Adweek

MARCH 26, 2024

The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. Club to Paste Magazine, which also acquired Jezebel and Splinter from G/O Media in November. It sold film and television publisher The A.V.

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Media 251

Adweek

JANUARY 24, 2024

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts.

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Media 351

Adweek

APRIL 5, 2024

Katherine Chan is Duolingo's global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl mascot, Duo. On Tuesday, April 9, from 2:25 to 2:50 PM EDT, Chan will appear on a Main Stage panel at ADWEEK's Social Media.

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Media 190

Adweek

JANUARY 24, 2024

Sports media company Minute Media, home to brands including The Players' Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media declined to provide financial specifics.

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Adweek

MARCH 5, 2024

Omnicom Media Group agency OMD continues to conduct attention measurement. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers.

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Adweek

FEBRUARY 22, 2024

As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies exploring ways to reduce our carbon footprint and increase investments in BIPOC-owned media partners.

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Media Agency 245

Adweek

APRIL 17, 2024

However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that.

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Media Advertising Agency 165

Adweek

DECEMBER 21, 2023

Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. With Mel, we have a dedicated brand, loyal.

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Media Finance Entertainment 255

Adweek

APRIL 25, 2023

media business to Publicis Media following a brand-led review that kicked off in January. While Spark Foundry led the review on behalf of Publicis Media, it presented Signet marketing leaders. Signet Jewelers awarded its U.S.

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Adweek

MARCH 13, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing 205

Adweek

FEBRUARY 29, 2024

Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel. The mayonnaise brand was looking to achieve two objectives. The first was partnering with retailer Kroger to.

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Retail Media Advertising 217

Adweek

FEBRUARY 20, 2024

For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West.

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Agency Media Advertising 243

Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry.

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Retail Media Conversion Advertising 207

Adweek

MARCH 11, 2024

G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed.

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Media Advertising 245

Adweek

MARCH 20, 2024

The agency is creating the role of synthetic media producer to help reduce risks and mitigate liability when it comes to working with AI-generated content for its clients, which are growing increasingly concerned over its risks. IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content.

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Media Agency 268

Adweek

FEBRUARY 21, 2024

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported.

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Media 299

Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

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Retail Media Marketing Advertising 232

Adweek

FEBRUARY 8, 2024

Snapchat will make its Super Bowl debut with an unfiltered message urging audiences to consider the platform as a safer and more authentic alternative to toxic social media. The ad, created in-house, originally debuted during the Grammys on Feb. 4, but a 30-second version will run during the fourth quarter of the Big Game on.

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Media Audience 287

Adweek

FEBRUARY 20, 2024

In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles.

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Retail Media Advertising 185

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. But that transition comes with its own set of challenges.

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Retail Media eCommerce Agency 215

Adweek

MARCH 2, 2023

Adobe's media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. Latin America and Canada,

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Media Agency 246

Adweek

NOVEMBER 29, 2023

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics.

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Media Finance Entertainment 354

Adweek

FEBRUARY 28, 2024

It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based.

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Adweek

MARCH 14, 2024

Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she's already living the life of a snowbird: summers in her native northern Michigan close to family, and the rest of the year in Hawaii, where she's taken up the practice of hula dancing. "My My parents.

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Adweek

OCTOBER 27, 2023

is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction. Ntwrk will pay roughly $140 million for the Complex Media assets, which include its portfolio of websites,

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Adweek

MARCH 13, 2024

Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the "Hot Girl Coach" comes to Social Media Week. Set to speak on day two of this year's event, Megan Thee Stallion will take to the main stage to talk through her.

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Media 224

Adweek

NOVEMBER 9, 2023

The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller.

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Media 293

Adweek

DECEMBER 6, 2023

It's named Sean Reardon CEO of the media practice, a role that's gone unfilled since Doug Rozen exited the company in August. After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. Annette Warring also joins as the region's chief client officer, and Ryan McHardy as.

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Media Agency 266

Adweek

FEBRUARY 28, 2024

Today at the Alliance for Inclusive and Multicultural Marketing's Diverse Owned and Targeted Media GrowthFronts, Fuse Media revealed strategic partnerships with Lionsgate, Tastemade and Trusted Media Brands (TMB). One company is lighting the fuse of multicultural marketing ahead of the TV upfront.

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Media Marketing 219

Adweek

SEPTEMBER 5, 2022

Havas Media Group U.K. has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Founded in 2020 by Richard Gill (who co-founded iProspect's Edinburgh office) and Jack Few, the agency's client base spans both the U.K. and the U.S.

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Media Agency 228

Adweek

APRIL 1, 2024

Kebler shares a Florida bill prohibiting those 14 years and younger from joining social media. While some social media regulation could be useful, the question is, how is it enforceable? In this episode, host Cathy Hackl and guest host Lee Kebler discuss a wild week in laws and regulations. They discuss the implications of the.

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Media 197

Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

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Retail Cookies Media Advertising 237

Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

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Media Finance Marketing Advertising 309

Adweek

DECEMBER 19, 2023

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself.

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Retail Media eCommerce Marketing 282

Adweek

DECEMBER 19, 2023

The social publisher NowThis, whose trending news and entertainment videos often go viral on social platforms, has hired media veteran Sharon Mussalli as its chief executive officer--its first since the title was spun off from Vox Media in April.

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Media Entertainment 240

Adweek

DECEMBER 6, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing Advertising 201

Adweek

JULY 13, 2022

Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.

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