With the Imperative of Climate Change, Creative Education Must Evolve

Adweek

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time?

The Vagina Academy Is Now in Session: Meet the Brand Offering Shame-Free Education About Vulvas

Adweek

Vulva and vaginal education is still severely lacking around the world--so much so that in the U.K., just 6% of women said they learned about intimate health conditions through school and university education, while 60% only found out about vaginal infections when they first experienced them.

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P&G’s Period Education Campaign Wins Sustainable Development Goals Grand Prix at Cannes

Adweek

For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday.

From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing

Adweek

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry.

The Know-How Behind Educational Videos

EGC Group

An educational video would be a unique way to capture his or her attention. As the month of September is associated with “back-to-school” season, we should keep in mind that there is always something new to learn—regardless of whether or not it’s in a classroom setting.

ANA creates an educational program to target online hate speech

Digiday

The Association of National Advertisers on Wednesday continued its push to address and combat online hate speech, by creating a new educational program. That’s why it’s an educational effort that will move people to take action,” Tucker said.

Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base.

Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. They didn’t allow me to create education as a product.

Education and Measurement are Key for Growing Reddit’s Ad Business

VideoWeek

Wong says agency partnerships are the most effective way for a company like Reddit to educate the market on what’s available on its platform, and how to get the most out of it.

How Front Office Sports is leveling up its branded content business through educational courses

Digiday

Bringing education into advertising. Our approach was, can we create something where we can provide truly a professional education opportunity that’s online, that’s go at your own pace, and that we can bring brands into? Subscribe: Apple Podcasts • Stitcher • Spotify.

‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education

Digiday

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” The post ‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education appeared first on Digiday.

Why agencies continue to invest in training and education even as a potential recession adds financial pressure

Digiday

More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace. The post Why agencies continue to invest in training and education even as a potential recession adds financial pressure appeared first on Digiday.

MAA blast from the past: Saatchi’s Health Education Council

More About Advertising

Saatchi and Saatchi Garland-Compton as it was back in 1978, as the brothers embarked on their quest for world domination with the reverse takeover of the rather bigger Garland-Compton.

How Far Would You Go For An Education?

AdPulp

The post How Far Would You Go For An Education? Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their […]. appeared first on Adpulp. Agencies Cause-Related Marketing Creative Review

FTC Invokes Penalty Offense Authority to Crack Down on For-Profit Education Industry

All About Advertising Law

While Chairperson Khan warns that the FTC will “be monitoring [the education market] carefully,” that focus may very well extend beyond schools to, for instance, operators of education lead generators who engage in online marketing and send leads to such institutions.

How Do I Fix Low-Click Search Terms on Amazon PPC?

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCLow clicks on your search terms are the bane of your existence as an Amazon PPC advertiser. Ideally, you’d want. Read More How Do I Fix Low-Click Search Terms on Amazon PPC?

Learning To Use the Software You Need on the Job Is High-Value Education

AdPulp

The post Learning To Use the Software You Need on the Job Is High-Value Education appeared first on Adpulp. Students need a break today, and not at McDonald’s. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there’s the all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the […].

Politicians Need To Represent Us, Not Judge Us …

Rob Campbell

Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. 10 years ago I wrote a post about a Dad who wrote a letter to his son about his impending liberal arts education.

Panopto Fully Integrated With Explain Everything

Martech Series

Explain Everything announced that Panopto, the leading video management system for higher education, is now fully integrated with the recordable digital whiteboard Explain Everything.

NCTL and FCB Inferno inject a little common sense into education debate

More About Advertising

FCB Inferno’s ‘Your Future Their Future’ for the The National College for Teaching & Leadership (NCTL), part of of the Education Department, is one of the better public service campaigns of the last few years. Designed to recruit more and better teachers. Here’s the latest instalment, “Making Futures.’ ’ NCTL head of marketing Mike Olson says: News fcb inferno featured teacher recruitment

How Do I Structure Amazon Campaign Names? [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for. Read More How Do I Structure Amazon Campaign Names?

