VideoWeek
JUNE 24, 2025
While AI has certainly been a major talking point in the industry for the past few years, a lot of the products which are now coming to market have been in development across a much longer period of time. But AI has played a major role in ad tech for a long time, says Gurman Hundal, Co-Founder and Global CEO at MiQ (which released its own AI-powered platform Sigma earlier this month).
Adweek
JUNE 26, 2025
Melted Solids, a Brooklyn-based creative duo with deep roots in TV and advertising, helped propel Zohran Mamdani’s insurgent mayoral campaign to a decisive primary win through a scrappy, collaborative social strategy grounded in authenticity, experimentation, and community storytelling.
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Martech Series
JUNE 23, 2025
In the ever-changing world of online marketing, the advantage goes to those that can relate to the audience on a personal level. The advent of artificial intelligence has fundamentally reshaped this dynamic, propelling relevancy to the forefront of every successful strategy. You see, in the vast ocean of online information, if your message isn’t relevant, it’s simply invisible.
Playwire
JUNE 25, 2025
Key Points MrBeast leads the creator economy with 351 million subscribers generating an estimated $600-700 million annually, proving individual creators now rival traditional media networks in both reach and revenue. Mid-tier creators often deliver better ROI than mega-influencers, with creators in the 50K-500K subscriber range providing higher engagement rates and more authentic audience connections at lower costs per engaged viewer.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 27, 2025
Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia.
Adweek
JUNE 25, 2025
The petition calls on Cannes Lions to implement clearer codes of conduct, visible and accessible support spaces, mandatory training for staff and partners, and confidential, trauma-informed reporting mechanisms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Playwire
JUNE 25, 2025
Key Points Performance-based partnerships outperform flat-fee arrangements with brands earning an average of $6.50 for every $1 spent on influencer marketing, while top performers see returns of $20 or more through strategic creator relationships. Micro-creators deliver superior ROI compared to mega-influencers , achieving 1.73% engagement rates versus 0.61% for macro-influencers, while maintaining authentic community trust that drives actual purchasing decisions.
Martech
JUNE 25, 2025
For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance.
Adweek
JUNE 23, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online E.l.f. Cosmetics and Purdue University are key partners in Sunnie’s new youth initiatives Sunnie By Elena Cavender --> Sunnie, the new brand from Reese Witherspoon’s Hello Sunshine, was born out of a desire to empower Gen Z girls.
Ad Monsters
JUNE 24, 2025
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate. I know most folks who hit the Croisette this year left talking about how far AI has advanced and what agentic AI will do for marketing (don’t worry, we’ll get to that too), but my biggest takeaway from Cannes was something more human.
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Seth Godin
JUNE 24, 2025
Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be surprised. And then what happens?
Martech
JUNE 27, 2025
There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them.
Adweek
JUNE 25, 2025
CNN Brasil filed a legal complaint against DM9 and Whirlpool over the unauthorized and AI-manipulated use of a news clip in a Cannes Lions Grand Prix-winning campaign, though it now says it will take no further action following DM9’s apology.
Marketing Dive
JUNE 24, 2025
The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digital Remedy
JUNE 24, 2025
In the constantly evolving digital advertising landscape, agility and flexibility are paramount. As agencies and advertisers look to maximize campaign outcomes while navigating fragmented ecosystems, the value of working with a supply-agnostic media partner has never been clearer. But what does being “supply-agnostic” really mean, and why should it matter to you?
Martech
JUNE 24, 2025
Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads to the type of silos and fragmentation they’ve battled for years. Today, Klaviyo introduced new AI-powered product features at its K:LDN event in London to help marketers deliver personalized, cross-channel experiences from one platform.
Adweek
JUNE 25, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice Here’s What Was Iconic at This Year’s Cannes Lions Content, community, commerce, and purpose are no longer in separate lanes I’m more inspired than ever to keep pushing the boundaries of the modern media company. Antony Jones/Getty Images for Spotify By Paris Hilton --> Since I started going to Cannes Lions in 2022, the festival has become one of my favorite weeks of the year.
