The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). It can result in lower click-through rates (CTR) and higher cost-per-click (CPC), ultimately affecting the campaign’s return on investment (ROI).

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all. Consequently, there is a lot of talk about the need to standardize retail media measurement.

Retail 76

Retail Click Through Rate Media Marketing 76

Martech

JUNE 4, 2024

With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox.

Click Through Rate 100

Click Through Rate Audience MarTech Marketing 100

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 124

eCommerce Click Through Rate CPM Advertising 124

AdExchanger

MAY 12, 2024

If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.

Click Through Rate 76

Click Through Rate Viewability Media Marketing 76

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Click Through Rate 108

Click Through Rate Marketing MarTech 108

AdExchanger

APRIL 7, 2024

The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works.

eCommerce 83

eCommerce Click Through Rate CPM Advertising 83

More About Advertising

JULY 20, 2017

By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant to your products or services can be incredibly lucrative.

Click Through Rate 53

Click Through Rate Entertainment Finance Agency 53

Martech Series

FEBRUARY 8, 2023

For a long time, a critical concern of developers has been how to attract users’ attention through high-quality push copywriting and improve message click-through rates and user conversion. The AI creation tool resulting from the integration of ChatGPT into JPush delivers a powerful solution.

Click Through Rate 75

Click Through Rate Conversion MarTech Marketing 75

Playwire

JULY 19, 2024

Shine in Search with Rich Snippets: Use schema to trigger rich snippets like star ratings and recipe cooking times, boosting click-through rates.

SEO 52

SEO Click Through Rate 52

Playwire

JULY 20, 2024

Key Points Schema Markup is a Powerful SEO Tool : It can help search engines understand your content types better, leading to improved visibility in search results and higher click-through rates.

SEO 52

SEO Click Through Rate 52

Playwire

JUNE 19, 2024

While schema markup isn’t a direct ranking factor in Search Engine Optimization (SEO), it can increase organic traffic and improve engagement metrics like click-through rate (CTR) making it a significant content marketing strategy to understand and implement.

SEO 52

SEO Click Through Rate Marketing 52

The Ad Tech Blog

JUNE 11, 2024

Tracking and Analytics: They provide detailed reports on how recipients interact with the fake emails, including open rates and click-through rates. Domain Spoofing: These tools can simulate emails from legitimate domains, making the phishing attempts more convincing.

Click Through Rate 130

Click Through Rate 130

Playwire

AUGUST 3, 2023

There are several factors that can impact your CPMs, including the type of device the ads are being viewed on, the geographical breakdown of your website's traffic, your viewability, and your click-through rate. If you’re looking for the “easy button,” Playwire is always here for you.

Click Through Rate 97

Click Through Rate Fill rate Viewability 97

Marketing Dive

JULY 28, 2022

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

Click Through Rate 110

Click Through Rate Retail 110

Smart Insights

NOVEMBER 8, 2022

Our compilation of average email open rates and click-through rate data. What's a good open rate for email? 2022 average email open rates, clickthrough rates, and marketing statistics compilation appeared first on Smart Insights.

Click Through Rate 106

Click Through Rate Marketing Communications 106

Martech

NOVEMBER 30, 2023

The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Click Through Rate 98

Click Through Rate Marketing Conversion MarTech 98

The Ad Tech Blog

JUNE 14, 2024

For example, if a large number of fake emails receive identical responses or click-through rates, it may indicate the presence of automated bots. By analyzing the interactions and responses from these fake emails, cybersecurity experts can identify patterns of fraudulent behavior.

Advertising 130

Advertising Click Through Rate Marketing 130

Digiday

MAY 8, 2024

Impressions and engagement are standout metrics to gauge campaign success Brands and agencies consider a range of metrics to measure the success of the campaigns they’re running on ad-supported streaming platforms — everything from engagement/watch time to impressions to click-through rates.

Click Through Rate 69

Click Through Rate Impressions Advertising Ad Targeting 69

Playwire

JUNE 13, 2022

Confirmed Click is a Google initiative that requires a second click on certain publishers’ ads in order to click through to the advertiser’s website. It is applied automatically based on various factors that suggest accidental clicks.

