROE. You can’t ever think about ROI the same way again. The post Static ROI metrics, meet dynamic marketing situation appeared first on MarTech. Markets are non-linear in nature.

ROI 105

ROI Marketing MarTech 105

AdExchanger

NOVEMBER 14, 2022

Today’s column is written by Katie Klumper, Continue reading » The post Want Better ROI From Your Marketing Tech? Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

ROI 89

ROI Marketing Media 89

Martech Series

JULY 11, 2022

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”. AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled.

ROI 80

ROI MarTech Marketing Conversion 80

MNTN

OCTOBER 17, 2022

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52

ROI Advertising Machine Learning Marketing 52

Martech

AUGUST 16, 2021

Register today for “ 5 Ways to Maximize Campaign ROI Through Social and Media Insights, “ presented by Netbase Quid. The post 5 ways to maximize campaign ROI through social and media data appeared first on MarTech.

ROI 109

ROI Media MarTech Marketing 109

Martech

AUGUST 3, 2021

The post Webinar: Use the power of AI to drive ROI appeared first on MarTech. Register today for “ Use the Power of AI to Deliver An Extraordinary Customer Experience, “ presented by Redpoint.

ROI 114

ROI MarTech Machine Learning 114

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 75

ROI MarTech A/B Testing Conversion Rate 75

Martech

MARCH 18, 2022

The post Getting back to basics: Marketing ROI appeared first on MarTech. “The top-down business model of management doesn’t create a sustainable work environment that anyone wants to be a part of.”. In the second part of this two-part article, how to go about measurement in marketing.

ROI 125

ROI Marketing Click Through Rate Advertising 125

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 203

ROI Advertising Agency Retail 203

Exchange Wire

APRIL 27, 2023

The post Lumen Releases Report from PwC on the ROI of Attention Technology appeared first on ExchangeWire.com. Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC.

ROI 59

ROI Viewability 59

AdExchanger

AUGUST 22, 2022

Continue reading » The post 3 Ways Partnerships Can Drive Better Marketing Analytics and ROI appeared first on AdExchanger. Privacy regulations, ecosystem changes and the increasing fragmentation of consumer attention leave many marketers wondering how to best enable holistic measurement.

ROI 73

ROI Marketing Media 73

Martech

SEPTEMBER 28, 2022

The post Webinar: The secret to a customer-centric approach with faster ROI appeared first on MarTech. Register today for “Expert Advice: Make Your Marketing Stand Out This Holiday Season,” presented by Blueshift. Click here to view more MarTech webinars.

ROI 80

ROI MarTech Marketing 80

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI.

ROI 80

ROI MarTech Retail eCommerce 80

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

Advertising 52

Advertising ROI Agency SEO 52

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. The post Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote appeared first on MarTech. Get MarTech! In your inbox.

MarTech 96

MarTech ROI Marketing 96

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI. Good hygiene schedule.

ROI 92

ROI Marketing MarTech Audience 92