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Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. The post Ad Tech CES 2025: AI, Everywhere, All At Once appeared first on AdMonsters. Like the all seeing eye, you cant escape it.

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After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup?

Ad Monsters

A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. For publishers and independent ad tech, the decision is both validating and unsettling. The post After the Ruling: Can Publishers Thrive Through Googles Ad Tech Breakup?

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Assessing the fallout of Google’s ad tech antitrust trial

Digiday

Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More Per Google’s critics, the online giant’s overlapping monopolies have held the entirety of the media industry hostage to fortune in a game where it short-changes every tier of the sector.

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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024

Ad Monsters

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech

AdExchanger

The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018.

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Why LLMs are Fuelling a ‘Big Bang’ in Ad Tech

VideoWeek

But AI has played a major role in ad tech for a long time, says Gurman Hundal, Co-Founder and Global CEO at MiQ (which released its own AI-powered platform Sigma earlier this month). It’s really the emergence of consumer-facing Large Language Models (LLMs) which are fuelling the current “big bang” in ad tech.

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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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