Martech

JULY 18, 2025

Source: X Customer care X is the top social media platform for seeking customer care. Source: Sprout Social Advertising Potential ad reach: 586 million users. X is the only major social platform to allow cannabis advertising. 53% of users reach out to brands for care-related issues. Average ad cost: $0.26 – $1.50

Marketing 71

Marketing Conversion Pop-Up Audience 71

illumin

MAY 6, 2025

Pivot to different and new channels of advertising eMarketer reports that social advertising will be one of the channels taking the biggest direct hit from the tariff and regulatory shifts. Other channels, such as in-game advertising are also expected to see one of the biggest declines in ad spend this year.

Marketing 70

Marketing ROI Advertising Conversion 70

Digiday

APRIL 16, 2025

When Temu sneezes, paid social advertising catches a cold. The Chinese e-commerce juggernaut has been one of the most aggressive spenders in digital advertising, blitzing Facebook and Instagram with a volume and velocity of ads few could match.

Retail 72

Retail Social Advertising Media Advertising 72

Martech

MARCH 7, 2025

Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Traditional media and social advertising are expected to face the largest budget reductions, while CTV and online video may be more resilient. Email: Business email address Sign me up! Processing.

Advertising 117

Advertising Social Advertising MarTech Media 117

Fuel Lines

AUGUST 22, 2014

Social Advertising is projected to generate $11 billion in revenue by 2017. Check out this infographic, created by UNIFIED, on the history of social advertising to see some of the events that illustrate the amazing growth and innovation in a rapidly expanding market.

Social Advertising 279

Social Advertising Agency Advertising Media 279

illumin

MARCH 6, 2025

Omnichannel Approach A mix of programmatic, search, and social advertising ensures brands stay visible across digital and traditional channels where consumers research financial solutions.

Education 83

Education Electronics Retargeting ROI 83

Marketing Dive

JUNE 6, 2022

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.

ROI 127

ROI Social Advertising Advertising 127

Marketing Dive

JUNE 21, 2022

The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

Social Advertising 121

Social Advertising Advertising 121

Basis

JANUARY 17, 2024

The post Innovations in Search and Social Advertising: December 2023/January 2024 appeared first on Basis Technologies. . — Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox? Sign up for the Basis Scout newsletter !

Social Advertising 98

Social Advertising Advertising Cookies Brand Lift 98

Adweek

JULY 21, 2023

The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.

Entertainment 246

Entertainment Social Advertising Marketing Audience 246

AdGlow

MAY 30, 2018

In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives. How much budget advertisers dedicate to social media advertising. Advertiser's future plans for the social advertising channel.

Social Advertising 52

Social Advertising Advertising Media Marketing 52

AdGlow

DECEMBER 17, 2018

In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year. What does 2019 have in store for the marketer of the future?

Social Advertising 52

Social Advertising Advertising Marketing 52

AdGlow

JANUARY 10, 2019

Are you struggling to stick to your diet? Already regretting signing up for that 12 month membership at the gym? Most new year's resolutions are notoriously difficult to stick to. Who wants to lose weight anyway?

Social Advertising 52

Social Advertising Advertising 52

Digiday

OCTOBER 12, 2022

However, Nadella’s guest appearance — in addition to other newly announced partnerships with enterprise giants such as Accenture, Adobe and Autodesk — are all interpreted as signals for how Meta hopes to reinvent itself to rely on more than social advertising. Autodesk is adding ways for architects and designers to review 3D models.

Social Advertising 72

Social Advertising Advertising Healthcare Education 72

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 98

Social Advertising Marketing MarTech Advertising 98

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 119

Social Advertising Retail Media Advertising 119

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

Advertising 105

Advertising Media Social Advertising Non-Profit 105

Martech

DECEMBER 15, 2021

“A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director. Theorem develops content based on brand assets which is then tested and optimized. Why we care.

