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The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech

Adweek

Magnite and PubMatic, two of the largest independent SSPs and among the few that are publicly traded, Ad Tech Earnings Reports

Ad Tech 239
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NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

Adweek

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. Ad Tech Connected TV Programmatic

Ad Tech 239
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Ad-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy

Adweek

The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform. Ad Tech Programmatic

Ad Tech 200
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Criteo Completes Revised Deal to Acquire Ad-Tech Firm Iponweb

Adweek

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

Ad Tech 277
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Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?

Adweek

Ad Tech Connected TV ProgrammaticTremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms.

Ad Tech 269
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Ad-tech Firms Weather Digital Ad Economy Headwinds in Third Quarter

Adweek

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts. Ad Tech Earnings Reports

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Google’s Ad-Tech Stack Faces Anti-Trust Scrutiny From All Sides

Adweek

Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Ad Tech Programmatic

Ad Tech 221
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Could a Google Spin-off of Ad Tech Avoid U.S. Antitrust Lawsuit?

Adweek

Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't.

Ad Tech 277
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Comic: When Ad Tech Meets Legalese

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: When Ad Tech Meets Legalese appeared first on AdExchanger.

Ad Tech 97
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What’s Next in the Ad Tech Vendor Tussle?

Adweek

Buyers and sellers are constantly looking for ways to improve the efficiency of programmatic supply paths.

Ad Tech 197
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Permutive Teams Up With PubMatic to Solve Ad Tech Addressability Crisis

Adweek

Ad Tech PublishingData-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned.

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Learning From the 2022 Political Ad Tech Revolution to Prepare for 2024

Adweek

Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed. Ad Tech Connected TV Politics VoicePolitical advertising is in full swing as we head into the 2022 midterm elections this November. And it's no longer at a crossroads.

Ad Tech 175
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The Ad Tech Industry Is (Finally) Taking More Steps To Include Women

AdExchanger

The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing. The post The Ad Tech Industry Is (Finally) Taking More Steps To Include Women appeared first on AdExchanger.

Ad Tech 71
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Ad Tech Stocks Rebound – But Can It Last?

AdExchanger

It was a strange quarter for ad-based companies on Wall Street. Independent ad tech companies have seen their stock prices rise in the wake of their earnings. The Trade Desk, Continue reading » The post Ad Tech Stocks Rebound – But Can It Last?

Ad Tech 100
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7 Data Privacy Stories That Rocked Ad Tech In 2022

AdExchanger

The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger. From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that.

Ad Tech 136
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Effective Ad Tech Optimization: An Ad Tech Course for Publishers

AdPushup

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Ad Tech & Ad Ops Ad tech ad tech course Adtech advertising technology what is ad tech

Ad Tech 52
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Ad Tech Innovations and Challenges: Publishers Guide to Success in 2023

AdPushup

Major ad tech challenges and trends summarized in a single article. Ad Tech & Ad Ops Ad tech ad tech challenges Ad Tech Industry ad tech innovations Ad Tech Trends ad tech trends 2023

Ad Tech 98
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Ad Tech Rising Star & Ad Tech Personality of the Year 2022 Shortlists Revealed

Exchange Wire

ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [.].

Ad Tech 98
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Ad Tech Trends for 2023

Martech Series

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

Ad Tech 98
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10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. What advice would you give your younger self at the start of your career in ad tech?

Ad Tech 105
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Elon Musk’s Lawyers Subpoena Ad-Tech Firms DoubleVerify, Integral Ad Science

Adweek

Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company.

Ad Tech 211
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Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech

AdExchanger

The post Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech appeared first on AdExchanger. Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry.

Ad Tech 98
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M&A In 2022: The Year Ad Tech Slowed Its Roll

AdExchanger

The post M&A In 2022: The Year Ad Tech Slowed Its Roll appeared first on AdExchanger. Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of.

