Martech

SEPTEMBER 23, 2024

Build The easiest way to build is to provide targeted education opportunities to your team. Or maybe you hire a consultant (buy) who rolls up their sleeves to improve your program and educates your team on what they are doing (build). This could involve free or paid sources of knowledge.

Marketing 124

Marketing Education ROI Audience 124

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

MarTech 131

MarTech Media Education SEO 131

Adweek

JUNE 19, 2025

Dove noted in its case study film that the Self-Esteem Project is the “world’s largest self-esteem education provider,” working with 94 million children. The campaign, by Ogilvy UK, builds on the enduring “Real Beauty” platform from the Unilever brand. Follow all the Cannes Lions winners here.

Education 287

Education Media Advertising Marketing 287

Basis

DECEMBER 10, 2024

The key will be educating clients on what constitutes high-value work and demonstrating how automating low-value tasks not only frees up resources, but also enables teams to engage in more strategic, impactful work that drives better resultsand, for the agencies, healthier profit margins.

Agency 97

Agency Advertising Communications Machine Learning 97

Chief Martech

SEPTEMBER 14, 2024

Survey says: #1 answer is producing truly educational content that isn’t trying to sell. The message from martech buyers to martech sellers from this survey is clearly that less = more — with the exception of truly educational content, full pricing information, and friction-free demos. And sales engineers.

MarTech 96

MarTech Pop-Up Education ROI 96

Martech

JULY 12, 2024

Ensure both technical teams and business teams are educated and bought in before a change is rolled out. Keep them in the loop on what’s working and not working as the rollout proceeds.

ROI 115

ROI Conversion Marketing Education 115

Martech

SEPTEMBER 6, 2024

To stay ahead of the curve, commit to ongoing education and skill development. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns. Continuous learning is non-negotiable The AI revolution isn’t slowing down, and neither can we.

Conversion 129

Conversion Marketing Education ROI 129

Martech

AUGUST 26, 2024

Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. But programs with more modest production values can be very effective, too. Video is, as it should be, everywhere in B2B.

Marketing 135

Marketing eCommerce MarTech Education 135

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft.

ROI 121

ROI Finance Brand Awareness Conversion 121

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug.

Pop-Up 148

Pop-Up Education Entertainment Agency 148

Martech

AUGUST 14, 2024

Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. These “power users” deeply understand the tool’s features and best practices. Have them: Create best practices and documentation for consistent, efficient tool use across teams.

MarTech 115

MarTech Education ROI Marketing 115

illumin

JULY 11, 2024

The predictions of this tech can drive millions of decisions a day, processing data to create meaningful and educated guesses as to what a consumer will do next. By leveraging machine learning techniques to digest data, this AI makes educated predictions about future behaviors to help marketers make informed and impactful decisions.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Martech

SEPTEMBER 3, 2024

Back in education mode “Our perspective is still the same,” he said. ’ I don’t think that’s the right thing to do, so we’re back in education mode again with our customers.” And now Amit Kotecha was in town again. ” Was he surprised at the recent turn of events? .

Cookies 116

Cookies Conversion Education Impressions 116

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. Among those leveraging AI, the primary applications are predicting customer behavior (29%) and analyzing large datasets for improved attribution accuracy (27%).

MarTech 116

MarTech SEO Education Marketing 116

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. As with anything new, some were skeptical of its long-term value.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

AUGUST 19, 2024

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

Marketing 117

Marketing Conversion Rate Conversion Click Through Rate 117

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 117

Education Audience Retargeting Conversion 117

Martech

JULY 29, 2024

Better education, more strategic thinking and a focus on the customer will characterize those companies that can take the opportunity to adopt AI in a meaningful and measurable way in the months and years to come.

Machine Learning 140

Machine Learning Education MarTech ROI 140

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day.

