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A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. The landmark ruling in the United States v. Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly.
You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Your once-successful ad campaign has hit the dreaded wall of ad fatigue. If this sounds familiar, you’re not alone. Recent research reveals that 61% of consumers are less likely to purchase from companies that repeatedly show the same ads.
Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.
Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that one time made it through something just like this–that’s helpful.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
For decades, Boots has been as prominent on our TV screens as on the UK high street, but changing viewing habits are subtly shifting the retailer’s media planning across video and CTV. In this edition of the Buy-Side View, Amy Caven, Head of Media Strategy & Planning at Boots, discusses balancing the brand’s mass appeal with reaching younger audiences, the role of the agency in media planning, and the need for advertisers to insist on transparency in their media buys.
We’ve got exciting news—our latest version, ADvendio 2.175.2 – Spring ‘25, is officially live. At ADvendio, we’re always pushing the envelope to make your work easier, more efficient, and downright seamless. This new release is packed with smart automation, better campaign management, and tools that make ad operations a breeze. Let’s jump right into the highlights.
Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. Bobby Noble was always fascinated by the psychology behind consumer behavior. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager.
Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. Bobby Noble was always fascinated by the psychology behind consumer behavior. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager.
By Single Grain Team | April 10, 2025 Publishing random blog posts isn’t enough to capture and maintain audience attention. Marketers should have an organized content strategy to attract and nurture their target audience, and content hubs are an effective way to do this. What are content hubs? This strategy separates content into collections on a specific subject or topic.
Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.
On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and the satisfaction that comes with time we control. If you work on your own, your productivity choices are up to you.
US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. IAB’s report, developed in partnership with Advertiser Perceptions and Guideline, found that CTV ad spend grew 16 percent year-on-year in 2024, a significant jump from 2023’s nine percent growth.
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Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies? What’s driving the Retail Media Boom?
When Jasper Liu, senior programmatic yield analyst at Daily Mail, tells friends what he does for a living, hes used to getting a few blank stares. I cant just say I do programmatic, he said. So I tell them, Whenever you see an ad on a webpage, Im like a trader behind the scenes. Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page.
Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth.
Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
If you are like me, one of your biggest nightmares is hiring the wrong engineer. That engineer who won’t play well with the rest of the team, gets into technical fights with the most senior members, and works on side projects he/she believe are more important for the company. I don’t like micromanagement; it is too time-consuming. I also don’t want to rush features that will harm my team’s reputation.
On Tuesday, Google brought an end to a year’s worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won’t be one. Five years after Google announced that third-party cookies would be phased out of Chrome within two years – and now in the midst of an antitrust trial that could force the divestment of Chrome – the tech giant has confirmed that cookies are here to stay, with no change to the consent mechanisms curre
Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. Its more than a buzzword its a proven driver of engagement, retention and revenue.
Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating premium content verticals can substantially increase CPMs Segment your CPM analysis by device type, ad position, content category, and time pa
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results. Heres your CTV ad playbook where youll learn how to create a high-converting campaign.
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
If three people are coming over for dinner, does that stress you out? What if it’s 17? If you’re giving a talk explaining your strategy to four people, does it feel like a high-risk event? What if it’s 54? How many more people are required before it flips to stressful? Because the last person is just one person. If you’re performing in an auditorium, there are still only thirty people you can see from the stage.
In the shadow of megamergers between agency giants and mammoth investments in data and AI, the role of independent agencies can be easily overlooked. But new research from the Alliance of Independent Agencies, a UK trade body representing over 1,700 indies, reveals that 99 percent of UK agencies are independent, and their combined UK turnover (26.7 billion) is more than three times that of the holding companies (8.2 billion).
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
This years Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty.
The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazers Wine and Spirits , the largest coast-to-coast distributor of wine and spirits
Banks with the highest customer advocacy scores experience 1.7x faster revenue growth than their competitors. This doesn’t happen by accidentit emerges from customer collaborations. While most businesses claim to value customer relationships, there’s a profound difference between basic service interactions and true collaborative partnerships that drive measurable business outcomes.
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Advertising for tax preparation and financial services doesnt have to be a daunting task. Here are some tips on marketing your tax-related and financial services. Its tax season once again and for those of you who havent filed your taxes yet, time is ticking! Just a quick reminder: the general U.S. filing deadline for 2025 is April 15th for most U.S. citizens residing inside the country while citizens of Canada have until April 30th to file their income tax and benefit return.
Channel 4 has announced the departure of CEO Alex Mahon, who will leave the UK broadcaster this summer. Jonathan Allan, the company’s Chief Operating Officer, will serve as interim CEO until a permanent replacement is found. Mahon joined the UK broadcaster in 2017 as the channel’s first female CEO, after more than 20 years in the TV and production sector, including leadership roles at Fremantle, Shine Group and Foundry.
The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success.
Key Points for Publishers Despite GA4's evolution, bounce rate remains a critical metric for publishers, with direct correlation to ad impression opportunities and programmatic quality signals Average bounce rates vary significantly by vertical: news sites typically see 55-65% while video-focused publishers average 35-50% Content-driven strategies like compelling introductions and mixed media integration can reduce bounce rates by 15-25% without major site overhauls Technical factors like page s
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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