2022

article thumbnail

10 Social Media Analytics Tools Perfect for Beginners AND Pros

Ad Espresso

In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand.

Audience 126
article thumbnail

TikTok: The Frontier of Digital Marketing

Aronson Ads

At Aronson Advertising, we are constantly monitoring the digital advertising landscape and finding the most effective methods for advertising.

Marketing 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone

Ad Colony

Imagine that you’re killing it during a session with your favorite mobile game. You crush level 14 and eagerly await taking on your next challenge. While you wait, a brief ad appears that looks interesting.

article thumbnail

Netflix Snags 2 Snap Execs to Run Advertising Division Ahead of AVOD Debut

Adweek

Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming.

article thumbnail

Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

Digital Remedy

The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies.

article thumbnail

Hilarious ad from Thailand (again), #ShopsforShopless – more than just an ad from Cadbury India: creative ads of the week

Bhatnaturally

Last year Cadbury India createad a Diwali ad which was more than just your typical 30-second ad. This year too have they have come up with an initiative which seeks to create impact on the ground. I also came across another audacious creative idea from a Thai brand.

article thumbnail

5 Benefits of Using Podcasts in Your Political Advertising Campaign

Digital Remedy

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message.

More Trending

article thumbnail

Christmas ads 2022 and other top creative ideas of the week

Bhatnaturally

It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations.

Retail 119
article thumbnail

Your marketing approach may be why your customers are blocking you

Venture Beat

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More. Business Commerce DataDecisionMakers Marketing Social category-/Business & Industrial/Business Services CX ecommerce marketing Social Media

Marketing 134
article thumbnail

How AI Helps You Build A Data-Driven Marketing Strategy

Ad Rants

This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data.

Marketing 253
article thumbnail

Community Development Comes Before Business Development

Fuel Lines

Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.

article thumbnail

Trevor Noah Announces Surprise Daily Show Exit

Adweek

After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV.

Audience 357
article thumbnail

Nerf Introduces Murph, the Brand’s First Mascot

Adweek

Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We

article thumbnail

The Future of Access at Twitter Is in Jeopardy

Adweek

Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform's Accessibility Experience Team would suffer losses.

Media 351
article thumbnail

Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing

Adweek

Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek.

Marketing 345
article thumbnail

To Celebrate 75 Years, Nascar looks in the Rearview Mirror

Adweek

With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo.

Marketing 355
article thumbnail

Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

Adweek

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle.

article thumbnail

Sue Bird and Sylvia Fowles Both Dominated the WNBA, but Only One Scored With Brands

Adweek

Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP.

Marketing 346
article thumbnail

Laura McGann Has Reimagined Reporting Using an Intersectional, Structurally-Focused Approach

Adweek

When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism--how to best tell a story--by approaching it from a different perspective.

348
348
article thumbnail

Why Generative AI Could Reach a Tipping Point in 2023

Adweek

After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force.

339
339
article thumbnail

8 Tactics for an Effective YouTube Social Media Strategy

Ad Rants

YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels.

Media 252
article thumbnail

Macy’s Will Hold a Thanksgiving Day Parade in the Metaverse

Adweek

A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event.

342
342
article thumbnail

Move Over Google. TikTok Is the Go-To Search Engine for Gen Z

Adweek

It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior.

Marketing 351
article thumbnail

Puck, Channeling the Charm of Magazines Past, Nears 200,000 Subscribers

Adweek

Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business.

article thumbnail

Why Apple’s Ad Is a Milestone in Disability Representation

Adweek

Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents.

article thumbnail

Cartoon Network Shows Off Brand Refresh for 30th Anniversary

Adweek

Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen.

332
332
article thumbnail

Burger King Austria now Asks Customers, ‘Regular or With Meat?’

Adweek

Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu.

Food 344
article thumbnail

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023

Adweek

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023.

Marketing 331
article thumbnail

R/GA Is Closing Its New York and San Francisco Offices as It Continues Its Restructuring

Adweek

R/GA is closing its spacious Hudson Yards office in New York and San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night.

Agency 332
article thumbnail

David Celebrates a Decade With a New Identity and a Look Ahead

Adweek

David took the name of one of the ad industry's greatest creatives when it was founded a decade ago. The shop that was born from the creative legacy of David Ogilvy is now one of the industry's top creative shops.

327
327
article thumbnail

Cash, Credit or Crypto? Why Digital Currency Is an Inevitable Payment Option

Adweek

On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas.

336
336
article thumbnail

Why Video Marketing is Guaranteed to Boost Your SERP Ranking

Ad Rants

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention.

SEO 244
article thumbnail

Indie Agency The Many Lays Off Roughly Half Its Staff

Adweek

Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts.

Agency 335
article thumbnail

Short Film ‘The ResigNATION’ Sends a Wake-Up Call to Employers About the Future of Work

Adweek

In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation.

332
332
article thumbnail

Meta to Cut Off Support for Facebook Instant Articles in April 2023

Adweek

Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023.

article thumbnail

I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions

Adweek

Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.

332
332
article thumbnail

Victoria’s Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture

Adweek

During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real" women to be the ones defining what beauty is.

Retail 331