Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. In-store retail media. One of the most important clarifications is how IAB defines in-store retail media. Why we care. Email: Business email address Sign me up!

Retail

Martech Series

AUGUST 4, 2025

Adtelligent, Retail Media Platform — a powerful solution designed to help retailers and marketplaces open new monetization opportunities by turning their digital properties into scalable media platforms. The solution streamlines targeting, delivery, and reporting, giving retailers full ownership of their retail media infrastructure.

Retail

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience

AdExchanger

JANUARY 8, 2025

The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs? appeared first on AdExchanger.

Media

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up.

Advertising

Ad Monsters

JULY 14, 2025

The definition of “media quality” in advertising technology has always been subjective. The Seven Signals That Matter Now This shift isn’t just a new feature; it’s a fundamental change in how media is valued and transacted. The new sheriffs in town are media quality signals.

Media

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. This surge signals a dramatic disruption in the commercial media landscape. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. Politics causing marketing fatigue Election news also causes “media fatigue.” The 2024 U.S.

Media

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense.

Media

Adweek

JULY 10, 2025

But it also reflects a broader shift in the media and advertising landscape, where long-standing companies built on traditional visual effects are being retooled or absorbed by newer firms deploying newer technology, such as AI agents. That’s their roots, movies and doing beautiful VFX, and our roots are very different,” Tawakol said. “We

Ad Ops

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. Whether adapting to AI, social media, or mobile trends, marketers must be lifelong learners.

Media

Martech

SEPTEMBER 20, 2024

Identifying random acts of AI Many marketers experiment with AI-driven tools for one-off applications like generating blog posts or social media posts. For example, we use Make to automate our social media posts. It also ensures consistency: we use a distinct style for each social media channel.

Marketing

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Practitioners at CES 2025 discussed the need for robust solutions that address the complexity of fragmented ecosystems.

Ad Tech

Adweek

JUNE 20, 2025

Fellow Omnicom company OMD Worldwide won Media Network of the Year, 2025. Publicis Conseil Wins 2025 Cannes Lions Agency of the Year In the other special Cannes Lions categories, WPP won Creative Company of the Year and Publicis Conseil was named Agency of the Year. Rebecca Stewart Rebecca is Adweeks Europe brand editor.

Entertainment

Adweek

JUNE 20, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency.

Agency

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The respondents also cited a lack of available data (40 percent) and interoperability between retail media networks (34 percent).

Retail

Adweek

JULY 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk. Email SUBSCRIBE Loading.

Ad Ops

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms YouTube Launches Open Call to Connect Brands With Creators Creators can now respond to a brands call for sponsored videos The tool taps into the 3 million creators in the YouTube Partner Program. Email SUBSCRIBE Loading.

Retail

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis.

Marketing

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail

Ad Monsters

NOVEMBER 14, 2024

Incorporating content from Axel Springer’s media brands, including Politico, Business Insider, and more the media company saw an opportunity to enrich ChatGPT’s user experience with factual and authentic information. Axel Springer CEO Mathias Döpfner sees AI as a force that could either transform media or elevate it.media.

Ad Ops

Adweek

JULY 3, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022.

Agency

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future. Discovery, and Xumo.

Ad Tech

Basis

DECEMBER 10, 2024

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward. use 10 or more.

Agency

Martech

AUGUST 2, 2024

” Adjustments to regulation changes and media trends. Initiatives for these longer layers include: Brand strategy. Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” Nature as its own layer The lowest, longest and most powerful layer in Brand’s model is nature.

Marketing

Adweek

JULY 29, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News Roku, Samsung, and Scripps Utilize New Ad Offering to Scale Commerce Insights in CTV Criteos commerce signals and WPP Media’s Open Intelligence pair up to allow advertisers to enhance reach and effectiveness WPP Media and Criteo launch a partnership.

Demand Side Platform

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads?

Brand Awareness

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Telstra’s Cinematic Spot Wins Cannes Lions Film Craft Grand Prix Telstra took top honors in Film Craft, while AMPAS and Idomed earned Grand Prix wins for digital accessibility and striking visual design By Audrey Kemp --> Australian telecom brand (..)

Pharmaceuticals

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive.

Media

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” To engage these fans now, brands need to be able to leverage social media and these activations in a digital way.”

Marketing

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing

Basis

DECEMBER 17, 2024

Agencies confronted mounting signal loss , the rise of AI (and clients expectations around its usage), ongoing media fragmentation , and a variety of transformative regulatory developments all against the backdrop of significant economic and financial pressures.

Agency

Martech

DECEMBER 12, 2024

Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. Its first product, Revmatics CRO, aims to boost ROI on media spending. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions.

MarTech