Trending Articles

article thumbnail

Michelob Unveils Full Caddyshack-Inspired Super Bowl Ad With Serena Williams

Adweek

Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn't going to play just any round of golf.

234
234
article thumbnail

We need to get this done

The Ad Tech Blog

If you worked for a startup, you are familiar with the feeling of “I don’t know what the hell founders are doing.” ” It comes in the flavor of a lack of transparency about what’s going on, contradictory directions, side requests by C-levels, or “big push to win a client” last-minute projects. I’ve learned this from what I consider the best manager alive: use the “ we need to get this done ” antidote.

Ad Tech 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

Adweek

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom.

282
282
article thumbnail

Wonderhood gets the HRH Princess of Wales seal of approval for early childhood campaign

More About Advertising

Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning.

Agency 87
article thumbnail

Heinz says it’s time to ditch Roman numerals for Super Bowl 57

Marketing Dive

“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label

article thumbnail

Honoring Black History Month, 2023

Buyer Advertising

Today, February 1st, is the first day of Black History Month. Also known as National African American History Month, Black History Month is an annual celebration of African American accomplishments and achievements.

article thumbnail

New ways to codify purpose

Seth Godin

And then what happens? Many small businesses start with generosity and good intent at their core. But it’s a rough ride, and especially when outside funding is involved, it’s easy to get seduced by the bright lights of Milton Friedman and an obsession with short-term profits.

84

More Trending

article thumbnail

Busch Light enlists Sarah McLachlan for Super Bowl LVII

Marketing Dive

The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips

article thumbnail

Start Your Search Engines; Truth In Badvertising

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker The post Start Your Search Engines; Truth In Badvertising appeared first on AdExchanger.

article thumbnail

TelevisaUnivision Changes Upfront Venue to Meet Demand for 2023 Event

Adweek

TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York.

234
234
article thumbnail

Hobson’s choice

Seth Godin

…is no choice at all. The stable owner gets to pick which horse you get. Take it or leave it. Some people prefer this. It means that we’re off the hook and not responsible. It relieves us of the emotional labor of choice.

Agency 80
article thumbnail

Burberry ad shocks with a double mastectomy for Valentine’s Day

More About Advertising

Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges.

Fashion 87
article thumbnail

What TikTok’s shifting US presence means for social media

Marketing Dive

Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications

article thumbnail

With All Eyes On Ad Tech, Is Invective The Best Way Forward?

AdExchanger

Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could The post With All Eyes On Ad Tech, Is Invective The Best Way Forward? appeared first on AdExchanger.

Ad Tech 85
article thumbnail

Kevin Bacon Explains We Are All Separated by Six Degrees—of a Six-Pack—in Budweiser’s Super Bowl Ad

Adweek

Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn't mean longtime Big Game advertiser Budweiser is staying out of the game. The brewer has instead produced a regional spot, "Six Degrees of Budweiser."

article thumbnail

A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.

MNTN

When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming space—it answered the burning question that we all had: will they or won’t they see success with this new strategy?

article thumbnail

The Industry Reacts to DOJ Suing Google

VideoWeek

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny.

article thumbnail

Blockchain, metaverse continue to command CMO interest despite snags

Marketing Dive

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte

article thumbnail

California AG Issues CCPA Warning To Mobile Apps

AdExchanger

If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of The post California AG Issues CCPA Warning To Mobile Apps appeared first on AdExchanger.

70
article thumbnail

Canal+ Made Its Own Short Film With an Ending No One Saw Coming

Adweek

In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own.

article thumbnail

All you need is a heart-shaped crisp: #LoveFromWalkers offers £100k reward

More About Advertising

Here’s a Valentine’s-themed campaign that replaces sentimentality with a bit of fun and some cold hard cash. Walkers is giving away £100,000 to whoever finds the best heart-shaped crisp between now and 12th February.

Agency 72
article thumbnail

The coming ubiquity

Seth Godin

The fuss about AI might be mis-focused. It’s easy to point to a computer-created essay, song or illustration and find the defects or errors. Given hard work by 1,000 trained people, it’s likely that a human could make something more useful or inspired than a computer could. But the real impact of AI isn’t going to be that it regularly and consistently does far better than the best human effort. The impact will be that it is widespread, cheap and always there.

72
article thumbnail

KFC Canada unveils winterized outdoor basketball court

Marketing Dive

As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets

article thumbnail

Havas Media Names FreeWheel A Preferred SSP

AdExchanger

Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization. The post Havas Media Names FreeWheel A Preferred SSP appeared first on AdExchanger.

Media 69
article thumbnail

Paramount Will Merge Paramount+ and Showtime Content on Both Streaming and Linear

Adweek

It's showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as "Paramount+ with Showtime" in the U.S.

234
234
article thumbnail

3 Strategies to Help Tech Marketing Teams Weather Unpredictability  

Basis

As folks in the technology industry know all too well, the past few years have been a wild ride. Though factors like economic uncertainty , inflation , and supply chain disruptions have affected many sectors, the tech industry has been especially hard-hit.

article thumbnail

Grandiosity as a form of hiding

Seth Godin

A business that says its mission is to, “reinvent local commerce to better serve our customers and neighborhoods,” can spend a lot of time doing not much of anything before they realize that they’re not actually creating value. A non-profit that seeks to create “fairness and equity” can also fall into a non-specific trap. Far more useful to say, “we sell a good cup of coffee at a fair price,” and see if you can pull that off first.

article thumbnail

Yves Saint Laurent Beauty ties Web3 to online shopping experience

Marketing Dive

All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence

article thumbnail

Not-So-Super Bowl Ads; All-In On ARPU

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Lame Last year’s Super Bowl ads are noteworthy, in retrospect, for those cringeworthy crypto spots, including The post Not-So-Super Bowl Ads; All-In On ARPU appeared first on AdExchanger.

article thumbnail

Instagram for Business: How to Add a Lead Form to Your Profile

Adweek

Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile.

229
229
article thumbnail

Search and Social Innovations List [January 2023]

Basis

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access.

Cookies 66
article thumbnail

Mobile Monday: Your Super Bowl of Advertising Preview

Digital Turbine

What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their smartphones!

article thumbnail

Has TV ad measurement’s day of reckoning finally arrived?

Marketing Dive

Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly

article thumbnail

Team Whistle’s Biggest Revenue Driver Isn’t TikTok Or YouTube Shorts

AdExchanger

Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform.

Media 79
article thumbnail

Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More

Adweek

Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional.

Media 207
article thumbnail

Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous.

GDPR 100
article thumbnail

How NFTs could evolve for brands — now that marketers know what they actually are

Digiday

For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain of crypto buffs who invested a lot of coin in seemingly similar-looking pieces of virtual art. That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming to an end, as the 2.0

Pop-Up 70