Sat.Oct 05, 2024 - Fri.Oct 11, 2024

article thumbnail

Meta announces genAI video tools for advertisers

Martech

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.

article thumbnail

The DOJ Says Google May Need ‘Structural’ Changes to Undo Its Search Monopoly

Adweek

The Department of Justice submitted their proposed remedies to the August federal court ruling that Google illegally monopolizes search, arguing that Google should be prohibited from using their own products like Chrome, Android and the Play App store to advantage their search-related business. The proposed remedies might include a break up of the company, though.

Ad Tech 354
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Power of Visual Storytelling: How Graphics and Video Content Enhance Your Digital Branding

Ad Rants

In today's fast-moving digital world, where people are flooded with information, businesses must grab and hold attention. Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal.

article thumbnail

CTV Ad Targeting Sucks Because We Let It

AdExchanger

CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

The Unseen Environmental Cost of Digital Advertising and the Push for Sustainability

Ad Monsters

Jon Schultz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge. Fresh out of college as a computer science student, Jon Schultz knew that he wanted to be a marketer, and from day one of his 12-year stint at Ford, he did just that.

article thumbnail

Press Releases Have Become Way Too Hyperbolic

Adweek

Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American.

More Trending

article thumbnail

Buyers Can Now Target High-Attention Inventory In The Trade Desk

AdExchanger

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared f

article thumbnail

50% of B2B marketers won’t reach 2024 goals

Martech

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.

Marketing 124
article thumbnail

Pachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming

Adweek

For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the.

343
343
article thumbnail

The cheap chocolate system

Seth Godin

The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it don’t mean to do harm, they’re simply making choices that feel like their best option.

Shipping 116
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

How Self-Serve Platforms Are Revolutionizing Ad Tech and Empowering Publishers

Ad Monsters

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies.

Ad Tech 116
article thumbnail

Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI

AdExchanger

To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s almost 4 billion videos back-to-back, it would take roughly 81,500 years to finish, according to media resource Photutorial That’s not including all the new videos uploaded after you’d started watching, at a rate of six […] The post Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI appeared first on AdExchanger.

Media 119
article thumbnail

G/O Media Is Suing Paste Media a Year After Selling It Jezebel

Adweek

The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The.

Media 339
article thumbnail

Everything costs

Seth Godin

But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something else.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Uncommon brings the ‘great outdoors’ into urban spaces for WWF

More About Advertising

In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing” a daily dose of nature to the UK. The new campaign is based on the idea that just 20 minutes per day is enough to make a positive impact on our mental health. The instantly … The post Uncommon brings the ‘great outdoors’ into urban spaces for WWF first appeared on More About Advertising.

article thumbnail

Video And Generative AI Is Meta’s Favorite Combo

AdExchanger

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily […] The post Video And Generative AI Is Meta’s Favorite Combo appeared first on AdExchanger.

Video Ads 116
article thumbnail

PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers

Adweek

PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon's ad businesses. PayPal is pitching aggregated transaction.

article thumbnail

The inevitable meeting

Seth Godin

When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? This is something we must work on right now, and tomorrow, and every single day until the meeting happens.

111
111
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Google rolls out new AI-organized search results, AI Overview links

Martech

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.

Retail 113
article thumbnail

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

AdExchanger

As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism. The post Is The Trade Desk A Hero Or Villain To Independent Ad Tech? appeared first on AdExchanger.

Ad Tech 109
article thumbnail

Blackweek’s Founders Have a Plan to Create the ‘Black Davos’

Adweek

Days out from the inaugural event, Blackweek's organizers already have a long-term vision. "We want this to be the Black Davos," Walter T. Geer III, Blackweek co-founder and VML's chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg.

Marketing 326
article thumbnail

Facing the future

Seth Godin

The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond, and often shut down in the face of too much of the new. When our world changes (and it always does, more now than ever) we have four choices. And only one of them is helpful. DENY: We can pretend that the world isn’t changing, that nothing is different and angrily push back on any evidence to the contrary.

112
112
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way

Exchange Wire

Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences. Piwik PRO enables marketing teams to [.] The post Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way appeared first on ExchangeWire.com.

Marketing 105
article thumbnail

Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

AdExchanger

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […] The post Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization appeared first on AdExchanger.

Marketing 110
article thumbnail

5 Questions For… Lawrence Jones

Adweek

Guy Fieri might the self-styled expert on diners, drive-ins and dives, but Lawrence Jones could probably give that spiky-haired chef a run for his Donkey Sauce. The Fox & Friends co-host is a dine-in diner regular courtesy of the Fox News morning show's popular Breakfast with Friends segment, which sends him to eateries across the.

350
350
article thumbnail

It just barely works

Seth Godin

This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation that bursts forth as a polished and finished product.

107
107
article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. Publishers and advertisers work with treasure troves of data that require working in the weeds. But sometimes, working too deep can give you tunnel vision and cause people to miss the bigger picture.

article thumbnail

Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like?

AdExchanger

Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it was abandoning its plan to deprecate third-party cookies in Chrome. Instead, Google said it will launch a user choice mechanism in its browser. But it’s been more than two months now, and Google hasn’t shared […] The post Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like?

Cookies 108
article thumbnail

DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions

Adweek

Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper.

329
329
article thumbnail

Little dents

Seth Godin

Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as, “okay with little dents.” Fixing little dents is a commitment to quality, a constant quest against entropy as we seek to deliver with consistency.

103
103
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.