Digiday

OCTOBER 12, 2022

However, Nadella’s guest appearance — in addition to other newly announced partnerships with enterprise giants such as Accenture, Adobe and Autodesk — are all interpreted as signals for how Meta hopes to reinvent itself to rely on more than social advertising. Autodesk is adding ways for architects and designers to review 3D models.

Social Advertising 71

Social Advertising Advertising Healthcare Education 71

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 89

Social Advertising Marketing MarTech Advertising 89

Digiday

MARCH 17, 2024

House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If

Agency 85

Agency Media Social Advertising Advertising 85

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

Media 77

Media Advertising Social Advertising Non-Profit 77

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 118

Social Advertising Retail Media Advertising 118

MNTN

AUGUST 30, 2023

Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. We know you’re going to love it (and not list it—mostly because there’s nothing to list).

Audience 98

Audience Social Advertising Conversion Marketing 98

MNTN

JUNE 27, 2022

Eric will be sharing more insights into making the jump from social advertising to CTV with Ascent. One of the benefits of social advertising is the real-time reporting that allows for mid-campaign optimizations. Below is just one of his tips for managing CTV campaigns. Register now to get his exclusive insights.

Marketing 98

Marketing Retargeting Social Advertising Audience 98

Martech Series

OCTOBER 20, 2022

About Oktopost: Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Interested parties can learn more about this process and Oktopost security safeguards here: oktopost.com/security.

GDPR 93

GDPR Social Advertising MarTech Media 93

Martech

DECEMBER 15, 2021

“A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director. Theorem develops content based on brand assets which is then tested and optimized. Why we care.

A/B Testing 95

A/B Testing Social Advertising MarTech Media 95

MNTN

MARCH 31, 2023

CTV ads made up almost half of direct spending for 2022 political marketers, contributing to the decline in social advertising share over the past elections. The study also revealed that CTV had a significant impact on shifting media spend by device, especially for direct buying methods.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Martech Series

OCTOBER 13, 2022

” Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting.

Marketing 84

Marketing MarTech Social Advertising Media 84

AdGlow

MAY 2, 2018

Our new creative showcase feature celebrates interesting, effective, engaging and eye-catching work that we encounter from the wide world of social advertising.

Social Advertising 52

Social Advertising Advertising 52

AdGlow

DECEMBER 19, 2018

The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.

Social Advertising 52

Social Advertising Audience Advertising Marketing 52

Adtelligent

JULY 19, 2022

Many marketers have been making a mobile advertising channel their primary advertising channel, and they are not wrong. Social advertising. Social advertising refers to the process of showing ads on all kinds of social media platforms. The specifics of ads depend on the social platform it runs on.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdGlow

OCTOBER 25, 2018

When Adglow was founded in 2008, we didn't have plans to become a social advertising specialist.

Social Advertising 52

Social Advertising Advertising Media 52

Martech

MAY 22, 2023

CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. But almost one quarter, 23%, do expect to make cuts.

MarTech 104

MarTech Marketing SEO Search Advertising 104

Martech Series

JULY 28, 2022

SAM Business Portal allows for direct purchase of augmented reality (AR) immersive advertising and metaverse land that is superimposed right onto the physical world where life happens.

Real Estate 81

Real Estate Advertising Social Advertising MarTech 81

More About Advertising

DECEMBER 4, 2017

Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else.

Social Advertising 75

Social Advertising Agency Advertising 75

Martech

MARCH 31, 2022

Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own. Walmart’s own digital properties serve a role in this journey as well, through search on their site and through digital display ads. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 101

Retail Ad network Social Advertising Advertising 101

AdGlow

SEPTEMBER 13, 2018

The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness. BIMBO , the global leader in the baking industry wanted to take advantage of this massive event and work with Adglow to leverage innovative social advertising technology to increase their brand reach and engagement.

Brand Awareness 40

Brand Awareness Social Advertising Media Advertising 40

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships.

Social Advertising 73

Social Advertising Media MarTech Advertising 73

VideoWeek

MARCH 4, 2024

Reiss Ballard, Head of Paid Social Advertising, MG OMD There isn’t an intentional plan to shift investment towards or away from certain platforms, as we always start by looking at what are the most effective and interesting opportunities that are going to deliver value for our clients across all of social and focus our attention there.

