Adweek
OCTOBER 10, 2024
When teachers at a Los Angeles high school called their on-site lounge "sad," "basic," and "antiquated," they were being charitable. In truth, the room likely hadn't been remodeled since the '80s, with its drab decor and random clutter making it the opposite of a restful retreat for the educators. Coffee Mate, via its recently named.
Martech
OCTOBER 10, 2024
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.
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Adweek
OCTOBER 8, 2024
The Department of Justice submitted their proposed remedies to the August federal court ruling that Google illegally monopolizes search, arguing that Google should be prohibited from using their own products like Chrome, Android and the Play App store to advantage their search-related business. The proposed remedies might include a break up of the company, though.
AdExchanger
OCTOBER 7, 2024
To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s almost 4 billion videos back-to-back, it would take roughly 81,500 years to finish, according to media resource Photutorial That’s not including all the new videos uploaded after you’d started watching, at a rate of six […] The post Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 7, 2024
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.
Seth Godin
OCTOBER 8, 2024
The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond, and often shut down in the face of too much of the new. When our world changes (and it always does, more now than ever) we have four choices. And only one of them is helpful. DENY: We can pretend that the world isn’t changing, that nothing is different and angrily push back on any evidence to the contrary.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 7, 2024
Ron DeSantis's administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. The ad features a woman named Caroline who needed an abortion and cancer treatments after a brain tumor diagnosis in 2022, which would be illegal because of Florida's six-week abortion ban. Orlando Sentinel investigative journalist Jason.
AdExchanger
OCTOBER 6, 2024
Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it was abandoning its plan to deprecate third-party cookies in Chrome. Instead, Google said it will launch a user choice mechanism in its browser. But it’s been more than two months now, and Google hasn’t shared […] The post Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like?
Martech
OCTOBER 4, 2024
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
Exchange Wire
OCTOBER 8, 2024
SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [.] The post SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media appeared first on ExchangeWire.com.
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Seth Godin
OCTOBER 7, 2024
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as, “okay with little dents.” Fixing little dents is a commitment to quality, a constant quest against entropy as we seek to deliver with consistency.
Adweek
OCTOBER 7, 2024
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to.
AdExchanger
OCTOBER 8, 2024
On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily […] The post Video And Generative AI Is Meta’s Favorite Combo appeared first on AdExchanger.
Martech
OCTOBER 3, 2024
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
OCTOBER 3, 2024
In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the … The post MAA Ad of the Week: Capital One’s badger from Fold7 first appeared on More About Advertising.
Seth Godin
OCTOBER 6, 2024
This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation that bursts forth as a polished and finished product.
Adweek
OCTOBER 4, 2024
Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments. The communication said Toyota would refocus.
AdExchanger
OCTOBER 9, 2024
CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
OCTOBER 6, 2024
Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [.] The post Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact appeared first on ExchangeWire.com.
Seth Godin
OCTOBER 9, 2024
But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something else.
Adweek
OCTOBER 8, 2024
Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American.
AdExchanger
OCTOBER 8, 2024
Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared f
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 8, 2024
Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.
Digiday
OCTOBER 7, 2024
TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally. Officially launching today (Oct. 7), Smart+ automates everything from creative development to targeting and optimization, streamlining the entire ad-buying process o
PubMatic
OCTOBER 10, 2024
Publishers stand at a pivotal crossroads in today’s political landscape in the face of brand safety concerns and misinformation. With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. After all, with 2024 political ad spending projected to reach $12+ billion , publishers cannot afford to leave political ad dollars on the table.
Adweek
OCTOBER 8, 2024
Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map. "We're enhancing our ad offerings to meet Snapchatters where they are, and we are excited to help brands show up in surfaces where attention and engagement is high, like chat and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 3, 2024
Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery. The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail appeared first on AdExchanger.
Seth Godin
OCTOBER 3, 2024
Every founder, leader, sales rep and person on a dating app has heard this. “Bring me the broomstick!” Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get something ungettable, if you articulate a need that violates the rules of physics or possibility, then you’ve said no without saying no.
Digiday
OCTOBER 6, 2024
Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. Multiple sources say Microsoft began letting retail media publishers know that it was sunsetting the service over the summer, at the same time it announced a “strategic collaboration” with the ad tech outfit.
Ad Monsters
OCTOBER 4, 2024
Optable’s partnership with The Globe and Mail aims to demonstrate how data clean rooms can transform audience targeting and campaign performance while ensuring privacy compliance Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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