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Inside Kimberly-Clark’s Ad-Tech In-Housing Strategy

Adweek

As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts.

Ad Tech 201
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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Adweek

Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and.

Ad Tech 205
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This Nonbinary VP Found Ad Tech More Inclusive Than Network TV

Adweek

The feedback was not encouraging, I'll be honest," said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled.

Ad Tech 250
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Shiv Gupta Embraced Education to Become an Ad-Tech Entrepreneur

Adweek

Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies including Yahoo, Pinterest, Nielsen and FreeWheel to teach the nuts and bolts of programmatic advertising.

Education 199
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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100
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What are the latest developments in Google’s ad tech?

The Ad Tech Blog

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech 100
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Ad-Tech Job Openings Crater in 2023

Adweek

After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources.

Ad Tech 210