Adweek

MAY 20, 2025

Give Gloss has bolstered positive sentiment towards the haircare brand by 42% since March.

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Seth Godin

MAY 20, 2025

“What should I do next?” Not next year or for the rest of my life. Right now. The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day. Sum them up, and these millions of tiny decisions become the life we’ve chosen.

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Adweek

MAY 15, 2025

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.

Advertising 305

Advertising Ad Tech 305

Martech

MAY 15, 2025

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.

Conversion 113

Conversion MarTech Marketing 113

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

TechCrunch Ads

MAY 14, 2025

Imagine youre watching a highly anticipated video from your favorite YouTube creator perhaps the moment a famous couple finally gets engaged when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.

Pop-Up 119

Pop-Up Entertainment Media Advertising 119

Ad Monsters

MAY 14, 2025

OAO is now adops.combut this rebrand is more than a name change. CEO Craig Leshen talks about whats needed to move ad ops out of execution mode and into a strategic role that drives revenue, operational clarity, and long-term growth for publishers. Publishers today face complexity from every angle. Ad tech keeps evolving, revenue pressure keeps mounting, and privacy compliance grows increasingly demanding.

Ad Ops 109

Ad Ops Conversion Ad Tech 109

PubMatic

MAY 14, 2025

I recently had the chance to spend a few valuable days in Hong Kong with some of our key mobile app publisher clients – many of whom are among the largest export-focused players from China, Vietnam, and Korea. These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platform

Education 98

Education Demand Side Platform A/B Testing CPM 98

TechCrunch Ads

MAY 14, 2025

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.

Advertising 106

Advertising Entertainment Media 106

Seth Godin

MAY 19, 2025

This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is a tragedy. They might not deserve your focus and effort, but you do.

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Martech

MAY 15, 2025

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.

Machine Learning 85

Machine Learning Communications MarTech Marketing 85

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Advertising

Adweek

MAY 15, 2025

At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.

Marketing 245

Marketing 245

Digiday

MAY 15, 2025

Googles AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI-generated summaries have become more common in search results, marketers have begun actively examining how their sites can appeal to both human users and AI crawlers , throwing established SEO strategies into question.

Marketing 81

Marketing SEO Media 81

IAB Tech Lab

MAY 20, 2025

Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it. The post Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration appeared first on IAB Tech Lab.

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Exchange Wire

MAY 20, 2025

Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And thats exactly why leaders [.] The post Agentic AI: Beyond the Buzzword appeared first on ExchangeWire.com.

Ad Tech 64

Ad Tech 64

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner.

Real Estate 71

Real Estate SEO Finance MarTech 71

Adweek

MAY 14, 2025

Hannity and Maddow were separated by a little over 500,000 total viewers at 9 p.m.

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Digiday

MAY 15, 2025

Pinterest is still a minor line item on most media plans, but agency execs say that could change fast if its ad platform keeps evolving. Five ad buyers told Digiday their clients PInterest budgets remain small. None offered exact figures but the direction of travel is clear. Even with modest spend, momentum among buyers is building. For those where it [Pinterest] is part of the plan, weve seen investment levels range from 0.50% to 11% of their budgets over the past year or so, said Andrew Richar

Advertising 81

Advertising Agency Media Marketing 81

Digital Remedy

MAY 20, 2025

Campaign optimization has always been the most critical tool for maximizing impact and return on investment. At its core, it is the ongoing process of analyzing and refining digital advertising campaigns to drive better outcomes. As digital channels grow more fragmented and audience behaviors shift in real time, simply launching a campaign and hoping for the best is a risk few can afford.

Machine Learning 52

Machine Learning Impressions ROI Audience 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

PubMatic

MAY 15, 2025

Mobile gaming isnt just dominating screen time. Its also reshaping the way brands connect with consumers. With massive reach, emotionally engaged users, and an evolving monetization model, mobile gaming is moving beyond its performance-only roots and becoming fertile ground for brand advertising. And its happening at exactly the right moment. Brand buyers who once relied solely on walled gardens are harnessing the power of the open internet to unlock greater efficiency, transparency, and scale.

Retargeting 58

Retargeting Banner Audience Social Advertising 58

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnich

Marketing 71

Marketing MarTech Communications 71

Digiday

MAY 19, 2025

Youve seen the headlines: The TCF is illegal. RTB ruled unlawful. But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgiums Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising in the European Union.

Clickbait 68

Clickbait Advertising Media Marketing 68

MNTN

MAY 20, 2025

As an advertiser, youre always looking for an edge; the insight that will give your campaigns more relevance and assure better results. And the solution you seek may just lie in customer journey analytics. Analyzing the customer journey sheds light on every touchpoint as prospects move through the sales process. With the data it provides, you can better understand everything from a consumers first interaction with your brand to how they continue to interface with your brand after making a purcha

Advertising 52

Advertising Conversion Rate Conversion ROI 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Rob Campbell

MAY 15, 2025

In his iconic Ted Talk speech, Do Schools Kill Creativity , the great Sir Ken Robinson wondered what Shakespear was like When he was a child At school In English class. I still remember how it felt when I heard him say that, because frankly I never had thought of Shakespear as a kid. Hell, in many ways, I didnt even think of him as a real person, as my only exposure to him had been through books and films which all reinforces what the great Bob Greenberg, co-founder of R/GA, used to say, w

Agency 59

Agency Education Advertising 59

Martech

MAY 16, 2025

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforces CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing models for its Agentforce platform. The existing conversational pricing model is $2 per conversation.

Conversion 59

Conversion MarTech Marketing 59

Adweek

MAY 14, 2025

When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a […]

Agency 251

Agency Advertising 251

Digiday

MAY 19, 2025

Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data. But this years upfronts have thrown a spotlight on the growing list of challenges facing marketers in the space, from turbulent economic conditions to the looming threat of a pharmaceutical TV ad ban floated by U.S. secretary of health Robert F.

Pharmaceuticals 68

Pharmaceuticals Marketing Media Advertising 68

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

MAY 20, 2025

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [.] The post Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology appeared first on ExchangeWire.com.

Retail 52

Retail Media Ad Server 52

Rob Campbell

MAY 19, 2025

After the relatively heavy post of yesterday , let’s go on a tangent that I am pretty certain even a protractor wouldn’t be able to measure. This is a post about dance. That’s 6 words I am pretty sure you never thought you’d read on here. But the reality is, I am pretty besotted with dance, just like I am pretty besotted with anything when the person doing it is not only good at it, but is committed to being their best at it, in the moment they are doing it.

Marketing 59

Marketing Advertising 59

Martech

MAY 16, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari.

MarTech 59

MarTech Marketing 59

Adweek

MAY 14, 2025

YouTube expands shoppable and NFL partnerships at upfront.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing