InMobi

JANUARY 10, 2021

Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience. Search has also evolved a lot over time.

Search Advertising 52

Search Advertising Advertising Audience Brand Awareness 52

Martech

MAY 22, 2023

CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. But almost one quarter, 23%, do expect to make cuts.

MarTech 90

MarTech Marketing Search Advertising Social Advertising 90

Martech Series

SEPTEMBER 7, 2022

Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually.

MarTech 82

MarTech Search Advertising Marketing Advertising 82

Basis

MAY 4, 2023

The Future of Search Engine Marketing: Our Experts Weigh In [:04] Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future.

Marketing 52

Marketing Advertising Search Advertising Social Advertising 52

Martech Series

OCTOBER 5, 2022

., a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Microsoft introduced multimedia ads in 2021 – a responsive ad format to effectively combine headlines, descriptions, and images, by delivering attention-grabbing large visual ads.

Advertising 96

Advertising MarTech Real Estate Search Advertising 96

InMobi

FEBRUARY 21, 2022

The Power of Search Advertising: Although search advertising has been traditionally used as a performance tool by brands, leveraging it to build brand presence can be a game-changer in driving full-funnel efficiencies.

Marketing 52

Marketing Search Advertising Advertising Click Through Rate 52

InMobi

OCTOBER 10, 2022

Keeping this in mind, and the shifting consumer preferences in the post-pandemic era, Microsoft Advertising and InMobi have released their recent report ‘ Festive season shopper insights 2022 ’ In order to understand some of the key takeaways and strategies for leveraging search advertising, read on.

Advertising 52

Advertising Search Advertising AutoMobile Food 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Advertising Video Ads 52

Single Grain

MAY 15, 2023

So while AdWords specifically refers to Google’s search advertising platform, Google Ads encompasses a wider range of advertising options across search, display, video and app channels. Businesses bid on keywords relevant to their products or services, displaying their ads to users searching for those terms.

Advertising 52

Advertising Display Advertising Search Advertising CPC 52

Martech

AUGUST 1, 2022

billion, a 13% increase from 2Q 2021, with search advertising doing particularly well. We expect these challenges to continue in the near term as economic concerns pressure markets worldwide.”. Then there’s Google. Its second quarter revenue was $69.6 However, even they are getting nervous.

Marketing 112

Marketing MarTech Advertising Search Advertising 112

Martech Series

AUGUST 9, 2022

., a leading provider of digital performance advertising solutions,today announced a multi-year agreement to support Seekr’s media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships.

MarTech 87

MarTech Advertising Search Advertising Audience 87

Digiday

FEBRUARY 21, 2023

The bottom line There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising. There’s more excitement surrounding the future of search advertising than there are ad dollars to spend on it.

Advertising 70

Advertising Search Advertising Agency Audience 70

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Paid Search vs. Display Advertising.

Display Advertising 52

Display Advertising Advertising Machine Learning Search Advertising 52

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Display Advertising Banner 98

Martech Series

SEPTEMBER 23, 2022

The AI engine works for all types of Paid Search advertisers but B2B marketers are seeing very high performance lifts as the Google CPC’s for this advertiser group have been especially challenged with the pandemic as competition has intensified,” said Marcus Möller, Co-Founder and Head of Customer Success.

MarTech 85

MarTech CPC Advertising Search Advertising 85

Basis

OCTOBER 27, 2022

New Report Confirms Search Advertising is Thriving Amid Economic Uncertainty [:03]. New forecasts from eMarketer show that search ad spending shows no sign of slowing, even in the context of economic upheaval.

Search Advertising 92

Search Advertising Media Advertising Retail 92

Martech

NOVEMBER 3, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

Search Advertising 95

Search Advertising MarTech Advertising Audience 95

Martech

MARCH 11, 2022

To get that message out, we are the top display advertiser in the country and a top ten search advertiser. We are reframing the role that personal finances play in our lives. We play to that higher purpose more than other brands. The business works incredibly effectively to acquire new customers and serve them.