Media 69

Media Advertising Cookies Social Advertising 69

Basis

MAY 4, 2023

What fraction of advertisers plan to increase their TikTok spend over the next year (assuming there’s no ban, of course)? 1 in 3 2 in 5 3 in 4 4 in 5 Get the answer, plus a rundown of all the most important search and social advertising news from the past month, right here. Sign up for the Basis Scout newsletter!

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

AdGlow

OCTOBER 8, 2018

In that time, partnerships have been formed, thousands of social advertising campaigns have been delivered and countless client relationships around the world have flourished. It’s been a decade since Adglow first opened it’s doors. Here’s a look back at Adglow’s journey so far, with some special messages from our staff.

Shipping 52

Shipping Social Advertising Advertising Marketing 52

illumin

OCTOBER 4, 2023

By using a programmatic approach, advertisers can allocate more time to audience research, strategy development, content creation, and other marketing priorities. Increased control and transparency Programmatic social advertising also lets marketers maintain control of ad purchases and target audiences.

Media 52

Media Geo targeting Display Advertising Audience 52

Martech Series

OCTOBER 18, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. acquired in Q1 of this year.

Machine Learning 63

Machine Learning Social Advertising MarTech Media 63

Martech Series

JULY 6, 2022

. “Using SOCi gives them the opportunity to own their backyard from a social media and review management standpoint.”

Retail 84

Retail Marketing Electronics MarTech 84

MNTN

NOVEMBER 11, 2022

This drop illustrates the impact privacy changes have had on social advertising—but it’s not the only thing influencing advertisers’ need to seek out alternatives. While privacy updates have impacted advertisers’ bottom lines, it’s the headlines full of controversy that have affected brand equity. Brand Equity At Risk.

CPA 98

CPA Media Social Advertising Advertising 98

Digiday

JUNE 15, 2022

And at the bottom of the list was social advertising and marketing content — only 17% of agency and brand pros said their content on social is more than somewhat accessible. Brand websites came in at the most accessible, with 33% of respondents saying their website content is more than somewhat accessible.

Agency 69

Agency Social Advertising Audience Media 69

Digiday

OCTOBER 12, 2022

As Glazer explained, paid social advertising campaigns will be implemented across TikTok, Snapchat, YouTube, Instagram, Twitter, Google Display, and more, leading up to a nationwide exposure leading up to Marvel’s cinematic release of Black Panther: Wakanda Forever, which will include a Snapchat takeover and a Twitter premiere sponsorship.

Entertainment 68

Entertainment Social Advertising Audience Advertising 68

Digiday

OCTOBER 5, 2022

million so far this year on advertising efforts. Drapeau declined to share how the budget was split between the social media platforms. In September 2022, the brand allocated 11% of its monthly social advertising budget on TikTok (none in 2021), 65% on Facebook (45% in 2021) and 24% on Instagram (29% in 2021), per Pathmatics data.

Media 69

Media Food Social Advertising Audience 69

Digiday

SEPTEMBER 30, 2022

Now, since the brand has “reduced our spend within social advertising since the iOS changes” the company takes a “much more balanced” approach, said Bricker, as it has a mix of performance marketing, search, affiliate marketing and streaming ads as well as partnerships with buzzy young-skewing shows like Love Island.

Advertising 69

Advertising Marketing Retail Affiliates 69

Basis

NOVEMBER 30, 2022

Best Practices for Advertising on Reddit [:08]. With advertisers jumping ship from Twitter, many are landing on Reddit as a next frontier of social advertising testing. To help with the influx of new advertisers coming to their platform, Reddit shared these tips to help brands connect with the platform’s community.

Shipping 74

Shipping Audience Food Social Advertising 74

Chief Martech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc.

MarTech 109

MarTech SEO Marketing Social Advertising 109

Martech Series

AUGUST 17, 2022

Social media advertising platform provides automated tools to help advertisers better strategize their approach to the 2022 holiday shopping season.

CPA 52

CPA Retail Social Advertising MarTech 52

More About Advertising

MAY 11, 2016

Threepipe will manage influencer marketing, media relations, community management and social advertising for Obi Worldphone which is launching exclusively.

Social Advertising 40

Social Advertising Media Advertising Marketing 40

Digiday

MARCH 30, 2023

“We’ve got the data to prove that digital out of home is showing strong lifts in awareness and consideration,” Askew said, adding that DOOH is driving performance when it runs alongside other media, namely social advertising. That increase in spend year-over-year has given us the proof.

Brand Awareness 69

Brand Awareness Marketing Media Social Advertising 69