AdExchanger

JULY 14, 2024

Aligning […] The post Boost ROI And Cut Waste: Mastering Incrementality And Standardization appeared first on AdExchanger. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way.

ROI 100

ROI Media 100

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. ROI and cost concerns: Justifying the significant investment in martech is challenging, especially when existing tools are underutilized. Then, rank them. Processing.

ROI 117

ROI MarTech Conversion Rate Marketing 117

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. The post 3 tips to maximize your ROI at events appeared first on MarTech. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Processing.

ROI 119

ROI Conversion Brand Awareness MarTech 119

Adweek

SEPTEMBER 1, 2023

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 322

ROI Audience Media 322

AdExchanger

JULY 17, 2024

The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger. Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.

ROI 83

ROI Media 83

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Time to take action Project management data is essential for boosting marketing ROI. Processing.

ROI 74

ROI Marketing Conversion Rate Brand Awareness 74

Martech

NOVEMBER 29, 2023

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ. The post Take back your ROI by owning your data appeared first on MarTech. Click here to view more MarTech webinars.

ROI 101

ROI MarTech Marketing 101

Adweek

MARCH 22, 2023

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 313

ROI Media Marketing 313

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Kissmetrics.

ROI 115

ROI Marketing Pop-Up Audience 115

Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 301

ROI Agency Media Advertising 301

MNTN

JULY 2, 2024

In the ever-evolving landscape of digital marketing metrics , understanding return on investment (ROI) is crucial for assessing the profitability of your marketing endeavors. ROI provides valuable insights into the financial returns generated from your marketing investments, guiding strategic decisions and budget allocations.

ROI 52

ROI Machine Learning Fashion Conversion 52

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech! Processing.

ROI 132

ROI A/B Testing Audience eCommerce 132

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

MAY 10, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. Click here to view more MarTech webinars.

ROI 106

ROI Brand Awareness Education MarTech 106

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. The post More pressure on B2B marketers to prove ROI appeared first on MarTech. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. The report was based on a survey of 328 U.S.

ROI 113

ROI Marketing Conversion MarTech 113

Exchange Wire

SEPTEMBER 20, 2023

The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [.]

ROI 105

ROI Agency Media Marketing 105

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. Click here to view more MarTech webinars.

ROI 113

ROI Brand Awareness Marketing Education 113

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. The post How to measure content marketing ROI and ROE appeared first on MarTech.

ROI 142

ROI Marketing MarTech Impressions 142

AdExchanger

DECEMBER 7, 2023

With a significant percentage of streaming coming from CTV (as […] The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger. Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV.

ROI 100

ROI Advertising 100

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? It’s also worth noting that ROI doesn’t necessarily have to be financial in nature. Let’s dive in.

ROI 71

ROI Advertising Brand Awareness Cookies 71

Exchange Wire

NOVEMBER 23, 2023

The post 79% of Top Marketing Executives Report Boost in ROI Using AI Tools appeared first on ExchangeWire.com.

ROI 111

ROI Ad Tech Marketing Advertising 111

Marketing Dive

JULY 6, 2022

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

ROI 133

ROI Media Marketing 133

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes. Learn more here.

ROI 137

ROI Marketing Machine Learning MarTech 137

Martech Series

JULY 12, 2022

Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically improved their B2B marketing capabilities. The post OpenText Earns 6X ROI With Anteriad appeared first on MarTech Series. 30% increase in Marketing Qualified Lead-to-Sales Qualified Lead conversion.

ROI 81

ROI Conversion Impressions MarTech 81

Martech

JULY 13, 2023

The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech. Register and attend “Ignite Your Marketing Engine with the Power of the Data Cloud,” pres ented by Snowflake. Click here to view more MarTech webinars.

ROI 98

ROI Communications MarTech Marketing 98

Martech

AUGUST 23, 2023

Here are some best practices for getting higher ROI from your ABM solution. The post How to get more ROI from your ABM tech appeared first on MarTech. “If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” Register for The MarTech Conference here.

ROI 98

ROI Conversion Rate MarTech Conversion 98

Marketing Tech News

SEPTEMBER 22, 2022

With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI. Read more » The post 96% of marketers want IT held accountable for ROI appeared first on Marketing Tech News.

ROI 86

ROI Marketing Advertising 86

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

ROI 273

ROI Electronics Marketing 273

Martech Series

JULY 26, 2022

One of the key fundamental shifts in marketing over the years has been its shift away from acting as a cost-centre to helping other functions and customer-facing teams drive actual business ROI. Without a proper marketing performance management process, marketing budgets may not match what ROI a marketing team is bringing in.

ROI 90

ROI MarTech Marketing Audience 90

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts. If the ROI is lower than expected, there are a few ways to help combat this. Identify weak spots.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

MNTN

OCTOBER 14, 2022

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . The post Connected TV Yields 30% Higher ROI than Other Marketing Channels appeared first on MNTN.

ROI 98

ROI Marketing Mobile Ads Advertising 98

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

Marketing Dive

JUNE 6, 2022

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.

ROI 114

ROI Social Advertising Advertising 114

VideoWeek

FEBRUARY 13, 2024

On quarterly earnings calls executives at major brands, including the world’s biggest ad spenders, have talked about making their ad dollar work harder, looking for better ROI on their ad spend. For some, increasing ROI on advertising has led them to increase ad spend further. But not everyone is taking this approach.

ROI 52

ROI Advertising Marketing Media 52