Martech Series
JUNE 23, 2025
New Cordial Edge™ AI feature intelligently segments customers by price responsiveness for more precise discounting, better engagement and greater profitability. Cordial , the leading AI marketing platform helping brands win the battle for customer attention, is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and consumer sentiment at a two-and-a-half-year low, this advancement comes at a critical moment as brands grapple with moun
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
JUNE 23, 2025
As we’ve seen more and more AI-powered advertising technologies and tools come to market, debate is starting to emerge around the extent to which programmatic advertising will be transformed by AI. Will programmatic advertising in ten years operate fairly similarly to how it does now, made more efficient and effective by AI capabilities, or will the ways in which we buy and sell advertising undergo a more fundamental transformation?
Martech
JUNE 26, 2025
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage.
Adweek
JUNE 24, 2025
At Cannes, Kara Swisher led a candid panel with media and tech leaders who explored the future of journalism amid AI disruption, advertiser hesitancy, and platform dominance.
MNTN
JUNE 27, 2025
B2B marketers and advertisers are no strangers to complex sales cycles. Customers’ decision-making processes, in particular, can be hard to measure, especially in the B2B space. That’s why mapping out the B2B customer journey is essential to ensuring you stay in step with your audience and their needs along the way. Here’s all you need to know about what a B2B customer journey map is and how to build one that supports the growth of your brand.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
JUNE 26, 2025
Subscriptions have overtaken display advertising as the largest driver of digital revenues for UK publishers, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. The data from Q1 2025, covering 13 UK digital publishers, suggests that subscriptions accounted for 34 percent of total revenues, compared with digital advertising comprising 31 percent of the total. “For many years, subscription revenues have been graduall
Martech
JUNE 25, 2025
Jessica’s weekly performance report lands in her inbox right on time. On the surface, it looks good: Paid search is humming, social is efficient and remarketing? Still on top for ROAS. The agency’s reports show clear wins, clean dashboards and recommendations seem obvious. But Jessica, senior marketing manager at a national retail brand, hesitates.
Adweek
JUNE 23, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Fundraising Pitch Decks Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search Fintech brand Ramp’s mentions in AI search rose from 3% to 22% after using Profound’s tools Profound is working with over 100 brands, including Indeed, U.S. Bank, and Mejuri.
MNTN
JUNE 23, 2025
MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I’m the Director of Performance Marketing here at MNTN. As an advertising software company with our own CTV ad platform, specifically a Performance TV ad platform, we’re always testing and exploring different ways to get more out of our own CTV advertising efforts.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
JUNE 24, 2025
At WWDC 2025, Apple unveiled the next set of upgrades to AdAttributionKit (AAK) , giving iOS marketers more tools to measure performance in a privacy-first world. Rolling out with iOS 18.4, these updates include overlapping conversion windows, configurable attribution windows and cooldowns, geo-level postback data, and improved testing capabilities.
Martech
JUNE 24, 2025
Marketing technology is a team sport. As martech practitioners, we often wear many hats across organizations and projects. Our specific responsibilities can vary depending on our position within the organizational structure. As a result, we’re called on to support and lead a wide range of initiatives, each demanding different skills and approaches. The following tools can help us take effective action and drive progress.
Adweek
JUNE 27, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Building 200-Year-Old Brands in a 24-Hour World: AG1s Marketing Revolution Paulie Dery on why top brands reject traditional marketing. By Jenny Rooney --> Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today’s marketing landscape.
PubMatic
JUNE 23, 2025
As the world of travel begins to recover, brands must adapt to the digital landscape where 81% of travel ad spend is now concentrated (Magna Global, 2024). With the global travel market projected to reach a staggering $2.5 trillion by 2028, according to Forrester, there is an immense opportunity for advertisers to claim their share of this thriving ecosystem.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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