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Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

Adweek

Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of.

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With Vizio, Walmart Finally Places Its Stake In The Ad Industry

AdExchanger

Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke from a coma today, Walmart announced plans to acquire TV manufacturer Vizio on Tuesday in a $2.3 billion deal. […] The post With Vizio, Walmart Finally Places Its Stake In The Ad Industry appeared first on AdExchanger.

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CPRA Compliance Checklist for Tech Startups

The Ad Tech Blog

With the California Privacy Rights Act ( CPRA ) coming into full swing, tech startups, especially those navigating the intricate world of data privacy, might find themselves at a crossroads. This guide aims to de-mystify the CPRA, providing a practical roadmap to compliance packed with actionable insights. Understanding CPRA The CPRA sets the stage for a new era of data privacy, extending the rights of California residents and placing tighter controls on businesses processing personal data.

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Building CTV Ad Breaks That Don’t Break the User Experience

VideoWeek

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience. In tandem with the company’s new white paper on the topic, VideoWeek asked Paul Gubbins, VP, CTV Strategy & Marketing at Publica by IAS, what CTV publishers need to thi

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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How to make the most of your marketing work management solution

Martech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

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Science-Backed Training Helps the Ad Industry Avoid Greenwashing

Adweek

A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social.

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Six Critical Business Challenges The Privacy Sandbox Must Address

AdExchanger

Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser capabilities to support digital advertising. However, it’s impossible to replace everything that has been developed over the past 20 years to support online advertising in one giant leap. And let’s face […] The post Six Critical Business Challenges The Privacy Sandbox Must Address appeared first on AdExchanger.

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Should I Implement Lazy Loading Ads?

Oko

Sometimes, it’s good to be lazy. For publishers, so-called “lazy loading” ads are a prime example. Lady loading ads allow you to enhance your user experience, while getting the most out of your ad revenue. But how does it work? We’ll explain everything you need to know. What is lazy loading? Lazy loading is a […] The post Should I Implement Lazy Loading Ads?

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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.

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Christina Aguilera’s Sexual Wellness Brand Is Rewriting the Playbook for Women

Adweek

In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Trading trust

Seth Godin

The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The more important one is this: Many companies, particularly tech ones, are deliberately trading trust for short-term profits.

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How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming

AdExchanger

Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try. The post How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming appeared first on AdExchanger.

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Are the UK’s big banks ganging up on Nationwide over Dominic West ad campaign?

More About Advertising

So who are the 273 people who, at the end of last week, had complained to the UK’s Advertising Standards Authority (ASA) about the Nationwide ad from New Commercial Arts featuring actor Dominic West as an arrogant manager from A.N.Y. Bank? Not that you’d find such people at Nationwide of course, a mutual but one … The post Are the UK’s big banks ganging up on Nationwide over Dominic West ad campaign?

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Skills-based hiring for modern marketing teams

Martech

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million

Adweek

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street.

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Spire confusion

Seth Godin

When architects show off their work, or propose a bold new building complex or even ask for a zoning variance, the public sees the external photos. The tall spire, the innovative use of glass, the weird hole in the center of the building. And when a car company shows off a new model at a press conference, it’s the headlights or the door handles that catch our attention.

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CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”

AdExchanger

The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s late to the CDP party or just on time, Gartner released its first-ever Magic Quadrant report for CDPs last week. To […] The post CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment” appeared first on AdExchanger.

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Advertising will not crumble as new tools are in the mix

Marketing Tech News

As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to survive (and learn from) email marketing mistakes

Martech

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

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Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater

Adweek

VisitBritain's longstanding "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation's appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain's exit from the European.

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Make or buy?

Seth Godin

If you’re a writer, it probably doesn’t pay to chop down trees and make your own paper, or even to set up a little machine shop to make your own pens. That’s pretty obvious. Should the smoothie shop make its own almond milk? It’s pretty clear that Starbucks should have a team of architects, lawyers and graphic artists on staff, but does it pay for them to make their own cups?

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DTC Brands Are Trying Email, Since Social Alone Won’t Cut It

AdExchanger

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences. But now, DTC brands are doubling down on direct outreach via email […] The post DTC Brands Are Trying Email, Since Social Alone Won’t Cut It appeared first on AdExch

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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AARP Leads Battle Against Ad Industry’s Ageist Hiring Practices

AdPulp

Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too […] The post AARP Leads Battle Against Ad Industry’s Ageist Hiring Practices appeared first on Adpulp.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

Martech

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

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Jennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad

Adweek

Jennifer Aniston couldn't remember her on-screen soul mate David Schwimmer, and now she's drawing a complete blank on "the Rachel" hairdo. What kind of mind meld has Uber Eats orchestrated here? In a continuation of the "Worth Remembering" campaign that kicked off during Super Bowl 58, Aniston is back for another round of promoting Uber.

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Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

Marketing Tech News

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times sued OpenAI and Microsoft in December for using its reporting to train generative AI models. But behind the scenes, NYT has been cooking up generative AI products of its own. In addition to experimenting with […] The post NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?

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Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies”

Ad Monsters

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox. IAB Tech Lab CEO Anthony Katsur stated that the Privacy Sandbox analysis report indicates the industry’s lack of readiness and identifies multiple hurdles to implementation due to

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How to craft killer CTAs that convert B2B prospects

Martech

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

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Let’s Talk About Consent and the Future of Permission-Based Marketing

Adweek

Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user's email or messaging inbox with marketing offers and announcements. Because consent is a.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.