Digiday

JUNE 23, 2025

TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage.

Ad Tech 70

Ad Tech Demand Side Platform Ad Exchange Media 70

AdExchanger

NOVEMBER 11, 2024

However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first on AdExchanger.

ROI 91

ROI Ad Tech Conversion Audience 91

Exchange Wire

JUNE 19, 2025

The post Aceex Launches New Blog Series Featuring Ad Tech Privacy Insights from CPDP 2025 appeared first on ExchangeWire.com. The debut post focuses on CPDP 2025 in Brussels, a [.]

Ad Tech 59

Ad Tech Advertising 59

AdExchanger

MARCH 2, 2025

One notable development that flew under the radar in recent months is the Supreme Courts decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Courts […] The post The Surprising And Important Link Between Chevron And Ad Tech appeared first on AdExchanger.

Ad Tech 78

Ad Tech 78

Digiday

FEBRUARY 11, 2025

Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Continue reading this article on digiday.com.

Ad Tech 61

Ad Tech Conversion Media Marketing 61

AdExchanger

FEBRUARY 9, 2025

The ad tech industry stands at a crossroads. These issues arent just short-term disruptions; they represent a fundamental […] The post Quality, Transparency And Trust Will Define The Future Of Ad Tech appeared first on AdExchanger.

Ad Tech 53

Ad Tech Advertising 53

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. The platform’s user behavior also presents challenges for visual ad formats, emphasizing the need to improve its audio advertising and pivot to other effective formats.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

Ad Tech 246

Ad Tech Media Audience Advertising 246

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.

CPC 115

CPC Demand Side Platform Ad Tech Conversion Rate 115

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Relevant-Digital

JULY 2, 2025

Choosing between building ad tech in-house or adopting third-party solutions is rarely simple. At Relevant Digital, we've seen both sides of the equation through our work with publishers. There are clear benefits to both approaches, but each comes with trade-offs that aren’t always obvious at first.

Ad Tech 52

Ad Tech 52

Martech

SEPTEMBER 6, 2024

The Competition and Markets Authority ruled “that Google is using anti-competitive practices in open-display ad tech.” The DOJ suit seeks to force the tech giant to eliminate its ad businesses and stop the company from engaging in allegedly anticompetitive practices. it is not a good omen for Google.

Ad Server 116

Ad Server Ad Exchange Ad Space Ad network 116

PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

Media 119

Media Ad Tech Retail Display Advertising 119

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

Ad Monsters

MARCH 19, 2025

Floor pricing in ad tech isnt as simple as it seems. What seems like a technicality is actually a battlefield for the future of ad tech. In case youre unfamiliar, Sincera specializes in ad tech data and publisher quality insights. Image credit @keithepetri It started with a tweet.

Ad Tech 96

Ad Tech Real Estate 96

illumin

SEPTEMBER 19, 2024

Many ad-tech companies are now turning to automation and artificial intelligence to build even greater efficiency into the media buying journey. More than a demand-side platform There is disintermediation on both the DSP and SSP side of ad tech. This can be through cookies or a tracking pixel. Follow @illuminHQ

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Exchange Wire

JANUARY 12, 2025

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [.]

Ad Tech 52

Ad Tech 52

VideoWeek

DECEMBER 17, 2024

Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. In some cases, buyers have been used as scapegoats by some ad tech platforms.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. This approach not only protects brands but also enhances consumer experiences by making advertising more relevant for all.

Cookies 102

Cookies Ad Tech Audience Advertising 102

Ad Monsters

MAY 21, 2025

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard.

Header Bidding 116

Header Bidding Ad Tech 116

Ad Monsters

NOVEMBER 26, 2024

The DOJ’s antitrust trial against Google’s ad tech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. But now their ad tech business is under the DOJ’s microscope. District Judge Leonie M.

Ad Tech 105

Ad Tech Ad Server Impressions Advertising 105

Ad Monsters

MARCH 3, 2025

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? Its time we talked about ROASthe golden child of ad tech KPIs. Return on Ad Spend is the metric we all love to flaunt in client meetings, the one we slap on dashboards like a badge of honor. Its familiar.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. The Ripple Effect on Ad Tech and Publisher Strategies With Click to Cancel, publishers and the ad tech ecosystem have much at stake. Here’s why publishers and advertisers are pushing back.

Ad Tech 111

Ad Tech Cookies Electronics Advertising 111

Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. We recognized the significant potential of integrating sustainability into ad tech.

Ad Tech 95

Ad Tech Ad Server Cookies Audience 95

Martech

SEPTEMBER 30, 2024

Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. Here are the ones that stand out to me: 1. antitrust laws. Dig deeper: Yelp brings antitrust lawsuit against Google 5.

Ad Tech 75

Ad Tech Display Advertising eCommerce Ad Space 75

Adweek

JUNE 10, 2025

With previous leadership roles at Amazon and Instacart, Ryan brings a powerful blend of ecommerce, retail, and ad-tech experience to the table. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

Retail 189

Retail Media Fashion Audience 189

Ad Monsters

DECEMBER 4, 2024

This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech. Similarly, in ad tech, the dominance of walled gardens like Google and Facebook has long been a point of contention, with calls for greater transparency and equitable access to data and inventory.

Click Through Rate 111

Click Through Rate Ad Tech Ad Targeting Ad Click 111

Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

illumin

DECEMBER 9, 2024

To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Retail 52

Retail Media Advertising Viewability 52

Martech

AUGUST 9, 2024

Gradual transition: Austin added tech as a complementary identity without abandoning its music scene, demonstrating the importance of a phased approach. Create a compelling narrative: Transforming Austin’s “Hill Country” into “Silicon Hills” tells a story of innovation while paying homage to Austin’s history.

Marketing 116

Marketing Audience MarTech Ad Tech 116

Ad Monsters

DECEMBER 16, 2024

That requires coordinated leadership and some reckoning with powerful ad tech companies to update structures laid in place for two decades. An Upgrade for Everyone Publishers can showcase the unique value of their content, with AI tools on their side.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Ad Monsters

DECEMBER 6, 2024

AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.

eCommerce 98

eCommerce Ad Tech Ad Targeting Video Ads 98

Ad Tech Daily

NOVEMBER 2, 2024

With the rise of digital screens in public spaces, […] The post Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech appeared first on Ad Tech Daily.

MarTech 98

MarTech Advertising Ad Tech Audience 98

Ad Tech Daily

OCTOBER 28, 2024

Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities appeared first on Ad Tech Daily.

Advertising 97

Advertising Ad Tech Audience Ad network 97

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 216

Viewability Ad Tech Conversion Impressions 216

illumin

SEPTEMBER 3, 2024

Made for marketers Learn how illumin can help make your ads great too Get started! To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Ad Tech 110

Ad Tech Advertising Marketing 110

Martech

MAY 7, 2025

The DOJs proposal to force Google to sell off AdX and DFP strikes the core of Googles multibillion-dollar ad tech stack. A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. Why we care. Email: Business email address Sign me up!

Ad Server 117

Ad Server Ad Tech Ad Exchange Ad Inventory 117