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Why Google lost: The DoJ’s case in 11 slides

Martech

Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising. Our colleague Danny Goodwin takes a deep look at that in his article “ How Google harms search advertisers in 20 slides.”

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Second quarter saw slowing ad spend on most platforms

Martech

Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. Google’s search advertising landscape showed mixed results in Q2 2024.

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TikTok launches its search ads

illumin

TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio.

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Yelp brings antitrust lawsuit against Google

Martech

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets.

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The Google monopoly verdict: More industry reactions

Martech

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. As the ruling stated “search text ads are a monopoly” but search advertising was not. Here’s a selection of comments grouped by topic.

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TikTok Search Ads Campaign launches in US

Martech

TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. Why we care.

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Executive Summary | Reality Check: The 2025 Advertising Trends Report

Basis

While Google remains an essential channel, marketers can benefit from experimenting with allocating portions of their search budget to places like TikTok, Amazon, commerce media, and elsewhere. Diversifying Search Strategies: Advertisers need to adapt to shifting search winds, exploring search advertising opportunities beyond Google.