Click Through Rate 98

Click Through Rate 98

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 75

Click Through Rate Advertising ROI Impressions 75

Martech

MAY 8, 2024

click-through rate on ads. Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. Reach and performance. The combined channels on mobile and in-vehicle add up to 2.3 billion impressions annually. Thus far, the company has measured a 2.4%

Geo targeting 109

Geo targeting Advertising Click Through Rate Mobile Ads 109

Martech

MARCH 18, 2024

Benefits of using email marketing software with analytics include: Tracking email open rates and click-through rates: These metrics help you understand how engaging your email content is and which subject lines or call-to-action buttons are most effective.

Click Through Rate 108

Click Through Rate A/B Testing Marketing Conversion Rate 108

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Demand Side Platform 78

Demand Side Platform Click Through Rate Agency Media 78

Ad Rants

OCTOBER 17, 2022

It Improves the Click-Through Rate. The click-through rate is one of the essential elements of your website. This way, you will correctly get your business information displayed on the search engine results page.

SEO 198

SEO Click Through Rate Audience Agency 198

Martech Series

AUGUST 1, 2022

Since first implementing Firework’s video-driven customer experience platform, The Fresh Market has seen rapid, double-digit growth across a variety of key performance indicators, including: +97% conversion rate for Firework videos on TheFreshMarket.com vs. site-wide average since launch. +47%

Click Through Rate 91

Click Through Rate Marketing Food Conversion Rate 91

Martech

APRIL 23, 2024

The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. and the in-order rate is up 22.5%. The click-through rate on emails has increased 1.87% and the open rate is up 6.55%. Since implementing the new solution, RPE has increased 34.8%

Shipping 99

Shipping Click Through Rate Retail Communications 99

Martech

JULY 25, 2024

It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 80

MarTech Click Through Rate Machine Learning Conversion 80

Monetize More

APRIL 27, 2023

Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. For example, ads that appear in the middle of the content or cover the entire page can cause frustration and lead to a high bounce rate, resulting in lower ad revenue.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Smarty Ads

MARCH 24, 2023

More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns.

Click Through Rate 52

Click Through Rate Banner Ad Click Video Ads 52

Martech

OCTOBER 10, 2023

Advertisers can then maximize performance further by choosing the bidding strategy that fits best with your goals, such as clicks, conversions or website actions. Demand Gen can achieve 3X higher click-through rates, at a 61% lower cost per action (CPA) when compared to paid social campaigns, according to Google.

Click Through Rate 114

Click Through Rate CPA Entertainment Conversion 114

MNTN

APRIL 9, 2024

Click-Through Attribution Click-through attribution involves tracking click-through rates on an ad campaign. With this method, you assign credit only for new customers who actively click on your ad and take a specific action, such as purchasing a product or signing up for a demo.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Martech Series

JANUARY 24, 2023

Increase click-through rates with personalised text For use in emails and websites. Use merge tags to generate personalised text (an industry standard method). Use data from your Email Service Provider (ESP) or database. Marketing Technology News: Influencer Marketing Trends for 2023 Designed to be easy to use.

Click Through Rate 94

Click Through Rate Marketing ROI MarTech 94

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 77

Click Through Rate Advertising Viewability Cookies 77

Martech Series

OCTOBER 25, 2022

This level of personalization ensures each consumer sees what is most likely to inspire action, ultimately improving click-through rates, site traffic, customer lifetime value, and conversion rates.

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

illumin

NOVEMBER 3, 2023

While targeting specific audiences can improve click-through rates initially, it can lead to ad saturation over time. It slowly creeps in and silently diminishes the effectiveness of your ads, resulting in lower click-through rates, and conversion rates, and ultimately impacting your return on investment.

Click Through Rate 52

Click Through Rate Conversion Rate Audience Banner 52

Exchange Wire

JULY 27, 2023

InMobi Commerce, a leading advertising technology platform for e-commerce companies, today (July 27th, 2023) announced that Lord and Taylor’s retail media programme that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s [.]

Retail 52

Retail Click Through Rate Media Advertising 52