A/B Testing 103

A/B Testing Social Advertising MarTech Media 103

MNTN

JUNE 27, 2022

Eric will be sharing more insights into making the jump from social advertising to CTV with Ascent. One of the benefits of social advertising is the real-time reporting that allows for mid-campaign optimizations. Below is just one of his tips for managing CTV campaigns. Register now to get his exclusive insights.

Marketing 98

Marketing Retargeting Social Advertising Audience 98

Martech

MAY 13, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Given that AI-powered solutions would be paid for out of the declining martech budget, this seems counter-intuitive — unless CMOs are focused on cheap (or free) AI resources with outcomes that justify any investment.

MarTech 124

MarTech Display Advertising Social Advertising Media 124

Digiday

AUGUST 1, 2024

According to MediaRadar, TV advertising accounted for 54% of all AI-related ad spend. Online video advertising passed $15 million, making up 14% of total ad spend, while digital display ads captured 13% at over $14 million. The remaining 7% was a mix of print, native, OTT, and mobile advertising.

Advertising 92

Advertising Social Advertising Marketing Media 92

More About Advertising

DECEMBER 4, 2017

Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else.

Social Advertising 75

Social Advertising Agency Advertising 75

Martech Series

OCTOBER 20, 2022

About Oktopost: Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Interested parties can learn more about this process and Oktopost security safeguards here: oktopost.com/security.

GDPR 98

GDPR Social Advertising MarTech Media 98

Digiday

MARCH 17, 2024

House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If

Agency 83

Agency Media Social Advertising Advertising 83

Martech Series

OCTOBER 13, 2022

” Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting.

Marketing 98

Marketing MarTech Social Advertising Media 98

MNTN

AUGUST 30, 2023

Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. We know you’re going to love it (and not list it—mostly because there’s nothing to list).

Audience 98

Audience Social Advertising Conversion Marketing 98

Martech

JUNE 10, 2024

Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation For most, the channel mix means social advertising, search engine marketing, video marketing and account-based marketing. About half said sourcing the right data and determining the right channel mix are top challenges.

Marketing 98

Marketing Audience Social Advertising MarTech 98

MNTN

MARCH 31, 2023

CTV ads made up almost half of direct spending for 2022 political marketers, contributing to the decline in social advertising share over the past elections. The study also revealed that CTV had a significant impact on shifting media spend by device, especially for direct buying methods.

Retail 98

Retail Impressions Social Advertising Video Ads 98

Martech Series

JULY 28, 2022

SAM Business Portal allows for direct purchase of augmented reality (AR) immersive advertising and metaverse land that is superimposed right onto the physical world where life happens.

Real Estate 98

Real Estate Advertising Social Advertising MarTech 98

Martech

MAY 22, 2023

CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. But almost one quarter, 23%, do expect to make cuts.

MarTech 118

MarTech Marketing SEO Search Advertising 118

Adtelligent

JULY 19, 2022

Many marketers have been making a mobile advertising channel their primary advertising channel, and they are not wrong. Social advertising. Social advertising refers to the process of showing ads on all kinds of social media platforms. The specifics of ads depend on the social platform it runs on.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdGlow

OCTOBER 25, 2018

When Adglow was founded in 2008, we didn't have plans to become a social advertising specialist.

Social Advertising 52

Social Advertising Advertising Media 52

AdGlow

MAY 2, 2018

Our new creative showcase feature celebrates interesting, effective, engaging and eye-catching work that we encounter from the wide world of social advertising.

Social Advertising 52

Social Advertising Advertising 52

Martech

MARCH 31, 2022

Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own. Walmart’s own digital properties serve a role in this journey as well, through search on their site and through digital display ads. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 103

Retail Ad network Social Advertising Advertising 103

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships.

Social Advertising 96

Social Advertising MarTech Media Advertising 96

AdGlow

DECEMBER 19, 2018

The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.

Social Advertising 52

Social Advertising Audience Advertising Marketing 52

Martech Series

JULY 6, 2022

. “Using SOCi gives them the opportunity to own their backyard from a social media and review management standpoint.”

Retail 98

Retail Marketing Electronics MarTech 98