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Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Ad tech companies face the challenge of balancing effective ad targeting with user privacy.

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CTV Ad Targeting Sucks Because We Let It

AdExchanger

Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series?

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YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront

Adweek

YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners.

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Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

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Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting

Adweek

According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. Everything old is new again, but it's also better when it's new.

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Yelp unveils enhanced ad targeting

Martech

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.

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TikTok tightens restrictions on teen ad targeting, boosts AI transparency

Martech

TikTok implemented new restrictions on ads targeting U.S. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. The post TikTok tightens restrictions on teen ad targeting, boosts AI transparency appeared first on MarTech.