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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. i-media By Mark Mwachiro --> U.K.-based i-media is one of the U.K.’s
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Dove Wins Cannes Lions Media Grand Prix for Championing Real Beauty in the Age of AI Elsewhere, Indian Railways snagged the PR Grand Prix, while Vaseline earned the Social & Creator Grand Prix. Get into the winners below.
A person familiar with the matter told ADWEEK that LVMH had “decided to geographically rebalance its media agency partnerships within its current global portfolio.” Havas’ Argentina-based agency Forward Media—already the media agency of record for LVMH in Italy and Latin America—will now take on additional European markets.
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Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.
Dick's Sporting Goods has a new executive to lead its retail media network. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside BETs Transformation From Media Company to Movement CMO Kimberly Paige on how the network is pioneering change through content, culture, and community.
Publicis Groupe has snagged The Coca-Cola Company's media and data business in the U.S. and Canada from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Roku Names James Kelm VP of Product, Advertising and Media He had been chief product officer at Nextdoor Courtesy of Roku By Mark Mwachiro --> James Kelm is Roku ’s new vice president of product, advertising, and media.
Featuring a roster of masterminds within the social media space, from CMOs to content creators, social media managers, and everyone in between, SMW was a positive and healthy incubator of conversations and ideas. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022.
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer.
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal.
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This […]
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec.
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including.
In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S.
Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. The takeaway? Every ad dollar can be tied to real outcomes. [05:00]
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms.
Nielsen’s report, which examines total viewing consumption that occurs through a television screen by media distributors across broadcast, cable, and streaming, found that YouTube extended its lead to 12.5% The late rounds of the NBA and NHL playoffs, which aired on ESPN and ABC, helped the media company maintain its No.
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs.
Ivan Piedra Photography By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. Based out of New York, Mark has also contributed to ADWEEK. By submitting your email, you agree to our Terms of Use and Privacy Policy. Email SUBSCRIBE Loading.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media Week Social Media Week 2025 Sessions - Day 1 Catch up on all that took place on the first day of SMW By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint.
Horizon Media has made three key executive hires—Krish Kuruppath, Jeremy Flynn, and Allan Johnston —to accelerate its AI-native product and data strategy.
According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies."
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.
At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News United Is Selling Ads for JetBlue, With Eyes on Other Airlines The airline is also betting big on brands backing in-flight Wi-Fi Uniteds Kinnective Media has run 130 campaigns for brands.
If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display of wealth. Seeing success on social media is sometimes a lightning in a bottle moment,” said Harfoot. But Kerrygold’s latest brand trip is evidence that doesn’t have to be the case.
The firm has launched podcasts and newsletters, plus worked with brands to produce content highlighting initiatives like access to menstrual health products.
Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News PayPal Debuts Shoppable Ads for Publisher Sites The new ad format aims to engage consumers as AI eats into retailers’ traffic PayPal is launching interactive shoppable ads across the open web. Vox Media will also welcome the new format.
In partnership with Google Maps and Spotify, “Tracking Bad Bunny” captured that sentiment with an immersive scavenger hunt for his fans around the island, garnering more than $40 million in earned media and attracting 182 million fans from 61 countries to Puerto Rico. billion media impressions. player Erling Haaland.
wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. Artificial intelligence startup ProRata.ai The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist.
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