96% of marketers want IT held accountable for ROI

Marketing Tech News

With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

ROI 81

Struggling to measure your social advertising ROI? Shut everything off

Marketing Dive

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy

ROI 96
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Brave Commerce: How to Get the Greatest ROI Out of Your Media Investment

Adweek

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 207

50% of marketers impede ROI by underinvesting in media, Nielsen finds

Marketing Dive

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research

ROI 110

The formula for calculating martech ROI

Martech

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?”

ROI 93

OpenText Earns 6X ROI With Anteriad

Martech Series

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. The post OpenText Earns 6X ROI With Anteriad appeared first on MarTech Series.

ROI 82

3 Ways Partnerships Can Drive Better Marketing Analytics and ROI

AdExchanger

Continue reading » The post 3 Ways Partnerships Can Drive Better Marketing Analytics and ROI appeared first on AdExchanger.

ROI 68

How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

Martech Series

One of the key fundamental shifts in marketing over the years has been its shift away from acting as a cost-centre to helping other functions and customer-facing teams drive actual business ROI. The post How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

ROI 87

Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts.

Leading Dental Call Tracking Software Uses AI Technology to Improve Client Marketing ROI

Martech Series

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”.

ROI 82

Static ROI metrics, meet dynamic marketing situation

Martech

In real life, calculating ROI on your marketing spend is impossible. ” Read next: How to measure content marketing ROI and ROE. You can’t ever think about ROI the same way again. The post Static ROI metrics, meet dynamic marketing situation appeared first on MarTech.

ROI 87

Speedeon Launches AudienceMaker, an Intuitive Strategic Growth Platform Helping Brands Increase Marketing ROI

Martech Series

With Speedeon’s AudienceMaker platform brands will – • Increase marketing ROI: Leverage offline & online data to build effective omnichannel data-driven marketing campaigns.

ROI 83

Algolia’s Search & Discovery Delivers 382% 3-year ROI, According to Total Economic Impact Study

Martech Series

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI.

ROI 82

Could Your Multi-Location Business’s Reviews Be Hurting Your ROI? Find Out

Martech Series

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI.

ROI 82

BERA Delivered 391% ROI for Predictive Brand Technology, Tying Data-Driven Brand Decisions to Improved Business and Financial Outcomes

Martech Series

According to the study, “The representative interviews and financial analysis found that a composite organization experiences benefits of $9.54M over three years versus costs of $1.94M, adding up to a net present value (NPV) of $7.60M and an ROI of 391%.”.

ROI 83

A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI

Martech Series

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Check for bounced emails, as this method increases your email deliverability rates and email ROI.

ROI 83

How to measure content marketing ROI and ROE

Martech

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult.

ROI 113

Is your brand on the right social platforms for driving ROI?

Marketing Dive

Research from over 500 top brands reveals the best social platforms per industry

ROI 97

How Custom Dashboards Can Improve Your KPIs and ROI

Basis

Let’s explore how bringing data to life through interactive graphic visualizations can help you improve your KPIs and ROI while simultaneously enhancing collaboration—both internally and externally. Understand Key Factors Behind ROI.

ROI 52

How a Brand Persona Plays Into Effective ROI

Single Grain

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! This is key because although logos, colors and cool words won't make you money, they can help people better understand your brand persona, which leads to ROI down the line: A brand persona is exactly what it sounds like – the personality of your brand. How Brand Personas Can Lead to Effective ROI. What Is Branding?

ROI 84

Marketers gain ROI during recession by increasing media spend, study says

Marketing Dive

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners

ROI 87

How to improve marketing ROI with clean data

Martech

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes.

ROI 108

Webinar: The secret to a customer-centric approach with faster ROI

Martech

The post Webinar: The secret to a customer-centric approach with faster ROI appeared first on MarTech. With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season.

ROI 52

Webinar: Use the power of AI to drive ROI

Martech

The post Webinar: Use the power of AI to drive ROI appeared first on MarTech. Artificial intelligence is transforming the way businesses operate. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships.

ROI 92

Estée Lauder Realizes 98x ROI Using Textual’s Text to Buy SaaS Platform

Martech Series

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. The post Estée Lauder Realizes 98x ROI Using Textual’s Text to Buy SaaS Platform appeared first on MarTech Series. Estée Lauder’s The Cosmetic Company Store Brand Generates $1.8

ROI 52

How marketing ops improves ROI through campaign performance and budget management

Martech

Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI. And this leads to better ROI. Shifting budgets and goals, as a result of these insights, optimizes campaigns and delivers a higher ROI.

ROI 100

Total Economic Impact Study of Verint Digital-First Engagement Solutions Finds an ROI of 271 Percent Over Three Years with a Payback in Less Than Six Months

Martech Series

The Forrester TEI study examines the potential return on investment (ROI) and business benefits organizations may realize by deploying Verint’s solutions that support an organization as it engages with today’s digital-first consumer.

ROI 82

5 ways to maximize campaign ROI through social and media data

Martech

Register today for “ 5 Ways to Maximize Campaign ROI Through Social and Media Insights, “ presented by Netbase Quid. The post 5 ways to maximize campaign ROI through social and media data appeared first on MarTech.

ROI 90

Learn How to Maximize Recruitment ROI with Indeed and Google

Buyer Advertising

Buyer Talent Engine Insights welcomes you to join us for our upcoming webinar on April 27th at 1pm (EST), as we discuss how you could be maximizing your active job seeker recruiting strategy with new insight on Indeed and Google. Register Here: [link].

ROI 52

How FMCG Brands are Driving ROI Through Retail Media Ad Networks

Kritter

The post How FMCG Brands are Driving ROI Through Retail Media Ad Networks appeared first on Kritter. In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of […].

ROI 52

6 Mobile Marketing Tactics That Boost ROI & User Experience

Smarty Ads

Mobile marketing strategies are not what they used to be a decade ago. They marched far beyond plain SMS text message delivery and email marketing campaign arrangement.

ROI 52

Political Ad Spending in 2020: A Case Study In P**s Poor ROI

AdPulp

The post Political Ad Spending in 2020: A Case Study In P**s Poor ROI appeared first on Adpulp. Big buckets of money were brought to the table by both political parties during this election cycle.

ROI 54

8 easy to use annual marketing budget templates

Smart Insights

Planning and budgeting Digital strategy Marketing plan Marketing planning Marketing strategy Measuring ROI Multichannel marketing plan Planning ROI Strategy

ROI 75

Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. That won’t do any favors for proving content marketing ROI.). Content marketing is known for having an ROI that’s tricky to measure. Understand what’s accounting for your highest ROI.

ROI 77

Ebiquity launches another challenge to media agencies with ROI channel guide

More About Advertising

This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.

ROI 46

Brand Lift Matters, Even For PepsiCo

AdExchanger

Advertiser Billboard BuzzFeed Catalina Complex comscore DV360 Eyespot featured Fetch Rewards Katie Haniffy NFL nielsen omd Oracle Moat PepsiCo Pop Sugar ROI Engine Samba TV Spotify youtube

Overall Media Spend Must Be Between 1% To 9% Of Revenue To Stay Competitive: Nielsen Report

Martech Series

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans. To grow ROI, brands should pursue a balanced strategy for both upper and lower funnel initiatives.

Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI

More About Advertising

Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about, claiming that better allocation of marketing spend could add $45bn annually to their bottom lines. The three-year study analysed 2500 campaigns, regionally weighted to build a global number. The focus was on channels where the. Advertisers Agencies Analysis Finance Media News cannes lions ebiquity med a spend

ROI 40

Codecrew Releases Its First-Ever Top 50 Email Marketing Campaigns – Boutique Email Marketing Agency Codecrew Releases Their First-Ever Bi-annual Lookbook.

Martech Series

It also showcases some of the ROI, revenue increases and YoY improvements CodeCrew has achieved for their clients in 2022 so far. Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. The average person receives over 100 emails a day.

Infotools Releases Paper on Maximizing Market Research Investments

Martech Series

’ The publication provides an in-depth look at the state of the industry and provides a path forward for brands and organizations looking to modernize their approach and maximize ROI for primary research.

AsiaTop Announces Ambitious Global Expansion and Web3-Based Tradable Loyalty Programs

Martech Series

ecosystem to increase our data driven customer engagement and to boost our revenue and marketing ROI. We expect the AT Bird Metaverse will boost our ROI by up to 12x through gamified customer experience.

ROI 83

Are you Making the Most of Both, your Marketing and MarTech Budget?

Martech Series

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI.

Marketers Who Cut Spend Risk Losing 15% Of Their Revenue During a Recession

Martech Series

Analytic Partners , the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase advertising.