Havas Media Acquires Edinburgh-Based ‘Meaningful Media’ Agency Additive+

Adweek

Havas Media Group U.K. has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Media Agencies Mergers & Acquisitions

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Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

Adweek

Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.

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Crown Media Family Networks Changes Name to Hallmark Media

Adweek

Crown Media is finally focusing on its crown jewel. Crown Media Family Networks, the parent company of Hallmark's cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association's virtual summer press tour on Wednesday. "It

Media 206

Mindshare Takes the Discover Media Account from Spark Foundry and Dentsu Media

Adweek

media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. Accounts Media Media Agencies

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Creative 100: Innovators Reshaping the Media Landscape

Adweek

As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Creative Magazine Media Publishing The Creative 100

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The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image

Adweek

When lifestyle media company Dotdash announced plans to acquire Meredith Corp. for $2.7 billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher.

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G/O Media Launches Guarantee-Backed Advertising Program

Adweek

The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work--or gives them their money back. Marketing Innovation Media Publishing

Media 207

Get a Handle on Social Media Week 2022 Highlights

Adweek

Social media practitioners and platforms joined Adweek for the first of two Social Media Week events in New York on May 9-11, with Social Media Week Europe just around the corner on Nov. Social Media Week

Media 207

Publicis Nabs a Bulk of Mondelez’s Global Media Business

Adweek

Publicis Groupe won a bulk of Mondelez's global media business following a review that kicked off in December and concluded this week. Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China.

Media 207

Shopper Intelligence Firm Catalina Partners With Horizon Media to Boost Data Offering

Adweek

Now, Horizon Media is partnering with the firm to give its clients more insight into what consumers buy. Catalina's first direct agency partnership signals that media industry players--not just brand.

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Smartify Media Is Building A Retail Media Network For Bodegas

AdExchanger

Smartify Media launched in 2020 as a digital out-of-home platform to allow small businesses in Boston to share real-time updates with customers during the pandemic. The post Smartify Media Is Building A Retail Media Network For Bodegas appeared first on AdExchanger.

Vox Media Names New Head of Consumer Revenue

Adweek

Vox Media has named Priyanka Arya, who joined the company as part of its December merger with Group Nine Media, as its new svp of consumer revenue, an indication of the importance of the revenue stream amidst an uncertain economic outlook. Ecommerce Media Publishing

Media 207

Upwork Names UM Its Media Agency of Record

Adweek

Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands' agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork.

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Video Game Company Unity Names Media.Monks its First Media AOR

Adweek

Unity Technologies, one of the world's leading video game software companies, announced today that it named Media.Monks as its first media agency of record.

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Comic: Media Planning “Research”

AdExchanger

The post Comic: Media Planning “Research” appeared first on AdExchanger. Comic Strip media planner media planning TikTokA weekly comic strip from AdExchanger that highlights the digital advertising ecosystem….

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Are You Using Social Media to Inspire Younger Buyers?

Adweek

Whether they're following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media.

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Retail Media Needs A Reality Check

AdExchanger

Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk.

3 Leaders’ Journeys From Adweek Media All Stars to Omnicom CEOs

Adweek

OMG (Omnicom Media Group) NA CEO Ralph Pardo, OMD Worldwide CEO George Manas and OMD USA CEO Chrissie Hanson all have something in common. All were previously named Adweek Media All Stars before ascending to CEO roles, representing a coalescence of top agency talent at the highest org level.

Media 207

Vice Media Hires Former Group Nine CRO as EVP of Commercial and Sales Strategy

Adweek

The news and pop culture publisher Vice Media Group, which operates titles including Vice, Refinery29 and i-D, has hired Geoff Schiller as its executive vice president of commercial and sales strategy. In the position, which effectively functions as a chief revenue officer, C-Suite Media

Media 208

Looking for a New CMO? Look No Further Than Your Social Media Manager

Adweek

There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Social media is crucial to all businesses.

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Once a Liability, the Rogue Social Media Manager Is Now an Advertising Strategy

Adweek

A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote. Magazine Media Social Media

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Unlocking the Power of Commerce With Retail Media

Adweek

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

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How VaynerMedia Is Helping Mint Mobile Take Media In-House and Grow Its Team

Adweek

Mint Mobile is pulling a bulk of its media investment from the performance-savvy VaynerMedia (VM) in a move to build an in-house media practice capable of handling lower-funnel marketing. In-House Agencies Media Media Agencies The Future of Agencies

Media 207

As Ad Industry Embraces First-Party Web, Media Owners Must Modernize Structure

Adweek

The last five years haven't changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges.

