AdExchanger

FEBRUARY 15, 2024

The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. Terms […] The post How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets appeared first on AdExchanger.

Media 101

Media Cookies Impressions Audience 101

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Impressions 67

Impressions Pharmaceuticals Healthcare Marketing 67

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 283

Advertising Cookies Impressions Media 283

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Consequently, there is a lot of talk about the need to standardize retail media measurement. However, some may not provide any metrics at all.

Retail 73

Retail Click Through Rate Media Marketing 73

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 108

Media Impressions Education Viewability 108

AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

Media 103

Media Impressions Audience Marketing 103

AdExchanger

MARCH 28, 2024

MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. The MRC review also included Criteo’s methods for detecting general invalid traffic.

Retail 73

Retail Media Impressions 73

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

Viewability 52

Viewability Impressions Media 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 124

Media Pharmaceuticals Audience Impressions 124

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic.

Machine Learning 82

Machine Learning Media Healthcare Impressions 82

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic.

Media 80

Media Machine Learning Healthcare Impressions 80

Exchange Wire

FEBRUARY 9, 2023

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud [.]

Impressions 52

Impressions Media 52

Digiday

APRIL 2, 2024

Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 63

Retail Media Impressions Audience 63

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

Finance 303

Finance Impressions Agency Media 303

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” This can streamline the process by encountering only one bid request for each available impression.

Cookies 104

Cookies Media Ad Tech Impressions 104

Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. Big Win For Minority-Owned Media LdJ: This partnership is a big win for minority-owned media companies.

Media 101

Media Native Advertising Cookies Ad Tech 101

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Our robust suite of DOOH solutions provides an opportunity to make further connections with the right audience at the right time at the right place for any media assets.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Demand Side Platform 90

Demand Side Platform Click Through Rate Agency Media 90

Digiday

OCTOBER 26, 2022

Several factors contribute to online reputation, including news coverage, reviews, social media conversations and owned properties (such as websites and social media profiles). Google has become a new kind of business card, and page 1 results are often the first impression. Understanding the value of ORM.

Impressions 79

Impressions SEO Media Conversion 79

Adweek

JULY 27, 2023

That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. Immersive advertising isn't just a game anymore.

Advertising 246

Advertising Cookies Impressions Media 246

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

Retail 113

Retail Media Cookies GDPR 113

AdExchanger

JULY 8, 2022

Rhonesha ByngCEO & FounderDevon Christopher JohnsonCEO & FounderBrands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

Brand Lift 105

Brand Lift Media ROI Impressions 105

Exchange Wire

FEBRUARY 9, 2023

Integral Ad Science (IAS), a global leader in digital media quality, has published the results of its work in Indonesia with Samsung and Mindshare to drive positive business outcomes with pre- and post-bid media quality. Mindshare and Samsung partnered with IAS [.]

Impressions 52

Impressions Media 52

AdExchanger

DECEMBER 26, 2022

CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children's streaming app, HappyKids. The post What Kid-Focused Media Lacks In Measurement, It Makes Up For In Co-Viewing appeared first on AdExchanger. Future Today can't track or store.

Media 103

Media Impressions Video Ads 103

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

Impressions 59

Impressions Advertising Finance Media 59

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? So, social media provides great marketing opportunities.

Media 98

Media Marketing SEO Impressions 98

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 267

Impressions Ad Tech Retail Media 267

Martech Series

JANUARY 8, 2023

Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc. and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments.

Media 76

Media Retail eCommerce Electronics 76

Ad Monsters

JANUARY 9, 2023

This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021. In other words, by leveraging various data sources, real-time optimization ensures personalized messages reach customers through each channel of the retail media network.

Retail 95

Retail Media Cookies Impressions 95

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Media 132

Media Machine Learning Conversion Impressions 132

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Digiday

JULY 2, 2023

As more influencers and marketers turn to generative AI to scale their work, agencies are exploring how this trend can lead to wasted media dollars going toward fake or bad impressions — or in some cases backing plagiarized material and misinformation created by AI that could pose risks to the brand.

Agency 69

Agency Media Impressions Marketing 69

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 90

Retail Media Advertising Manufacturing 90

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. We also asked them what advice they would give themselves in retrospect on their impressive careers. We can create our own space.

Ad Tech 95

Ad Tech Media Agency Audience 95

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .

Retail 97

Retail Media Demand Side Platform Ad network 97