Adweek

APRIL 3, 2023

Publishers have long been wary of ad-tech firms undermining their profits through unnecessary fees and incorrect classification. The practice is not new, but it.

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Ad Tech Advertising 267

Adweek

DECEMBER 12, 2023

Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency.

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Adweek

JULY 19, 2023

Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers.

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Ad Tech 246

Adweek

JUNE 8, 2023

Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker.

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Ad Tech 246

Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

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Adweek

SEPTEMBER 14, 2023

Thursday Night Football has a new star in Amazon's ad tech.

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Adweek

JULY 8, 2022

Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't. antitrust lawsuit.

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Ad Tech 315

Adweek

FEBRUARY 9, 2023

The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform.

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Ad Tech 246

Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

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Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. These are the Industry Impact Award and the Catalyst Award.

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AdExchanger

APRIL 18, 2024

Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […] The post 2024 Top Women in (..)

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Adweek

JUNE 2, 2022

Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Last week, the U.K.'s

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Ad Tech Advertising Marketing 280

Adweek

AUGUST 3, 2022

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

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Adweek

AUGUST 19, 2022

Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company.

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Ad Tech Advertising 256

AdExchanger

FEBRUARY 11, 2024

One […] The post Meet Adalytics, An Asteroid Headed For Ad Tech appeared first on AdExchanger. For example, in 2011, Max Schrems was a law student on a semester abroad at Santa Clara University in California, near Facebook’s Menlo Park office.

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Ad Tech Advertising 126

AdExchanger

APRIL 9, 2024

This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? appeared first on AdExchanger.

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Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

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AdExchanger

OCTOBER 10, 2023

Million Seed Round To Help Ad Tech Companies Build Better Ad Tech appeared first on AdExchanger. When the data startup – which closed its $4.2 million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian Meyers would refer to their company as a “media telemetry service.”

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Ad Tech Media 118

Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms.

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Ad Tech Audience ROI Advertising 100

AdExchanger

MARCH 11, 2024

Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger. “Our verification service filters out 99.9%

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Ad Tech Verification services Advertising 120

AdExchanger

MARCH 6, 2024

On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends.

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AdExchanger

NOVEMBER 21, 2023

I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.

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Exchange Wire

APRIL 9, 2024

The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Let’s see who's made the headlines since January. Q1 2024 is in the books, and in much [.]

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AdExchanger

DECEMBER 25, 2023

Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome. That said, this article would be […] The post The Top Ad Tech Data Privacy Stories Of 2023 appeared first on AdExchanger.

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Ad Tech Cookies 129

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

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Ad Tech A/B Testing Viewability Finance 87

AdExchanger

SEPTEMBER 24, 2023

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger.

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Ad Tech 128

AdExchanger

JANUARY 3, 2024

While that may sound like a superhero catchphrase, it was actually the de facto motto of mar tech and ad tech in 2023.

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Ad Tech Advertising 114

AdExchanger

JANUARY 21, 2024

That’s kind of what it’s felt like to be writing about online advertising for the past three years. […] The post Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year appeared first on AdExchanger.

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Ad Tech Advertising Cookies 132

AdExchanger

NOVEMBER 9, 2023

The post The Big Story: Ad Tech Report Card appeared first on AdExchanger. DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying.

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Ad Tech 117

AdExchanger

APRIL 25, 2024

On this week’s episode, the editorial team talks through this latest announcement from Google, […] The post The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo appeared first on AdExchanger. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal.

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Cookies Ad Tech 63

AdExchanger

MARCH 10, 2024

That might not sound scintillating on […] The post The FTC’s PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech appeared first on AdExchanger. It’s a full day of PowerPoints, graphs, charts, tables and people saying, “Next slide, please.”

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Ad Tech 118

AdExchanger

JANUARY 24, 2024

The answer is more nuanced, he says, and depends on where a […] The post AWS Wants To Be The Backbone Of Independent Ad Tech appeared first on AdExchanger.

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Exchange Wire

OCTOBER 16, 2023

With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [.]

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Ad Tech 105

AdExchanger

FEBRUARY 28, 2024

Ad Tech’s Open Intel Starting in 2019, a government technology contractor named Mike Yeagley went on a roadshow of sorts, demonstrating to US intelligence agencies how ad tech data might be used to compromise Americans. appeared first on AdExchanger.

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Ad Tech Agency 108

AdExchanger

DECEMBER 14, 2023

Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. The post Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen appeared first on AdExchanger.

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AdExchanger

DECEMBER 26, 2023

Ad tech M&A in 2023 can only be described as “weak sauce.” Deal activity in the ad tech sector last year was down 38%. It’s a combination of […] The post M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity appeared first on AdExchanger. Why so gloomy?

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Ad Tech 121

AdExchanger

JANUARY 10, 2024

Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

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