Trending Articles

article thumbnail

Exclusive: Michael Kassan Reveals His Big Post-MediaLink Venture

Adweek

Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in ADWEEK, should even exist. A Nov. 15 arbitration hearing will determine whether a noncompete should keep Kassan from building a rival to.

309
309
article thumbnail

Are there any reliable fake email generators for simulating email-based threats?

The Ad Tech Blog

Yes, there are reliable fake email generators for simulating email-based threats. These tools help cybersecurity professionals test their defenses against phishing attacks, malware distribution, and other email-based threats. They provide a controlled environment to evaluate the effectiveness of security measures and train employees to recognize and respond to suspicious emails.

130
130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Starbucks Launches Its Own Production House, Starbucks Studios

Adweek

Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.

article thumbnail

6 Ways to Market Your Handmade Products

Ad Rants

Does your business sell handmade products? If so, you need to know how to market them effectively. Personalization and attention to detail are key differentiators when comparing handmade products and mass-produced machine-made products. However, you must effectively reach out to your key demographic, communicate what makes your products special, and get people to buy your products.

Marketing 212
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Can Single-Source Data Solve Advertisers’ Cross-Media Measurement Headaches?

VideoWeek

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes. Understanding which part of their audience they’re hitting with each channel is key, so they know they’re not just hitting the same people multiple times across multiple media types.

Media 104
article thumbnail

Google launches marketer resource center and AI recommendation tool

Martech

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

CPM 107

More Trending

article thumbnail

Madhive Acquires Frequence In A Push For Local Omnichannel Budgets

AdExchanger

TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers. The post Madhive Acquires Frequence In A Push For Local Omnichannel Budgets appeared first on AdExchanger.

article thumbnail

How can fake email generators help identify phishing attacks?

The Ad Tech Blog

Fake email generators can help identify phishing attacks by allowing cybersecurity teams to create and test various phishing scenarios. These tools enable the simulation of phishing emails, helping to train employees to recognize and avoid real threats. By analyzing the responses to these simulated attacks, organizations can identify vulnerabilities and improve their security protocols.

article thumbnail

What are splash ads?

Smaato

When it comes to high visual impact and engagement, splash ads deliver. Splash ads are full-page ads that are displayed while a user loads an app — grabbing their attention as they wait for the requested content to load. “These ads made a huge splash in China when they first. The post What are splash ads? appeared first on Smaato.

article thumbnail

Marketers, it’s time to walk the walk on responsible media

Martech

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Media 107
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Who Has The Right To Define The Premium Internet?

AdExchanger

So, you found out you’re not a premium publisher. As everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100 publishers on the open web. The list followed the beta launch of a product called SP500+ (“SP” meaning sellers and publishers), which is a group of about 500 premium […] The post Who Has The Right To Define The Premium Internet?

article thumbnail

What are the best fake email generators for cybersecurity testing?

The Ad Tech Blog

For cybersecurity testing, the best fake email generators include Mailinator , Guerrilla Mail , Temp Mail , and EmailOnDeck. These tools provide temporary email addresses that can be used to test email security measures, phishing simulations, and other cybersecurity protocols without compromising real user data. How do fake email generators work? Fake email generators create temporary email addresses that can be used for a short period.

article thumbnail

After the emergency

Seth Godin

If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work. Of course, we want to do “everything we can” when an emergency strikes. But the standard for that has always involved tradeoffs. Perhaps we should resist trading the important work for the urgent distraction of right now.

95
article thumbnail

7 value-added assets to engage and upsell customers

Martech

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

The Roku Channel Tops Comscore’s List of Most Popular FAST Services

Adweek

A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service and an operating system. According to the June findings, Roku is the most popular CTV operating system by time spent, representing 49% of the total market. Capitalizing on this usage, The Roku Channel has become.

