Struggling to measure your social advertising ROI? Shut everything off
Marketing Dive
JUNE 6, 2022
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy
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Wendy's streamlines national-to-local social advertising with Tiger Pistol
Marketing Dive
JUNE 21, 2022
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy
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2019 Digital & Social Advertising Predictions
AdGlow
DECEMBER 17, 2018
In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year. Adglow social advertising Social trends future digital advertising
New Year's Resolutions for Social Advertisers
AdGlow
JANUARY 10, 2019
advertising new year social advertisingAre you struggling to stick to your diet? Already regretting signing up for that 12 month membership at the gym? Most new year's resolutions are notoriously difficult to stick to. Who wants to lose weight anyway?
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era
Digiday
OCTOBER 12, 2022
Now, 25 years later, Microsoft is a key part of Meta’s big metaverse bet as the struggling social network looks to find enterprise clients to replace slowing revenue growth from advertising. VR beyond advertising.
5 Key Takeaways From Our Social Advertising Trends Report
AdGlow
MAY 30, 2018
A few months ago we asked 200+ marketing professionals to fill out a survey telling us a little bit about what they think of social as an advertising channel. In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives.
Ad Agencies: An Inforgraphic On the History of Social Advertising
Fuel Lines
AUGUST 22, 2014
In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It’s hard to believe that social media didn’t really exist just a decade ago. Social Advertising is projected to generate $11 billion in revenue by 2017.
Digiday Names Tiger Pistol “Best Social Marketing Platform” for the Third Time in Annual Technology Awards
Martech Series
NOVEMBER 30, 2022
Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.
Adglow at 10 - The Next 10 Years
AdGlow
OCTOBER 25, 2018
When Adglow was founded in 2008, we didn't have plans to become a social advertising specialist. social media Adglow social advertising Social trends Adglow10 future
MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind
Martech Series
JANUARY 2, 2023
It’s all about tailoring their advertising and messaging to individuals’ needs. How do you feel ad spending priorities and online advertising will fare through 2023: what are some pointers that marketers/advertisers should follow? Tweet.
Oktopost Increases Commitment to Security and Privacy; Completes SOC 2 Type II Compliance
Martech Series
OCTOBER 20, 2022
Oktopost , B2B social engagement suite that supports modern data-driven organizations, has successfully completed a System and Organization Controls (SOC) 2 Type II audit. As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management.
Adglow Creative Showcase | Big Bus Tours
AdGlow
MAY 2, 2018
Our new creative showcase feature celebrates interesting, effective, engaging and eye-catching work that we encounter from the wide world of social advertising. canvas FacebookAds Instagram facebook ads Facebook social advertising advertising creativeshowcase
TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users
TechCrunch Ads
MAY 26, 2022
The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch. Advertising Tech Apps Social advertising hootsuite social media Sprinklr sprout social tiktok
The Superbowl and Social Media Syncing
AdGlow
JANUARY 31, 2019
mobile advertising social advertising Social trends superbowl syncAlongside chilli-dogs, red cups of Bud Lite, endless nachos and takeaway pizzas, there is a new essential item for every Superbowl viewer's coffee table - the mobile phone.
4 of the Most Impactful Social Campaigns of 2018
AdGlow
DECEMBER 19, 2018
The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.
Summer Vacations and Social Media
AdGlow
JULY 25, 2018
Summer is here, and the chances are you've noticed a distinct increase in the number of hotdog-legs, unicorn inflatables, sunsets and cocktails appearing in your social feeds. travel social advertising Social trends
Best Paid Social Media Agency: Top 5 Choices in 2022
Single Grain
APRIL 18, 2022
Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. Social media ads.
How to increase purchases by 270% with SHINE by Adglow
AdGlow
APRIL 11, 2019
Adglow social advertising digital advertising conversions online salesNight In Boxes is a US-based subscription company that delivers complete date nights to your door each month.
Social Media is now Pay to Play for Ad Agency New Business
Fuel Lines
JUNE 12, 2019
Paid social advertising can accelerate the process of attracting qualified traffic and leads. During the past decade, technology and the rise of social media changed how people communicated. They became resistant to traditional marketing and advertising approaches. This led to a paradigm shift in the way professional service firms, such as advertising, digital, media and PR agencies, sold their services. I launched my blog in the early days of social media.
New Video Success Story: McDonald's
AdGlow
MARCH 6, 2019
Facebook social advertising McDonald'sAs part of our video success stories series, here we uncover how Adglow and McDonald's Brazil deployed weather-sync to customise Facebook ads depending on the local weather conditions.
BIMBO - Sync social ads with T????V? ?& Sport during the World Cup 2018
AdGlow
SEPTEMBER 13, 2018
The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness. BIMBO , the global leader in the baking industry wanted to take advantage of this massive event and work with Adglow to leverage innovative social advertising technology to increase their brand reach and engagement. Facebook social advertising rusia 2018 world cup Football
Advertising on TikTok: The Lowdown
AdGlow
JULY 5, 2019
TikTok has done a lot to merit attention from advertisers. social media advertising video social advertising advertising TikTok104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period.
Adglow at 10 - An Open Letter From The CEO
AdGlow
OCTOBER 15, 2018
Adglow social advertising Adglow10Dear friends, family, partners, clients and colleagues. No one founds a company unless they are incorrigible optimists who think that nothing can go wrong and that they are going to conquer the world.
