Single Grain

APRIL 27, 2025

Competitive Analysis Tools Leverage tools to gain insights into competitor strategies and how they budget for advertising. Here are some of the best tools to try: SEMrush and SpyFu : Analyze competitors’ search advertising strategies, keywords, and ad copy.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Clearcode

OCTOBER 31, 2024

The challenge of predicting whether a user will click on an ad dates back to the early 2000s when it was applied in popular search engines like Google Search for sponsored search advertising.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

Basis

JUNE 30, 2025

Google’s Search Antitrust Trial The adtech case isn’t Google’s only legal battle. In August 2024, Judge Amit Mehta ruled that the company is a monopolist in the search advertising space, pointing to exclusive deals with companies like Apple and Samsung as evidence of anticompetitive behavior.

Retail 79

Retail Search Advertising Machine Learning Audience 79

illumin

OCTOBER 22, 2024

Regardless of the penalties faced by the search giant, the world of search advertising is about to be upended. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! There is always big money on the line and smaller companies are often collateral damage.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Single Grain

MAY 31, 2025

The value of paid advertisingreaching potential customers with relevant offers at moments of high intentremains valid even as AI transforms the search experience. Are Paid Ads Less Valuable With AI Search? Adapting to the New Reality Are paid ads less valuable with AI search?

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS).

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Martech

APRIL 21, 2025

Lets assume I devote half my budget to search advertising and half to email marketing. Weve already discussed the attribution issues for search advertising, so hopefully, you see that the numbers there will not be helpful. That logic is flawed. Yet attribution says the campaign worked.

MarTech 82

MarTech A/B Testing ROI Search Advertising 82

Ad Monsters

JUNE 27, 2025

CMA Considers Strategic Market Status for Google Search On June 24, the CMA announced that it’s seeking input on whether to designate Google with SMS in general search and search advertising. Doing so would give the regulator sweeping new powers to intervene in how Google operates search in the UK.

Ad Tech 52

Ad Tech Search Advertising Marketing Advertising 52

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Single Grain

FEBRUARY 25, 2025

The Challenge: Transitioning from Search to YouTube Ads Search advertising relies on user intentpotential customers who watch videos and are actively looking for a service or product. This fundamental difference makes it difficult to replicate the performance of search ads.

Agency 52

Agency Video Ads Search Advertising Audience 52

VideoWeek

JUNE 12, 2025

Looking at individual channels, search will account for 21.5 And while AI stands to disrupt the search market, the report suggests that “Google’s dominance in search advertising will likely persist in the near term, aided by SMEs.” percent market share this year.

Marketing 52

Marketing Retail Manufacturing Media 52

Basis

FEBRUARY 28, 2025

When it comes to the landscape of search advertising, Google is still far and away the most dominant search engine, but Microsoft integrating ChatGPT into Bing helped increase its market share from 6.35% to 8.07% over the past year.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Digiday

JULY 8, 2025

Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. As user behavior shifts toward more conversational, visual queries, the need for automation is growing. But automation comes at a cost: marketers still want control.

Search Advertising 51

Search Advertising Conversion Marketing Advertising 51

VideoWeek

JUNE 27, 2025

CMA Scrutiny of Google Search Could Provide Boost to Publishers The UK’s Competition and Markets Authority (CMA) this week announced it is proposing to designate Google Search as having ‘Strategic Market Status’ in general search and search advertising, a designation under the UK’s Digital Markets Competition Regime which would (..)

Display Advertising 52

Display Advertising Media Ad Tech Entertainment 52

Single Grain

APRIL 29, 2025

Search Advertising Alternatives to Google Now that you know the benefits of spending your ad dollars elsewhere, which search platforms should you prioritize? Other platforms offer their own advantages, such as attracting high-intent buyers, high engagement rates, and even niche targeting.

Media 52

Media ROI CPC CPA 52

Martech

APRIL 17, 2025

Search and Display revenues increased $14.1 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 billion to $102.9 billion, a 15.9% annual growth and three times the 5.2% growth in 2023. billion with a 15.9% YoY growth, maintaining its leading 39.8%

Marketing 78

Marketing Retail Search Advertising Media 78

Martech

APRIL 22, 2025

Department of Justice and a coalition of states unveiledtheir proposed remedies yesterday to dismantleGoogles illegal monopoly in search and search advertising. These includebreaking off Chrome and banning default search payments.

Search Advertising 72

Search Advertising MarTech Advertising Marketing 72

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Search Advertising 116

Search Advertising Advertising Click Through Rate Machine Learning 116

Smart Insights

NOVEMBER 21, 2022

Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you're forecasting your digital media spend, … The post Average CTRs display and search advertising – 2022 compilation appeared first on Smart Insights.

Search Advertising 105

Search Advertising Advertising Media Banner 105

Adweek

SEPTEMBER 22, 2023

Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. Google antitrust trial comes as little surprise to ad buyers.

Search Advertising 348

Search Advertising Advertising Ad Tech 348

Adweek

OCTOBER 30, 2024

Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other advertising revenue increased by 12% to $49.4 billion in Q3 2024.

Search Advertising 313

Search Advertising Advertising Ad Tech 313

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 75

Retargeting Search Advertising Advertising Ad network 75

Digiday

MAY 21, 2023

The long wait for search advertising on TikTok looks set to continue indefinitely. When those search ads materialize remains to be seen. It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K.,

Search Advertising 78

Search Advertising Advertising Marketing Media 78

InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

AdExchanger

FEBRUARY 12, 2024

The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […] The post AI, Antitrust Or Advertisers: What Will Bring Google Down?

Advertising 120

Advertising Search Advertising Retail 120

AdExchanger

NOVEMBER 2, 2023

As a benchmark, Search advertising is […] The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $200 billion in revenue.

Media 110

Media Search Advertising Advertising Marketing 110

AdExchanger

OCTOBER 3, 2024

TikTok announced this week that it would allow search advertising to be targeted by keyword. The post TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? Plus, streaming ad supply now outpaces demand. appeared first on AdExchanger.

Search Advertising 94

Search Advertising Advertising 94

Digiday

OCTOBER 15, 2024

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns.

Search Advertising 90

Search Advertising Marketing Ad Tech Conversion 90

Digiday

NOVEMBER 28, 2023

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?”

Search Advertising 101

Search Advertising Marketing Media Advertising 101

Digiday

MAY 6, 2024

As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general.

Marketing 96

Marketing Search Advertising Agency Advertising 96

Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

Ad Tech 99

Ad Tech Ad Exchange Search Advertising Ad network 99

Digiday

MAY 3, 2024

of Justice sought to show the search giant as the only player in a game with rising prices. This morning, lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns.

Search Advertising 95

Search Advertising Media Advertising Marketing 95

Digiday

JANUARY 23, 2024

Google is expanding use of its powerful new Gemini AI model to let more search advertisers create campaigns with a single URL. The search giant yesterday said its “conversational” generative AI tools are now available for beta access to advertisers in the U.S.

Conversion 89

Conversion Advertising Search Advertising Audience 89

Digiday

SEPTEMBER 11, 2023

If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising. Whether this happens depends on if Judge Amit P.

Advertising 99

Advertising Search Advertising Marketing Media 99

Digiday

SEPTEMBER 30, 2024

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. Marketers are so far intrigued, but are still wondering if it’s the right fit.

Advertising 73

Advertising Search Advertising Marketing Media 73