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Ad Targeting And Measurement On Disney+ Gets An Upgrade

AdExchanger

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.

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Yelp unveils enhanced ad targeting

Martech

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.

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Meta Settles Department of Housing and Urban Development Complaint Over Ad Targeting

Adweek

The Department of Justice said Tuesday that it reached a settlement with Meta regarding a complaint filed in August 2018 with the Department of Housing and Urban Development over discriminatory uses of ad targeting options from then-Facebook.

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CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not

AdExchanger

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

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Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+

AdExchanger

Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.

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Provocative Anti-Drug Ads Target a New Generation Concerned With Sustainability 

Adweek

Many people can recall anti-drug messages from their youth--if you grew up in the U.S. in the 1980s or '90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden.

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Ad Targeting: A Publisher’s Guide (with Pros And Cons)

AdPushup

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].