How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencers and Education
Adweek
JUNE 30, 2025
Through Influencers and Education Peach & Lily’s marketing uses workshops instead of brand trips Peach & Lily By Elena Cavender --> Alicia Yoon founded Peach & Lily before U.S. Educating consumers about K-beauty also plays a major role in marketing—informing everything from website content to the influencers the brand works with.
Let's personalize your content