Criteo Completes Revised Deal to Acquire Ad-Tech Firm Iponweb

Adweek

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

Google’s Ad-Tech Stack Faces Anti-Trust Scrutiny From All Sides

Adweek

Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Ad Tech Programmatic

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Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?

Adweek

Ad Tech Connected TV ProgrammaticTremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms.

Could a Google Spin-off of Ad Tech Avoid U.S. Antitrust Lawsuit?

Adweek

Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't.

Elon Musk’s Lawyers Subpoena Ad-Tech Firms DoubleVerify, Integral Ad Science

Adweek

Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company.

Ad Tech Granted Some Relief With Federal Privacy Bill ‘Dead’ in This Congress

Adweek

House Speaker Nancy Pelosi's decision to not support the existing draft of the federal privacy bill could indefinitely stall the bill in the House, according to three sources who spoke with Adweek, making the prospect of passing a federal privacy bill in the near future less likely.

Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal

Adweek

Ad Tech Connected TV ProgrammaticTremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms.

LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots

AdExchanger

It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the.

The Ad Tech Company That Keeps Getting Acquired By Brands

AdExchanger

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. Ad Exchange News acquisitions Dynamic Yield loyalty marketing MasterCard McDonald's Ori Bauer personalization SessionM

What The End Of Days For Ad Tech Might Look Like

AdExchanger

Are public ad tech companies totally screwed? “Um, Continue reading » The post What The End Of Days For Ad Tech Might Look Like appeared first on AdExchanger. Um, do you want the short answer?”

The Big Story: Imagining A Google Ad Tech Spinoff

AdExchanger

As US regulators increase antitrust pressure on Google, the company is considering offering its ad tech business as a concession to the US Justice Department, according to The Wall Street Journal.

What is Ad Tech? How does it work?

AdPushup

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. While Ad tech industry [.]. Ad Tech & Ad Ops explainers

Will Apple Be The New Ad Tech Challenger?

AdExchanger

A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among. Continue reading » The post Will Apple Be The New Ad Tech Challenger?

Breaking Down the Ad Tech Supply Chain

Playwire

The ad tech supply chain is incredibly complex, and growing more complex by the day. There are an almost endless number of paths an ad can take from advertiser to publisher. Ad TechKey Points.

The Future of Ad Tech Is About Consent, Not Cookies

AdExchanger

Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will. “The Sell Sider” is a column written by the sell side of the digital media community.

Google Introduces New Tool to Expose Hidden Ad Tech Fees

VideoWeek

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers.

The Big Story: The DOJ And FTC Are Watching Big Tech And Ad Tech

AdExchanger

Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.” Continue reading » The post The Big Story: The DOJ And FTC Are Watching Big Tech And Ad Tech appeared first on AdExchanger.

In ad tech, disintermediation is heating up

Digiday

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Take Integral Ad Science, for example.

Retailers Are Publishers Now And They Need Better Ad Tech

AdExchanger

The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger. The Sell Sider Andreas Reiffen crealytics retail media and privacy retail media first party data retail media platforms retailer ad network signal loss

Publishers Deserve To Be A Priority For Ad Tech

AdExchanger

Publishers need a seat at the table, too, he said, rather than being forced to make do with limited resources and bridge gaps in tech stacks. The post Publishers Deserve To Be A Priority For Ad Tech appeared first on AdExchanger. Digital media is undergoing rapid evolution.

Criteo completes $250M deal for ad-tech firm Iponweb

Marketing Dive

The final sale price was $130 million less than originally estimated before the upheaval caused by Russia’s invasion of Ukraine

Generate sales with technology

The Ad Tech Blog

A sales tech stack might not be cheap, but the revenue opportunity is clear. The secret is not to forget that sales is a process, and you should pick the right tech for each step in the process. You can do some branding by running ads on ad networks like Facebook or LinkedIn.

CLOC – Counting Lines of Code

The Ad Tech Blog

The post CLOC – Counting Lines of Code appeared first on The Ad Tech Blog. How many new lines of code were delivered yesterday? The craziest startup founder I’ve ever met was the CTO of the company. He was the kind of guy who wanted to measure progress by the hour.

Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising

More About Advertising

Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Delivering digital ads in a privacy first. The post Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising first appeared on More About Advertising.

Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley

AdExchanger

Brian O’Kelley has been referred to as the “godfather of ad tech” for his role as CTO of Right Media (before it sold to Yahoo) and as founder. Continue reading » The post Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley appeared first on AdExchanger.

Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up

AdExchanger

Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly. Continue reading » The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger.

Another Jubilee winner/Hoffman on ad tech fraud

More About Advertising

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

Ad Tech Consolidation: What’s Happening and How Publishers Can Keep Up

Playwire

Ad tech companies are buying other ad tech companies at record speed. This consolidation is a result of a relatively low barrier to entry in the ad tech industry. Key Points.

Lead Scoring

The Ad Tech Blog

The post Lead Scoring appeared first on The Ad Tech Blog. Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution.

Accurate Data

The Ad Tech Blog

The post Accurate Data appeared first on The Ad Tech Blog. Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” ” I’ve heard founders questioning Google Analytics data accuracy.

Amid gloomy forecasts can ad tech weather the storm?

Digiday

The recent Q2 results suggest there is more resilience and runway in the ad tech sector. The post Amid gloomy forecasts can ad tech weather the storm? But how long before push comes to shove? appeared first on Digiday. Media Managing Through Crisis

Estimates

The Ad Tech Blog

The post Estimates appeared first on The Ad Tech Blog. Your estimate is wrong. A recurrent topic in my 1x1s is how to estimate correctly. Why is this such a hard question to answer? Because it is attached to another, even more unpleasant, question: “ why is this taking so long?

The definitive guide to what’s in and out in ad tech in 2022

Digiday

The post The definitive guide to what’s in and out in ad tech in 2022 appeared first on Digiday. Marketing The Programmatic Marketer

SDLC (Software Development Life Cycle)

The Ad Tech Blog

The post SDLC (Software Development Life Cycle) appeared first on The Ad Tech Blog. We are small. We don’t need an SDLC. Most beginner founders I’ve met had the fantasy of a two steps SDLC process: 1) I have an idea, 2) code my idea. Then the idea becomes a moving target.

Metaverse

The Ad Tech Blog

People will spend time in the Metaverse, and as you know, ads follow eyeballs. Users still feel pretty pissed when they are interrupted by ads while watching a Youtube video. I think the most accurate way to show ads will be contextual. Why should I care about Metaverse?

10 Hispanic/Latin American Professionals Doing Big Things in Ad Tech

Ad Monsters

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams.

Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner

AdExchanger

Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft.

Ad Tech Tools: DIY vs. Managed Service Series: Google EBDA

Playwire

Ad Tech GoogleKey Takeaways. EBDA is not header bidding, but its purpose is similar. EBDA takes place on a server, rather than within user browsers, meaning you have to have some strong server logic chops to take full advantage of this tool. This is not a set-it-and-forget-it tool.

Ad Tech Tools: DIY vs. Managed Service Series: Amazon TAM

Playwire

To set up Amazon TAM, you're going to need highly developed knowledge of ad server logic. Ad Tech AmazonKey Points. While Amazon's demand is only rivaled by Google and maybe a couple of others, you won't maximize your CPMs unless you actively manage it.

The Ugly Truth Behind Advertising & Ad Tech in LGBTQ Media

Ad Monsters

However, even still, there are certain ugly truths underlying the LGBTQ community that many are unaware of, and one happens to live in the worlds of advertising and ad tech. LGBTQ Publishers Face Ad Tech Rejection. Ad Tech Vendors Helping LGBTQ Pubs.

ICYMI: 10 Advertising & Ad Tech Highlights From Cannes

Ad Monsters

There were many exciting and impactful discoveries if you’re in ad tech land like us. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. Netflix Chatted With Google About T heir Ad Business.

If Google Opens Up YouTube Inventory to Third-Party Ad Tech, Who Comes Out On Top?

VideoWeek

We’ve seen many antitrust investigations and inquiries into major tech companies and their role in the advertising ecosystem launched on both sides of the Atlantic over the past five years. Ad Tech Analysis Connected TV Data Europe Tech

Top 4 Techniques of the Ad Tech Ecosystem Explained

AdPushup

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. Ad Tech & Ad Ops