Welcome to The Digital Media Lab
AdGlow
APRIL 2, 2019
With our Lab we're hoping to not only demystify paid social media, but also to inspire you to experiment, test ideas and make the most of every opportunity these platforms provide. social advertising digital advertising ad formats
Why David’s Bridal Spends Half Its Social Budget On TikTok
AdExchanger
SEPTEMBER 13, 2022
David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.
How Millennials Make Purchase Decisions {Infographic}
AdGlow
AUGUST 14, 2018
A digital-first generation, Millennials rely on social media to share content with their peers, promote the things they love and get closer to their favourite brands. millenials social advertising Social trends Purchase Decisions Buyer behaviour
Antidote wins £13m Gala Bingo brands
More About Advertising
JANUARY 31, 2020
The campaign will include TV, digital and social. Advertisers Agencies Creative Finance News Antidote featured gala bingoAntidote has won the £13M GVC-owned Gala Bingo and Gala Spins accounts.
Share CCO Stephen Para picks his Desert Island Ads
More About Advertising
DECEMBER 4, 2017
Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Advertisers Agencies Analysis Creative desert island ads featuredDesert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else.
BMB wins Beefeater’s ‘Spirit of London’ global task
More About Advertising
JULY 8, 2019
Media will include digital, social, Advertisers Agencies Creative News beefeater bmb featuredBMB has won the global creative account for Pernod Ricard’s Beefeater London dry gin. BMB will focus on Beefeater’s Spirit of London platform. The account also includes variants Beefeater 24 and Beefeater Pink. BMB’s first campaign will launch in Europe, South Africa and Latin America and then roll out worldwide.
Manage CTV Like a Social Marketing Wiz
MNTN
JUNE 27, 2022
Social marketers are talented in the art of optimization. Eric Hatzenbuhler, Senior Digital Marketing Manager, is our own social and CTV wiz, with years of experience making the best tweaks to maximize impact. The post Manage CTV Like a Social Marketing Wiz appeared first on MNTN.
Dove goes animated in Cartoon Network self-esteem tie-up
More About Advertising
AUGUST 13, 2018
The enemy seems to be not so good old social. Advertisers Agencies Creative News dove featured ogilvyOgilvy’s work for Unilever’s Dove over the years has given the brand a kind of good works halo but leaves the question: where does it go from here? A tie-up with Cartoon Network in a new series Steven Universe, exploring good old self-esteem for girls.
Obi Worldphone appoints Threepipe for UK launch
More About Advertising
MAY 11, 2016
Threepipe will manage influencer marketing, media relations, community management and social advertising for Obi Worldphone which is launching exclusively. Advertisers Agencies Creative News featured mobile obi worldphoneObi Worldphone, a new global smartphone company, has appointed Threepipe to manage its UK launch activity as it aims to bridge the gap between premium designer smartphones at high prices and generic smartphones at low prices.
Oktopost Joins the LinkedIn Marketing Partner Program
Martech Series
OCTOBER 13, 2022
Oktopost , B2B social engagement suite that supports modern data-driven organizations, announced that they have joined the LinkedIn Marketing Partner Program.
Simon Hakim: does Facebook really work for brands?
More About Advertising
MARCH 7, 2016
All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter and other digital and social media are the silver bullets for what ails them. Social. Advertisers Agencies Analysis Creative Media facebook hunter Simon Hakim social mediaHow great is Facebook for brands?
Apple unveils debut campaign for new Apple Music
More About Advertising
JUNE 9, 2015
Apple Music is a music streaming app (Spotify beware) that also offers a 24/7 music radio service and a social. Advertisers Agencies Creative News apple apple music featuredIs Apple Music the ‘new big thing’ we’ve all been waiting for from the tech giant? Apple TV still seems to be on the stocks (in a meaningful sense anyway) and do we need it?
Digital Advertising Guide
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Display advertising.
Theorem adds creative optimization to its LinkedIn offering
Martech
DECEMBER 15, 2021
A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts. B2B Marketing Performance Social Media Marketing
Adglow at 10 - Staff Reflections
AdGlow
OCTOBER 8, 2018
In that time, partnerships have been formed, thousands of social advertising campaigns have been delivered and countless client relationships around the world have flourished. It’s been a decade since Adglow first opened it’s doors.
Spotselfie Announces Disruptive Technology in Social Metaverse Advertising & Digital Real Estate Ownership
Martech Series
JULY 28, 2022
SAM Business Portal allows for direct purchase of augmented reality (AR) immersive advertising and metaverse land that is superimposed right onto the physical world where life happens.
Smartly.io Appoints Ryan Jamboretz as President, Commercial & Partnerships
Martech Series
JUNE 15, 2022
In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. at the forefront of the industry as it continues to propel customers forward at the bleeding edge of the social media ecosystem. social media advertising
Walmart’s omnichannel roadmap for Walmart Connect
Martech
MARCH 31, 2022
In this week’s earnings call , Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. The resulting digital media presence is a tempting opportunity for advertisers. Social.
The Social Exodus: Adland’s Budgets Are on the Move
MNTN
NOVEMBER 11, 2022
It wasn’t too long ago social media was the golden goose for advertisers. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising.
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Digiday
SEPTEMBER 30, 2022
I’ve been in retail for over 30 years, and while it hasn’t gone completely back to traditional advertising, the funnel is alive again. million on advertising; the company spent $4.7 million on advertising throughout 2021.
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