Ad Espresso
JULY 26, 2022
In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand.
Aronson Ads
JUNE 1, 2022
At Aronson Advertising, we are constantly monitoring the digital advertising landscape and finding the most effective methods for advertising.
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Ad Colony
JUNE 21, 2022
Imagine that you’re killing it during a session with your favorite mobile game. You crush level 14 and eagerly await taking on your next challenge. While you wait, a brief ad appears that looks interesting.
Adweek
AUGUST 30, 2022
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming.
Digital Remedy
APRIL 29, 2022
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies.
Bhatnaturally
OCTOBER 8, 2022
Last year Cadbury India createad a Diwali ad which was more than just your typical 30-second ad. This year too have they have come up with an initiative which seeks to create impact on the ground. I also came across another audacious creative idea from a Thai brand.
Digital Remedy
OCTOBER 19, 2022
Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
NOVEMBER 12, 2022
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations.
Venture Beat
MAY 1, 2022
There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More. Business Commerce DataDecisionMakers Marketing Social category-/Business & Industrial/Business Services CX ecommerce marketing Social Media
Ad Rants
DECEMBER 1, 2022
This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data.
Fuel Lines
NOVEMBER 20, 2022
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.
Adweek
SEPTEMBER 30, 2022
After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV.
Adweek
JUNE 17, 2022
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We
Adweek
NOVEMBER 5, 2022
Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform's Accessibility Experience Team would suffer losses.
Adweek
DECEMBER 14, 2022
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek.
Adweek
AUGUST 26, 2022
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo.
Adweek
AUGUST 1, 2022
Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle.
Adweek
NOVEMBER 13, 2022
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP.
Adweek
OCTOBER 9, 2022
When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism--how to best tell a story--by approaching it from a different perspective.
Adweek
DECEMBER 27, 2022
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force.
Ad Rants
DECEMBER 1, 2022
YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels.
Adweek
NOVEMBER 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event.
Adweek
AUGUST 4, 2022
It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior.
Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business.
Adweek
DECEMBER 1, 2022
Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents.
Adweek
DECEMBER 20, 2022
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen.
Adweek
JULY 15, 2022
Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu.
Adweek
DECEMBER 6, 2022
LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023.
Adweek
NOVEMBER 23, 2022
R/GA is closing its spacious Hudson Yards office in New York and San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night.
Adweek
NOVEMBER 1, 2022
David took the name of one of the ad industry's greatest creatives when it was founded a decade ago. The shop that was born from the creative legacy of David Ogilvy is now one of the industry's top creative shops.
Adweek
JUNE 5, 2022
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas.
Ad Rants
DECEMBER 23, 2022
If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention.
Adweek
JUNE 4, 2022
Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts.
Adweek
JULY 18, 2022
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation.
Adweek
OCTOBER 14, 2022
Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023.
Adweek
JUNE 27, 2022
Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.
Adweek
JULY 3, 2022
During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real" women to be the ones defining what beauty is.
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