MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Airbnb Rests Easy With a Sustained Brand Marketing Approach.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 311

Brand Awareness Food Agency Media 311

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Adweek

AUGUST 2, 2022

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 258

Affiliates Brand Awareness Media Marketing 258

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 69

Brand Awareness Electronics Audience Education 69

Martech Series

OCTOBER 14, 2022

For example, to stay ahead of the curve, Tesco started its bold Christmas social media campaign in July. Consumers heavily rely on email, social media and eCommerce for convenience. The perception that prospects and customers have of your business is ultimately what makes up your brand image. People Buy From People.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. (At

Brand Awareness 74

Brand Awareness Marketing Advertising CPM 74

Adweek

APRIL 17, 2023

But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year. The Global Social.

Brand Awareness 306

Brand Awareness Marketing Media 306

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 70

Brand Awareness Pop-Up Food Media 70

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 110

Media Marketing Machine Learning MarTech 110

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 67

Brand Awareness Pop-Up Food Media 67

Digiday

SEPTEMBER 20, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “The reality is anyone can do an influencer campaign, but it’s really hard to do one that feels really authentic and creates the right [moments] that can create that connectivity and value for a marketer.”

Brand Awareness 84

Brand Awareness Communications Media Marketing 84

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.

Brand Awareness 68

Brand Awareness Conversion Education Affiliates 68

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Comparing the marketing efficiency to competitors.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Digiday

APRIL 3, 2023

Digital OOH ads have taken off this year across brands of varying categories, including women’s health care brand Tia, productivity app Notion , and Joah Beauty , all of which plan to incorporate outdoor advertising into their media mix this year. OOH ads generated $8.6 billion in revenue in 2022, an increase of 20.7%

Brand Awareness 64

Brand Awareness Audience Advertising Media 64

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. Consistency is key when it comes to building brand awareness and engaging with your audience. Please list four KPIs and keep answers simple.

Media 59

Media Retail Conversion Rate Audience 59

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Media 119

Media Education Brand Awareness Audience 119

Digiday

OCTOBER 10, 2023

As we looked at the broader media landscape, customers, consumers, viewers continue to engage in live viewing of sports and sports events,” said Bill Cunningham, vp of marketing at JCPenney. But in an effort to maintain brand awareness and keep shopper attention, JCPenney reconsidered its media mix, per Cunningham. (It’s

Media 90

Media Brand Awareness Retail Marketing 90

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Increasing Competition and Algorithmic Changes: The explosive growth of social media has led to a significant increase in the volume of content being shared daily.

Media 97

Media Brand Awareness Audience Conversion 97

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech Series

FEBRUARY 6, 2023

Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform. Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity.

Media 91

Media Brand Awareness MarTech Conversion 91

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 294

Brand Awareness Agency Conversion Marketing 294

Digiday

JUNE 9, 2022

Out-of-home media tends to favor brands that nobody knows about,” said Sam Mallikarjunan, CEO and co-founder of OnScreen.AI. Using OOH for more than brand awareness. Others have pulled back on paid media, including paid search. million, Crypto.com at $1 million and Etherlite at less than $500,000.

Brand Awareness 53

Brand Awareness Ad Inventory Marketing Food 53

Digiday

APRIL 23, 2024

These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. Continue reading this article on digiday.com.

Brand Awareness 49

Brand Awareness Marketing Food Media 49

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Digiday

MAY 14, 2023

As part of its marketing strategy around the Finals, the league is holding a red carpet event and leveraging social media activations in an effort boost brand awareness and build fans’ anticipation before the games start. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 62

Media Brand Awareness Marketing Advertising 62

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Everyone in the Web3 space should be using it as it drives knowledge across our ever changing landscape.”.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

MNTN

JULY 25, 2022

There are many reasons why advertisers are looking to up their investment in Connected TV, number one being the fact that 25% of the respondents believe CTV is the most valuable media type—topping linear TV, paid search, and social. The post 25% of Advertisers Believe CTV Is the Most Valuable Media Channel appeared first on MNTN.

Media 98

Media Advertising Brand Awareness Audience 98

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? Use Social Media. billion people are using social media. Email Marketing. Create Online Content.

Marketing 194

Marketing SEO Brand Awareness Audience 194

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

Digiday

APRIL 23, 2024

These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. Continue reading this article on digiday.com.

Brand Awareness 51

Brand Awareness Marketing Food Audience 51

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. But you’d be wrong.

Brand Lift 108

Brand Lift Brand Awareness Food Media 108

Digiday

DECEMBER 4, 2022

To get the word out, Bare Zero Proof, which was founded this year, is dedicating roughly 50-60% of its advertising budget to its “experiential and advocacy program,” explained Kempland, adding that the brand is working with bartenders in restaurants and bars as influencers.

Brand Awareness 68

Brand Awareness Education Fashion Retail 68

Digiday

DECEMBER 11, 2023

Instead, they’ve become more focused on boosting brand awareness to re-familiarize customers with their brand. Airbnb is one of those companies that has made that pivot, moving up the marketing funnel to more brand awareness tactics to bring new customers to Airbnb, said Hiroki Asai, global head of marketing at Airbnb.

Brand Awareness 87

Brand Awareness Marketing Cookies Media 87

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79