Adweek

MAY 14, 2024

ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. For the.

Media 302

Media Agency Marketing 302

Adweek

MAY 8, 2024

After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels.

Media 263

Media Agency 263

Adweek

MAY 24, 2024

Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an "express RFP," eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March.

Media 277

Media Agency Marketing 277

Adweek

JULY 8, 2024

When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency's media practice, he bought a book about it. "We We all went out and bought a whole bunch of physical books to read. I mean, I didn't know what an effective commission rate was five years ago," Simms told ADWEEK.

Agency 296

Agency Media 296

Adweek

JUNE 16, 2024

GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival.

Retail 277

Retail Media Agency Advertising 277

Adweek

MARCH 20, 2024

Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Vox Media.

Ad Inventory 324

Ad Inventory Media Entertainment Advertising 324

Adweek

FEBRUARY 20, 2024

Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands.

Media 271

Media Agency 271

Adweek

MAY 29, 2024

How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared exclusively with ADWEEK, uses data from Cedara clients to map the environmental impact of digital media operations.

Media 293

Media 293

Adweek

MAY 15, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 274

Retail Media Marketing Advertising 274

Adweek

JULY 18, 2024

Now, as senior vp of retail media at Albertsons Media Collective, Argyilan draws on her creative roots as well as her.

Retail 246

Retail Media Agency Advertising 246

Adweek

JUNE 4, 2024

Green adtech firm Scope3 has launched a new dashboard, Media Reporting, to show how cutting carbon emissions will impact campaign performance, a missing link that could spur more buyers to adopt greener media planning solutions.

Click Through Rate 276

Click Through Rate Media Ad Tech 276

Adweek

JUNE 20, 2024

A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy.

Retail 269

Retail Media Agency Advertising 269

Adweek

JUNE 4, 2024

It's not called "doomscrolling" for nothing: Many studies have shown that social media can have a negative effect on one's mental health. Addressing the need for better vibes on social media, With algorithms giving users more of what they click on, it doesn't take long to get caught in a self-perpetuating loop of bad news.

Media 278

Media 278

Adweek

JULY 25, 2024

Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is announcing its first partnerships, with DoorDash and Best Buy.

Retail 188

Retail Media Advertising 188

Adweek

JUNE 18, 2024

As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement.

Retail 271

Retail Media Marketing Advertising 271

Adweek

APRIL 16, 2024

It's no secret that Amazon has dominated retail media for most of the past decade. Emarketer estimates global retail media ad spending will hit $54 billion.

Retail 319

Retail Media eCommerce Advertising 319

Adweek

JULY 10, 2024

to lead its brand strategy, media, creative and design efforts. Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. American Signature, Inc. is considered among the top 15 furniture retailers in the U.S., according to Furniture Today, with around $1 billion in revenue.

Media 292

Media Retail 292

Adweek

MARCH 28, 2024

Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. Note: This story is part of an ongoing series covering agencies' audience management platforms. and DEPT's Ada. Previously known as M1,

Media 268

Media Agency Audience Marketing 268

Adweek

JULY 26, 2024

Discovery over the league's media rights deal. The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Today, in response to the NBA denying Warner Bros. Discovery's attempt to match Amazon's deal for rights, WBD announced it was taking the NBA to court due to.

Media 163

Media Marketing 163

Adweek

MAY 21, 2024

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but lower-than-average viewability.

Viewability 296

Viewability Retail Media eCommerce 296

Adweek

JUNE 15, 2024

As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers for media partners and advertisers alike. Game 3 of the NBA Finals drew 11.426 million viewers to ABC and ESPN, peaking.

Media 317

Media Advertising Marketing 317

Adweek

APRIL 24, 2024

The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations.

Media 271

Media Agency Retail Marketing 271

Adweek

JANUARY 24, 2024

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts.

Media 363

Media 363

Adweek

APRIL 5, 2024

Katherine Chan is Duolingo's global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl mascot, Duo. On Tuesday, April 9, from 2:25 to 2:50 PM EDT, Chan will appear on a Main Stage panel at ADWEEK's Social Media.

Media 251

Media 251

Adweek

MARCH 26, 2024

The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. Club to Paste Magazine, which also acquired Jezebel and Splinter from G/O Media in November. It sold film and television publisher The A.V.

Media 308

Media 308

Adweek

APRIL 18, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation.

Media 290

Media Retail Marketing Advertising 290

Adweek

MAY 14, 2024

The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business. According to the company's most recent earnings report, advertising and media through Expedia Group Media Solutions accounted for $145 million in revenue in the first quarter,

Media 275

Media Audience Advertising Retail 275

Adweek

JANUARY 24, 2024

Sports media company Minute Media, home to brands including The Players' Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media declined to provide financial specifics.

Media 302

Media Marketing 302

Adweek

MAY 15, 2024

You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. The market is predicting another.

Retail 290

Retail Media Cookies Marketing 290

Adweek

JUNE 13, 2024

Whether penning newsletters, developing memorable shows and podcasts, or standing apart in the cluttered streaming landscape, these media innovators confronted the changing tides and mastered the art of storytelling.

Media 302

Media Marketing 302

Adweek

JUNE 14, 2024

Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Roundel, Target's retail media network, is headed to Cannes alongside numerous other major RMN.

Retail 278

Retail Media Advertising 278

Adweek

JULY 10, 2024

After an early summer of speculation about NBA media rights that raised questions about incumbent broadcaster Warner Bros. The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps saying goodbye to Inside the NBA and Charles Barkley. Discovery and its future with the league, The.

Media 270

Media Marketing 270

Adweek

DECEMBER 21, 2023

Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. With Mel, we have a dedicated brand, loyal.

Media 302

Media Finance Entertainment 302

Adweek

APRIL 6, 2024

Taco Bell has the power to take over on social media, and it's time to taco bout it. CMO Taylor Montgomery has been at the center of some of Taco Bell's biggest campaigns, including recruiting Doja Cat to headline the return of Mexican Pizza, teaming up with LeBron James to fight against the "Taco Tuesday".

Media 331

Media 331

Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

Retail 288

Retail Media Marketing Advertising 288

Adweek

JUNE 3, 2024

They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative.

Media 254

Media Marketing Agency 254

Adweek

APRIL 25, 2023

media business to Publicis Media following a brand-led review that kicked off in January. While Spark Foundry led the review on behalf of Publicis Media, it presented Signet marketing leaders. Signet Jewelers awarded its U.S.

Media 263

Media Agency Marketing 263