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Inside Kimberly-Clark’s Ad-Tech In-Housing Strategy

Adweek

As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts.

Ad Tech 243
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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Adweek

Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and.

Ad Tech 245
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This Nonbinary VP Found Ad Tech More Inclusive Than Network TV

Adweek

The feedback was not encouraging, I'll be honest," said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled.

Ad Tech 290
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Ad-Tech Job Openings Crater in 2023

Adweek

After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources.

Ad Tech 245
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Shiv Gupta Embraced Education to Become an Ad-Tech Entrepreneur

Adweek

Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies including Yahoo, Pinterest, Nielsen and FreeWheel to teach the nuts and bolts of programmatic advertising.

Education 239
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Integrating AI with User-Centric Design in Ad Tech

The Ad Tech Blog

Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. This approach not only improves user satisfaction but also enhances the effectiveness of ads.

Ad Tech 130
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Netflix Is Launching Its Own Ad Tech

AdExchanger

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

Ad Tech 129