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Innovations in Search and Social Advertising: December 2023/January 2024

Basis

The post Innovations in Search and Social Advertising: December 2023/January 2024 appeared first on Basis Technologies. . — Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox? Sign up for the Basis Scout newsletter !

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Ad Agencies: An Inforgraphic On the History of Social Advertising

Fuel Lines

Social Advertising is projected to generate $11 billion in revenue by 2017. Check out this infographic, created by UNIFIED, on the history of social advertising to see some of the events that illustrate the amazing growth and innovation in a rapidly expanding market.

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Struggling to measure your social advertising ROI? Shut everything off

Marketing Dive

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.

ROI 114
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Wendy's streamlines national-to-local social advertising with Tiger Pistol

Marketing Dive

The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

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5 Key Takeaways From Our Social Advertising Trends Report

AdGlow

In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives. How much budget advertisers dedicate to social media advertising. Advertiser's future plans for the social advertising channel.

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2019 Digital & Social Advertising Predictions

AdGlow

In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year. What does 2019 have in store for the marketer of the future?

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New Year's Resolutions for Social Advertisers

AdGlow

Are you struggling to stick to your diet? Already regretting signing up for that 12 month membership at the gym? Most new year's resolutions are notoriously difficult to stick to. Who wants to lose weight anyway?