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How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencers and Education

Adweek

Through Influencers and Education Peach & Lily’s marketing uses workshops instead of brand trips Peach & Lily By Elena Cavender --> Alicia Yoon founded Peach & Lily before U.S. Educating consumers about K-beauty also plays a major role in marketing—informing everything from website content to the influencers the brand works with.

Education 136
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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget. With 86% of U.S.

Education 103
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How CeraVe built a $2B brand by blending education and entertainment

Marketing Dive

Published July 17, 2025 Chris Kelly Senior Reporter post share post print email license CeraVe has relied on dermatologists-turned-influencers like Dr. In each effort, the brand used entertainment as a spoonful of sugar to make its medical, educational pitch — its brand purpose — easier to swallow.

Education 107
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Great Minds Think Unalike: Advertising Week’s 20-Year Evolution

Adweek

From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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Higher education marketing: Tips on how to ace your advertising

illumin

Marketing for higher education is no simple feat. Its not any different for those in the higher education sector. That way, you are actually delivering your ads to people who have actually expressed interest or are considering getting into higher education.

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How wisdom makes AI more effective in marketing

Martech

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. While one can know without wisdom, wisdom cannot exist without knowledge. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 130
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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.