Media 207

Marketers Must Balance Media Mix to Collapse Brand and Performance Silos

Adweek

Data & Insights MediaSiloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT.

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Adweek Podcast: How Holding Company Media Networks Stack Up, According to Forrester

Adweek

Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Adweek Podcasts Data & Insights Media Agencies Performance Marketing

Media 242

Twitter, Magna Media Trials Study Brands’ Path Toward Cultural Relevance

Adweek

Respondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they "talk the talk," and they must also "walk the walk."

Media 254

Hootsuite Rebrands for Renewed Visibility in Crowded Social Media SaaS Space

Adweek

Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses. Branding Social Media

Media 247

Using Social Media Banners to Your Advantage

Ad Rants

The advantages social media can unlock for your business or career are to some extent limitless. As discussed above your banner on your chosen social media platform is of critical importance for creating the right first impression.

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Netflix’s Ad Tier Is Coming Soon—and Media Buyers Have Many Questions

Adweek

1, media buyers are racing to lock in their commitments with the streaming service by the end of the month. Now, new details are emerging about the scope of the streamer's advertising offerings, more than half a dozen media buyers have told Adweek.

Media 207

D&AD Names Global Media Buyer to Support Growth Ambitions

Adweek

Creative advertising and design organization D&AD has named independent marketing agency Space & Time to handle its global media account, which will include its annual awards, events and masterclasses.

Media 207

Vox Media Will Host 100+ Events in 2023 as It Bolsters Its Experiential Portfolio

Adweek

The news and culture publisher Vox Media is on pace to host more than 100 events this year--an 18% increase from 2021, according to the publisher--and a key indicator of the growing emphasis it plans to place on its slate of experiential offerings.

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Media Isn’t Dismantling Harmful Gender Stereotypes, says UN Study

Adweek

A study from UN Women and the Unstereotype Alliance--the industry-led coalition designed to banish harmful stereotypes in advertising--has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls.

Media 269

A Guide to an Authentic Media Career, According to Kara Swisher

Adweek

She's the go-to expert for analysis on all things business, technology and digital media. Media InfluencersKara Swisher is the editor at large of New York Magazine, co-host of the Pivot podcast, New York Times contributing opinion writer and host of the Sway podcast.

Media 219

Paris Hilton’s 11:11 Media Snags Brand Builder Krystal Hauserman as Its First CMO

Adweek

Nine months after joining eSports powerhouse Evil Geniuses, Krystal Hauserman has signed on with "pop culture genius" Paris Hilton and her 11:11 Media marketing and content studio as the company's first CMO.

Media 203

The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Adweek

Marketing Innovation Performance Marketing Retail Media RetailingBefore the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the "before times," self-checkout and mobile apps were pretty much as innovative as things got.

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Pew: One-Half of US Adults Sometimes Get News From Social Media, Led by Facebook

Adweek

Tuesday: One related to social media and the other to news platforms. Pew Research Center published two fact sheets related to news consumption in the U.S. Both analyses are based on a survey of 12,147 U.S. adults conducted between July 18 and Aug.

Media 205

Media Buys Are More Valuable as Streaming Steals the Spotlight

Adweek

It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is no longer the most popular way for consumers to access content, and the forecasted ad spend in CTV is reflecting that power shift.

Media 207

How Media Companies Celebrate Pride Amidst LGBTQ+ Backlash

Adweek

As the waves of hate legislation swept across the country, media companies. Don't Say Gay. Bathroom bills. No trans kids in sports. Ban children from attending drag shows.

Media 207

With His New Global Media Company, Kevin Hart Shakes Up Hollywood—and Madison Avenue

Adweek

The actor/comedian/media mogul/entrepreneur extraordinaire is phoning in for a chat at the end of yet another overstuffed day. There's being stretched thin, and then there's Kevin Hart's current schedule.

Media 207

Publicis Execs Outline Retail Media Trends as Citrus Ad and Epsilon Offer Unified Platform

Adweek

Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research--and is a whole new revenue stream retailers had not previously counted upon. Data & Insights Programmatic Retail Media

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27 Professionals Profoundly Affecting Media, Marketing, Tech and the Creator Economy

Adweek

Our annual Young Influentials list highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy.

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Crooked Media Brews More Than Just Podcasts With New Branded Coffee Line

Adweek

Podcast network Crooked Media announced Thursday it will launch a coffee line called Crooked Coffee, which includes a What a Morning roast as a nod to its daily news podcast What a Day. Audio & Podcasting Media Publishing

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