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Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review

Adweek

Adobe's media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. Latin America and Canada, Accounts Media Media Agencies

Media 246
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IPG Mediabrands Wins GEICO’s $1.4B Media Review

Adweek

billion last year on measured media. Accounts Media Media AgenciesIPG's Mediabrands won Geico's business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence's estimates, it spent $1.38

Media 254
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How Marketers Can and Should Measure Social Media ROI

Adweek

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 288
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Inside Fashion Retailer Asos’ Play for Retail Media Budgets

Adweek

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Ecommerce Fashion & Apparel Media Retail Media Social Commerce

Fashion 208
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Outside Media Lays Off 12% of Staff

Adweek

Lifestyle media company Outside Media, which houses titles including Backpacker, Ski and Climbing, laid off 12% of its workforce Tuesday, according to a memo sent by founder and CEO Robin Thurston. Media Publishing

Media 248
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Havas Media Acquires Edinburgh-Based ‘Meaningful Media’ Agency Additive+

Adweek

Havas Media Group U.K. has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Media Agencies Mergers & Acquisitions

Media 206
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4 Retail Media Marketing Predictions for 2023

Adweek

We made a lot of progress on the retail media front. Performance Marketing Retail MediaI have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022.

Retail 211
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Global Media Agency of the Year Initiative Masters Fame and Flow

Adweek

Last year, after elevating performance media expert Dimitri Maex to the global CEO role, Initiative rolled out a new, modified framework that replaced Cultural. Magazine Media Media Agencies Media Agency of the Year

Media 246
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The Truth About Ryanair’s ‘Savage’ Social Media Strategy

Adweek

And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. Creative Europe Social Media Social Media Week Travel & Transportation

Media 288
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Inside Dentsu Media’s 5-Year Endeavor to Measure Attention 

Adweek

Media Media Agencies The Future of Agencies The Future of IdentityAssume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer's attention, but only one succeeded.

Media 232
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Dentsu Names Paolo Stucchi as New EMEA Media CEO

Adweek

Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. C-Suite Europe Leadership & Talent Media AgenciesHe takes over from Thomas Le Thierry, who will transition to become its client adviser for the region.

Media 261
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Vox Media Will No Longer License Chorus, Its CMS Software

Adweek

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Media Publishing Software/Technology Technology

Media 267
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US Media Agency of the Year Starcom Boasts Big Wins and Heritage Clients

Adweek

For decades, heritage media agencies grew in power by managing clients' buys on television, radio and print. But to stay on top of 2023's omnichannel world, a media agency must be able to see the entire media map, locate every consumer on it and navigate it like a trailblazer.

Agency 246
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Carrefour and Publicis Launch Retail Media Venture

Adweek

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.

Retail 187
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Mindshare Takes the Discover Media Account from Spark Foundry and Dentsu Media

Adweek

media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. Accounts Media Media Agencies

Media 223
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Brands Still Aren’t Grasping How to Sustainably Support Black-Owned Media. BOMESI Can Help

Adweek

Diversity, Equity and Inclusion Media Premium Women TrailblazersThe summer of 2020 ushered in more than a life-shifting pandemic.

Media 315
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What Utah’s New Social Media Law Means for Marketers

Adweek

Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov. Spencer J. Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah H.B.

Media 217
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John Fetterman Drama Shows Media’s Ignorance of Disability

Adweek

The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance. Diversity, Equity and Inclusion Media VoiceIt's Disability Employment Awareness Month (DEAM).

Media 297
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Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs

Adweek

After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. Accounts Independent Agencies Media Media Agencies

Retail 174
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

Adweek

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. Ad Tech Media

Media 291
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A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR

Adweek

Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix.

Media 170
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Lack of Standardization Stalls Media Decarbonization Efforts

Adweek

Agencies and ad-tech vendors are working to clean up the media supply chain--environmentally speaking. Last week, WPP's GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July.

