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Brave Commerce Podcast: The Complexities of Leading ecommerce Initiatives at a Global Pharmaceutical Company

Adweek

In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more.

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Understanding 5 Key Pharmaceutical Consumer Personas

Basis

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences.

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How to create an effective pharmaceutical marketing strategy in 2024

Smart Insights

Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector.

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3 Questions with a Pharmaceutical Marketing Expert

Basis

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. KM: Let’s imagine you’re a pharmaceutical company with a drug that treats a very specific condition.

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2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

Wrapping Up: 2024 Trends for Healthcare and Pharmaceutical Marketers It’s clear that the healthcare landscape today is complicated and that brands and agencies in the space face distinct challenges. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

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Fingerpaint Group Redefines the Future of Pharmaceutical Marketing With Elevalt, an Optimized Omnichannel Solution

Martech Series

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing.