Adweek

FEBRUARY 9, 2023

The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform.

Ad Tech 246

Ad Tech 246

Adweek

JULY 8, 2022

Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't. antitrust lawsuit.

Ad Tech 309

Ad Tech 309

AdExchanger

SEPTEMBER 24, 2023

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger.

Ad Tech 98

Ad Tech 98

AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

Ad Tech 88

Ad Tech Ad Server Media Marketing 88

Adweek

JUNE 2, 2022

Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Last week, the U.K.'s

Ad Tech 275

Ad Tech Advertising Marketing 275

Adweek

AUGUST 3, 2022

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

Ad Tech 269

Ad Tech Media Marketing Retail 269

Adweek

AUGUST 19, 2022

Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company.

Ad Tech 254

Ad Tech Advertising 254

AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

Ad Tech 120

Ad Tech Ad Server Ad Exchange 120

Digiday

SEPTEMBER 27, 2023

Ad tech’s loudest dealmaker yesterday (Sept. 27) spoke at an event hosted by New Digital Age, during which he went off the beaten path, sharing insights and shedding light on aspects of the ad tech market that usually fly under the radar for ad executives.

Ad Tech 94

Ad Tech Advertising Media Marketing 94

Exchange Wire

SEPTEMBER 13, 2023

Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. The post What Could the Digital Markets Act Mean for Ad Tech? On 6th September, the European Commission named [.]

Ad Tech 75

Ad Tech Marketing 75

AdExchanger

SEPTEMBER 14, 2023

The post Snowflake Touts Its Status As A Marketing And Ad Tech Power Player appeared first on AdExchanger. Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.

Ad Tech 96

Ad Tech Marketing 96

AdExchanger

AUGUST 13, 2023

The post Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators appeared first on AdExchanger. Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

Ad Tech 98

Ad Tech Viewability 98

AdExchanger

JUNE 28, 2023

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger.

Ad Tech 107

Ad Tech Retail Media Marketing 107

MNTN

SEPTEMBER 22, 2023

Political Ads Are Skyrocketing The post Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary appeared first on MNTN. Discovery Adds a New Tier to Streaming App Which Streaming Service Cancels TV Series at the Highest Rate? This New Study Sets the Record Straight Warning: Your TV Is About To Explode.

Ad Tech 105

Ad Tech Advertising Audience Conversion 105

Exchange Wire

AUGUST 30, 2023

In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI?

Ad Tech 111

Ad Tech Advertising Marketing 111

Adweek

MARCH 1, 2023

Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.

Ad Tech 276

Ad Tech Advertising 276

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

Ad Tech 98

Ad Tech Ad Server Video Ads Advertising 98

Exchange Wire

AUGUST 10, 2023

Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. The post Nexxen’s Josif Zanich on Notable Ad Tech Trends in the APAC Region appeared first on ExchangeWire.com.

Ad Tech 75

Ad Tech Ad network 75

Exchange Wire

OCTOBER 14, 2022

ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [.].

Ad Tech 98

Ad Tech 98

AdExchanger

JANUARY 2, 2023

The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger. From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that.

Ad Tech 132

Ad Tech 132

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Advertising 105

AdExchanger

NOVEMBER 16, 2022

It was a strange quarter for ad-based companies on Wall Street. Independent ad tech companies have seen their stock prices rise in the wake of their earnings. The Trade Desk, Continue reading » The post Ad Tech Stocks Rebound – But Can It Last? appeared first on AdExchanger.

Ad Tech 90

Ad Tech Advertising 90

VideoWeek

JUNE 27, 2023

Last month, I wrote about the potential for consolidation in the ad tech space following on from comments by Ciaran O’Kane of ExchangeWire. If the ad tech sector plays its cards right, this could be a very lucrative source of revenues for years to come. So where does ad tech fit into the equation?

Ad Tech 64

Ad Tech Retail Media Advertising 64

AdExchanger

JUNE 8, 2023

Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech The post Demystifying The Ad Tech Tax?; Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries appeared first on AdExchanger.

Ad Tech 98

Ad Tech Ad Exchange 98

AdExchanger

MAY 9, 2023

Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles The post Ad Tech Should Have Its Head In The Clouds appeared first on AdExchanger.

Ad Tech 77

Ad Tech 77

AdExchanger

AUGUST 3, 2023

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization. The post Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI appeared first on AdExchanger.

Ad Tech 80

Ad Tech Media Machine Learning 80

AdExchanger

JUNE 6, 2023

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, The post Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs appeared first on AdExchanger.

Ad Tech 83

Ad Tech 83

VideoWeek

JULY 31, 2023

Last month saw ad tech business Tremor International undergo a significant rebrand , bringing its portfolio under the new name Nexxen. In the process the ad tech industry lost one of the coolest brands around in Unruly, writes Luc Benyon, Global Director of Marketing at Watching That, a monitoring and analytics platform for CTV.

Ad Tech 52

Ad Tech MarTech Advertising Marketing 52

Exchange Wire

JUNE 21, 2023

In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [.]

Ad Tech 98

Ad Tech Retail 98

AdExchanger

MARCH 23, 2023

Programmatic veterans are pivoting to become founders of privacy tech companies. The post The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech appeared first on AdExchanger. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.

Ad Tech 96

Ad Tech 96

Exchange Wire

AUGUST 2, 2023

Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive [.] The post Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas appeared first on ExchangeWire.com.

Ad Tech 98

Ad Tech Advertising Impressions 98

AdPushup

JANUARY 20, 2023

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in the industry There is no limit to how fast advertising technology has evolved over the last few decades. We live in an era where we [.]

Ad Tech 52

Ad Tech Ad Ops Advertising 52

AdExchanger

MARCH 29, 2023

The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing. The post The Ad Tech Industry Is (Finally) Taking More Steps To Include Women appeared first on AdExchanger.

Ad Tech 74

Ad Tech 74

Exchange Wire

JANUARY 12, 2023

The post Clean rooms, walled gardens and identity: ad tech at CES 2023 appeared first on ExchangeWire.com. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [.].

Ad Tech 98

Ad Tech Electronics Retail Media 98

AdExchanger

DECEMBER 21, 2022

Cloud infrastructure technology services are converging on the media and ad tech industry. The post AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech appeared first on AdExchanger. The sleeping giant is Amazon Web Services. And AWS has woken up.

Ad Tech 115

Ad Tech Media 115

Adweek

OCTOBER 6, 2022

Data-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned. Permutive will enable publishers to organize data for advertisers, while PubMatic will make it scalable on the buy side, according to Peter Barry, vp, addressability at PubMatic.

Ad Tech 244

Ad Tech Data Management Platform Advertising 244

AdExchanger

JULY 11, 2023

When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it becomes difficult for unfamiliar bankers to capture (or preserve) the The post Why Bankers Misunderstand Ad Tech – And Why MediaMath Might Just Melt Away appeared first on AdExchanger.

Ad Tech 73

Ad Tech Ad Exchange 73