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Roblox Is Redefining Education in the Metaverse

Adweek

For many of us, learning history and other subjects in school wasn't always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse.

Education 253
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Delusional Education …

Rob Campbell

America Education InnovationI was walking through the airport in San Fran when I saw this billboard … Now I accept I didn’t go to university. I acknowledge I got 2% in Mrs Kirk’s math class.

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With the Imperative of Climate Change, Creative Education Must Evolve

Adweek

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time?

Education 239
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DoubleVerify Named First Corporate Partner of SeeHer Education

Ad Tech Daily

Ad & Media Strategies Ad and Media Verification Online Media Press Releases ana digital media measurement doubleverify seeher seeher education

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McCain’s Roblox Experience Aims to Educate Gen Z on Farming Issues

Adweek

Perhaps agriculture and frozen chips aren't the likeliest inspiration for an online game but joining the stampede from brands to launch their own virtual experiences, McCain Foods has opened a space on Roblox that will aim to educate consumers about regenerative farming.

Education 253
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This Ad Council PSA on the Fentanyl Crisis Turns Former Drug Dealers Into Classroom Educators

Adweek

With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis.

Education 216
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The Vagina Academy Is Now in Session: Meet the Brand Offering Shame-Free Education About Vulvas

Adweek

Vulva and vaginal education is still severely lacking around the world--so much so that in the U.K., just 6% of women said they learned about intimate health conditions through school and university education, while 60% only found out about vaginal infections when they first experienced them.

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2023 Trends for Education Marketers

Basis

The higher education marketing landscape is changing. As competition soars, education providers (both traditional and emerging) must be bolder and more innovative when looking to connect with prospective students in 2023. Online learning.

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P&G’s Period Education Campaign Wins Sustainable Development Goals Grand Prix at Cannes

Adweek

For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday.

Education 219
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Semrush Acquires Leading Marketing Education Company Traffic Think Tank to Bolster Semrush Academy Offering

Martech Series

Semrush, a leading online visibility management SaaS platform, today announces the acquisition of Traffic Think Tank (TTT), a leading marketing education company and community featuring premium content by and for world-class marketing and growth leaders.

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From Classroom to Boardroom, Adweek’s New Leadership Team on Bridging the Gap of Education in Marketing

Adweek

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry.

Education 201
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The Know-How Behind Educational Videos

EGC Group

An educational video would be a unique way to capture his or her attention. As the month of September is associated with “back-to-school” season, we should keep in mind that there is always something new to learn—regardless of whether or not it’s in a classroom setting.

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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. They didn’t allow me to create education as a product.

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Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base.

Education 112
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ANA creates an educational program to target online hate speech

Digiday

The Association of National Advertisers on Wednesday continued its push to address and combat online hate speech, by creating a new educational program. That’s why it’s an educational effort that will move people to take action,” Tucker said.

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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Basis

Marketers in higher education, we feel for you. Many industries are experiencing turbulence, thanks to economic upheaval and the lingering impacts of COVID-19, but higher education is reeling from a host of other issues as well.

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STUDY: 74% of IT Decision-Makers Side with IT Vendors Who Prioritize Education

Martech Series

Now more than ever, they need relevant and reliable educational resources placed in their paths as they explore solutions. As a result, the study shows 74% of ITDMs are more likely to consider an IT vendor who educates them through each stage of the decision process.

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Why Chosen Foods wants to take an educational approach to TikTok

Digiday

The brand is looking to stand out with an educational approach to the platform. This brand is providing value to their followers in so many ways from making them laugh to educating them.”.

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Agencies focus on educating clients about Web3 as their demand grows

Digiday

When it comes to Web3, agencies are prioritizing client and employee education and metrics to drive adoption to these decentralized applications. Increasing Web3 education. Major firms like Dentsu are starting with education and governance.

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Education and Measurement are Key for Growing Reddit’s Ad Business

VideoWeek

Wong says agency partnerships are the most effective way for a company like Reddit to educate the market on what’s available on its platform, and how to get the most out of it.

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How Front Office Sports is leveling up its branded content business through educational courses

Digiday

Bringing education into advertising. Our approach was, can we create something where we can provide truly a professional education opportunity that’s online, that’s go at your own pace, and that we can bring brands into? Subscribe: Apple Podcasts • Stitcher • Spotify.

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‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education

Digiday

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” The post ‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education appeared first on Digiday.

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MAA blast from the past: Saatchi’s Health Education Council

More About Advertising

Saatchi and Saatchi Garland-Compton as it was back in 1978, as the brothers embarked on their quest for world domination with the reverse takeover of the rather bigger Garland-Compton.

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Why agencies continue to invest in training and education even as a potential recession adds financial pressure

Digiday

More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace. The post Why agencies continue to invest in training and education even as a potential recession adds financial pressure appeared first on Digiday.