Marketing 109

Marketing MarTech Finance Display Advertising 109

InMobi

JANUARY 27, 2021

Steering Intent with Search: The handbook showcases the importance of search advertising in various stages of the consumer journey – awareness, interest, consideration, intent, evaluation, and sale. The ‘Search Advertising Checklist’ is the icing on the cake for marketers to get the search game right.

Marketing 52

Marketing Search Advertising Advertising ROI 52

Basis

MAY 24, 2023

Paid Search Advertising: The One Who’s Going Through a Glow-Up Good ol’ dependable Search has proven their worth time and time again. And while they've recently entered a transformative time in their life, they haven't let those personal developments take away from the value they provide the friend group.

Advertising 98

Advertising Pop-Up Display Advertising Entertainment 98

Basis

APRIL 27, 2023

How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution?

Marketing 90

Marketing Advertising Search Advertising Media 90

Martech

DECEMBER 9, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

Marketing 109

Marketing Search Advertising MarTech Machine Learning 109

Digiday

FEBRUARY 26, 2023

Search advertising is down. Even video advertising has taken a hit. Clearly, there are some marketers who are pumping the breaks on digital advertising. Arguably, the contraction has already started. The signs were there as early as the second quarter last year, and they’ve multiplied since then.

Advertising 79

Advertising Search Advertising Media Marketing 79

Martech

AUGUST 30, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

MarTech 100

MarTech Search Advertising Marketing Machine Learning 100

Martech

FEBRUARY 14, 2022

One final point to note about Super Bowl ad traction and marketing success – views don’t always correlate to search and discovery. The five most searched advertisements during the game were Budweiser, Michelob ULTRA, Doritos, Coinbase and Chevy. Evil Jim Carrey Peyton Manning Scarlett Johansson.

Media 85

Media Marketing Search Advertising MarTech 85

Digiday

APRIL 20, 2023

“Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new AI-powered features to Search, and will share more details soon.” Despite being seen as playing catch-up with Bing on the AI front, Google still dominates the search advertising market.

Marketing 60

Marketing SEO Search Advertising Advertising 60

Martech

MARCH 4, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

Machine Learning 92

Machine Learning MarTech Search Advertising GDPR 92

Clearcode

NOVEMBER 22, 2022

Google and Facebook own different areas of the digital advertising industry. Google owns the search advertising space through Google Search and YouTube, and dominates advertising in the open web, whereas Facebook owns the social media advertising space.

Advertising 98

Advertising Search Advertising Media MarTech 98

Martech

JANUARY 12, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

MarTech 127

MarTech Search Advertising Conversion Machine Learning 127

More About Advertising

JUNE 27, 2016

Maxus will be responsible for all media planning and buying, SEO, search advertising, social media. JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency.

Media 40

Media Search Advertising SEO Advertising 40

Martech

APRIL 28, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

Marketing 118

Marketing MarTech Audience Search Advertising 118

UNI Digital Advertising

APRIL 26, 2021

Each section contains study and review materials to get you up to speed on different aspects of Google search advertising. How to take the search certification assessment. You will find a number of study modules to work through that will cover what you need to know to successfully pass the certification exam.

Search Advertising 52

Search Advertising Advertising Marketing 52

UNI Digital Advertising

APRIL 26, 2021

Each section contains study and review materials to get you up to speed on different aspects of Google search advertising. You will find a number of study modules to work through that will cover what you need to know to successfully pass the certification exam.

Search Advertising 52

Search Advertising Advertising Marketing 52

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing Search Advertising Advertising Retail 52

Digiday

AUGUST 1, 2022

That would explain why search advertising has held up so far this year. To the point where there’s a clear divergence in growth between search and display ads. Search ads are highly effective, and the data signals search relies on are robust (it’s basically contextually targeted).

Marketing 76

Marketing Advertising ROI Search Advertising 76

Digiday

MAY 7, 2023

Since last September, in light of loosened restrictions, the five-year-old cannabis brand has had a consistent advertising budget, experimenting with search advertising and social media platforms. However, murky regulations made for less precision both in terms of targeting and measurement, per the company.

Advertising 65

Advertising Media Agency Marketing 65

Martech

JANUARY 20, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

MarTech 122

MarTech Marketing Search Advertising Machine Learning 122