Ad Monsters

APRIL 21, 2025

A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. The landmark ruling in the United States v. Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly.

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Ad Tech Ad Server Ad Exchange Marketing 103

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Your once-successful ad campaign has hit the dreaded wall of ad fatigue. If this sounds familiar, you’re not alone. Recent research reveals that 61% of consumers are less likely to purchase from companies that repeatedly show the same ads.

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.

A/B Testing 121

A/B Testing Audience Conversion Marketing 121

Adweek

APRIL 29, 2025

After losing around 10% of its subscriber base, The Los Angeles Times now has around 335,000 total subscribers.

Media 360

Media 360

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Seth Godin

APRIL 14, 2025

You can’t. That’s because toddlers don’t understand what an argument is and aren’t interesting in having one. Toddlers (which includes defensive bureaucrats, bullies, flat earthers, folks committed to a specific agenda and radio talk show hosts) may indicate that they’d like to have an argument , but they’re actually engaging in connection, noise, play acting or a chance to earn status.

Conversion 139

Conversion 139

The Ad Tech Blog

APRIL 15, 2025

If you are like me, one of your biggest nightmares is hiring the wrong engineer. That engineer who won’t play well with the rest of the team, gets into technical fights with the most senior members, and works on side projects he/she believe are more important for the company. I don’t like micromanagement; it is too time-consuming. I also don’t want to rush features that will harm my team’s reputation.

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illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init

Cookies 105

Cookies Ad Tech Advertising Marketing 105

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).

Marketing 124

Marketing Machine Learning Brand Awareness MarTech 124

Adweek

APRIL 14, 2025

Legacy brand Zig-Zag partners with Cannabis Now Media for a Times Square takeover for 420.

Media 359

Media 359

Seth Godin

APRIL 27, 2025

Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that one time made it through something just like this–that’s helpful.

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Advertising

The Ad Tech Blog

APRIL 8, 2025

COVID accelerated Remote Work. Remote Work accelerated AI. And AI is not accelerating, it is reshaping the job market. A +20 Years Old Trend Back in 2005, my first client was a media agency from Spain. It was one of my worst clients. It was also my first experience as a remote contractor. Back then, people called it telework. I remember a professor explaining the benefits of teleworking, and all the students looked at her like she was crazy.

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Machine Learning Agency Media Marketing 130

Ad Monsters

APRIL 15, 2025

When Jasper Liu, senior programmatic yield analyst at Daily Mail, tells friends what he does for a living, hes used to getting a few blank stares. I cant just say I do programmatic, he said. So I tell them, Whenever you see an ad on a webpage, Im like a trader behind the scenes. Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

AdExchanger

APRIL 2, 2025

Stop me if youve heard this one: Theres a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organizations dedicated event for the growing gaming ad channel, […] The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.

Audience 101

Audience Advertising Media Marketing 101

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?

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Marketing Conversion MarTech Audience 124

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

APRIL 7, 2025

AMC Networks will partner with the Sphere for the first time for FearFest.

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360

Seth Godin

APRIL 24, 2025

Not a lack of power, but feeling as though we have none. Some people have been indoctrinated to prefer a life with no agency, as it also brings no responsibility. At the other extreme, some folks have decided that they have more power than they actually do. Video games offer people a chance to experience virtual power–an opportunity to feel a lack of powerlessness.

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Agency 123

Adweek

APRIL 9, 2025

The case stemmed from a report that aired on MSNBC in September 2020.

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Adweek

APRIL 1, 2025

MSNBC also finished ahead of the broadcast news networks on both platforms.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

APRIL 29, 2025

Beats by Dre unveils two new colors in its Pill portable speaker line, along with animated ads starring WNBA's Angel Reese and former F1's Daniel Ricciardo.

Advertising 342

Advertising 342

Adweek

APRIL 29, 2025

The new approach will focus on fewer, larger, franchisable gatherings catering to business audiences, and aims to net double-digit revenue growth

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Audience Marketing 338

Adweek

APRIL 29, 2025

Cannabis Media Council, with agency Sister Merci, extends the "I'm High Right Now" campaign to Meta, answering real consumer questions.

Agency 337

Agency Media 337

Adweek

APRIL 29, 2025

Mark Zuckerberg is under fire after a report found that chatbots on Instagram, Facebook, and WhatsApp sometimes engage in inappropriate conversations with minors.

Conversion 331

Conversion Media 331

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

APRIL 13, 2025

Spotifypays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign.

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Advertising 342

Adweek

APRIL 30, 2025

The lemon-lime beverage has surpassed Pepsi in sales volume.

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Food 328

Adweek

APRIL 10, 2025

People's new app will have exclusive content and predominately feature multimedia, such as vertical video and photography.

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Adweek

APRIL 15, 2025

Temu's share of impressions in the Google auctions has cratered to 0% in the past week.

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Impressions eCommerce 334

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

APRIL 28, 2025

Other potential remedies include a sell-off of its Chrome browser, and banning default placements on phones.

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Ad Tech 322

Adweek

APRIL 29, 2025

Mastercard, Nissan, PepsiCo, and Citi will not sponsor the 2025 New York City Pride March.

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Adweek

APRIL 29, 2025

Manchester United and Snapdragon jersey logo swap has fans seeing (RED) as Qualcomm cedes sponsorship space to the global healthcare charity.

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Healthcare Marketing 321

Adweek

APRIL 3, 2025

Move over ReformationVerizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing