article thumbnail

Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe 

Adweek

Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media agencies, Spark Foundry, Starcom and Zenith. The global.

Media 322
article thumbnail

PMC Will Sell Vox Media Ad Inventory in Canada

Adweek

Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Vox Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Breakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth’ for Brands

Adweek

Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands.

Media 263
article thumbnail

Taco Bell Takes Over Social Media Because It Doesn’t ‘Borrow Cool’

Adweek

Taco Bell has the power to take over on social media, and it's time to taco bout it. CMO Taylor Montgomery has been at the center of some of Taco Bell's biggest campaigns, including recruiting Doja Cat to headline the return of Mexican Pizza, teaming up with LeBron James to fight against the "Taco Tuesday".

Media 273
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Dentsu Launches Its New Merkury for Media Platform

Adweek

Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. Note: This story is part of an ongoing series covering agencies' audience management platforms. and DEPT's Ada. Previously known as M1,

Media 192
article thumbnail

G/O Media Is Selling The A.V. Club and The Takeout

Adweek

The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. Club to Paste Magazine, which also acquired Jezebel and Splinter from G/O Media in November. It sold film and television publisher The A.V.

Media 227