Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 71

Brand Awareness ROI Impressions Audience 71

illumin

APRIL 11, 2024

The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV. It only makes sense to further amplify this influencer content outside of the social media walled gardens.

Brand Awareness 106

Brand Awareness ROI Entertainment Ad Tech 106

Smarty Ads

OCTOBER 20, 2020

This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness.

ROI 118

ROI Brand Awareness Marketing MarTech 118

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Metaverse goals. Why we care.

Brand Awareness 104

Brand Awareness Marketing eCommerce ROI 104

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns.

Brand Lift 108

Brand Lift Brand Awareness Food Media 108

Spoton Digital Media

OCTOBER 20, 2023

Here’s How to Find Out Decreased brand awareness and recognition Cutting budgets affects each part of the marketing funnel. Without marketing or advertising, brands will struggle with building the brand awareness needed to attract new audiences and build relationships with new or already interested customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

MNTN

JULY 14, 2023

Of course, the most-cited benefit was CTV advertising’s dual ability to achieve both brand awareness and performance marketing goals. Ultimately, the survey results indicate a growing confidence in CTV as an effective advertising medium, with advertisers increasingly allocating resources to tap into its potential.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Digital Ad Blog

APRIL 26, 2023

Digital ads can be run at a lower cost, and businesses can track their return on investment (ROI) in real time. This means companies can get more value for their money and see a higher return on investment (ROI). Improved Brand Awareness Display advertising is another way that businesses can improve brand awareness.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Martech

FEBRUARY 12, 2024

After heavily relying on performance marketing, brands will find that moving up the funnel and building relationships with their audience earlier leads to a more favorable balance between paid and organic revenue in the long run. Ultimately, this approach enhances the effectiveness of your performance marketing efforts.

Marketing 102

Marketing Brand Awareness ROI MarTech 102

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No. 1 priority among most (51%) for those surveyed. 2 with 37%. Most effective KPIs.

Marketing 112

Marketing Conversion Rate Brand Awareness Display Advertising 112

Martech Series

JULY 15, 2022

About 26% of them said that they read data so that they can increase the ROI of the marketing and sales budget. The analysis allows the modern marketer to achieve higher ROI on marketing investments by understanding what is successful in driving conversions and brand awareness.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Banner Flow

APRIL 28, 2022

Better brand awareness . Greater ROI . Better brand awareness. With social media user numbers climbing above 50% of the world’s population, there’s a vast opportunity for your brand to increase awareness about what it does and what it’s about. . Greater ROI. Audience targeting .

Advertising 52

Advertising Media ROI Brand Awareness 52

The Ad Tech Blog

APRIL 1, 2024

Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy. Optimize Bid Strategies : Utilize Google’s machine learning capabilities to optimize your bidding strategy for maximum ROI. What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Digital Remedy

OCTOBER 2, 2023

Increased Customer Engagement: Local marketing allows your brand to tap into your locale’s specific needs and interests, leading to higher customer engagement and loyalty. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Digital Turbine

APRIL 24, 2023

A targeted approach to mobile game advertising can lead to greater ROI and a more engaged customer base. By advertising in several game genres, brands can not only reach different demographics but also increase touchpoints with the same consumer. Games Monetize, Period According to data.ai, most people play roughly 2-5 games per month.

Advertising 59

Advertising Brand Awareness Conversion ROI 59

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It Dig deeper: Bid shading costing advertisers $6.6 It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech!

Machine Learning 108

Machine Learning Audience Brand Awareness Conversion 108

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

DECEMBER 19, 2023

Since B2B advertisers need targeting, measurement, and other digital elements, linear television was only available to reach brand awareness goals. Recently, we unveiled MNTN Next Gen TV , which helps advertisers on the platform achieve a better ROI, reach more customers, and access unrivaled pricing (just to name a few benefits).

Marketing 59

Marketing Brand Awareness Audience ROI 59

Smart-Hub

AUGUST 23, 2023

million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digiday

MARCH 1, 2023

” Moving beyond ROI This doesn’t mean ROI isn’t important anymore, but it is about going beyond that to understand “total sales and however your client wants to talk about that,” Lanzi added. “How are just good old-fashioned awareness metrics moving? . ” Matathia said. ”

Retail 66

Retail Agency Click Through Rate Brand Awareness 66

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver. Kopari Cosmetics.

Agency 196

Agency Brand Awareness MarTech Media 196

AdvertiseMint

FEBRUARY 22, 2024

Ensuring your ads are relevant to your target audience is key to maximizing ROI and minimizing costs. The auction process happens in milliseconds, allowing Facebook to continuously optimize ad delivery to ensure the best user experience and maximize advertiser ROI. Competition. Real-time optimization.

CPC 52

CPC CPA CPM Impressions 52

AdvertiseMint

JANUARY 20, 2024

Consultants fine-tune your online presence and boost brand awareness. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. Look closely at the ROI – that expected business growth tied to bottom-line profit gains. Then, Judge the overall impact to determine ROI.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Adtaxi

APRIL 7, 2022

For instance, newer businesses must create brand awareness in addition to driving sales. Without brand awareness, no one will purchase from the business; without sales, the business can’t afford to spend on marketing. Before committing, estimate ROI for each channel.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. ROI Calculating return on investment can be tough, but it’s important for determining the overall success of your CTV ad campaign. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 75

Viewability Conversion Rate Impressions Conversion 75

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

Digital Remedy

JUNE 6, 2023

These findings provide you with measurements of the successes and/or challenges of your campaign’s online presence and help you track your investment to determine your return on investment (ROI). The process of attribution is not an easy undertaking for all, but it is crucial to understand.

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Martech Series

NOVEMBER 18, 2022

These unique and meaningful experiences will also turn loyal customers into invaluable advocates who drive brand awareness. A multi-cloud approach with a CDP that can provide the data and insights needed will help companies get the most out of their loyalty program to increase ROI and customer lifetime value.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Digital Ad Blog

APRIL 26, 2023

Set a budget for your campaign and monitor your ad’s performance to ensure that you are getting a positive return on investment (ROI). Social media platforms provide an excellent opportunity to engage with your customers, build brand awareness, and attract traffic to the website.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

InMobi

NOVEMBER 17, 2021

Videos Build More Brand Awareness. Video Creates Better ROI. Video Helps Shoppers Understand Products. 96% of people have watched an explainer video to learn more about a product or service (6). Videos Are Also a Powerful Tool for Marketers 6.   (9) 9. Videos Help Boost Sales.

Retail 52

Retail Media Click Through Rate Video Ads 52

Martech

MAY 2, 2023

Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation. The finance leaders have developed a “swarm team” providing a service to work with prospects and customers to co-develop ROI models from the investment in the software.

Finance 91

Finance ROI Brand Awareness Marketing 91

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. It’s one of the oldest debates in lead generation: quantity vs. quality.

Media 65

Media Marketing Machine Learning MarTech 65