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Adweek
AUGUST 16, 2022
Being a teenage girl can be difficult--and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma's new campaign encourages girls to show up as their authentic selves.
VideoWeek
AUGUST 16, 2022
Over the course of the pandemic, the gaming boom drew fresh interest from advertisers and agencies into the space. Gaming always had a strong proposition for advertisers, given the level of engagement and the inventive creative opportunities available.
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Adweek
AUGUST 11, 2022
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also what it means for their bottom line. To better recession-proof their businesses, some are increasing prices.
Marketing Dive
AUGUST 11, 2022
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market
Seth Godin
AUGUST 11, 2022
Look around the rooftops of many cities and you’ll see wooden water towers. New York has thousands of them.
AdExchanger
AUGUST 10, 2022
Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.
Adweek
AUGUST 10, 2022
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.
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Seth Godin
AUGUST 10, 2022
It was early in the development of a new product, and someone asked this question. I’m not sure the word “marketing” means what you think it means. Later, we will get to the promotion and advertising part. But right now, this is marketing. All of it. The product. The warranty.
Digital Turbine
AUGUST 15, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles.
AdExchanger
AUGUST 10, 2022
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads.
Adweek
AUGUST 10, 2022
Fox has some Super news for investors.
Marketing Dive
AUGUST 10, 2022
The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime
MNTN
AUGUST 15, 2022
So, you just came back from a refreshing summer vacation and are in the midst of planning your back-to-school campaigns—and then boom: the realization that Q4 is right around the corner.
VideoWeek
AUGUST 11, 2022
Disney’s earnings last night revealed a landmark moment in the streaming wars: Disney’s total subscription count has edged ahead of Netflix’s.
AdExchanger
AUGUST 11, 2022
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics.
Adweek
AUGUST 11, 2022
By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp.
Marketing Dive
AUGUST 10, 2022
Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year
Rob Campbell
AUGUST 10, 2022
Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. Yep, he wants to ‘phase out university degrees that do not improve students’ earning potential’ What the absolute f**k?
MNTN
AUGUST 12, 2022
As summer winds down and students nationwide begrudgingly get their school supplies (and latest fall fashions?)
AdExchanger
AUGUST 11, 2022
It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating Google in a given market, The Trade Desk claims to see an uptick in agency business.
Adweek
AUGUST 11, 2022
When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts--literally.
Marketing Dive
AUGUST 10, 2022
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection
VideoWeek
AUGUST 12, 2022
In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. Top Stories. ProSiebenSat.1 Sees Fall in Ad Revenues. German broadcasting group ProSiebenSat.1
AdPulp
AUGUST 13, 2022
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker.
AdExchanger
AUGUST 10, 2022
Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence.
Adweek
AUGUST 11, 2022
With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands.
Marketing Dive
AUGUST 11, 2022
The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app
MNTN
AUGUST 11, 2022
Some say opposites attract when it comes to love, but does this statement hold true for streaming content? HBO Max and Discovery+ will soon learn. Earlier this year, when WarnerMedia and Discovery came together to form Warner Bros.
Digital Turbine
AUGUST 10, 2022
The school term is upon us again! Summer is quickly coming to an end, and fall is just around the corner, which means it is time to prepare school supplies for our children. It may look like too early to do a shopping list now, but brands and advertisers have already started promotions!
AdExchanger
AUGUST 14, 2022
Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe.
Adweek
AUGUST 11, 2022
LinkedIn detailed two new features for creators on its platform, along with a third that will be added this fall. Creators can now add clickable links directly onto their images and videos in order to encourage followers to take action.
Marketing Dive
AUGUST 10, 2022
The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google
MNTN
AUGUST 12, 2022
Political ad spending is in full swing in anticipation of the November midterms. In fact, AdImpact reports that $3.6 billion has already been spent on political and issue ads so far this year.
PubMatic
AUGUST 10, 2022
It’s turned out to be quite a year, and there’s still plenty of 2022 to go. Economic and political changes, and shifts in the digital advertising and media arena mean that now more than ever, you need experience-based insights to help you continue to ramp up revenue.
AdExchanger
AUGUST 11, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: NotLovin You appeared first on AdExchanger. Comic Strip AppLovin ironSource mergers Unity
Adweek
AUGUST 11, 2022
Whether it's music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality.
Marketing Dive
AUGUST 11, 2022
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms
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