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Tapcart Launches New Educational Program for Merchants to Enhance Their Mobile App Strategies

Martech Series

Tapcart , a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, announced the launch of its new educational platform, Tapcart Academy. “There are no similar educational resources for Shopify merchants looking to build mobile apps.

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How Far Would You Go For An Education?

AdPulp

The post How Far Would You Go For An Education? Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their […]. appeared first on Adpulp. Agencies Cause-Related Marketing Creative Review

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FTC Invokes Penalty Offense Authority to Crack Down on For-Profit Education Industry

All About Advertising Law

While Chairperson Khan warns that the FTC will “be monitoring [the education market] carefully,” that focus may very well extend beyond schools to, for instance, operators of education lead generators who engage in online marketing and send leads to such institutions.

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Will GPT Change The World Of Amazon Marketing?

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More Will GPT Change The World Of Amazon Marketing?

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Learning To Use the Software You Need on the Job Is High-Value Education

AdPulp

The post Learning To Use the Software You Need on the Job Is High-Value Education appeared first on Adpulp. Students need a break today, and not at McDonald’s. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there’s the all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the […].

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NCTL and FCB Inferno inject a little common sense into education debate

More About Advertising

FCB Inferno’s ‘Your Future Their Future’ for the The National College for Teaching & Leadership (NCTL), part of of the Education Department, is one of the better public service campaigns of the last few years. Designed to recruit more and better teachers. Here’s the latest instalment, “Making Futures.’ ’ NCTL head of marketing Mike Olson says: News fcb inferno featured teacher recruitment

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The A-Z of Amazon SEO And How To Rank Your Product On Amazon

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCOn the surface, Amazon looks like any other e-commerce marketplace. A closer look will reveal that Amazon is both a. Read More The A-Z of Amazon SEO And How To Rank Your Product On Amazon.

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How To Optimize For Total ACOS Goals In Amazon Advertising

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCIf ACOS is Advertising Cost of Sales, then what’s Total ACOS and why does it matter? Total ACOS will always. Read More How To Optimize For Total ACOS Goals In Amazon Advertising.

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The Complete Guide To Evergreen Amazon Advertising Campaign Strategies

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCThere are tons of Amazon advertising campaign strategies, and it’s easy to get paralysis by analysis if you try to. Read More The Complete Guide To Evergreen Amazon Advertising Campaign Strategies.

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Politicians Need To Represent Us, Not Judge Us …

Rob Campbell

Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. 10 years ago I wrote a post about a Dad who wrote a letter to his son about his impending liberal arts education.

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What Is A Good Amazon Campaign Naming Structure?

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCCampaign naming is an easy-to-overlook aspect of Amazon advertising. Well, until you want to locate a specific campaign in a. Read More What Is A Good Amazon Campaign Naming Structure?

Education 103
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How Do I Fix Low-Click Search Terms on Amazon PPC?

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCLow clicks on your search terms are the bane of your existence as an Amazon PPC advertiser. Ideally, you’d want. Read More How Do I Fix Low-Click Search Terms on Amazon PPC?

Education 105
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What Should I Do When I Reach A Point Of Diminishing Returns In Amazon Advertising?

Ad Badger

Amazon PPC Education Blog PPC History PPC Trends Ad Badger Amazon Amazon PPCHave you hit a point of diminishing returns with your Amazon PPC advertising? When running Amazon ads, you may hit. Read More What Should I Do When I Reach A Point Of Diminishing Returns In Amazon Advertising?

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ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC? [Updated 2023]

Ad Badger

What Is ACOS? And How Do I Calculate Amazon ACOS? ACOS, or Advertising Cost of Sales, is how much you. Read More ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC? Updated 2023]. The post ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC?

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Power Corrupts …

Rob Campbell

If anything reflects the state of education, even at the most respected of institutions, it’s this. strategy Attitude & Aptitude Brand Suicide EducationI was recently invited to speak to a class of exec-MBA students at Cambridge University.

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How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [The PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know.

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Panopto Fully Integrated With Explain Everything

Martech Series

Explain Everything announced that Panopto, the leading video management system for higher education, is now fully integrated with the recordable digital whiteboard Explain Everything.

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How to Send Google Ads Traffic to Your Amazon Listing (Classic) [PPC Den Podcast]

Ad Badger

Amazon PPC Education Blog Podcast Advertising on Amazon amazon advertising amazon podcast Amazon PPCSUBSCRIBE Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we.

Education 105
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A Data-Oriented Approach to Amazon Prime Day Advertising (2022 Update)

Ad Badger

Amazon PPC Education Blog Sponsored Product Ads Ad Badger Amazon Amazon Advertising Reports Amazon PPC Amazon Prime DayAmazon sellers may disagree on a variety of topics, but you’ll find most agree on one thing: Prime Day is.