Martech

OCTOBER 10, 2024

In this example, we’ll track affiliate link clicks, but the process can be applied to any type of tracking.) In this case, I want to gain a deeper understanding of users clicking on affiliate links and how they interact with website articles before clicking out. Here’s a step-by-step guide to setting this up. (In

Affiliates

Adweek

JUNE 23, 2025

Fowler currently leads content strategy at WXIA, Tegna’s NBC affiliate in Atlanta. She also led the newsroom at the station group’s NBC affiliate in St. Wolfe currently serves as news director at KING, Tegna’s NBC affiliate in Seattle since 2021.

Affiliates

Adweek

AUGUST 1, 2025

.” The transaction includes WDRB and WBKI, the Fox and CW affiliates for the Louisville, Kentucky, market (DMA 49), where Gray owns and operates NBC affiliate WAVE3.

Affiliates

Adweek

JULY 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creator Economy Flagship Will Shutter Its Marketplace, Citing Creator Disinterest The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate Creator technology firm Flagship is shutting down.

Affiliates

AdExchanger

NOVEMBER 27, 2024

At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity.

Affiliates

Martech

SEPTEMBER 26, 2024

Mullenweg had been complaining loudly about trademark violations, alleging that WP Engine was illegitimately monetizing them while misleading consumers to believe that there is a formal affiliation between WP Engine and WordPress. WP Engine served a cease and desist letter on WordPress saying it complies with trademark law.

Affiliates

Adweek

JUNE 16, 2025

All facets of its operations, including news, editorial, live productions, streaming, technology, advertising, corporate, and business support functions, as well as its O&O affiliate station WABC, are now under one roof at the Robert A Iger Building, named after the current Disney CEO.

Real Estate

Ad Monsters

NOVEMBER 14, 2024

A key focus of this partnership was boosting the effectiveness of Vox Media’s affiliate commerce product, The Strategist Gift Scout. Vox Media – OpenAI Partnership and Forte Vox Media collaborated with OpenAI to enhance user experiences across Vox Media’s portfolio of brands, including Vox, The Verge, and New York Magazine.

Ad Ops

Martech

SEPTEMBER 12, 2024

DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. It incorporates cost metrics for comprehensive ROAS and profitability reporting, provides detailed and tailored reports, and enhances data for insights into performance.

MarTech

Martech Series

JUNE 23, 2025

Partner to Deliver Enterprise-Ready AI Agent Solutions Top MarTech Articles on Data Privacy, MarTech Integrations, Affiliate Marketing and more!

MarTech

Martech

JULY 10, 2024

Other technologies can customer an experience based on group affiliation, but a CDP is key for personalizing based on first-party data. Personalization to the individual is required. If you need to customize the user’s experience based on that particular user’s data , you need a CDP.

Data Management Platform

Adweek

MAY 8, 2025

She joined the Atlanta CBS affiliate in 2023.

Affiliates

Adweek

MAY 12, 2025

Huckabee worked at the Hearst owned ABC affiliate for nearly ten years before leaving in 2021.

Affiliates

Single Grain

AUGUST 11, 2025

DMi Partners – Best Performance Marketing Mix DMi Partners’ unique combination of affiliate, PPC, and email marketing capabilities enables them to break traditional volume ceilings by diversifying traffic sources beyond conventional paid search and social channels.

Agency

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates Bostons WBZ and NESN Team Up for Sports and Weather Coverage CBS Boston CBS Boston By Kevin Eck --> CBS Boston ( WBZ ) and the New England Sports Network ( NESN ) today announced a new partnership that the two say will enhance sports and weather coverage for (..)

Affiliates

Adweek

JUNE 16, 2025

The former chief meteorologist will start work at Des Moines NBC affiliate WHO at the beginning of July as a contributor. He first worked in local TV doing morning weather cut-ins at WOI. After taking broadcast meteorology jobs in Florida, Kansas, and The Weather Channel in Atlanta, he came back to central Iowa.

Affiliates

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates

Ad Monsters

MAY 21, 2025

Yet local news organizations continue to prioritize those in their local communities, regardless of party affiliation. Advertising alongside trusted, vetted and respected local journalism allows brands to share in this trust halo, building authenticity and positive sentiment among readers who value transparency and accountability.

