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B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

Adweek

B2B affiliate marketing is a relatively new phenomenon. Challenges--such as subscription models, high-price-point products, no discounting, extended sales cycles and multiple conversion events--have expedited the need to reconsider how affiliate can be effective for B2B.

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Adweek

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. But unlike traditional affiliate models, where retailers like.

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Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments

Adweek

The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce (..)

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YouTube’s Affiliate Play; The Publisher Value Prop

AdExchanger

YouTube is expanding its affiliate and shopping monetization products. The post YouTube’s Affiliate Play; The Publisher Value Prop appeared first on AdExchanger. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites.

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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Adweek

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement.

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One Year In, The Wall Street Journal’s Buy Side Is Fine-Tuning Its Affiliate Strategy

Adweek

The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of revenue.

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The Web Is Reanimating Its Affiliate Networks

AdExchanger

Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. This […] The post The Web Is Reanimating Its Affiliate Networks appeared first on AdExchanger.