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Ad-Tech Job Openings Crater in 2023

Adweek

After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources.

Ad Tech 254
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How Amazon Is Making Ad Tech the MVP of Thursday Night Football

Adweek

Thursday Night Football has a new star in Amazon's ad tech.

Ad Tech 309
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Ad-Tech Firms Spy an Opportunity in YouTube Inventory Quality Scandal

Adweek

Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers.

Ad Tech 246
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Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees

Adweek

Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker.

Ad Tech 246
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Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft

Adweek

Publishers have long been wary of ad-tech firms undermining their profits through unnecessary fees and incorrect classification. The practice is not new, but it.

Ad Tech 254
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Ad-tech Firms Weather Digital Ad Economy Headwinds in Third Quarter

Adweek

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

Ad Tech 249
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NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

Adweek

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers.

Ad Tech 254