The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Ad tech companies face the challenge of balancing effective ad targeting with user privacy.

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Ad Targeting Machine Learning Ad Tech GDPR 130

AdExchanger

OCTOBER 9, 2024

Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series?

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Ad Targeting Advertising 125

Exchange Wire

APRIL 15, 2025

Vevo, the worlds leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevos distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [.]

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AdExchanger

OCTOBER 27, 2023

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.

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Ad Targeting Advertising 132

The Ad Tech Blog

MAY 4, 2024

Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

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Ad Targeting Machine Learning Healthcare Ad Tech 130

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.

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AdExchanger

JUNE 6, 2024

A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.

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Ad Targeting Ad Tech Advertising 124

AdExchanger

APRIL 17, 2024

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.

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AdExchanger

AUGUST 7, 2024

The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. The post How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics appeared first on AdExchanger.

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Ad Targeting Agency Media Advertising 113

AdExchanger

OCTOBER 20, 2023

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

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Ad Targeting Audience 117

AdExchanger

JUNE 22, 2023

Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.

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AdExchanger

AUGUST 10, 2022

Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by. Continue reading » The post CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting appeared first on AdExchanger.

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AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

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Ad Targeting Retail Ad Tech Marketing 117

Exchange Wire

FEBRUARY 4, 2025

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.]

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Ad Targeting 52

AdPushup

DECEMBER 24, 2022

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].

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Ad Targeting Ad Ops Ad Tech 98

Adweek

APRIL 4, 2024

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.

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Cookies Marketing Ad Targeting 344

Exchange Wire

FEBRUARY 4, 2025

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.]

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Ad Targeting 52

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

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Ad Targeting Retargeting Audience ROI 97

Adweek

NOVEMBER 5, 2024

Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link. Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue.

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Affiliates Ad Targeting Retail 290

Adweek

MARCH 27, 2023

Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov.

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Media Marketing Ad Targeting 317

Martech

JUNE 15, 2023

The post Programmatic’s ad targeting and optimization comes to digital out-of-home appeared first on MarTech. “The specific actions will depend on the campaign goals and the nature of the advertised product or service,” Donzis said. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Ad Targeting Demand Side Platform Impressions Audience 117

Digiday

MAY 6, 2024

And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.

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Ad Targeting Marketing Audience Advertising 96

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

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Demand Side Platform Video Ads Ad Targeting Audience 269

Adweek

FEBRUARY 8, 2023

To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech.

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Ad Targeting 290

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Ad Targeting Pop-Up Cookies GDPR 107

AdExchanger

FEBRUARY 20, 2025

The last five years saw our industrys conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. Next-gen […] The post Next-Gen Clean Rooms Signal a New Era for Data Collaboration appeared first on AdExchanger.

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Ad Targeting 103

Martech

JANUARY 10, 2025

Many consumers remain unaware of the specific data points used for ad targeting, underscoring the importance of transparency in data collection practices. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities.

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Retargeting Ad Targeting Manufacturing Communications 123

Martech

SEPTEMBER 11, 2024

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.

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Ad Targeting Communications Audience MarTech 111

Adweek

AUGUST 15, 2022

Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development.

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Ad Targeting 246

Adweek

JUNE 22, 2023

s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

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GDPR Ad Targeting Advertising 246

Marketing Dive

JANUARY 12, 2023

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

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Ad Targeting 102

Adweek

SEPTEMBER 29, 2022

Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs.

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Agency Ad Targeting Marketing 244

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

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Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

AUGUST 30, 2023

A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media. As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns.

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Retail Ad Targeting Media Advertising 89

Martech

FEBRUARY 21, 2025

Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. The rise of marketing mix models Marketing mix models have gained traction as legacy attribution methods struggle to quantify offline and brand efforts, often overemphasizing bottom-of-funnel tactics.

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Martech

JULY 17, 2024

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates.

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Advertising Marketing Conversion Rate Audience 115

Martech

JANUARY 15, 2025

For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. To avoid spreading efforts too thin, focus on the one metric that matters most to your organizations success. Use AI to drive measurable improvements in that area. It might feel risky to deprioritize other metrics.

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Ad Targeting Marketing MarTech 113