Media Related Topics 
Adweek
MARCH 2, 2023
Adobe's media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. Latin America and Canada, Accounts Media Media Agencies
Adweek
FEBRUARY 23, 2023
billion last year on measured media. Accounts Media Media AgenciesIPG's Mediabrands won Geico's business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence's estimates, it spent $1.38
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Adweek
MARCH 22, 2023
If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.
Adweek
MARCH 14, 2023
Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Ecommerce Fashion & Apparel Media Retail Media Social Commerce
Adweek
NOVEMBER 16, 2022
Lifestyle media company Outside Media, which houses titles including Backpacker, Ski and Climbing, laid off 12% of its workforce Tuesday, according to a memo sent by founder and CEO Robin Thurston. Media Publishing
Adweek
SEPTEMBER 5, 2022
Havas Media Group U.K. has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Media Agencies Mergers & Acquisitions
Adweek
JANUARY 30, 2023
We made a lot of progress on the retail media front. Performance Marketing Retail MediaI have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022.
Adweek
MARCH 12, 2023
Last year, after elevating performance media expert Dimitri Maex to the global CEO role, Initiative rolled out a new, modified framework that replaced Cultural. Magazine Media Media Agencies Media Agency of the Year
Adweek
NOVEMBER 18, 2022
And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. Creative Europe Social Media Social Media Week Travel & Transportation
Adweek
FEBRUARY 6, 2023
Media Media Agencies The Future of Agencies The Future of IdentityAssume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer's attention, but only one succeeded.
Adweek
JANUARY 12, 2023
Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. C-Suite Europe Leadership & Talent Media AgenciesHe takes over from Thomas Le Thierry, who will transition to become its client adviser for the region.
Adweek
DECEMBER 9, 2022
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Media Publishing Software/Technology Technology
Adweek
MARCH 12, 2023
For decades, heritage media agencies grew in power by managing clients' buys on television, radio and print. But to stay on top of 2023's omnichannel world, a media agency must be able to see the entire media map, locate every consumer on it and navigate it like a trailblazer.
Adweek
NOVEMBER 8, 2022
Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.
Adweek
JULY 21, 2022
media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. Accounts Media Media Agencies
Adweek
MARCH 3, 2023
Diversity, Equity and Inclusion Media Premium Women TrailblazersThe summer of 2020 ushered in more than a life-shifting pandemic.
Adweek
MARCH 27, 2023
Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov. Spencer J. Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah H.B.
Adweek
OCTOBER 14, 2022
The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance. Diversity, Equity and Inclusion Media VoiceIt's Disability Employment Awareness Month (DEAM).
Adweek
MARCH 28, 2023
After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. Accounts Independent Agencies Media Media Agencies
Adweek
OCTOBER 11, 2022
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. Ad Tech Media
Adweek
DECEMBER 8, 2022
Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix.
Adweek
FEBRUARY 23, 2023
Agencies and ad-tech vendors are working to clean up the media supply chain--environmentally speaking. Last week, WPP's GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July.
Adweek
OCTOBER 18, 2022
Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has. CPG & Grocery Mergers & Acquisitions Performance Marketing Retail Media
Adweek
NOVEMBER 23, 2022
After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Premium Events Social Media Social Media Week
Adweek
JANUARY 31, 2023
That's exactly what the founders of media company Betches Media want to do through their various forms of content. We all have those group chats with our close friends where we constantly share pictures, updates and memes.
Adweek
JUNE 13, 2022
As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Creative Magazine Media Publishing The Creative 100
Adweek
DECEMBER 20, 2022
One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.
Adweek
OCTOBER 19, 2022
Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. Performance Marketing Retail Media Travel & Transportation
Adweek
MARCH 17, 2023
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. C-Suite Media Publishing
Adweek
NOVEMBER 11, 2022
If you've ever worked in social media or digital marketing for a brand, chances are you've had your fair share of moments when panic sunk in as you've realized something that should not be live on your channels was published. Social Media Voice
Adweek
DECEMBER 19, 2022
Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Programmatic Retail Media
Adweek
DECEMBER 22, 2022
Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. Diversity, Equity and Inclusion Media Platforms
Adweek
MARCH 21, 2023
Ahead of its live upfront week event on May 15, Fox is holding pre-upfront presentations for its individual business units, and things get started on today with Fox News Media taking the spotlight and making its pitch to advertisers. Fox News wants to be a part of its audiences' lifestyles.
AdExchanger
MARCH 30, 2023
American retailers now see themselves as media companies. The post What’s Actually Going On Behind Retail Media Network Walls? Commerce Commerce Media featured Retail Media Retail Media Networks RMNs
Adweek
FEBRUARY 16, 2023
There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. Performance Marketing Retail Media
Adweek
MARCH 12, 2023
Five years ago, the Stagwell-owned agency did not have a media practice. And last year, it delivered a billion dollars in media billings and scored nine-figure revenue, growing at an astonishing 133% year over year. Magazine Media Agency of the Year
Adweek
JANUARY 12, 2023
Empower Media is entering a new era of ownership and leadership, as Ashlee Clarke becomes the majority shareholder and CEO of the independent agency, based in Cincinnati.
AdExchanger
MAY 26, 2022
The post Comic: Media Planning “Research” appeared first on AdExchanger. Comic Strip media planner media planning TikTokA weekly comic strip from AdExchanger that highlights the digital advertising ecosystem….
Adweek
MARCH 15, 2023
The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. C-Suite Media
Adweek
FEBRUARY 15, 2023
Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries.
Adweek
AUGUST 10, 2022
Crown Media is finally focusing on its crown jewel. Crown Media Family Networks, the parent company of Hallmark's cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association's virtual summer press tour on Wednesday. "It
Adweek
NOVEMBER 14, 2022
According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total. Advertising Brandweek CPG & Grocery Digital Transformation Ecommerce Retail Media Social Commerce
Adweek
OCTOBER 25, 2022
Omnicom Media Group (OMG) is calling for almost all of its employees to learn about its Omni operating system, making Omni certification an employee KPI. Ad Tech Data Data & Insights Data Management Mar Tech Media Agencies Software/Technology Technology
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