Ad Tech 113
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As Ad Tech Consolidates, Publishers Need To Tread Carefully

AdExchanger

Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. The Sell Sider ad tech consolidation ad tech M&A DMPs header-bidding stacks Jayson Dubin Playwire TAG certification

Ad Tech 89
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Venatus Acquires Browser Game Ad Tech Business AdinPlay

VideoWeek

Gaming advertising business Venatus has today announced it has acquired AdinPlay, an ad tech business which specialises in monetisation of browser-based games. But obviously ads which appear in the games themselves are a major part of the business. Ad Tech Gaming News

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Clear Out Your Ad Tech For A Better 2023 Strategy

AdExchanger

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

Ad Tech 101
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Celebrating Black Pioneers in Ad Tech — Charles Cantu, Reset Digital 

Ad Monsters

of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. Black professionals occupy just 3.7%

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Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal

Adweek

Ad Tech Connected TV ProgrammaticTremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms.

Ad Tech 130
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LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots

AdExchanger

It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the.

Ad Tech 117
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Apple Faces An Uphill Battle In Its Ad Tech Expansion

AdExchanger

Today’s column is written by Ben Dutter, Continue reading » The post Apple Faces An Uphill Battle In Its Ad Tech Expansion appeared first on AdExchanger. Data-Driven Thinking App Store apple Apple DSP Ben Dutter google Google Ads iOS 14 Power Digital

Ad Tech 109
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The Big Story: Ad Tech New Year’s Resolutions

AdExchanger

The post The Big Story: Ad Tech New Year’s Resolutions appeared first on AdExchanger. We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT.

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The Ad Tech Industry is Failing Publishers

Playwire

Let’s be brutally honest: the ad tech industry is complex. Ad Tech PublishersIt’s often messy, needlessly complicated, and completely overwhelming. Publishers like you have to navigate a massive number of tools that interact with each other in unclear ways.

Ad Tech 52
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It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices

AdExchanger

The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger. Platforms anticompetitive antitrust Google DOJ featured google Google Ads header bidding Jedi Blue Projct Poirot Project BernankeReady, set.

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Where Will Ad Tech Be 5 Years From Now?

Ad Monsters

What if you had a crystal ball to look into the future of ad tech? Would you look into whether federal privacy regs pass and what impact that will have on buyers, sellers, vendors — and big tech? Instead of ad ops trafficking, they will be QAing the AI tech/automation. (QR:

Ad Tech 93
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Ad Tech Granted Some Relief With Federal Privacy Bill ‘Dead’ in This Congress

Adweek

House Speaker Nancy Pelosi's decision to not support the existing draft of the federal privacy bill could indefinitely stall the bill in the House, according to three sources who spoke with Adweek, making the prospect of passing a federal privacy bill in the near future less likely.

Ad Tech 217
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AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech

AdExchanger

Cloud infrastructure technology services are converging on the media and ad tech industry. The post AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech appeared first on AdExchanger.

Ad Tech 121
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The Big Story: Ad Tech’s Top Talking Points

AdExchanger

What happens when 1,300 people in the ad ecosystem get together? Continue reading » The post The Big Story: Ad Tech’s Top Talking Points appeared first on AdExchanger. They talk about transparency, signal loss and privacy.

Ad Tech 101
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The Big Story: Imagining A Google Ad Tech Spinoff

AdExchanger

As US regulators increase antitrust pressure on Google, the company is considering offering its ad tech business as a concession to the US Justice Department, according to The Wall Street Journal.

Ad Tech 100
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In ad tech, disintermediation is heating up

Digiday

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Take Integral Ad Science, for example.

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What The End Of Days For Ad Tech Might Look Like

AdExchanger

Are public ad tech companies totally screwed? “Um, Continue reading » The post What The End Of Days For Ad Tech Might Look Like appeared first on AdExchanger. Um, do you want the short answer?”

Ad Tech 100
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The Ad Tech Company That Keeps Getting Acquired By Brands

AdExchanger

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. Ad Exchange News acquisitions Dynamic Yield loyalty marketing MasterCard McDonald's Ori Bauer personalization SessionM

Ad Tech 109
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The Future of Ad Tech Is About Consent, Not Cookies

AdExchanger

Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will. “The Sell Sider” is a column written by the sell side of the digital media community.

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What is Ad Tech? A Basic Introduction to Advertising Technology

Playwire

Key Points Any way you cut it, the ad tech ecosystem is messy. The ad tech ecosystem for publishers relies heavily on a wide variety of tools and resources that need to be customized to your unique needs. Ad Tech Publishers

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