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Adweek
SEPTEMBER 5, 2022
Havas Media Group U.K. has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Media Agencies Mergers & Acquisitions
Adweek
JULY 13, 2022
Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.
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Adweek
AUGUST 10, 2022
Crown Media is finally focusing on its crown jewel. Crown Media Family Networks, the parent company of Hallmark's cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association's virtual summer press tour on Wednesday. "It
Adweek
JULY 21, 2022
media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. Accounts Media Media Agencies
Adweek
JUNE 12, 2022
As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Creative Magazine Media Publishing The Creative 100
Adweek
SEPTEMBER 20, 2022
When lifestyle media company Dotdash announced plans to acquire Meredith Corp. for $2.7 billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher.
Adweek
AUGUST 23, 2022
The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work--or gives them their money back. Marketing Innovation Media Publishing
Adweek
AUGUST 8, 2022
Social media practitioners and platforms joined Adweek for the first of two Social Media Week events in New York on May 9-11, with Social Media Week Europe just around the corner on Nov. Social Media Week
Adweek
AUGUST 16, 2022
Publicis Groupe won a bulk of Mondelez's global media business following a review that kicked off in December and concluded this week. Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China.
Adweek
SEPTEMBER 14, 2022
Now, Horizon Media is partnering with the firm to give its clients more insight into what consumers buy. Catalina's first direct agency partnership signals that media industry players--not just brand.
AdExchanger
SEPTEMBER 8, 2022
Smartify Media launched in 2020 as a digital out-of-home platform to allow small businesses in Boston to share real-time updates with customers during the pandemic. The post Smartify Media Is Building A Retail Media Network For Bodegas appeared first on AdExchanger.
Adweek
JULY 13, 2022
Vox Media has named Priyanka Arya, who joined the company as part of its December merger with Group Nine Media, as its new svp of consumer revenue, an indication of the importance of the revenue stream amidst an uncertain economic outlook. Ecommerce Media Publishing
Adweek
JUNE 15, 2022
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands' agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork.
Adweek
SEPTEMBER 8, 2022
Unity Technologies, one of the world's leading video game software companies, announced today that it named Media.Monks as its first media agency of record.
AdExchanger
MAY 26, 2022
The post Comic: Media Planning “Research” appeared first on AdExchanger. Comic Strip media planner media planning TikTokA weekly comic strip from AdExchanger that highlights the digital advertising ecosystem….
Adweek
SEPTEMBER 7, 2022
Whether they're following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media.
AdExchanger
AUGUST 29, 2022
Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk.
Adweek
AUGUST 12, 2022
OMG (Omnicom Media Group) NA CEO Ralph Pardo, OMD Worldwide CEO George Manas and OMD USA CEO Chrissie Hanson all have something in common. All were previously named Adweek Media All Stars before ascending to CEO roles, representing a coalescence of top agency talent at the highest org level.
Adweek
SEPTEMBER 14, 2022
The news and pop culture publisher Vice Media Group, which operates titles including Vice, Refinery29 and i-D, has hired Geoff Schiller as its executive vice president of commercial and sales strategy. In the position, which effectively functions as a chief revenue officer, C-Suite Media
Adweek
SEPTEMBER 19, 2022
There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Social media is crucial to all businesses.
Adweek
JULY 25, 2022
A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote. Magazine Media Social Media
Adweek
JULY 15, 2022
On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.
Adweek
JULY 26, 2022
Mint Mobile is pulling a bulk of its media investment from the performance-savvy VaynerMedia (VM) in a move to build an in-house media practice capable of handling lower-funnel marketing. In-House Agencies Media Media Agencies The Future of Agencies
Adweek
AUGUST 26, 2022
The last five years haven't changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges.
Adweek
AUGUST 18, 2022
Data & Insights MediaSiloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT.
Adweek
JULY 13, 2022
Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Adweek Podcasts Data & Insights Media Agencies Performance Marketing
Adweek
JUNE 16, 2022
Respondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they "talk the talk," and they must also "walk the walk."
Adweek
JULY 12, 2022
Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses. Branding Social Media
Ad Rants
JUNE 24, 2022
The advantages social media can unlock for your business or career are to some extent limitless. As discussed above your banner on your chosen social media platform is of critical importance for creating the right first impression.
Adweek
SEPTEMBER 22, 2022
1, media buyers are racing to lock in their commitments with the streaming service by the end of the month. Now, new details are emerging about the scope of the streamer's advertising offerings, more than half a dozen media buyers have told Adweek.
Adweek
AUGUST 2, 2022
Creative advertising and design organization D&AD has named independent marketing agency Space & Time to handle its global media account, which will include its annual awards, events and masterclasses.
Adweek
SEPTEMBER 7, 2022
The news and culture publisher Vox Media is on pace to host more than 100 events this year--an 18% increase from 2021, according to the publisher--and a key indicator of the growing emphasis it plans to place on its slate of experiential offerings.
Adweek
JUNE 20, 2022
A study from UN Women and the Unstereotype Alliance--the industry-led coalition designed to banish harmful stereotypes in advertising--has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls.
Adweek
JULY 5, 2022
She's the go-to expert for analysis on all things business, technology and digital media. Media InfluencersKara Swisher is the editor at large of New York Magazine, co-host of the Pivot podcast, New York Times contributing opinion writer and host of the Sway podcast.
Adweek
SEPTEMBER 15, 2022
Nine months after joining eSports powerhouse Evil Geniuses, Krystal Hauserman has signed on with "pop culture genius" Paris Hilton and her 11:11 Media marketing and content studio as the company's first CMO.
Adweek
JULY 26, 2022
Marketing Innovation Performance Marketing Retail Media RetailingBefore the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the "before times," self-checkout and mobile apps were pretty much as innovative as things got.
Adweek
SEPTEMBER 20, 2022
Tuesday: One related to social media and the other to news platforms. Pew Research Center published two fact sheets related to news consumption in the U.S. Both analyses are based on a survey of 12,147 U.S. adults conducted between July 18 and Aug.
Adweek
AUGUST 24, 2022
It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is no longer the most popular way for consumers to access content, and the forecasted ad spend in CTV is reflecting that power shift.
Adweek
JUNE 23, 2022
As the waves of hate legislation swept across the country, media companies. Don't Say Gay. Bathroom bills. No trans kids in sports. Ban children from attending drag shows.
Adweek
SEPTEMBER 18, 2022
The actor/comedian/media mogul/entrepreneur extraordinaire is phoning in for a chat at the end of yet another overstuffed day. There's being stretched thin, and then there's Kevin Hart's current schedule.
Adweek
JUNE 16, 2022
Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research--and is a whole new revenue stream retailers had not previously counted upon. Data & Insights Programmatic Retail Media
Adweek
JULY 31, 2022
Our annual Young Influentials list highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy.
Adweek
JUNE 2, 2022
Podcast network Crooked Media announced Thursday it will launch a coffee line called Crooked Coffee, which includes a What a Morning roast as a nod to its daily news podcast What a Day. Audio & Podcasting Media Publishing
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