AdExchanger

APRIL 17, 2024

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.

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Ad Targeting Advertising Media 86

AdExchanger

OCTOBER 27, 2023

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.

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Ad Targeting Advertising 105

AdExchanger

JUNE 22, 2023

Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.

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AdExchanger

OCTOBER 20, 2023

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

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Ad Targeting Audience 96

Adweek

JANUARY 12, 2023

Many people can recall anti-drug messages from their youth--if you grew up in the U.S. in the 1980s or '90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden.

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Ad Targeting 263

AdPushup

DECEMBER 24, 2022

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].

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Ad Targeting Ad Ops Ad Tech 98

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

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Ad Targeting Retargeting Audience ROI 97

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

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Ad Targeting Cookies Communications Conversion Rate 143

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

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Ad Targeting Retail Ad Tech Marketing 97

Martech

JUNE 15, 2023

The post Programmatic’s ad targeting and optimization comes to digital out-of-home appeared first on MarTech. “The specific actions will depend on the campaign goals and the nature of the advertised product or service,” Donzis said. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Ad Targeting Demand Side Platform Impressions Audience 118

Digiday

MAY 6, 2024

And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.

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Ad Targeting Marketing Audience Advertising 82

AdExchanger

AUGUST 10, 2022

Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by. Continue reading » The post CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting appeared first on AdExchanger.

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Ad Targeting Cookies Video Ads Advertising 101

Exchange Wire

OCTOBER 4, 2023

The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com. An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns.

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Machine Learning Ad Targeting Cookies Advertising 52

Martech

DECEMBER 7, 2021

The post Lytics adds cloud data connection feature to improve ad targeting appeared first on MarTech. Learn more here.

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Ad Targeting Ad network Cookies Audience 97

Marketing Dive

JANUARY 12, 2023

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

Ad Targeting 102

Ad Targeting 102

Exchange Wire

JULY 7, 2022

In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard. Amazon turns [.].

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Ad Targeting Marketing 52

Exchange Wire

JANUARY 11, 2023

In today's ExchangeWire news digest: Microsoft considers a USD$10bn (~£8.22bn) investment in ChatGPT maker OpenAI; Meta announces restrictions to how teenagers are served ads on its platforms; and the EU Commission's Thierry Breton launches a charm offensive for his Clean [.].

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Ad Targeting 52

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting.

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Ad Targeting Ad Server Geo targeting Ad Tech 76

Smarty Ads

SEPTEMBER 27, 2023

With programmatic targeting, this process gets significantly simpler. Powered by data, your ads reach exactly those clients most likely. Nowadays, the success of any business heavily relies on advertising. It is not enough to create high-quality products; they must also be promoted to the right customers on the right channels.

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Ad Targeting Advertising Retargeting 52

Exchange Wire

OCTOBER 2, 2023

In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied. Disney Plus warns of crackdown on [.]

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Ad Targeting Media 52

Adweek

APRIL 4, 2024

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.

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Cookies Marketing Ad Targeting 337

Digiday

AUGUST 30, 2023

A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media. As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns.

Retail 71

Retail Ad Targeting Media Advertising 71

Admixer

APRIL 17, 2020

DMP is paramount to data-driven advertising and precise targeting. The post DSP and DMP: Why You Need Both for Effective Ad Targeting appeared first on Admixer.Blog. Not surprisingly, marketers are expected to increase their use of DMP […].

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Ad Targeting Audience Media Advertising 52

The Ad Tech Blog

JULY 14, 2024

Despite the widespread use of mobile devices, many users are reluctant to engage with mobile ads. This can be attributed to factors like ad fatigue, poor ad targeting, and intrusive ad formats. Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement.

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Mobile Ads GDPR Machine Learning Conversion Rate 130

Adweek

MARCH 27, 2023

Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov.

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Media Marketing Ad Targeting 297

Digiday

AUGUST 23, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday.

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Ad Targeting Marketing Media 65

Adweek

JUNE 22, 2023

s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

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GDPR Ad Targeting Advertising 246

Adweek

FEBRUARY 8, 2023

To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech.

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Ad Targeting 270

Relevant-Digital

OCTOBER 17, 2022

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.

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Ad Targeting Audience Advertising Media 52

Adweek

SEPTEMBER 29, 2022

Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs.

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Agency Ad Targeting Marketing 239

Adweek

AUGUST 15, 2022

Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development.

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Ad Targeting 246

AdExchanger

JUNE 16, 2024

Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports. Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right.

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Machine Learning Ad Targeting Entertainment 100

Adweek

JUNE 22, 2023

s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

GDPR 130

GDPR Ad Targeting Advertising 130

AdExchanger

JANUARY 10, 2024

The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war.

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Ad Tech Ad Targeting Advertising 127

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

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Manufacturing Retail Ad Tech Ad Targeting 83

AdExchanger

JANUARY 24, 2024

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” But the push for more privacy-compliant ad targeting, combined […] The post With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands appeared first on AdExchanger.

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Ad Targeting Marketing 123

AdExchanger

APRIL 9, 2024

focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] The post A New Day For Targeting And Analytics appeared first on AdExchanger. Jeromy Sonne has experienced the ups and downs of programmatic.

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Ad Targeting 85