Marketing 308
article thumbnail

IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration

IAB Tech Lab

IAB Tech Lab, the global digital advertising technical standards-setting body, announced at the IAB Tech Lab Summit the recipients of its prestigious Lifetime Achievement Awards. As part of celebrating 10 years of IAB Tech Lab, the awards honor key contributors to the standards that have improved the digital economy over […] The post IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration appeared first on.

article thumbnail

Cybersecurity Experts’ Favorite Fake Email Generator List

The Ad Tech Blog

Having access to a reliable fake email generator list is crucial for professionals aiming to protect digital advertising ecosystems. These tools help in creating temporary email addresses that can be used to test security measures, avoid spam, and maintain user privacy. Below, we delve into some of the top fake email generators favored by cybersecurity experts.

article thumbnail

What spoiled wrecks

Seth Godin

There’s nothing wrong with abundance and joy. But being spoiled causes two real problems: it makes it difficult to appreciate what you have. If perfect is the standard, it’s rarely met and never exceeded. it leads to tantrums. Tantrums about sharing, about the lack of ‘more’ and about the endless poverty of comparison. As a community increases in wealth, the number of spoiled citizens increases as well.

90
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

article thumbnail

You Can Now Shop New York Times Cooking Recipes Thanks to Its Instacart Tie-Up

Adweek

Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today. While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. A handful of recipes are available in the Instacart.

Audience 308
article thumbnail

The New York Times And Instacart Integrate For Shoppable Recipes

AdExchanger

The New York Times and Instacart walk into a kitchen. … That’s not the start of a bad joke. It’s an actual partnership. On Tuesday, the two companies announced a deal to make New York Times Cooking recipes shoppable via Instacart, of course, and to embed its cooking videos within the Instacart app. The deal […] The post The New York Times And Instacart Integrate For Shoppable Recipes appeared first on AdExchanger.

article thumbnail

Ethical AI Frameworks for Advertising Standards

The Ad Tech Blog

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Here are key takeaways: Transparency and accountability are crucial in AI-driven marketing to build trust with consumers. Protecting privacy and data is a top priority, requiring strict security measures and clear consent protocols.

article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

The half apology

Seth Godin

What a waste. Something went wrong, and the other person cared enough about the relationship to let you know. Perhaps they’re hoping that you can rebuild a bridge. That you can see what they see and care enough to do something about it. A half apology is a little like half a balloon. It takes effort, but it doesn’t have much utility. Honoring the moment, an apology is a chance to reconnect and actually move forward.

96
article thumbnail

Big players vs. niche specialists: Choosing your martech vendors

Martech

Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not mean the selection process is necessarily daunting. One factor to consider when selecting vendors is how they fit within their competitive landscape. On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both.

MarTech 89
article thumbnail

These Celebs Mean Business at This Year’s Cannes

Adweek

Celebrities rarely come to Cannes Lions just to socialize on adtech yachts. If they're not promoting their own startups, they're guests of major corporations hoping to leverage their star power to get more butts in seats at the Palais. Here are some of this year's best-known names in attendance. Queen Latifah Rapper, actor, producer Marleen.

290
290
article thumbnail

Experian Enters The Third-Party Data Onboarding Business

AdExchanger

You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the market on Tuesday with a new product called, appropriately, Experian Third-Party Onboarding based on its Tapad acquisition. The idea is to cut out the need for a middleman vendor between Experian’s offline consumer data and […] The post Experian Enters The Third-Party Data Onboarding Business appeared first on AdExchanger.

article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Real-Time Sentiment Analysis for Dynamic Ad Copy

The Ad Tech Blog

Key Points Real-time sentiment analysis can provide opportunities for companies to react quickly to customer sentiment. It is useful for companies interested in getting instant customer feedback on their products and services. Deploying a real-time approach to sentiment can be useful in various use cases, including customer service and marketing. A granular understanding of sentiment helps identify specific entities in the text, such as a company, product, or brand.

article thumbnail

The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising

Digiday

The IAB Tech Lab is marking its 10th anniversary with a conference titled “Nothing will be the same.” During the proceedings taking place on June 11-12, participants will debate the challenges of the years ahead. IAB Tech Lab’s CEO Anthony Katsur is poised to kick off proceedings with a keynote heralding “the end of the beginning,” a line that harkens to a Churchillian oration that makes for an interesting reference as many label that 1942 speech as a turning point in World War II.

article thumbnail

The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.

article thumbnail

Can AI Replace Humans for Market Research? This Firm Is Doing It

Adweek

Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive.

Marketing 318
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.