Real Estate

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates David Hughes Named GM of WFSB in Hartford David Hughes WFSB By Kevin Eck --> David Hughes as the next general manager of Gray owned CBS affiliate WFSB in Hartford, Connecticut.

Affiliates

Martech

DECEMBER 5, 2024

We suspected the company’s affiliate partners were signing people up for trial services without their knowledge. However, the email confirming the start of free trials — a transactional email, unlike the regular promotional messages — went out to all users before they confirmed their opt-ins to the trial service.

Affiliates

Martech

JULY 14, 2025

Affiliate marketing AI agents can generate revenue through affiliate marketing by directing consumers to partner retailers. When a consumer makes a purchase through a recommendation from the AI agent, the business earns a commission.

Affiliates

Playwire

JULY 23, 2025

Key Points Revenue Per Session Formula : Revenue per session equals total revenue divided by total sessions multiplied by 1,000, providing publishers with a critical metric for measuring user value beyond simple pageview counting Statistical Significance Requirements : Proper RPS calculations require minimum sample sizes (1,000+ sessions) and confidence (..)

Affiliates

Digiday

JULY 20, 2025

The company operates in a tight, competitive and regulated market in which growth is hard to come by; new customers often come through affiliates, raising its customer acquisition costs and chipping away at Opensky’s margin. Furthermore, zero-click search is beginning to alter the journey taken by the customers that do come directly.

Affiliates

Digiday

APRIL 10, 2025

These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links. Social media platforms are flooded with content and creators , while constant tweaks to their algorithms can dramatically impact reach and engagement.

Affiliates

Martech

AUGUST 23, 2024

Spend a few minutes perusing the application form to use Content Library, though, and it becomes clear that it’s really available only to academic researchers that can identify the academic institution with which they’re affiliated. The European Commission, however, did more than just wince.

Cookies

Adweek

MAY 14, 2025

Bishop started working at the CBS affiliate in 1973

Affiliates

Martech

APRIL 28, 2025

Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that’s already formed strong brand affiliations. That’s why traditional industries should pay attention to how Evertrak is handling this.

Manufacturing

Adweek

JUNE 20, 2025

Incentivize influencers effectively: Commission-based rewards through affiliate links and coupon codes keep creators engaged. Blend influencer & affiliate marketing seamlessly: Awin’s integrations create a streamlined, results-driven approach. Unlock the full potential of influencer marketing.

Affiliates

Ad Monsters

FEBRUARY 20, 2025

Direct-sold deals, programmatic, retail media partnerships, branded content, affiliate partnerships, and commerce must work together. While data partnerships and brand collaboration are critical , so is building a business model that isnt over-leveraged in one area.

eCommerce

AdExchanger

OCTOBER 28, 2024

Dis-Affiliate Google is tinkering with its search rankings again, this time to address well-known publishers with affiliate businesses, Search Engine Land reports. Sign up here.

Affiliates

Martech

MARCH 17, 2025

Compared to non-AI traffic sources (including paid search, affiliates and partners, email, organic search, social media), generative AI traffic shows: More engagement: Adobe found 8% higher engagement as individuals linger on the site for longer.

Retail

Martech

AUGUST 21, 2024

Only 32% of consumers said political affiliations don’t influence purchasing decisions, which means two-thirds of consumers could be put off by the wrong politically tinged message from a brand. “In

Marketing

VideoWeek

APRIL 23, 2025

We recently in-housed our performance media, so that includes PPC, affiliates and some of our paid social and display. And as advertisers, we need to think a bit more like that, rather than getting bogged down in jargon that can tie us in circles and lead us to the wrong outcome. How much media buying are you carrying out in-house?

Audience

Martech

MAY 21, 2025

Captiv8 offers Branded Storefronts, which connect influencer, commerce and affiliate channels in a single platform. However, what likely made Captiv8 an attractive acquisition target was its social commerce suite.

Affiliates

Martech

MAY 12, 2025

For example, a geo experiment can confirm whether shifting budget from affiliates to CTV actually improves ROI. A key advantage of incrementality testing is its ability to validate the findings of other measurement methods.

A/B Testing

Single Grain

JULY 6, 2025

Rakuten Marketing exemplifies this approach, utilizing cross-device attribution to reveal that affiliate conversions often begin on mobile but complete on desktop, resulting in more accurate commission structures and improved ROAS. The most successful implementations combine multiple measurement approaches.

Cookies

Playwire

APRIL 24, 2025

Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20

Audience