Advertising 105

Advertising Audience Education Communications 105

Adweek

JUNE 16, 2025

By Kimmy Shoval Cannes Lions Award Submissions Remain Flat in 2025 By Paul Hiebert Havas Puts Neurodivergent Creatives Center Stage at Cannes Lions By Audrey Kemp Father’s Day Deserves Its Own Reckoning By Kaitlin Barton Viagra’s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix Vaseline and New Zealand Herpes Foundation also take top health (..)

Education 322

Education Impressions Media Advertising 322

Adweek

JULY 10, 2025

Education and finance ads index highest for Black consumers, while the pet and pharmacy category underperforms for Hispanic viewers.

Advertising 142

Advertising Impressions Finance Audience 142

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Manufacturing 129

Manufacturing Marketing AutoMobile Machine Learning 129

Martech

SEPTEMBER 20, 2024

Give them a full scope of what that is and rapidly educate them about that and who has access to the data internally as well.” “Let them know what the solution is, what data is in there, if there are certain things that are confidential in there,” he said.

Communications 122

Communications Electronics Fashion Education 122

Martech

JANUARY 22, 2025

Educating yourself for better outcomes Setting clear and realistic expectations is essential to ensure your project runs smoothly and stays on budget. By educating yourself, you can set more realistic expectations and create a collaborative environment with your service provider. Whats your time worth?

Education 120

Education eCommerce SEO Retail 120

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.

SEO 112

SEO Education Conversion Rich Media 112

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. This task is vital to my career.

SEO 129

SEO Education Audience Machine Learning 129

Martech

JUNE 25, 2025

They’ve nailed the art of fostering trust by consistently delivering educational, value-packed content while running targeted campaigns to generate leads for their software. By incorporating behavioral data and user insights, you can fine-tune your campaigns to balance engagement and education. Take HubSpot, for example.

Brand Awareness 72

Brand Awareness Education ROI Audience 72

Martech

MAY 13, 2025

We’re just now beginning to correct this through educational sessions at professional conferences and a growing emphasis on training that starts with strategy before moving into tactics. It encompasses the whole subscriber journey, including engagement, education, nurture, conversion, retention and reactivation.

A/B Testing 107

A/B Testing Conversion Education Audience 107

Martech

JUNE 11, 2025

The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. ” If you can land on a reasonable number — say, $2,000 or $5,000 a month — consider testing education-focused brand campaigns for 6–12 months. Email: See terms.

Education 113

Education Clickbait Communications Audience 113

Ad Monsters

APRIL 8, 2025

It shows the education weve done across teams about ad operations is starting to stick. AB: Ive often heard other ad ops professionals say other departments like sales and product teams dont always fully understand what ad ops does. Do you find yourself facing that challenge, too? BN: Not as much as I used to, which is encouraging.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

Martech

MAY 20, 2025

Lack of AI training remains the biggest problem Marketers would be further along in adopting AI if they had more education and training. Getting more actionable insights from data (65%) and accelerating revenue growth (63%) were next on the priority list. Sixty-eight percent said they have received no AI training from their companies.

Marketing 85

Marketing SEO Education MarTech 85

Martech

NOVEMBER 13, 2024

Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives. Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals.

Marketing 133

Marketing CPL CPA Finance 133

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are.

MarTech 124

MarTech Communications SEO Conversion 124

Brid.tv

DECEMBER 30, 2024

These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. TargetVideo for Advertisers and Brands FAQ Short-Form Video Ads What Are Short-Form Video Ads? Short-form video ads are typically between 5 and 16 seconds long.

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Seth Godin

JUNE 20, 2025

Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically attractive. But that doesn’t always correlate with smart, kind or honest. Strong signals might not be the same as useful ones.

Education 103

Education 103

Martech

DECEMBER 10, 2024

Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Dig deeper: Google rolls out new AI-organized search results, AI Overview links How to get started with GEO To thrive in this AI-driven world, marketers need a clear strategy for engaging with generative AI.

Marketing 136

Marketing SEO Education Conversion 136