Adweek

JANUARY 22, 2025

In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S.

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Adweek

FEBRUARY 20, 2025

Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &

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Adweek

NOVEMBER 4, 2024

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms.

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Adweek

FEBRUARY 24, 2025

Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs.

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Adweek

DECEMBER 20, 2024

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there, she built an integrated investment arm serving clients including Burger King, Delta Airlines, Diageo, Priceline, Uber, and Volkswagen Group.

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Adweek

APRIL 1, 2025

Publicis Media has won LinkedIn's global media account, replacing Dentsu following a closed review.

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Adweek

MARCH 13, 2025

BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella.

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Adweek

DECEMBER 5, 2024

The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK.

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Adweek

MARCH 11, 2025

After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. PHD entered 2024 in a precarious position.

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Adweek

FEBRUARY 28, 2025

Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want.

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Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

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Adweek

APRIL 16, 2025

Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.

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Media Retail Agency Advertising 278

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

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Agency Retail Media Ad Tech 246

Adweek

MARCH 11, 2025

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies."

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Adweek

FEBRUARY 3, 2025

At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."

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Retail Media Ad Tech eCommerce 269

Adweek

DECEMBER 30, 2024

The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will.

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Media Conversion 317

Adweek

APRIL 4, 2025

The spin-off leaves G/O Media with just two remaining editorial brands.

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Media 298

Adweek

JANUARY 2, 2025

Working in media--let alone reporting on it--can be a grim task. There are plenty of challenges ahead for journalism and media, but there. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and readership dominating the headlines.

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Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

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Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

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Adweek

DECEMBER 9, 2024

The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year.

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Adweek

JANUARY 23, 2025

Publicis Media U.S. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. CEO Chris Boothe.

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Adweek

APRIL 3, 2025

World of Hyatt, the hotel chains guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK. The agency will focus on growing awareness, […]

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Media Agency 261

Adweek

FEBRUARY 3, 2025

Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. If you thought holograms were a thing of the future, think again. The goal.

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AdExchanger

JANUARY 8, 2025

The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs? appeared first on AdExchanger.

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Adweek

APRIL 6, 2025

Brainlabs lands its first NGO win, taking on full-service media duties for UNICEF USA after a nine-month pitch.

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Adweek

APRIL 4, 2025

Andy Miller has joined Oklahoma-based multimedia company Griffin Media as vice president of digital content. Miller will oversee the storytelling and distribution of original content through multiple digital channels and […]

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Adweek

DECEMBER 9, 2024

wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. Artificial intelligence startup ProRata.ai The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist.

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Media 328

Adweek

FEBRUARY 14, 2025

Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards.

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Adweek

FEBRUARY 20, 2025

New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns.

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Adweek

FEBRUARY 18, 2025

The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice.

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Adweek

APRIL 20, 2025

The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.

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Adweek

FEBRUARY 21, 2025

media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of. With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV.

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Adweek

DECEMBER 11, 2024

I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies.

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Adweek

NOVEMBER 1, 2024

Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. billion tie-up, the resulting business has finally hit its stride.

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Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and.

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Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

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