AdPushup
JUNE 2, 2025
Malvertising is a kind of Cyberattack that can cause serious damage to your website. Publishers need to be aware of malicious advertising, as it can be spread through advertisements, exploit users and compromise the website’s authority. With the worldwide financial impact of cybercrime expected to reach more than $10.5 trillion by 2025, publishers are expected [.
Playwire
JUNE 6, 2025
Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics. Mid-Tier Creators Deliver Superior ROI Creators with 1,000–50,000 followers often produce 3–5X more engagement and greater authenticity, making them ideal for scalable campaigns.
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Single Grain
JUNE 1, 2025
Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising.
Seth Godin
JUNE 1, 2025
In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set. Easier, but also more difficult to find a breakthrough. In our organizations and communities, we’re often asked for a strategic plan, which is a sort of script.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 5, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. By Jenny Rooney --> How do you transform marketing from a cost center to a growth driver at one of the world’s largest consumer goods companies?
Playwire
JUNE 6, 2025
Key Points AI-Enhanced Targeting : Modern AI influencer marketing campaigns leverage real-time analytics, sentiment analysis, and audience behavior tracking to optimize brand partnerships beyond traditional approaches Multi-Platform Integration : Top gaming influencers like MrBeast, Pokimane, and Ninja demonstrate how AI tools can enhance cross-platform storytelling and audience engagement measurement Authentic Brand Integration : AI technologies enable more natural product placements by analyzi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
MAY 31, 2025
As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? It’s a valid concern. Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages.
Adweek
JUNE 2, 2025
Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.
Basis
JUNE 6, 2025
Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Brands and agencies have embraced the technology with enthusiasm, using it to drive efficiency, reduce redundant and manual tasks, and unlock creativity. In fact, more than 90% of industry professionals say they use gen AI in their work monthly and more than 70% say they use it every week.
PubMatic
JUNE 5, 2025
Marketers have always operated within the constant push and pull between art and science. We need to balance performance metrics with creative instincts, speed of execution with customer engagement, and short-term ROI with long-term brand building. Now, as AI becomes more deeply embedded in how we work, that tension feels clearer than ever. We not only need to ask how the technology can serve as a growth accelerator for faster, more efficient marketing.
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Seth Godin
MAY 31, 2025
What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority?
Adweek
JUNE 5, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Expansion The former FIG and Droga5 exec will launch content studio Girl&Bear in the U.S. Left to right: Brett Edgar, Robert Valdes, and Claire Young By Audrey Kemp --> VCCP has named Robert Valdes chief production officer of Girl&Bear, its in-house content studio, amid its expansion to the U.S.
Marketing Dive
JUNE 4, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Martech
JUNE 6, 2025
Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many of my clients are in the early stages of building AI into their revenue motions. My role is often to help them define the roadmap and build the strategy and motions to make it real.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JUNE 3, 2025
In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising funds, including those earmarked for influencer marketing , for their podcasting spend.
Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Partner Content Commerce Unleashed: Powered by Creators, Fueled by Data Inmar’s data-first approach brings retail logic to creator strategy and campaign goals PuppySphere founder Francesca Alba and friend Ivan Piedra By Adweek Staff --> Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
illumin
JUNE 6, 2025
As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JUNE 5, 2025
DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s why Heineken’s marketers are digging into research from branding consultancy CreativeX, looking at how ads featuring people with different skin tones perform across social media platforms.
Adweek
JUNE 4, 2025
Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.
Ad Monsters
JUNE 4, 2025
As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. LiveRamps Travis Clinger shares why the future of marketing depends on smarter connectionsand why the time to act is now. Having now been in the ad tech industry for the life, condemnation, and resurrection of the third-party cookie, I understand why marketers may be unsure of what cues to take for their long-term strategies.
Marketing Dive
JUNE 4, 2025
Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 3, 2025
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and LLMs pose to content monetization. The two-part announcement details two key initiatives with the LLM Content Ingest API Initiative, addressing publishers concerns prompted by AI agents and large language models, as well as AI-driven search summaries that reduce pub
Adweek
JUNE 5, 2025
Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer.
Martech
JUNE 2, 2025
The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The data reality gap According to a Gartner study, tech stack implementation challenges top the list of AI adoption barriers, with 55% of organizations hit
Marketing Dive
JUNE 6, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
JUNE 2, 2025
Commerce media has all the characteristics of a digital advertising channel that brands of all kinds cant afford to ignore. What began with retailers has expanded into travel, payments, and other sectors rich in transactional dataempowering advertisers to connect with targeted audiences in relevant moments with personalized messages. Because commerce media is powered by first-party data, those audiences, moments, and messages are as targeted, relevant, and personalized as possible.
Adweek
JUNE 6, 2025
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of the best.
VideoWeek
JUNE 4, 2025
In between Kung Fu Panda 4 and Paddington in Peru , an altogether more sinister bear named Chauncey was unleashed on cinemagoers last year in the horror movie Imaginary ; the story of a little girl and her imaginary friend in teddy bear form. The Blumhouse-produced movie grossed $43.8 million worldwide, thanks in part to a UK partnership between distributor Lionsgate and short-form video service TikTok.
Digiday
JUNE 3, 2025
Oatlys marketers dont do normal even when it comes to market research. Usually its sanitized committee-approved, consultant-scripted and delivered too late to shape real creativity. Oatly, the oat milk brand, however, is taking a different approach one thats looser, more intuitive and built to serve the people actually shaping the brand. Its less about rigid frameworks and more about staying closer to culture, listening in real time.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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