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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Adweek

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement.

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Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

AdExchanger

Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources. The post Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns appeared first on AdExchanger.

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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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5 Best High Ticket Affiliate Marketing Platforms in 2023

AdPushup

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.

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Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech

AdExchanger

On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media. The post Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech appeared first on AdExchanger.

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How AI-Enabled Search Will Affect Publishers’ Affiliate Businesses

Adweek

Publishers have recently feared the impact that artificial intelligence (AI)-enabled search will have on their advertising revenue. If Google's Bard or Microsoft's Bing can answer a search query without directing a user to an article, publishers' bottom lines will suffer. And those tools have exploded in popularity, with ChatGPT attracting 1.6

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Affiliate Marketing Tools: How They Help

Martech Series

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different.