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Inside the NFL’s Cultural Revolution With CMO Tim Ellis

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Inside the NFLs Cultural Revolution With CMO Tim Ellis Cultural leadership, inclusive storytelling, and brand reinvention on a global scale. By Matt Britton --> It’s our 200th episode, and we’re going big. The Speed of Culture hits a major milestone with none other than Tim Ellis, chief marketing officer of the NFL.

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How marketers can respond with empathy to consumer tariff shocks

Marketing Dive

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

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The Winners and Losers From the Amazon-Roku Deal

Adweek

The surprise partnership reshaped the CTV landscape. Ad buyers weigh in on who stands to gain the most—and who’s left scrambling.

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Quality Over Time: The Long And Short Of Digital Ad Measurement

AdExchanger

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into their measurement and buying practices. As buyers increasingly prove that high-quality media delivers better value, even at premium prices, the market for […] The post Quality Over Time: The Long And Short Of Digital Ad Measurement appeared first on AdExchanger.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Data clean rooms: What you need to know

Martech

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.

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Graham Fink: why I’m bringing back TheArtSchool

More About Advertising

Twenty years ago, I started TheArtSchool. Usually a half-day, in random locations, helping students trying to break into the creative fields. Kinda like a creative boot camp. We had guest speakers from advertising, design, film, acting, and comedy. There was tough talk. Great advice. And the energy levels were through the roof. Now, after a … The post Graham Fink: why I’m bringing back TheArtSchool first appeared on More About Advertising.

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This Company Says It’s Found A Way To Balance Automation With Human Control

AdExchanger

Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […] The post This Company Says It’s Found A Way To Balance Automation With Human Control appeared first on AdExchanger.

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Pay to Crawl: Cloudflare Sparks a New AI Monetization Model for Publishers

Ad Monsters

For years, publishers have watched AI companies quietly access their content to train large language models, power generative tools and build products, often without consent, credit or compensation. This week, a new chapter begins. Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.

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Marketing results don’t add. They multiply and synergize.

Martech

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts.

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As AI Advances, Staff-Level Jobs at Ad Agencies Decline

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at adve

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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B2B and DTC marketers find themselves on the zero-click search frontline

Digiday

Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though. B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers to the digital till — are taking preventative action now, rather than waiting for ChatGPT, Perplexity or Google’s AI Overviews to put a dent in their marketing strategy.

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Paapi’s Hybrid Model Tackles Ad Measurement Without Third-Party Cookies

AdExchanger

A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement. If your first thought was, “Wonder if they’re named after the Protected Audience API in the Privacy Sandbox?” then I’m sorry to inform you that your brain is broken. […] The post Paapi’s Hybrid Model Tackles Ad Measurement Without Third-Party Cookies appeared first on AdExchanger.

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The Essential Role Of PMPs In Helping Publishers Combat Inventory Commoditization

Ad Monsters

With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. While the advertising market is still growing, publishers face mounting headwinds, from the decline of open exchange revenue to the control of user data and ad inventory by walled gardens and the increasing complexity of programmatic advertising.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Nick Lawson Hired as Chairman of UK’s i-media

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. i-media By Mark Mwachiro --> U.K.-based i-media Tuesday named Nick Lawson chairman of the data, technology, and programmatic outdoor solutions company.

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Unilever debuts AI-driven design unit to wean brands off TV-first model

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Consent Management Consolidates With Didomi’s Acquisition Of Sourcepoint

AdExchanger

Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its acquisition of Sourcepoint, a CMP that started in 2015 as an anti-ad-blocking solution for publishers. Since then, Sourcepoint evolved into a privacy platform with an emphasis on compliance and consent, which brought it into direct […] The post Consent Management Consolidates With Didomi’s Acquisition Of Sourcepoint appeared first on AdExchanger.

