Ad Espresso
JULY 26, 2022
In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform Read More.
Venture Beat
MAY 1, 2022
There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More.
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Adweek
DECEMBER 27, 2022
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI's Dall-E 2 made it easy for anyone to create lifelike visuals with.
Smart Insights
OCTOBER 2, 2022
Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your … The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2022 appeared first on Smart Insights.
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Single Grain
SEPTEMBER 19, 2022
Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis? What are the different types and how do you conduct one without a huge team and budget? In this article, you’ll learn a beginner-friendly way how to approach an SEO analysis and find high-impact insights – by yourself and without breaking t
Chief Martech
MAY 3, 2022
It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
AUGUST 5, 2022
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR and marketing automation has transformed digital marketing processes for good. As far as content marketing is concerned, AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
AdPulp
APRIL 29, 2022
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […].
Marketing Dive
DECEMBER 19, 2022
Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?
Rob Campbell
SEPTEMBER 13, 2022
I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close. It’s not that I am against brand purpose, It’s when it’s used as a marketing tool and ‘updated’ to whatever trend is currently popular that my hate boils over. It’s why I have always advocated for belief rather than purpose.
VideoWeek
OCTOBER 11, 2022
Total CTV advertising expenditure in the UK reached around £930 million last year, according to estimates published by strategic advisory firm Spark Ninety in a new report released today, up from around £515 million in 2019. For the time being, broadcaster video on-demand (BVOD) and YouTube continue to account for the majority of this spend – though Spark Ninety says that could change in the coming year as new inventory hits the market.
Adweek
NOVEMBER 18, 2022
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.
Smart Insights
OCTOBER 10, 2022
Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely … The post Marketing campaign analysis – How to review your campaigns’ effectiveness appeared first on Smart Insights.
Venture Beat
APRIL 16, 2022
Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse. Read More.
Chief Martech
JULY 30, 2022
Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups
AdExchanger
DECEMBER 13, 2022
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to. The post Meet Performance Max, The Blackest Black Box Of All Google Ad Products appeared first on AdExchanger.
Martech Series
JULY 22, 2022
Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Carol Franczek – a longtime senior marketer with executive marketing leadership roles across hospital & healthcare, beauty, food, household products, retail, and e-commerce markets — will now deliver strategies and expertise as a member of Chief Outsiders – one of America’s top fractional executive firms.
Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
AdPulp
JULY 23, 2022
Texas Governor Greg Abbott has promised to spend $100M to defeat Beto O’Rourke, his Democratic opponent this November. That’s plenty of money to paint yourself and your record as governor in white light while diminishing your opponent at every turn. The Texas GOP has zero qualms about going negative. For the GOP, making attack ads […].
Marketing Dive
DECEMBER 12, 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
Rob Campbell
SEPTEMBER 22, 2022
I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone. Now there’s two ways you can do that … Literally offer something for everyone or be so bland that you don’t alienate anyone.
VideoWeek
JULY 28, 2022
Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment. According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-p
Adweek
NOVEMBER 5, 2022
Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform's Accessibility Experience Team would suffer losses. Many were hopeful that someone, literally anyone, with power at Twitter would make a strong enough argument to the new chief twit about the importance of access and save the.
Smart Insights
AUGUST 23, 2022
Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.
Exchange Wire
AUGUST 18, 2022
Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. Google recently decided to push back their deprecation [.]. The post One Year In, IDFA Shows Promising Signs for Media Buyers appeared first on ExchangeWire.com.
Chief Martech
APRIL 7, 2022
What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.).
AdExchanger
NOVEMBER 21, 2022
An interview withNicola MendelsohnVP, Global Business GroupMeta’s stock took a nosedive after the company reported its third-quarter earnings in late October. Less than two weeks later, Meta confirmed plans to. Continue reading » The post Nicola Mendelsohn, Meta’s Ad Chief, Claps Back At The Metaverse Critics appeared first on AdExchanger.
Martech Series
JULY 15, 2022
MetaTope has partnered with Moxy.io, the marketplace for Play & Earn video games, to build a gaming infrastructure for content creators to take the next step in the evolution of one’s digital identity. MetaTope, the Web3 infrastructure company building the connection between all isolated metaverses, today announced the company’s partnership with Moxy.io, the middleware layer powering the next generation of video games, to build the infrastructure for games and content creators to
Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
AdPulp
MARCH 31, 2022
“When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey.” -Rudyard Kipling It’s Thursday and I’d like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks […]. The post Drift, Wait and Obey—It Worked for Kipling, It Can Work for You appeared first on Adpulp.
Marketing Dive
JUNE 15, 2022
Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.
TechCrunch Ads
MAY 24, 2022
DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with built-in tracker blocking — has found itself in hot water after a researcher found hidden limits on its tracking protection that create a carve-out for certain advertising data requests by its search syndication partner, Microsoft.
VideoWeek
DECEMBER 20, 2022
After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. .
Adweek
NOVEMBER 4, 2022
As more brands enter the metaverse--a loosely defined term for immersive, virtual platforms--marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency.
Smart Insights
MAY 19, 2022
What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning … The post How to structure an effective multichannel marketing plan appeared first on Smart Insights.
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