Media 187
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Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media

Adweek

Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has. CPG & Grocery Mergers & Acquisitions Performance Marketing Retail Media

Retail 225
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Watch All of Social Media Week Europe 2022

Adweek

After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Premium Events Social Media Social Media Week

Media 205
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Scaling a Business With Betches Media

Adweek

That's exactly what the founders of media company Betches Media want to do through their various forms of content. We all have those group chats with our close friends where we constantly share pictures, updates and memes.

Media 197
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Creative 100: Innovators Reshaping the Media Landscape

Adweek

As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Creative Magazine Media Publishing The Creative 100

Media 209
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Not All Retail Media Loyalty Programs Are Created Equal

Adweek

One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.

Retail 226
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Uber Puts Retail Media on Wheels

Adweek

Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. Performance Marketing Retail Media Travel & Transportation

Retail 193
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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

Adweek

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. C-Suite Media Publishing

Media 201
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Automation Can Never Replace Human Ownership of Social Media

Adweek

If you've ever worked in social media or digital marketing for a brand, chances are you've had your fair share of moments when panic sunk in as you've realized something that should not be live on your channels was published. Social Media Voice

Media 233
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Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains 

Adweek

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Programmatic Retail Media

Retail 203
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Hero Media Launches GoodFeed, a Social Platform Catered to Women

Adweek

Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. Diversity, Equity and Inclusion Media Platforms

Media 200
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Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch

Adweek

Ahead of its live upfront week event on May 15, Fox is holding pre-upfront presentations for its individual business units, and things get started on today with Fox News Media taking the spotlight and making its pitch to advertisers. Fox News wants to be a part of its audiences' lifestyles.

Media 194
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What’s Actually Going On Behind Retail Media Network Walls?

AdExchanger

American retailers now see themselves as media companies. The post What’s Actually Going On Behind Retail Media Network Walls? Commerce Commerce Media featured Retail Media Retail Media Networks RMNs

Retail 83
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How Do We Sift Through the Ever-Expanding Array of Retail Media Networks?

Adweek

There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. Performance Marketing Retail Media

Retail 229
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Breakthrough Media Agency of the Year Gale Deftly Blends Data, Creativity and Velocity

Adweek

Five years ago, the Stagwell-owned agency did not have a media practice. And last year, it delivered a billion dollars in media billings and scored nine-figure revenue, growing at an astonishing 133% year over year. Magazine Media Agency of the Year

Agency 199
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Empower Media Names Ashlee Clarke CEO and Majority Shareholder

Adweek

Empower Media is entering a new era of ownership and leadership, as Ashlee Clarke becomes the majority shareholder and CEO of the independent agency, based in Cincinnati.

Media 251
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Comic: Media Planning “Research”

AdExchanger

The post Comic: Media Planning “Research” appeared first on AdExchanger. Comic Strip media planner media planning TikTokA weekly comic strip from AdExchanger that highlights the digital advertising ecosystem….

Media 112
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Vice Media’s New Co-CEOs Vow to Stay the Course

Adweek

The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. C-Suite Media

Media 204
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Philips Domestic Appliances Names OMG Global Media Agency

Adweek

Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries.

Agency 219
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Crown Media Family Networks Changes Name to Hallmark Media

Adweek

Crown Media is finally focusing on its crown jewel. Crown Media Family Networks, the parent company of Hallmark's cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association's virtual summer press tour on Wednesday. "It

Media 166
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Unilever Is Gearing Up for a Serious Retail Media Boom

Adweek

According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total. Advertising Brandweek CPG & Grocery Digital Transformation Ecommerce Retail Media Social Commerce

Retail 221
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Omnicom Media Group Calls for Employees to Earn Omni Certification

Adweek

Omnicom Media Group (OMG) is calling for almost all of its employees to learn about its Omni operating system, making Omni certification an employee KPI. Ad Tech Data Data & Insights Data Management Mar Tech Media Agencies Software/Technology Technology

Media 210