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Bold Calls for the back half of 2025

Digiday

The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative AI, and Publicis staking up wins like its trying to corner the market. But somewhere between the sizzle and spin, fault lines are forming. Now’s a good moment as any to take stock — and make a few bold calls about what’s coming next.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The harsh reality of AI in marketing

Martech

Can I be honest about AI? It looks incredibly promising, but it doesn’t quite deliver what the flashy demos and overenthusiastic hype would have you believe. Like many new technologies riding the giddy crest of a new wave of media excitement, AI hasn’t reached the shoreline. When I was young, technology promised so much. Sure, we now carry the equivalent of a Star Trek communicator in our pockets — devices that also double as our Hitchhiker’s Guide to the Galaxy — but so much e

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Inside BET’s Transformation From Media Company to Movement

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside BETs Transformation From Media Company to Movement CMO Kimberly Paige on how the network is pioneering change through content, culture, and community. By Jenny Rooney --> In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media.

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You Can Tell An Agency By What It Will Do To Make Something Great Happen …

Rob Campbell

So before Paula and I were going to do our talk for WARC at Cannes, I had a major presentation with the founder of a global sports brand. Being a busy billionaire – especially one based in a different timezone to the one I was in – I knew they wouldn’t really be able to move things around just to accommodate me, which is why 2 hours and 30 minutes before I was due to hit the stage, I along with Si … the CCO of Colenso … walked into the Speakers Room at Cannes, where

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Why Alaska Airlines Sees Promise In Google Meridian

AdExchanger

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) analysis, alongside incrementality and lift studies. Wait, did I say straightforward? I meant extremely complicated. But there’s no way around using an assortment of methodologies for marketing measurement, said […] The post Why Alaska Airlines Sees Promise In Google Meridian appeared first on AdEx

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

Digiday

TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers. “I’d be curious to learn more about how the user data and ad stack and process will evolve, which certainly has the potential to be the bigger disruption (as compared to usage numbers),” said Chris Mele, managing partner at marketing agency Siberia.

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Ripping up the rulebook: Marketing’s new frontier

Martech

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextually rich messaging and the evolving relationship between sales and marketing.

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Tubi Shares Ad Strategy After Snapping Up Two Snap Executives

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts Tubi Shares Ad Strategy After Snapping Up Two Snap Executives Sharon Silverstein and Katelyn Kroneman join Tubi amid ongoing upfront talks Sharon Silverstein (left) and Katelyn Kroneman (right) join Tubi from Snap, Inc. Courtesy of Tubi By Saleah Blancaflor --> Tubi recently snapped up two senior advertising executives from Snap Inc. to join its ad sales team amid upfront talks, and the company’s chief

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How brands can humanize their TikTok strategy through UGC

Smart Insights

TikTok's algorithm doesn't care about your brand's follower count. It doesn't care about your blue tick or your quarterly marketing budget. What it does care about – obsessively - is authentic human connection and interest. The most successful brands on … The post How brands can humanize their TikTok strategy through UGC appeared first on Smart Insights.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Microsoft Washes Its Hands Of Ad Tech; Google’s Network To Get Work

AdExchanger

Call It ‘Don’t Invest’ Microsoft is undergoing its second round of massive layoffs in as many months, Bloomberg reports. The details on the latest round are still unknown, but Microsoft Advertising was keenly affected by layoffs in May, which fell hardest on legacy product and engineering roles. But regardless of how the latest layoffs play […] The post Microsoft Washes Its Hands Of Ad Tech; Google’s Network To Get Work appeared first on AdExchanger.

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LinkedIn makes it easier for creators to track performance across platforms

Digiday

LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content. LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11 third-party tools and platforms, with more integrations planned in the coming year, according to LinkedIn director of creator products Sam

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Why causal AI works when other forecasting models fail

Martech

Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical data goes in; forecasts come out. The further you could project that forecast, the more confident you felt in your strategy. But that’s no longer how the world — or your buyers — work. Economic shocks, AI-disrupted behavior, shortened feedback loops and relentless volatility have made long-range forecasting feel more like superstition

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Take 5 Oil Change Puts Doug Zarkin in the Driver’s Seat

Adweek

Take 5 Oil Change has named Doug Zarkin as its first chief marketing officer (CMO).

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.