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DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

Ad Tech Daily

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital (..)

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Video, Viewability & “The Periodic Table of Video Engagement”

Ad Monsters

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co There is most certainly a science to this ad tech stuff.

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Thirteen Years Of Ad Tech Progress In One AdExchanger Comic

AdExchanger

I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.

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The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024

AdExchanger

Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

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What is Viewability in Digital Advertising?

Playwire

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

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Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators

AdExchanger

The post Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators appeared first on AdExchanger. Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

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ICYMI: 10 Advertising & Ad Tech Highlights From Cannes

Ad Monsters

There were many exciting and impactful discoveries if you’re in ad tech land like us. Google makes most of its money from ads, and we all know they have the pipes so, of course, they have what it takes to steer Netflix in the right direction. IBM’s Big Anti-Bias in Ad Tech Announcement.

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