A Data-Oriented Approach to Amazon Prime Day Advertising (2022 Update)

Ad Badger

Amazon PPC Education Blog Sponsored Product Ads Ad Badger Amazon Amazon Advertising Reports Amazon PPC Amazon Prime DayAmazon sellers may disagree on a variety of topics, but you’ll find most agree on one thing: Prime Day is.

How to Send Google Ads Traffic to Your Amazon Listing (Classic) [PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we.

The Basics of Doing Keyword Research for Amazon PPC Campaigns

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon Advertising Reports Amazon PPC Automatic Campaigns budgetAmazon PPC advertising is an ever-changing ecosystem, which makes most advertisers susceptible to chasing PPC “hacks” or “tips” to stay.

How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE You used to be able to get away with bad campaign structure on Amazon, but now it could be. Read More How Do I Optimize My Amazon Campaign Structure? The PPC Den Podcast].

DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud.

How Do I Make Excellent Amazon Sponsored Display Videos On Budget? [PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos.

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines. Read More Why Should I Optimize Prices on Amazon Advertising?

76% of Marketers Think Ad Industry Is Not Doing Enough to Tackle Digital Advertising’s Carbon Footprint

Martech Series

Seven in every 10 (69%) brand marketers and more than half (54%) of agency marketers believe there are not enough sustainability education/training programs.

Why Amazon’s Search Query Performance Dashboard is Awesome

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCEarlier this year, Amazon launched the Search Query Performance Dashboard, a powerful analytics tool that lets Amazon brands and advertisers. Read More Why Amazon’s Search Query Performance Dashboard is Awesome.

How Do I Create Data-Driven And Well-Optimized Amazon Product Pages?

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCAmazon is both a powerful e-commerce search engine and a fiercely customer-centric platform. This combination creates an optimal shopping experience.

How Do I Export Search Query Performance Dashboard Data? [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it.

Money Spent on Marketing Financial Products Beats Financial Education

All About Advertising Law

on financial education and on the marketing of certain types of financial products. We expect that the CFPB will use the results of the study to develop priorities in the areas of financial education, policymaking and supervision, and enforcement. By comparison, the report estimates the nation spends only about $670 million dollars on financial education, about $2 a person per year. This excludes consumer purchased education.

Boxlight Announces Launch of New Website

Martech Series

It will also give better access to resources such as EOS Education Professional Development, the Virtual Classroom, digital guides, free training, and webinars. Comprehensive information about and from our Boxlight brands – Mimio, Clevertouch Technologies, FrontRow, EOS Education.

How Do I Implement N-Gram Analysis on Amazon PPC? [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant. Read More How Do I Implement N-Gram Analysis on Amazon PPC?

Sendbird Launches Sendbird Live to Turn Any Mobile App Into a Livestreaming Platform

Martech Series

Popular Livestreaming use cases already include the livestreaming of entertainment and sporting events, live commerce, live video game playing and tournaments, webinars, live conferences broadcasts, livestreams of educational content, live fitness sessions, and more.

The Complete Amazon Advertising Evergreen Campaign Strategy Guide [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more.

How Do I Create Data-Driven Product Pages on Amazon? [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma. Read More How Do I Create Data-Driven Product Pages on Amazon?

Amazon’s Marketing Stream Explained: A Technical Breakdown [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more.

What We Wish You Knew About Amazon PPC in 2022 [PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean. Read More What We Wish You Knew About Amazon PPC in 2022 [PPC Den Podcast].

Amazon Key Metrics: What Do I Track & How Do I Influence It? [PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of.

Jebbit Releases Sixth Consumer Data Trust Index Revealing Ranking Consumer Trust in World’s Leading Brands

Martech Series

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust.

Insight Recognized as a Best Place to Work for Disability Inclusion

Martech Series

The index evaluates performance across culture and leadership; enterprise-wide access; employment practices, such as accommodations, benefits, education, retention and advancement; community engagement; supplier diversity; and non-U.S.