Sat.Jun 15, 2024 - Fri.Jun 21, 2024

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Exclusive: iHeartMedia and Deep Blue Take Women’s Sports Audio Network Nationwide

Adweek

When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching "Women's.

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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure. Monitoring ad performance metrics is crucial for early detection of ad fatigue.

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Major Ad Tech Companies Launch New Initiative to Accelerate Programmatic TV in Europe

VideoWeek

A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named).

Ad Tech 126
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Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

AdExchanger

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla. The acquisition, announced on Monday, came together quickly, said Mozilla CEO Laura Chambers, who declined to share a deal price. Mozilla had initially been talking to Anonym, which uses […] The post Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Adweek

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad revenue. The New York Times, The Guardian, Conde Nast and Forbes are among those.

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Psychological Effects of Ad Frequency on Brand Perception

The Ad Tech Blog

Understanding the Psychological Effects of Ad Frequency Key Points Ad frequency significantly impacts brand perception. High ad frequency can lead to ad fatigue and negative brand associations. Moderate ad frequency enhances brand recall and trust. Consumer behavior is influenced by the repetition of ads. Effective media planning is crucial for optimizing ad frequency.

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What HubSpot’s LinkedIn integration means for the future of sales and marketing

Martech

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.

Marketing 112
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Mark Read and Mark Penn Defend Meeting With Elon Musk at Cannes

Adweek

CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.

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Emotional Resonance of Sustainability and Ethical Consumption

The Ad Tech Blog

Understanding Emotional Resonance in Sustainability and Ethical Consumption Key Points Emotional triggers play a significant role in consumer behavior towards sustainability and ethical consumption. Marketing strategies that tap into these emotional triggers can enhance the effectiveness of ad campaigns. Consumers often experience cognitive dissonance when their actions conflict with their values.

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Advertible Makes Its Case To SSPs For Running Native Channel Extensions

AdExchanger

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson. The company was founded early last year and only has three […] The post Advertible Makes Its Case To SSPs For Running Native Channel Extensions appeared first on AdExchanger.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Spam 3.0

Seth Godin

Any fully open system of digital communication will corrode over time. Bad messages will crowd out the good ones. The new normal: Someone finds a database of every residential property, then another of cell phones. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. The leads (one out of 40,000 calls, perhaps) are sold to real estate brokers.

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What Early Access to OpenAI’s Sora Has Taught David Droga About Creativity

Adweek

CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and it's already reshaping how he thinks about creativity. "Not all creativity is worth saving," said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati.

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Impact of Emotional Advertising on Neural Pathways and Consumer Habits

The Ad Tech Blog

Understanding Emotional Advertising and Neural Pathways Key Points Emotional advertising can significantly influence consumer behavior by creating strong neural connections. Neural pathways formed through emotional advertising can lead to long-term brand loyalty. Different emotions activate specific areas of the brain, impacting decision-making processes.

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United’s New Ad Network Has Programmatic On Its Flight Plan

AdExchanger

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Playwire Live: How to Successfully Navigate the Twists & Turns of Google Algorithm Updates

Playwire

Key Takeaways Google’s new Search Generative Experience (SGE) is the latest update to the search engine results page (SERP) that leverages AI to provide generated answers to questions. Google SGE provides opportunities for publishers to rework old content and hone in on their specialty to deliver premium content. The top five things publishers need to do to benefit from this search engine shift are: consider article format, include schema markup, diversify your content strategy, think of content

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Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP

Adweek

Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant. And early tests show that it's driving results. "There are 205 million logged-in users that.

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Better than Google

Seth Godin

I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered. And I like that there’s a pro version that we can pay for.

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Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million

AdExchanger

Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. It was a fortuitous deal for Verve. Advantage Solutions, the commerce tech company that owned Jun Group, […] The post Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million appeared first on AdExchanger.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

Chief Martech

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

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See the Grand Prix Winners of the 2024 Cannes Lions

Adweek

CANNES, France--The Cannes Lions International Festival of Creativity, taking place June 17-21, is known as the Oscars of the ad industry. The work that wins at the festival can change the course of a career or business, while also indicating where the industry is headed. Cannes holds an awards ceremony each night to reveal winners.

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Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

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The Parade Of Performance Pluses; YouTube And Netflix Battle It Out

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right. Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Top Tips for Amazon Product Photography in 2024

Ad Badger

Want to boost sales on Amazon with better product photos? You’ll learn practical tips, essential equipment, and best practices to. Read More Top Tips for Amazon Product Photography in 2024 The post Top Tips for Amazon Product Photography in 2024 appeared first on Ad Badger.

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How the NBA Finals Made $76 Billion Media Rights Seem Like a Bargain

Adweek

As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers for media partners and advertisers alike. Game 3 of the NBA Finals drew 11.426 million viewers to ABC and ESPN, peaking.

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How Georgia-Pacific seeks to leverage AI to its full marketing potential

Martech

The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo

eCommerce 106
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Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

AdExchanger

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […] The post Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio appeared first on AdExchanger.

Media 104
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Email marketing and first-party data – a perfect pair

illumin

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.

Marketing 102
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Cannes Lions Award Entries Are Down 38% Compared to All-Time High in 2016

Adweek

Whether a matter of time, cost or combination of other factors, the ad world isn't submitting as much work to the Cannes Lions International Festival of Creativity as in the past. This year, award entries were down about 1% compared to last year--not a significant decline. But looking back to 2016, which holds the record.

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Business leaders believe AI can deliver a competitive advantage

Martech

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.

MarTech 104
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SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price

AdExchanger

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […] The post SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price appeared first on AdExchanger.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.