Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 117

Media Advertising Ad Ops Non-Profit 117

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. In-store retail media. One of the most important clarifications is how IAB defines in-store retail media. Why we care. Email: Business email address Sign me up!

Retail 108

Retail Media Pop-Up Brand Lift 108

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Ad Monsters

JULY 14, 2025

The definition of “media quality” in advertising technology has always been subjective. The Seven Signals That Matter Now This shift isn’t just a new feature; it’s a fundamental change in how media is valued and transacted. The new sheriffs in town are media quality signals.

Media 76

Media Viewability Impressions Ad Ops 76

AdExchanger

JANUARY 8, 2025

The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs? appeared first on AdExchanger.

Media 114

Media Advertising 114

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up.

Advertising 288

Advertising Retail Media Audience 288

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. This surge signals a dramatic disruption in the commercial media landscape. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. Politics causing marketing fatigue Election news also causes “media fatigue.” The 2024 U.S.

Media 73

Media Ad Inventory Electronics Audience 73

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense.

Media 256

Media Advertising Audience Agency 256

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Practitioners at CES 2025 discussed the need for robust solutions that address the complexity of fragmented ecosystems.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

SEPTEMBER 20, 2024

Identifying random acts of AI Many marketers experiment with AI-driven tools for one-off applications like generating blog posts or social media posts. For example, we use Make to automate our social media posts. It also ensures consistency: we use a distinct style for each social media channel.

Marketing 129

Marketing Fashion Media Conversion 129

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The respondents also cited a lack of available data (40 percent) and interoperability between retail media networks (34 percent).

Retail 59

Retail Media Agency Audience 59

Adweek

JUNE 20, 2025

Fellow Omnicom company OMD Worldwide won Media Network of the Year, 2025. Publicis Conseil Wins 2025 Cannes Lions Agency of the Year In the other special Cannes Lions categories, WPP won Creative Company of the Year and Publicis Conseil was named Agency of the Year. Rebecca Stewart Rebecca is Adweeks Europe brand editor.

Entertainment 293

Entertainment Agency Media Advertising 293

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. Whether adapting to AI, social media, or mobile trends, marketers must be lifelong learners.

Media 197

Media Agency Conversion Marketing 197

Adweek

JUNE 20, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency.

Agency 286

Agency Communications Media Advertising 286

Adweek

JULY 3, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022.

Agency 258

Agency Information Technology Media Communications 258

Adweek

JULY 10, 2025

But it also reflects a broader shift in the media and advertising landscape, where long-standing companies built on traditional visual effects are being retooled or absorbed by newer firms deploying newer technology, such as AI agents. That’s their roots, movies and doing beautiful VFX, and our roots are very different,” Tawakol said. “We

Ad Ops 231

Ad Ops Media Agency Marketing 231

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive.

Media 74

Media Cookies Agency Retail 74

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis.

Marketing 129

Marketing Machine Learning Conversion SEO 129

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Media Audience Ad Tech 52

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

NOVEMBER 14, 2024

Incorporating content from Axel Springer’s media brands, including Politico, Business Insider, and more the media company saw an opportunity to enrich ChatGPT’s user experience with factual and authentic information. Axel Springer CEO Mathias Döpfner sees AI as a force that could either transform media or elevate it.media.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms YouTube Launches Open Call to Connect Brands With Creators Creators can now respond to a brands call for sponsored videos The tool taps into the 3 million creators in the YouTube Partner Program. Email SUBSCRIBE Loading.

Retail 236

Retail Media Advertising Audience 236

Basis

DECEMBER 10, 2024

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward. use 10 or more.

Agency 97

Agency Advertising Communications Machine Learning 97

Adweek

JUNE 23, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online E.l.f. Sunnie is a multi-platform, Gen Z-focused brand that exists on social media, in real life, and through community-driven content.

Real Estate 197

Real Estate Retail Media Audience 197

Martech

AUGUST 2, 2024

” Adjustments to regulation changes and media trends. Initiatives for these longer layers include: Brand strategy. Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” Nature as its own layer The lowest, longest and most powerful layer in Brand’s model is nature.

Marketing 114

Marketing Fashion Communications Conversion 114

Adweek

JULY 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk. Email SUBSCRIBE Loading.

Ad Ops 187

Ad Ops Media ROI Agency 187

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads?

Brand Awareness 126

Brand Awareness Marketing Media Audience 126

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” To engage these fans now, brands need to be able to leverage social media and these activations in a digital way.”

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Telstra’s Cinematic Spot Wins Cannes Lions Film Craft Grand Prix Telstra took top honors in Film Craft, while AMPAS and Idomed earned Grand Prix wins for digital accessibility and striking visual design By Audrey Kemp --> Australian telecom brand (..)

Pharmaceuticals 284

Pharmaceuticals Entertainment Agency Media 284

Adweek

JUNE 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. ad network for seven years. Rebecca Stewart Rebecca is Adweeks Europe brand editor.

Agency 256

Agency Ad network Media Entertainment 256

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

Advertising 197

Advertising Retail Media Audience 197

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Basis

DECEMBER 17, 2024

Agencies confronted mounting signal loss , the rise of AI (and clients expectations around its usage), ongoing media fragmentation , and a variety of transformative regulatory developments all against the backdrop of significant economic and financial pressures.

Agency 98

Agency Media Advertising Conversion 98

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 130

Marketing ROI MarTech Conversion 130

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future. Discovery, and Xumo.

Ad Tech 246

Ad Tech Media Audience Advertising 246