Adweek
MAY 31, 2023
One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB. In addition, the agency will move its offices to a new space in the West Village in Manhattan and has hired Digitas.
Ad Rants
MAY 30, 2023
Before the digital revolution took the world by storm, television and print ads were the titans of the advertising industry. They were instrumental in driving sales to unprecedented levels across all sectors, including the world of jewelry. Such was their impact that ad campaigns had stood the test of time. Even decades on, we still recall them vividly, especially resonant taglines like 'A diamond is forever.
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Adweek
MAY 29, 2023
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that Meta's Horizon Worlds was short of meeting its monthly active user goal of 500,000 by 300,000 monthly active users. Internal documents at Meta showed only.
The Ad Tech Blog
MAY 31, 2023
Cyber threats are well known by banks ; if you own smart home devices, you should get familiar with them too. These days, your smart home can take care of your every need, from brewing your morning coffee to managing your energy consumption. Soon, the same will happen with AI. But have you ever considered the cyber threats that come with this convenience?
AdExchanger
MAY 30, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the The post The Metaverse Clings To Life; AI Fever You Can’t Sweat Out appeared first on AdExchanger.
Martech
MAY 30, 2023
No personalization, no leads. Or only a handful of them. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale? How granular should personalization be?
Seth Godin
MAY 31, 2023
A question we don’t ask ourselves very often, but a choice we make every day. It’s tempting to not care. If you choose to not care, you’re off the hook. It’s simply to do as little as possible, avoid too much trouble, ask if it will be on the test, try to stay off the hook, so what… On the other hand, caring can lead to heartbreak.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 1, 2023
Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. The post The Big Story: GDPR Turns Five appeared first on AdExchanger.
Brid.tv
JUNE 2, 2023
In our last platform update, we announced a new and improved live streaming service with time-shift playback and improved stream quality. Since then, our devs have been working hard to bring publishers more exciting new features. Streamlined Ad Stack Setup We have also created a completely new way to manage ads inside the platform. Now, publishers will be able to: Create and manage different ad sources Set up custom ad schedules Apply ad schedules and update any player in just a couple of clicks
Adweek
MAY 30, 2023
Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was created by journalism video publisher Seen.TV in consultation with design studio Modem. It encourages users to record videos where they share their own.
Marketing Dive
MAY 31, 2023
As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.
Martech
MAY 31, 2023
Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.
AdExchanger
JUNE 2, 2023
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of The post Streamers Fight For Subs On National Streaming Day appeared first on AdExchanger.
Smart Insights
JUNE 2, 2023
Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via … The post Revenue model options: 10 revenue generation techniques for digital businesses appeared first on Smart Insights.
Adweek
JUNE 1, 2023
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer" program. The 87-second spot sees Bad Bunny take up the role of a lifeguard as he oversees the vibe around the pool.
Marketing Dive
JUNE 1, 2023
In yet another cultural play, the fast-food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle.
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats.
AdExchanger
MAY 31, 2023
David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space. The post Snap Bets On AR To Deliver Virtual Shelf Appeal For CPG Brands appeared first on AdExchanger.
More About Advertising
MAY 30, 2023
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. They spark. The post Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy first appeared on More About Advertising.
Adweek
JUNE 1, 2023
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is also aiming to revamp the reputation of boxed wine and lure high-end, sustainably-minded drinkers to the category. It's part of a larger push within.
Marketing Dive
MAY 30, 2023
Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.
Banner Flow
JUNE 1, 2023
META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.
AdExchanger
MAY 28, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013. The post Comic: Data-Driven Spring appeared first on AdExchanger.
Martech
MAY 30, 2023
Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Small businesses said they are considering AI for a wide range of use cases. For instance 39% of those considering AI plan to use tools to help them save time.
Adweek
MAY 30, 2023
The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global campaign for LinkedIn offers a playful twist on this idea as clothes come to life in a laundromat to show off.
Marketing Dive
MAY 31, 2023
The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner.
Seth Godin
JUNE 2, 2023
Computer adventure games were possible in the 1980s because of a bit of code called a ‘parser’ You could type, “pick up the axe” and the computer would understand the phrase and follow your commands. In italics, because it didn’t understand anything, it simply broke your sentences into bits and changed the state of your inventory accordingly.
AdPushup
MAY 28, 2023
Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users. The ad tech industry responded to this [.
Martech
JUNE 1, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Adweek
MAY 30, 2023
[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] As one of the first working moms at her agency, Trina Roffino was often asked by other employees how she practiced work-life balance. Since earlier on in her 23 years at.
Marketing Dive
JUNE 2, 2023
The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution.
Basis
MAY 31, 2023
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice.
AdExchanger
MAY 31, 2023
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue. The post Two Ways Publishers Can Improve Programmatic Supply Efficiency appeared first on AdExchanger.
Martech
JUNE 1, 2023
I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to make things happen. But with all this buzz and excitement, a key component is almost always missed — a measurement plan. Measurement tends to be an afterthought. You just spent all the time, energy and creativity putting your campaign together.
Adweek
MAY 31, 2023
Hot vax summer is in the rearview, and all that thirsty, pent-up demand for human contact seems to have cooled over the past two years. In fact, a phenom on the opposite end of the personal interaction scale has taken its place: dating burnout. So says Match in a new campaign from agency Mojo Supermarket.
Marketing Dive
JUNE 1, 2023
Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.
Ad Monsters
MAY 31, 2023
Michelle Kim attributes her Asian American background to an extraordinary influence on her professional trajectory, rendering a significantly positive impact on her career. Presently holding the esteemed position of VP of Programmatic Strategy and Analytics at NBCUniversal, her rich heritage has given her the invaluable ability to adapt effortlessly in any given situation.
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