The Ad Tech Blog

MAY 2, 2024

Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. This approach not only improves user satisfaction but also enhances the effectiveness of ads.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. What’s Holding Back Ad Tech’s Self-Serve Evolution?

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AdExchanger

AUGUST 15, 2024

For Publicis, the answer has been to acquire retail […] The post Agency Ad Tech appeared first on AdExchanger. How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue?

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Adweek

JULY 19, 2023

Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers.

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AdExchanger

OCTOBER 10, 2024

As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. The post Is The Trade Desk A Hero Or Villain To Independent Ad Tech? Plus: an update on Google Chrome’s user choice mechanism. appeared first on AdExchanger.

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Adweek

APRIL 3, 2023

Publishers have long been wary of ad-tech firms undermining their profits through unnecessary fees and incorrect classification. The practice is not new, but it.

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Adweek

JULY 8, 2022

Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't. antitrust lawsuit.

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AdExchanger

SEPTEMBER 10, 2024

But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.

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AdExchanger

MAY 15, 2024

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

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Adweek

DECEMBER 12, 2023

Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency.

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Adweek

JUNE 8, 2023

Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker.

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The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

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Exchange Wire

OCTOBER 8, 2024

With the eighth year of The Wires just around the corner, we are very pleased to announce those shortlisted for the prestigious Ad Tech Personality Of The year and Ad Tech Rising Star awards. The post 2024 Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star appeared first on ExchangeWire.com.

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Adweek

SEPTEMBER 14, 2023

Thursday Night Football has a new star in Amazon's ad tech.

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Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

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AdExchanger

SEPTEMBER 30, 2024

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. Arielle Garcia, you can go home now! Thank you for your service.)

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Adweek

FEBRUARY 9, 2023

The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform.

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Ad Tech 246

Adweek

AUGUST 3, 2022

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

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The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

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AdExchanger

OCTOBER 14, 2024

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum.

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Adweek

JUNE 2, 2022

Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Last week, the U.K.'s

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AdExchanger

SEPTEMBER 17, 2024

Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed […] The post Adam Heimlich, Ad Tech Time Traveler appeared first on AdExchanger.

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AdExchanger

OCTOBER 20, 2024

A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board. The group, which launched earlier this year, is called the Coalition for Privacy Compliance in Advertising or CPCA for short.

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Exchange Wire

OCTOBER 21, 2024

We caught up with First Party Capital's Managing Director Rich Ashton to discuss the event, ad tech M&A, and much more. The post MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC’s Rich Ashton appeared first on ExchangeWire.com. How would you best summarise the MadTechMoney event?

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Exchange Wire

SEPTEMBER 11, 2024

We reveal the nominees for The Wires Ad Tech Personality of the Year and Ad Tech Rising Star 2024 awards. We're delighted to reveal the shortlists for two of the most sought-after prizes in the industry: The Wires Ad Tech Personality [.]

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Ad Tech 52

AdExchanger

SEPTEMBER 11, 2024

But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning […] The post The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech appeared first on AdExchanger.

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Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

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AdExchanger

OCTOBER 7, 2024

What’s new is that Chalice has “containerized” its machine learning models, essentially running a virtual version of its bidding algorithm within Index […] The post Can’t Spell Exchange Without Change; ’Soft On Ad Tech appeared first on AdExchanger.

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VideoWeek

AUGUST 22, 2024

After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.

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AdExchanger

SEPTEMBER 23, 2024

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.

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AdExchanger

OCTOBER 14, 2024

After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It It was like, ‘Wow, look at our son,’” Avery said.

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Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention.

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Exchange Wire

JULY 10, 2024

After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. The post Ad Tech Investment & M&A: It’s Back appeared first on ExchangeWire.com. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June.

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Exchange Wire

MAY 23, 2024

Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. The post Ad Tech Is Not Big Tech appeared first on ExchangeWire.com. Although the [.]

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AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

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AdExchanger

AUGUST 11, 2024

They can still be used to identify users, and their […] The post Ad Tech Companies Should Heed The FTC’s Warning About Hashing appeared first on AdExchanger. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous.

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