The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image
Adweek
SEPTEMBER 21, 2022
When lifestyle media company Dotdash announced plans to acquire Meredith Corp. billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher.
Let's personalize your content