Trending Articles

Puma Encourages Teen Girls to Be Themselves in the Filtered World of Social Media

Adweek

Being a teenage girl can be difficult--and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma's new campaign encourages girls to show up as their authentic selves.

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Omnicom Launches New Gaming Unit LevelUpOAC

VideoWeek

Over the course of the pandemic, the gaming boom drew fresh interest from advertisers and agencies into the space. Gaming always had a strong proposition for advertisers, given the level of engagement and the inventive creative opportunities available.

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Why Your Story Shouldn’t Be What Gets Cut

Adweek

Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices.

Disney+ outlines ad-supported streaming plan as viewers grow picky

Marketing Dive

The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market

The wisdom of the water tower

Seth Godin

Look around the rooftops of many cities and you’ll see wooden water towers. New York has thousands of them.

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CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting

AdExchanger

Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.

Track and Field Chases Athlete QR Codes in Race to Popularity

Adweek

Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.

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“When do we get to the marketing part?”

Seth Godin

It was early in the development of a new product, and someone asked this question. I’m not sure the word “marketing” means what you think it means. Later, we will get to the promotion and advertising part. But right now, this is marketing. All of it. The product. The warranty.

Mobile Monday: Apple’s Ad Plan, Gaming Success on Mobile, and Regulation on Chinese Gamers

Digital Turbine

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles.

Ad-Supported Disney+ Coming Out In Time for Q4 Budgets

AdExchanger

Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads.

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Fox Sees ‘Robust Demand,’ ‘Record Pricing’ for Super Bowl 57

Adweek

Fox has some Super news for investors.

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Walmart reportedly seeks streaming partner to bolster Walmart+

Marketing Dive

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime

Who’s Your Audience? Holiday 2022 Edition

MNTN

So, you just came back from a refreshing summer vacation and are in the midst of planning your back-to-school campaigns—and then boom: the realization that Q4 is right around the corner.

Disney Has Overtaken Netflix in the Streaming Wars… or Has It?

VideoWeek

Disney’s earnings last night revealed a landmark moment in the streaming wars: Disney’s total subscription count has edged ahead of Netflix’s.

Losing Faith In Walled Gardens, Brands Test New Analytics

AdExchanger

Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics.

WhatsApp: How to Change Who Can Add You to Groups

Adweek

By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp.

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Corona highlights sustainability with eco-tourism island

Marketing Dive

Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year

Politicians Need To Represent Us, Not Judge Us …

Rob Campbell

Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. Yep, he wants to ‘phase out university degrees that do not improve students’ earning potential’ What the absolute f**k?

The Cheats Guide to Acing Back-to-School

MNTN

As summer winds down and students nationwide begrudgingly get their school supplies (and latest fall fashions?)

The Big Story: Google’s Pain Is The Trade Desk’s Gain

AdExchanger

It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating Google in a given market, The Trade Desk claims to see an uptick in agency business.

South Park Celebrates Its 25th Anniversary With a Traveling Exhibit

Adweek

When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts--literally.

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Coke bottles taste of dreams for latest experimental flavor

Marketing Dive

To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. Top Stories. ProSiebenSat.1 Sees Fall in Ad Revenues. German broadcasting group ProSiebenSat.1

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Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water

AdPulp

Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker.

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Meta’s Automated Shopping Campaigns Are Out Of Beta

AdExchanger

Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence.

The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?

Adweek

With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands.

Pacsun hits 2M TikTok following in brand identity push

Marketing Dive

The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app

HBO Max and Discovery+—Streaming’s Newest Odd Couple

MNTN

Some say opposites attract when it comes to love, but does this statement hold true for streaming content? HBO Max and Discovery+ will soon learn. Earlier this year, when WarnerMedia and Discovery came together to form Warner Bros.

How Mobile Users in MENA are Getting Ready for Back to School Shopping

Digital Turbine

The school term is upon us again! Summer is quickly coming to an end, and fall is just around the corner, which means it is time to prepare school supplies for our children. It may look like too early to do a shopping list now, but brands and advertisers have already started promotions!

Waze On Why Location-Based Ads Don’t Have To Be Creepy

AdExchanger

Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe.

LinkedIn Gives Creators More Options for Crafting Content

Adweek

LinkedIn detailed two new features for creators on its platform, along with a third that will be added this fall. Creators can now add clickable links directly onto their images and videos in order to encourage followers to take action.

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Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

Marketing Dive

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google

44% of Digital Political Ad Spend in 2022 Has Been Spent on CTV

MNTN

Political ad spending is in full swing in anticipation of the November midterms. In fact, AdImpact reports that $3.6 billion has already been spent on political and issue ads so far this year.

Keep Calm and Carry on Ramping Revenue through 2022

PubMatic

It’s turned out to be quite a year, and there’s still plenty of 2022 to go. Economic and political changes, and shifts in the digital advertising and media arena mean that now more than ever, you need experience-based insights to help you continue to ramp up revenue.

Comic: NotLovin You

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: NotLovin You appeared first on AdExchanger. Comic Strip AppLovin ironSource mergers Unity

Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’

Adweek

Whether it's music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality.

Media 247

Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel

Marketing Dive

Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms