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Publicis Takes Mars’ $1.7 Billion Media Account From WPP

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree.

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Nick Lawson Hired as Chairman of UK’s i-media

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. i-media By Mark Mwachiro --> U.K.-based i-media is one of the U.K.’s

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Dove Wins Cannes Lions Media Grand Prix for Championing ‘Real Beauty’ in the Age of AI

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Dove Wins Cannes Lions Media Grand Prix for Championing Real Beauty in the Age of AI Elsewhere, Indian Railways snagged the PR Grand Prix, while Vaseline earned the Social & Creator Grand Prix. Get into the winners below.

Media 299
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LVMH Moves Portion of European Media Business From Publicis to Havas

Adweek

A person familiar with the matter told ADWEEK that LVMH had “decided to geographically rebalance its media agency partnerships within its current global portfolio.” Havas’ Argentina-based agency Forward Media—already the media agency of record for LVMH in Italy and Latin America—will now take on additional European markets.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand

Adweek

Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.

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Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business

Adweek

Dick's Sporting Goods has a new executive to lead its retail media network. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.

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